ben's resume 2015
TRANSCRIPT
B E N P H I L L I P S
Q U A L I F I C AT I O N S
G E N E R A L- Strong oral and written communication - Ability to work on a team, social skills, leader, self starter - Skilled in lead generation, integrated marketing, online content - Type 70+ words per minute, Proficient with Microsoft
Windows, Apple OS, Excel, Word, Mac iWork, Salesforce
M A R K E T I N G- Over 11 years of consulting, integrated marketing and lead generation experience with multiple businesses and non- profit organizations - Directed multiple large projects, budgets, personnel, vendors, and events in fast-paced environments - Develop and transform ideas into highly-targeted, benefit oriented sales campaigns that attract quality prospects
D I G I T A L C O P Y W R I T I N G- Copywriting for websites, blogs, and online ads - Targeted list building and lead-generating strategy using landing pages, blogs, published articles, incentives, and many others
- E-mail copywriting and implementation utilizing multiple platforms (constant contact, AWeber, Mailchimp, EMMA)- SEO expert: Optimized copywriting, keywords, ppc, directories, Google Adwords certified, Analytics and reporting
P R I N T C O P Y W R I T I N G- Experience in researching the USP, developing the Big idea, creating powerful headlines, leads, premiums and offers that are proven to keep readers interested and to take decisive action by the end. - Direct mail short and long copy sales letters, postcard advertisements, video scripts, case studies, white papers, testimonials, outer-envelope strategy and annual reports
C O P Y W R I T I N G & M A R K E T I N G E X P E R I E N C E
P R I VAT E C O N S U LT A N T C O P Y W R I T E R / M A R K E T I N G S T R AT E G Y 2 0 0 4 - P R E S E N T
E X C A L I B U R D I R E C T M A R K E T I N G . M A R K E T I N G D I R E C T O R 2 0 1 3 - 2 0 1 4
B L A C K T I E T R A N S P O R T AT I O N , I N C . M A R K E T I N G M A N A G E R 2 0 1 0 - 2 0 1 3
E D U C AT I O N
H I G H P O I N T U N I V E R S I T Y B . S . B U S I N E S S A D M I N I S T R AT I O N 2 0 1 3
U. S . A I R F O R C E A . A . L O G I S T I C S - H O N O R A B L E D I S C H A R G E 2 0 0 1 - 2 0 0 7
A M E R I C A N W R I T E R S & A R T I S T S I N S T I T U T E – D I R E C T R E S P O N S E M A R K E T I N G
M A R L O W M A R K E T I N G M E T H O D F O R C O P Y W R I T E R S - I N T E G R AT E D M A R K E T I N G , L E A D G E N E R AT I O N , A N D S E A R C H - E N G I N E -O P T I M I Z AT I O N
Ben Phillips | m: 336.776.8892 | [email protected] | Copywriting Portfolio: http://bit.ly/1GQiEfX