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Gerard Mihalick, CFA I [email protected] 46 Public Square I Wilkes-Barre, PA 18701 I 570.825.2600 Berkshire’s Book of Dividend Income “Building practice efficiencies through income strategies” *Intended for advisor use only. Not for distribution to general public.

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Page 1: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Gerard Mihalick, CFA I [email protected]

46 Public Square I Wilkes-Barre, PA 18701 I 570.825.2600

Berkshire’s Book of Dividend Income“Building practice efficiencies through income strategies”

*Intended for advisor use only. Not for distribution to general public.

Page 2: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeAdvisors - Drowning in a Sea of Complexity?

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 2

Page 3: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeAdvisors - Drowning in a Sea of Complexity?

In our desire to attract and retain clients, are we, as a distribution unit (firm, advisor, manager) setting an unrealistic standard for ourselves and clients? And as a result are we drowning in a sea of unnecessary complexity…

Imagine…

If you had fewer strategies to manage If your – and your clients’ – success was disconnected from daily market ups and downs If you had more time to devote to client planning and client service If you could generate more success with a smaller number of clients you truly enjoy working with

Berkshire can partner with you to transition your practice from a sea of complexity that consumes you, to an oasis of practice prosperity, where your clients’ success and yours, is much simpler and more easily in your grasp

We call it trading in your “Beta Practice” for an “Alpha Income Practice”…

The views expressed reflect those of Berkshire Asset Management, LLC (Berkshire) as of the date of the commentary. Views are subject to change at any time based on market or other conditions, and Berkshire disclaims any responsibility to update such views if you are not a client. This presentation is not intended to be a forecast of future events, a guarantee of future results or investment advice. Because investment decisions are based on numerous factors, these views may not be relied upon as an indication of trading intent on behalf of any portfolio. The information contained herein has been prepared from sources believed to be reliable but is not guaranteed by Berkshire as to its accuracy or completeness.

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Page 4: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeThe Risks of a “Beta Practice”?

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 4

What is a “Beta Practice”? What are the Risks?

Monitors/manages to market value Creates stress from market performance, volatility

Attempts to time the market to manage downside Clients focus on day to day volatility

Encourages asset allocation shifts Chasing performance

Attempts to beat a benchmark Losing clients otherwise on path to meet their goals

Too many strategies

Too many clients that don't fit your practice

Inventory overload

Declining quality of service for best clients

No time to plan, service and grow.Exhausted. Inefficient. Anxious

NET RESULT OF BETA PRACTICE

Page 5: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeThe Value of an “Alpha Income Practice”?

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 5

Frees up time to build your business for the long haul and enjoy your life.Energized. Efficient. Enthusiastic.

NET RESULT OF ALPHA INCOME PRACTICE

What is an “Alpha Income Practice”? What are the Benefits?

Invests for cash flow Creates higher probability outcomes. Avoids stress of macro analysis, market timing, sector rotation

Utilizes fewer strategies Streamlines practice and ramps advisor expertise

Downside risk deemphasized as long as cash flow needs are still being met

“Is my plan on track?” vs. “Why is my account value down?

The client’s goal / objective becomes the only benchmark of concern

Fewer client calls and more productive client meetings

Page 6: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeA Dividend Portfolio and Client Service Strategy

Why is Berkshire your partner of choice on this journey?

Data and visuals to demonstrate how dividend growth solves key client planning challenges

On-going Portfolio Manager access to offer insight and answer questions, especially during times of volatility

Weekly Portfolio Manager email

Client conference calls

Dividend increase announcements

Dedicated practice management support to elevate advisory practice

Transition support

Direct help with new business

Client events

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 6

Page 7: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeAdvisor Implementation Strategy

Commit to Becoming a Business, Not Just a “Collection of Assets” 2-3 year time frame Reinvest in your practice (time and money) every year Turn away / discard business that doesn’t fit

Segment and Streamline Using the “Marie Kondo Method” - Does Your Practice Bring You Joy? Too many non-strategic clients? Clear them out if they stress you out Too many non-strategic investment vehicles? Do a “closet purge” and consolidate your best ideas Result? Clients you love, strategies you know inside and out

Daily/Weekly Implementation Goals 2-3 calls / meetings everyday Make “easy calls” first Revitalize old relationships with a fresh new approach Tackle challenging clients after you’ve mastered your new approach

Advisor Success Story: Overcoming Obstacles“You go backwards before you go forward. I lost nearly $5 million in assets but made it up quickly just by

focusing on my best clients” Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 7

Page 8: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Next Step…How do Advisors Present this Concept to Clients?

Let Berkshire partner with you and your client as you implement your Alpha Income Practice.

The slides that follow are a client presentation with (advisor talking points) geared around clear and simple income concepts which form the basis of the Alpha Income Practice.

Founding Principals: After completing a comprehensive financial plan that demonstrates your acumen in a wide area of planning issues, you will set the stage by contrasting complicated Wall Street Solutions (“Beta Practice”) with your investment solution (“Alpha Income Solution”)

-The challenges of macro investing and timing the market -How Wall Street often discusses investment success (alpha, beta, sharp ratio) very differently than Main street (“Will I have enough money to live?” “Will I ever have to change my lifestyle?” “Can I leave money for my kids?”) -how dividend growth is a key asset class to achieving goals and simplifying a clients investment plan-how outsourcing to third party managers allows you to do a better job solving more complicated financial challenges

Page 9: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

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Gerard Mihalick, CFA I [email protected]

46 Public Square I Wilkes-Barre, PA 18701 I 570.825.2600Berkshire’s Book of Dividend IncomeAdvisor Playbook – **For Advisor Use Only**

Not intended for distribution to clients.

Page 10: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeWhy Dividend Income Investing Always?

Making investment decisions based on world macro events and timing the market is a very difficult business. Even the best economists and strategists are in constant disagreement and often wrong about market direction.

If there was a “magic rule of thumb” for the millions of variables that influence stocks…Wouldn’t everyone follow?

Ultimately, clients invest for one of two reasons: Retirees – Generate a current stream of cash flow that can grow over time (replacement of income) Accumulators – Build a future stream of cash flow that grows over time (eventual replacement of income)

Therefore, why not invest for cash flow / income? Clear focus on the underlying objective of investing Avoid macro confusion Avoid timing of the markets Softens emotional aspects of investing

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 10

Page 11: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 1: “Why Dividend Income Investing Always?”

Strategic Rationale: Help reduce the complexity and guess work of investing by discussing how all investor objectives really boil down to satisfying cash flow needs - now and for the future.

Mr./Mrs. Client:“Why do we invest? Isn’t all investing really about income? - “we either need more income now” (example: retirees) – or “we need income later” (ex: investors building future wealth to replace income from working).

“What’s really difficult to do in the investment world?- Timing which way the market is going- Picking the right asset classes- Beating the benchmark.”

Reference the Dalbar study: it shows the stock market has done 10% annually – yet the average fund investors only earns 3.5% - Proving investors constantly get these variables wrong!

“What if we could find an approach that is not predicated on those difficult variables but where success is based on…- generating current cash flow regardless of what the stock market is doing?- compounding cash flow at long term historical rates- meeting your income benchmark instead of the ever elusive performance benchmark”

“By focusing on dividend growth and cash flow, I’m going to show you a simpler, more intuitive approach that more closely aligns with what you are actually trying to accomplish.”

Page 12: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeThe Power of Enduring Dividend Growth

For illustrative purposes only. Graph assumes a 20 year time horizon. Dividends are not guaranteed, and may be subject to change. The current yield may not be representative of the Berkshire Dividend Growth current yield. A current yield estimate can be provided by request. Investing based on dividends alone may not be favorable as it does not include all material risks. There is no guarantee any stated (or implied) portfolio or performance objective mentioned by Berkshire can be met. Fees are not included in the analysis and would lower values. 12

$30 $32 $33 $35 $36 $38 $40 $42 $44 $47 $49 $51 $54 $57 $59 $62 $65 $69 $72 $76

$30 $32 $35 $38 $41 $44 $48 $51$56

$60$65

$70$76

$82$88

$95$103

$111$120

$129

$30 $33 $36 $40 $44$48

$53$58

$64$71

$78$86

$94$104

$114

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$138

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$0$10$20$30$40$50$60$70$80$90

$100$110$120$130$140$150$160$170$180$190$200

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Thou

sand

s

Years

Potential Dividend Growth:$1MM Initial Investment

3.00% Current Dividend Yield

5% Dividend Growth Rate8% Dividend Growth Rate10% Dividend Growth Rate

Page 13: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 2: “The Power of Enduring Dividend Growth”

Meeting Annual Income Needs in Retirement and Beyond - Retirees tend to measure success by compartmentalizing investments against their annual spending needs. - Deemphasize changes in underlying market value by showing how growing dividend income may meet annual cash flow needs now and in the future – even at modest compounding rates.

Mr. / Mrs. Client:“What do you need in retirement? A current and growing stream of cash flow to help meet annual spending goals (ie. keep up with seemingly never ending increases health care costs, home / living expenses) and have money left over for heirs.

How does dividend growth make this happen? Even if we compound the dividends at or near their long term average (about 8% for the S&P500) the portfolio will go a long way towards meeting these goals now and in future years.

The Berkshire portfolio could be thought of as a “multi-generational” portfolio because it invests in companies that could end up paying you, your children and even your children’s children dividends 25 years from now. And while we are not focused on underlying market value, if we are successful at growing your dividends, it’s likely the market value of the portfolio will also grow.

Page 14: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeThe Power of Accumulating Dividends

For illustrative purposes only. Graph assumes a 20 year time horizon. Dividends are not guaranteed, and may be subject to change. The current yield may not be representative of the Berkshire Dividend Growth current yield. A current yield estimate can be provided by request. Investing based on dividends alone may not be favorable as it does not include all material risks. There is no guarantee any stated (or implied) portfolio or performance objective mentioned by Berkshire can be met. Fees are not included in the analysis and would lower values. 14

$30 $62$97

$135$176

$220$268

$319$375

$435$499

$569$645

$726

$815

$910

$1,013

$1,124

$1,243

$1,373

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

$0

$200

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Thou

sand

s

Years

Recapturing Your Initial Investment$1MM Initial Investment

3.00% Current Yield - 8% Dividend Growth

AccumulatedDividends

Initial Investment

Page 15: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 3: “The Power of Accumulating Dividends”

Dividend growth helping investors accumulate wealth?

Deemphasize performance by instead showing the effect of how dividends start to pile up client cash like “grains of sand.” The dividends may seem small at start, but through the power of compounding, they add up significantly over time. The dark green bars show a running total of the (potential) cumulative dividends collected throughout the life of the strategy. By year 17, the cumulative dividends may actually exceed the initial investment!

Show the client how investing now creates a powerful stream of cash flow. This stream of cash should consistently grow over time and will eventually be used as “income replacement”

And when the inevitable market correction happens, you can show how the collected dividends over the years make up a meaningful portion of the initial investment. (ie 7th year - $268,000 in dividends collected – this is essentially 27% downside buffer)

Page 16: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomePower of Dividend Reinvestment

*SOURCE: http://www.visualcapitalist.com/power-dividend-investing/ - accuracy of data is deemed reliable but not guaranteed and may be subject to change. Dividends are not guaranteed nor can they guarantee a rate of return and may change. Past performance is not guarantee of future results and equity investing involves the potential loss of principal. References to particular securities are intended only to explain the rationale for the portfolio manager’s action with respect to such securities. Such references do not include all material information about such securities, including risks, and are not intended to be recommendations to take any action with respect to such securities. Holdings represent a partial list of securities from a representative account.

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Over the years, reinvesting dividends can make a substantial difference in overall investor return

Page 17: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 4: “Power of Dividend Reinvestment”

Chart shows the investment into Coca-Cola with and without dividends reinvested.

Page 18: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeDividend Growers Have Performed Over Time

Returns are stated gross of fees. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Berkshire Asset Management, LLC claims compliance with the Global Investment Performance Standards (GIPS®). Composite and performance details can be found on the disclosure page of this presentation and a full composite can be obtained by the investor at any time per request. Investors should carefully consider investment objectives, risks, charges and expenses. 18

$100.00

$600.00

$1,100.00

$1,600.00

$2,100.00

$2,600.00

$3,100.00

Growth of a $1,000 Investment

S&P 500 Russell Large Value Russell Large Growth Dividend Aristocrats

Page 19: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 5: “Dividend Growers Have Performed Over Time”

Why not own stocks that have outperformed the rest of the market over time?Dividend paying stocks not only meet the investor’s need for cash flow, they have outperformed many indices over time.

Historically this group of stocks has less downside capture than the market during volatility

Page 20: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend Income1Year Rolling Dividend Scorecard12.31.2018

Source: Bloomberg. *If multipleincreases occurred throughoutthe year, dividends andpercent change are annualizedfor comparative purposes.Dividend increase results arebased on underlying holdingsof a representative compositeaccount. More information onthe composite is provided inthe performance section on thedisclosure page. A Fullcomposite with disclosure canbe acquired upon request.Returns/ dividend yields aregross of fees. DividendIncreases are based upon dateof announcement. There is noguarantee dividends willcontinue to be paid in thefuture. Investments are notFDIC-insured, nor are theydeposits of or guaranteed by abank or any other entity, sothey may lose value. Investorsshould carefully considerinvestment objectives, risks,charges and expenses.Additional information can beobtained from a financialprofessional and should beread carefully before investing.Holdings are subject tochange.

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Company Name SymbolAnnouncement

DatePrior Qtr. Dividend

New Qtr. Dividend Percent Change

Abbott ABT 12/14/2018 $0.280 $0.320 14.29%Pfizer PFE 12/14/2018 $0.340 $0.360 5.88%AT&T T 12/13/2018 $0.500 $0.510 2.00%Amgen AMGN 12/7/2018 $1.320 $1.450 9.85%WP Carey* WPC 12/5/2018 $1.005 $1.030 2.49%Bank Of Montreal* BMO 12/4/2018 $0.930 $1.000 7.53%Nucor NUE 11/30/2018 $0.380 $0.400 5.26%Emerson EMR 11/6/2018 $0.485 $0.490 1.03%AbbVie* ABBV 11/2/2018 $0.710 $1.070 50.70%Merck MRK 10/25/2018 $0.480 $0.550 14.58%Honeywell HON 9/28/2018 $0.745 $0.820 10.07%Lockheed Martin LMT 9/27/2018 $2.000 $2.200 10.00%McDonald's MCD 9/20/2018 $1.010 $1.160 14.85%Microsoft MSFT 9/18/2018 $0.420 $0.460 9.52%M&T Bank* MTB 8/21/2018 $0.750 $1.000 33.33%Kraft Heinz KHC 8/3/2018 $0.625 $0.625 0.00%BP PLC BP 7/27/2018 $0.600 $0.615 2.50%Norfolk Southern* NSC 7/27/2018 $0.610 $0.800 31.15%Wells Fargo WFC 7/24/2018 $0.390 $0.430 10.26%Schlumberger SLB 7/18/2018 $0.500 $0.500 0.00%PNC Financial PNC 7/5/2018 $0.750 $0.950 26.67%JP Morgan Chase JPM 6/28/2018 $0.560 $0.800 42.86%General Mills GIS 6/26/2018 $0.490 $0.490 0.00%Chubb CB 5/17/2018 $0.710 $0.730 2.82%Leggett & Platt LEG 5/15/2018 $0.360 $0.380 5.56%Johnson & Johnson JNJ 4/26/2018 $0.840 $0.900 7.14%Exxon Mobil XOM 4/25/2018 $0.770 $0.820 6.49%Kinder Morgan KMI 4/18/2018 $0.125 $0.200 60.00%Procter & Gamble PG 4/10/2018 $0.690 $0.717 4.00%Qualcomm QCOM 3/8/2018 $0.570 $0.620 8.77%PPL PPL 2/22/2018 $0.395 $0.410 3.80%Walmart WMT 2/20/2018 $0.510 $0.520 1.96%Coca Cola KO 2/15/2018 $0.370 $0.390 5.41%Cisco Systems CSCO 2/14/2018 $0.290 $0.330 13.79%Roche RHHBY 2/2/2018 $1.027 $1.082 5.33%Intel INTC 1/25/2018 $0.273 $0.300 10.09%Kimberly-Clark KMB 1/23/2018 $0.970 $1.000 3.09%Waste Management WM 1/10/2018 $0.425 $0.465 9.41%

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Advisor NotesSlide 6: “1Year Rolling Dividend Scorecard 12.31.2018”

Show clients this 1 Year Rolling Dividend Increase Scorecard, along with Berkshire’s emails announcing dividend increases, to create a powerful client retention and service tool. Instead of focusing on total return or benchmarks, it keeps clients focused on the quality of companies in the portfolio and how portfolio income has grown. Since all investors are essentially looking to create income and income growth from their investments, this will show them tangible proof points of how this is happening.

Page 22: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeDividend Income Growth Update 12.31.2018

Intended for illustrative purposes only. Income chart is based on the assumption $1,000,000 is invested the Berkshire Dividend Growth and Income Strategy at the inception of the Berkshire Dividend Growth and Income composite.(6/30/2009) The $1,000,000 investment is adjusted monthly based on the stated monthly total returns for the given composite. This includes accumulation and reinvestment of the dividend. The monthly adjusted account values are thenmultiplied by the current yield of the respective composite. The resulting monthly income figures are then charted in the graph. Dividends are not guaranteed, and may be subject to change. Investing based on dividends alone may not befavorable as it does not include all material risks. There is no guarantee any stated (or implied) portfolio or performance objective mentioned by Berkshire can be met. Fees are not included in the analysis and would lower values.Berkshire Dividend Growth and Income current yields are calculated in Bloomberg from a representative account only. Individual account yields and returns can vary. Calculation limitations: Changes of the underlying holdings in the indexor composite can change current yield calculations. This can lead to various ranges of results that may appear more or less favorable. Example: Stock A with 3% current dividend yield is sold. Stock B with 4% current dividend yield ispurchased. This would result in higher yielding portfolio but is not the result of “dividend growth”.

$36,991.81

$72,073.76

$113,812.69

$20,000.00

$30,000.00

$40,000.00

$50,000.00

$60,000.00

$70,000.00

$80,000.00

$90,000.00

$100,000.00

$110,000.00

$120,000.00

Growth of Dividend Income on a $1,000,000 Investment

Berkshire Dividend Income

Page 23: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 7: “Dividend Income Growth Update 12.31.2018”

This chart shows the actual income realized by a Berkshire client who started investing at the strategy’s inception.

Remind clients: “While the income (and principal value) of this portfolio has grown nicely over time, there will always be volatility associated with investing in equities.”

Perhaps even take out a pen and superimpose / mark up all the twists of the markets. Discuss all of the macro challenges faced over the last 10 years: aftermath of financial crisis, European debt crisis, fiscal cliff, “taper tantrum” elections, government shutdowns etc. AND essentially point out how the income and income growth in this portfolio has been a much smoother outcome historically.

Page 24: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeVolatility Happens… Allocate Accordingly

Returns are stated gross of fees. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Berkshire Asset Management, LLC claims compliance with the Global Investment Performance Standards (GIPS®). Composite and performance details can be found on the disclosure page of this presentation and a full composite can be obtained by the investor at any time per request. Investors should carefully consider investment objectives, risks, charges and expenses. 24

How much annual volatility can you handle? Let’s take a look at 2008… S&P 500 Return: -37.03% Barclays 3 year Intermediate Muni Index: +5.53%

Re-run of 2008 at various allocations:

What tends to go up in a down market? Correlations and high quality bonds!

Page 25: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Advisor NotesSlide 8: “Volatility Happens… Allocate Accordingly”

Manage expectations/risk:Advise clients they should expect corrections; not try to avoid them. Find out what clients can handle year-to-year, and only allocate the portion of money to stocks they can handle declining 30% or more. The rest should be allocated to high quality fixed income.

Start with the most volatile allocation: “Do you think you could handle a one year worst case of -37% total return for the potential for this income?” If not keep showing different combinations until they seem comfortable with the worst case one year draw down. That way, when the market DOES eventually correct clients allocated correctly will not be caught off guard and calling your office asking: “what the heck happened?” – “what do we do now?” – “which way is the market going from here?”

Special Notes: “Berkshire’s historical downside capture is roughly 65% - 70% since inception of the fund.”

“Risk management is not about beta or diversification, it’s about finding good companies, with growing cash flow and not overpaying for those companies.”

Page 26: Berkshire’s Book of Dividend Income · Berkshire’s Book of Dividend Income Advisors - Drowning in a Sea of Complexity? In our desire to attract and retain clients, are we, as

Berkshire’s Book of Dividend IncomeOwning Stocks in a Separately Managed Account…

Control Cost Basis Mutual funds force capital gains at year end

Example – 2018 many mutual funds had negative returns plus capital gains for the year

Tax Loss Harvesting Manager’s can sell securities at losses before year end to offset other capital gains

Transparency Investors understand and appreciate owning individual companies

When volatility occurs in the market, investors are more likely to stay the course

Berkshire Dividend Increases Notification on the individual dividend increases in the portfolio

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 26

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Advisor NotesSlide 9: “Owning Stocks in a Separately Managed Account…”

“Mr Client, using a separately managed account, we’ll do three important things for you: #1 –Unlike a mutual fund, we along with the manager can control your taxes really well because you own the individual companies in your own account . #2 – You’ll be less likely to make emotional decisions during times of volatility because we’ll open your statement and see companies like Microsoft, Kimberly Clark, ExxonMobil, etc. #3 We’ll see continued progress toward your income goals by getting regular dividend increase notifications from Berkshire.”

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Berkshire’s Book of Dividend IncomeHow to Think About the Berkshire Portfolio?

Favorite Dividend Growth Investing analogies…

“Commercial Apartment Building” “Tenants” are high quality US companies (ie. MSFT, CSCO, AMGN). Owner “rent” is based on a growing share of “tenant” earnings (dividends). If the “rent” is being collected

and growing every year to meet your income goals, should you really be too worried about how much the underlying building is worth day to day or month to month?

“Income While You Sleep” Take the annual portfolio income and divide it by 365 days in the year

Example: 2MM portfolio, generating 3.25% annually / 365 = $178 Daily

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will continue to be paid in the future. Platform restrictions may apply. 28

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Advisor NotesSlide 10: “How to Think About the Berkshire Portfolio?”

“Commercial Apartment Building”: appeals to many real estate investors and entrepreneurs seeking to diversify their holdings, generate growing income and build wealth through dividend stocks. Discuss some of the benefits dividend stocks have over real estate. (ie. liquidity, current cash flow, growth of cash flow)

“Income While You Sleep Analogy”: Are clients getting upset with volatility? Do they trying to chase some other ‘hot’ asset class which may be performing better in the near term? An effective tactic is to demonstrate how much income clients actually earn on a daily basis through dividend growth investing.

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Unit TotalSecurity Adjusted Adjusted Market Accrued Unrealized Pct. Pct Annual

Date Quantity Security Symbol Cost Price Cost Value Interest Gain/Loss G/L Assets Income Yield

Common StocksFINANCE12‐23‐10 183.00 Bank of Montreal bmo 54.26 73.19 9,929 13,394 3,465 34.90 2.18 555 4.1401‐15‐16 90.00 Chubb Ltd cb 111.08 133.05 9,997 11,975 1,977 19.78 1.95 256 2.1302‐05‐10 275.00 JPMorgan jpm 39.11 103.50 10,755 28,463 17,708 164.65 4.63 880 3.0902‐03‐16 100.00 M & T Bank mtb 104.02 164.54 10,402 16,454 6,052 58.17 2.68 400 2.4308‐10‐11 200.00 PNC pnc 45.99 122.67 9,198 24,534 15,336 166.73 3.99 760 3.1003‐28‐14 200.00 Wells Fargo wfc 49.24 48.91 9,848 9,782 ‐66 ‐0.67 1.59 360 3.68

60,129 104,601 44,471 73.96 17.02 3,210 3.07

REAL ESTATE02‐05‐10 230.00 WP Carey wpc 35.40 74.89 8,142 17,225 9,083 111.56 2.80 948 5.50

CONSUMER CYCLICAL 02‐05‐10 210.00 Leggett & Platt leg 18.18 40.96 3,818 8,602 4,784 125.30 1.40 302 3.5202‐05‐10 97.00 McDonald's mcd 63.15 178.78 6,126 17,342 11,216 183.10 2.82 450 2.6007‐08‐15 155.00 Walmart wmt 73.23 95.83 11,351 14,854 3,503 30.86 2.42 322 2.17

21,294 40,797 19,503 91.59 6.64 1,075 2.63

CONSUMER NONCYCLICAL02‐05‐10 250.00 Coca Cola ko 27.09 48.13 6,773 12,033 5,260 77.66 1.96 390 3.2402‐05‐10 200.00 General Mills gis 34.52 44.44 6,904 8,888 1,984 28.73 1.45 392 4.4102‐05‐10 100.00 Kimberly‐Clark kmb 56.53 111.38 5,653 11,138 5,485 97.03 1.81 412 3.7002‐21‐13 188.00 Kraft Heinz  khc 47.10 48.06 8,855 9,035 181 2.04 1.47 470 5.2002‐05‐10 120.00 Procter & Gamble pg 61.19 96.47 7,343 11,576 4,234 57.66 1.88 344 2.97

35,528 52,670 17,143 48.25 8.57 2,008 3.81

HEALTH CARE02‐05‐10 225.00 AbbVie abbv 30.09 80.29 6,769 18,065 11,296 166.88 2.94 963 5.3302‐05‐10 175.00 Abbott abt 24.97 72.98 4,370 12,772 8,401 192.22 2.08 224 1.7506‐11‐14 65.00 Amgen amgn 116.90 187.11 7,599 12,162 4,564 60.06 1.98 377 3.1002‐05‐10 125.00 Johnson & Johnson jnj 62.22 133.08 7,777 16,635 8,858 113.89 2.71 420 2.5202‐05‐10 225.00 Merck mrk 38.06 74.43 8,564 16,747 8,183 95.56 2.72 495 2.9602‐05‐10 385.00 Pfizer pfe 18.70 42.45 7,199 16,343 9,145 127.04 2.66 554 3.3902‐25‐15 272.00 Roche ADR rhhb.y 33.93 33.30 9,228 9,058 ‐170 ‐1.84 1.47 431 4.75

51,505 101,782 50,276 97.61 16.56 3,464 3.40

BERKSHIRE ASSET MANAGEMENT, LLC PORTFOLIO APPRAISAL

Dividend Growth and IncomeJanuary 31st, 2019

Sample Appraisal only. Is not indicative of exact holdings of overall composite. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully consider investment objectives, risks, charges and expenses. Additional information can be obtained from a financial professional and should be read carefully before investing. Dividends and yields represent past performance, there is no assurance they will be paid in the future. Results are based on composite accts as defined in attached disclosure section. Any/All relative performance results in communication are based on peer group in large-cap value as reported by Morningstar.

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Unit TotalSecurity Adjusted Adjusted Market Accrued Unrealized Pct. Pct Annual

Date Quantity Security Symbol Cost Price Cost Value Interest Gain/Loss G/L Assets Income Yield

TECHNOLOGY10‐18‐12 550.00 Cisco csco 18.64 47.29 10,250 26,010 15,760 153.75 4.23 726 2.7902‐05‐10 275.00 Intel intc 19.30 47.12 5,308 12,958 7,651 144.15 2.11 347 2.6702‐05‐10 171.00 Microsoft msft 27.43 104.43 4,690 17,858 13,167 280.75 2.91 315 1.7611‐06‐14 155.00 Qualcomm qcom 68.39 49.52 10,600 7,676 ‐2,924 ‐27.59 1.25 384 5.01

30,847 64,501 33,653 109.10 10.50 1,772 2.75

TELECOM09‐13‐13 463.00 AT&T  t 33.43 30.06 15,480 13,918 ‐1,562 ‐10.09 2.26 945 6.79

CAPITAL GOODS02‐05‐10 233.00 Emerson Electric emr 48.84 65.47 11,380 15,255 3,874 34.04 2.48 457 2.9902‐05‐10 100.00 Honeywell hon 35.50 143.63 3,550 14,363 10,813 304.60 2.34 328 2.2802‐05‐10 70.00 Lockheed Martin lmt 75.30 289.69 5,271 20,278 15,007 284.71 3.30 616 3.0402‐05‐10 320.00 Waste Management wm 32.68 95.67 10,459 30,614 20,156 192.71 4.98 595 1.94

30,660 80,510 49,850 162.59 13.10 1,996 2.48

ENERGY04‐11‐13 250.00 BP ADR bp 43.76 41.12 10,940 10,280 ‐660 ‐6.03 1.67 610 5.9307‐20‐10 218.00 Exxon Mobil xom 68.64 73.28 14,962 15,975 1,013 6.77 2.60 715 4.4811‐28‐18 980.00 Kinder Morgan kmi 16.84 18.10 16,503 17,738 1,235 7.49 2.89 784 4.4204‐03‐18 261.00 Schlumberger slb 64.00 44.21 16,703 11,539 ‐5,165 ‐30.92 1.88 522 4.52

59,108 55,532 ‐3,576 ‐6.05 9.04 2,631 4.74

BASIC MATERIALS02‐05‐10 269.00 Nucor nue 44.11 61.24 11,865 16,474 4,609 38.85 2.68 430 2.61

UTILITIES02‐05‐10 589.00 PPL ppl 27.90 31.32 16,435 18,447 2,013 12.25 3.00 966 5.24

TRANSPORTATION02‐05‐10 130.00 Norfolk Southern nsc 46.47 167.74 6,041 21,806 15,765 260.96 3.55 447 2.05Total Common Stocks  347,035 588,262 241,227 69.51 95.72 19,891 3.38

Cash & EquivalentsAccrued Dividends divacc 1,578 1,578 0.26Schwab Money Market schwab 24,720 24,720 4.02 74 0.30

Total Cash & Equivalents  26,298 26,298 4.28 74 0.28

TOTAL PORTFOLIO 373,333 614,560 241,227 64.61 100.00 19,966 3.25

BERKSHIRE ASSET MANAGEMENT, LLC PORTFOLIO APPRAISAL

Dividend Growth and IncomeJanuary 31st, 2019

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Advisor NotesSlide 11: “Portfolio Appraisal”What will an actual portfolio look like?/Conclusion

Highlight- Income now and in the future - Quality companies - 1 year worst case - Understand what they own

“Equities are for income growth and inflation protection. High quality bonds are for capital preservation in the inevitable downturn.

Conclusion: “Success does not need to be complicated or mysterious. Its really all about

Income for life (dividend growth)Returns after inflation (equities, dividend growth equities) Long time horizon/patience (enduring companies)Avoid large losses (fixed income/preservation)Don’t chase performance (value of an advisor to keep you on track)Don’t pay too much in taxes (specialized planning)

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Berkshire’s Book of Dividend IncomeWhy Berkshire Dividend Portfolio Now?

Roughly 3.35% current yield with attractive dividend growth potential* (12.31.18)

Favorable valuation - Forward P/E ratio approximately 13x (12.31.18)

Average for companies announcing dividend increases: 11.10% (2018 simple average)

Berkshire downside capture 67% in Q4 2018

Allocations to sectors of conviction:

Restructured energy companies poised for growth, higher margins – Attractive current dividends

Banks have excess capital position and are poised for future dividend growth and buybacks

Technology and industrials benefit from information economy, internet of things, global growth

Very low allocation to interest rate sensitive sectors

Utilities, telecom and other bond-like proxies

Continued rotation from ‘”growth” to “value”

*Source: Bloomberg - Based on underlying holdings of a representative composite account for the Berkshire Dividend Growth Strategy. Berkshire can not guarantee the accuracy of the information. Individual accountsresults may vary based on a variety of factors. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Investors should carefully considerinvestment objectives, risks, charges and expenses. 33

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Berkshire Dividend Growth StrategyDisclosure Information

Berkshire Asset Management, LLC claims compliance with the Global Investment Performance Standards (GIPS®). Berkshire Asset Management is a fee-based, SEC registered advisory firm serving the

portfolio management needs of institutional and high-net worth clients. The Dividend Growth Composite contains portfolios invested in Berkshire’s Dividend Growth Strategy with an equity allocation target of

90% - 100%. The Dividend Growth Strategy’s primary objective is to generate a growing stream of equity income by investing in a diversified portfolio of equities with stable, high, and growing dividends. The

benchmark is the S&P 500 Index. The index returns are provided to represent the investment environment existing during the time periods shown. For comparison purposes, the index is fully invested, does not

include any trading costs, management fees, or other costs, and the reinvestment of dividends and other distributions is assumed. An investor cannot invest directly in an index. Gross returns are presented

before management and other fees but after all trading expenses. Net returns are calculated by deducting actual management fees from gross returns. Returns reflect the reinvestment of dividends and other

earnings. Valuations are computed and performance is reported in U.S. dollars. To receive a complete list of composite descriptions and/or a compliant presentation, contact Jason Reilly, CFP® Tel: 570-825-

2600 or [email protected]. Past performance does not guarantee future results. Platform restrictions may apply. Individual accounts will vary.

Definitions: The S & P 500 Index is a market capitalization weighted index of the largest 500 U.S. stocks. It is a market-value weighted index (stock price times # of shares outstanding), with each stock’s weight

in the index proportionate to its market value. The index is designed to measure changes in the economy and is representative of most major industries. Russell 1000 Value Index measures the performance of

those Russell 1000 companies with lower price-to-book ratios and lower forecasted growth values. Russell 1000 Growth Index measures the performance of those Russell 1000 companies with higher price-to-

book ratios and higher forecasted growth values. You cannot invest directly in an index. Beta is a measure of volatility vs. an index. Current yield is the mean estimated annual dividend amount based on current

calendar year, divided by the current stock price. Dividend Payout ratio is the fraction of net income a firm pays to its shareholders in dividends, in percentage. Forward Price Earnings Ratio (P/E) is the ratio of

the price of a stock and the company's projected earnings per share. Upside/Downside capture ratios refer to a portfolios performance as a percentage of either positive returns (upside) or negative returns

(downside) vs. an index. Standard Deviation is a measure of total risk. Alpha, Beta and capture ratios are represented as calculated by Morningstar.

Risks: Past performance does not guarantee future results. All investing carries risk including risk of principal or income loss. Dividends are subject to change, are not guaranteed, and may be cut. Investing

based on dividends alone may not be favorable as it does not include all material risks. There is no guarantee any stated (or implied) portfolio or performance objective mentioned by Berkshire can be met.

Berkshire’s equity style may focus its investments in certain sectors or industries, thereby increasing potential volatility relative to other strategies or indices.

Market Commentary, Aggregate Holdings, Securities, Sectors, Portfolio Characteristics Mentioned: No statement made in this presentation shall construe investment advice. This presentation is for

informational purposes only. Views, comments or research mentioned is not intended to be a forecast of future events. The mention of any security or sector is not deemed as a recommendation to buy or sell.

Any reference to any security or sector is used to explain the portfolio manager’s rationale for portfolio decisions or philosophy. Research or financial statistics cited regarding securities or sectors do not contain

all material information about them. Any securities mentioned represent a partial list of holdings whereas Berkshire portfolios typically contain approximately 30-40 securities in percentage weightings ranging

from 1-5%. A complete list of holdings from a representative account is available upon request. Overall portfolio characteristics mentioned are from a representative account deemed representative of the

strategy; data may be compiled from Bloomberg, Zacks Research or Berkshire estimates. Individual holdings, performance and aggregate characteristics of actual portfolios may vary based on a variety of

factors including market conditions, timing of client cash flows and manager discretion. This presentation contains Berkshire opinions and use of Berkshire estimates which are subject to change at any time.

Berkshire employees may have personal positions in any securities or sectors mentioned. Charts, presentations or articles may be obtained from third parties and Berkshire does not guarantee their accuracy.

34

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Compliant Presentation Berkshire Asset Management

Dividend Growth Strategy12/31/2008 to 12/31/2017

Page 1 of 1

Composite Gross

Return (%)

Composite Net

Return (%)

Composite 3-Yr

Std Dev (%)

Benchmark 3-Yr

Std Dev (%)

Internal Dispersion

(%) Benchmark Return (%)

Year End Portfolios

Composite Assets ($)

Firm Assets ($) Year

2009¹ 23.24 23.12 22.50 2 n/a 56.10 521.612010 11.62 10.95 15.06 14 n/a 76.44 575.232011 10.04 9.54 2.11 19 1.60 28.15 567.152012 14.18 13.44 16.00 11.69 15.09 22 1.15 23.38 615.362013 31.26 30.39 32.39 9.41 11.94 26 2.20 32.81 768.552014 13.88 13.15 13.69 8.21 8.97 31 1.39 50.08 850.972015 2.27 1.64 1.38 10.34 10.47 43 1.23 64.60 929.782016 15.29 14.62 11.96 9.94 10.59 44 1.71 85.83 1,167.882017 16.95 16.26 21.83 9.23 9.92 44 1.95 81.71 1,441.98 

Partial Years ¹ Returns for 2009 are from 06/30/2009 to 12/31/2009

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Compliant Presentation Berkshire Asset Management

Dividend Growth Strategy12/31/2008 to 12/31/2017

 

 

Page 1 of 1  

Berkshire Asset Management, LLC claims compliance with the Global Investment Performance Standards (GIPS®) and has prepared and presented this report in compliance with the GIPS standards. Berkshire Asset Management, LLC has been independently verified for the periods January 1, 2009 through December 31, 2017. The verification report is available upon request. Verification assesses whether (1) the firm has complied with all the composite construction requirements of the GIPS standards on a firm-wide basis and (2) the firm’s policies and procedures are designed to calculate and present performance in compliance with the GIPS standards. Verification does not ensure the accuracy of any specific composite presentation.

Notes:

1. Berkshire Asset Management is a fee-based, SEC registered advisory firm serving the portfolio management needs of personal high net worth and institutional clients. Policies for valuing portfolios, calculating performance, and preparing compliant presentations are available upon request.

2. The Dividend Growth Composite contains portfolios invested in Berkshire’s Dividend Growth Strategy with an equity allocation target of 90% - 100%. The Dividend Growth Strategy’s primary objective is to generate a growing stream of equity income by investing in a diversified portfolio of equities with stable, high, and growing dividends. The minimum size required to be in this composite is $300,000.

3. The benchmark is the S&P 500 Index. The index returns are provided to represent the investment environment existing during the time periods shown. For comparison purposes, the index is fully invested, does not include any trading costs, management fees, or other costs, and the reinvestment of dividends and other distributions is assumed. An investor cannot invest directly in an index.

4. Valuations are computed and performance is reported in U.S. dollars. 5. Gross returns are presented before management and other fees but after all trading expenses. Net returns are calculated by deducting actual management fees from gross returns. Returns

reflect the reinvestment of dividends and other earnings. The standard investment management fee schedule is as follows: 1.00% on the first $2 million; 0.75% on the next $3 million; 0.65% on the next $5 million; and 0.50% over $10 million.

6. This composite was created in August 2016. A complete list of composite descriptions is available upon request. 7. Internal dispersion is calculated using the equal-weighted standard deviation of annual gross returns of those portfolios that were included in the composite for the entire year. It is not

presented for any period with five or fewer accounts in the composite for the full year. 8. The three-year annualized standard deviation measures the variability of the composite and the benchmark returns over the preceding 36-month period. The standard deviation is not

presented for 2009 and 2010 because it is not required for periods prior to 2011. The standard deviation is not presented for 2011 because 36 monthly returns for the composite are not available.

9. Past performance does not guarantee future results.