ben's resume 2015

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B EN P HILLIPS QUALIFICATIONS GENERAL - Strong oral and written communication - Ability to work on a team, social skills, leader, self starter - Skilled in lead generation, integrated marketing, online content - Type 70+ words per minute, Proficient with Microsoft Windows, Apple OS, Excel, Word, Mac iWork, Salesforce MARKETING - Over 11 years of consulting, integrated marketing and lead generation experience with multiple businesses and non- profit organizations - Directed multiple large projects, budgets, personnel, vendors, and events in fast-paced environments - Develop and transform ideas into highly-targeted, benefit oriented sales campaigns that attract quality prospects DIGITAL COPYWRITING - Copywriting for websites, blogs, and online ads - Targeted list building and lead-generating strategy using landing pages, blogs, published articles, incentives, and many others - E-mail copywriting and implementation utilizing multiple platforms (constant contact, AWeber, Mailchimp, EMMA) - SEO expert: Optimized copywriting, keywords, ppc, directories, Google Adwords certified, Analytics and reporting PRINT COPYWRITING - Experience in researching the USP, developing the Big idea, creating powerful headlines, leads, premiums and offers that are proven to keep readers interested and to take decisive action by the end. - Direct mail short and long copy sales letters, postcard advertisements, video scripts, case studies, white papers, testimonials, outer-envelope strategy and annual reports COPYWRITING & MARKETING EXPERIENCE PRIVATE CONSULTANT COPYWRITER/MARKETING STRATEGY 2004 - PRESENT EXCALIBUR DIRECT MARKETING. MARKETING DIRECTOR 2013 - 2014 BLACK TIE TRANSPORTATION, INC. MARKETING MANAGER 2010 - 2013 EDUCATION HIGH POINT UNIVERSITY B.S. BUSINESS ADMINISTRATION 2013 U.S. AIR FORCE A.A. LOGISTICS - HONORABLE DISCHARGE 2001 - 2007 AMERICAN WRITERS & ARTISTS INSTITUTE DIRECT RESPONSE MARKETING MARLOW MARKETING METHOD FOR COPYWRITERS - INTEGRATED MARKETING, LEAD GENERATION, AND SEARCH - ENGINE - OPTIMIZATION Ben Phillips | m: 336.776.8892 | [email protected] | Copywriting Portfolio: http://bit.ly/1GQiEfX

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Page 1: Ben's Resume 2015

B E N P H I L L I P S

Q U A L I F I C AT I O N S

G E N E R A L- Strong oral and written communication - Ability to work on a team, social skills, leader, self starter - Skilled in lead generation, integrated marketing, online content - Type 70+ words per minute, Proficient with Microsoft

Windows, Apple OS, Excel, Word, Mac iWork, Salesforce

M A R K E T I N G- Over 11 years of consulting, integrated marketing and lead generation experience with multiple businesses and non- profit organizations - Directed multiple large projects, budgets, personnel, vendors, and events in fast-paced environments - Develop and transform ideas into highly-targeted, benefit oriented sales campaigns that attract quality prospects

D I G I T A L C O P Y W R I T I N G- Copywriting for websites, blogs, and online ads - Targeted list building and lead-generating strategy using landing pages, blogs, published articles, incentives, and many others

- E-mail copywriting and implementation utilizing multiple platforms (constant contact, AWeber, Mailchimp, EMMA)- SEO expert: Optimized copywriting, keywords, ppc, directories, Google Adwords certified, Analytics and reporting

P R I N T C O P Y W R I T I N G- Experience in researching the USP, developing the Big idea, creating powerful headlines, leads, premiums and offers that are proven to keep readers interested and to take decisive action by the end. - Direct mail short and long copy sales letters, postcard advertisements, video scripts, case studies, white papers, testimonials, outer-envelope strategy and annual reports

C O P Y W R I T I N G & M A R K E T I N G E X P E R I E N C E

P R I VAT E C O N S U LT A N T C O P Y W R I T E R / M A R K E T I N G S T R AT E G Y 2 0 0 4 - P R E S E N T

E X C A L I B U R D I R E C T M A R K E T I N G . M A R K E T I N G D I R E C T O R 2 0 1 3 - 2 0 1 4

B L A C K T I E T R A N S P O R T AT I O N , I N C . M A R K E T I N G M A N A G E R 2 0 1 0 - 2 0 1 3

E D U C AT I O N

H I G H P O I N T U N I V E R S I T Y B . S . B U S I N E S S A D M I N I S T R AT I O N 2 0 1 3

U. S . A I R F O R C E A . A . L O G I S T I C S - H O N O R A B L E D I S C H A R G E 2 0 0 1 - 2 0 0 7

A M E R I C A N W R I T E R S & A R T I S T S I N S T I T U T E – D I R E C T R E S P O N S E M A R K E T I N G

M A R L O W M A R K E T I N G M E T H O D F O R C O P Y W R I T E R S - I N T E G R AT E D M A R K E T I N G , L E A D G E N E R AT I O N , A N D S E A R C H - E N G I N E -O P T I M I Z AT I O N

Ben Phillips | m: 336.776.8892 | [email protected] | Copywriting Portfolio: http://bit.ly/1GQiEfX