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Ben’s Beginners™ Cooking Contest

Information PacketThis material will help you create buzz in your school and community:

• Program overview•Printableflyer•Emailversionoftheflyer• Sample letter to send to parents

The more families from your school that enter, the better chance your school has to win a $30,000 cafeteria makeover!

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Let’s get kids cooking!

More info at BensBeginners.comAbbreviated Official Rules on reverse.

GREAT PRIZES: Family Cash Prizes, Appearance on The Rachael Ray Show and School Cafeteria Makeovers

Dear PTA Leader:

UNCLE BEN’S® is honored to be working with your PTA as we launch the 2013 Ben’s Beginners™ Cooking Contest on July 29th. �is is an exciting program that promotes healthier eating habits and helps schools by awarding cafeteria makeovers.

About Ben’s Beginners™ Ben’s Beginners™ isn’t just a cooking contest. It’s a movement designed to empower and encourage parents to connect with their kids in the kitchen. And it’s about inspiring children to make healthier decisions at an earlier age by getting them interested in cooking.

A great opportunity for your school Encourage parents to enter the contest by making a short video with their child cooking a rice dish together. We’ll be awarding $165,000 in total prizes—and there are two ways your school could win!

1. Family prize: Winning families receive a valuable prize package, including a cafeteria makeover for their school.

2. School participation prize: Schools will win a $30,000 cafeteria makeover if they have the highest number of entries in their size category (1-250 students; 251-500; 501+). �e more families from your school that enter, the better chance your school has to win!

Spread the word and help your school Start creating buzz with the flyers and other material in this kit. And be sure to hand out copies of the flyers at your Back To School Night. Remember, the more families that enter, the better the odds of your school winning a cafeteria makeover.

Sincerely yours,

UNCLE BEN’S®

Schools will win a $30,000 cafeteria makeover if they have the highest number of entries in their size category (1-250 students; 251-500; 501+). �e more families from your

The Rachael Ray Show and School Cafeteria Makeovers

BEN’S BEGINNERS™ COOKING CONTEST ABBREVIATED OFFICAL RULESNO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Entry Period: 12 p.m. EDT on 7/29/2013–11:59 p.m. EDT on 10/6/2013 (“Entry Period”). Entrant must be: legal U.S. resident, above age of majority in resident state, and a parent/legal guardian of a child, also U.S. resident, who is a student in K–8th grade, as of the date of entry (“Parent”). Parent/child must be available to travel on or about 11/11/13–11/25/13 and again on or about 1/6/14–1/20/14 to compete for and enjoy the prize. A representative from the school selected to receive a Participation Prize will be asked to travel to New York on or about 10/21/13–11/4/13. Employees/representatives/affiliates of Sponsor (including household/family members) ineligible. Parent may enter at: www.facebook.com/unclebens or www.unclebens.com and submit a video that meets the requirements outlined in the Guidelines/Rules. Prizes awarded to Parent depend on the score each video receives. Prizes shall include: travel to and from NY for the possibility of appearing on a popular television show; a cash prize valued between $5,000–$15,000; and a check for child’s school for a cafeteria makeover. Schools with highest level of participation from Parents of children attending the school may receive a cafeteria makeover totaling $30,000. Total ARV of all prizes: $188,250. Filming and travel dates may change. In the event a potential winner is unable to travel on the specified dates, the prize may be forfeited. Odds of winning depend on number of eligible entries received and the skill of the entrants. Limit: Five (5) entries per Parent, one (1) entry per child. See Guidelines/Rules located at www.facebook.com/unclebens or www.unclebens.com for more details. Sponsor: MARS Food US, 2001 E. Cashdan Street, Rancho Dominguez, CA 90220. NOTE: This Program is in no way sponsored, endorsed, or administered by, or associated with Facebook. All entrants are providing their information to Sponsor, and not to Facebook. Any claims, complaints, and concerns should be directed to Sponsor. ®/TM Trademarks © Mars, Incorporated 2013

®/TM Trademarks © Mars, Incorporated 2013.

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Entry Period: 12 p.m. EDT on 7/29/2013–11:59 p.m. EDT on 10/6/2013 (“Entry Period”). Entrant must be: legal U.S. resident, above age of majority in resident state, and a parent/legal guardian of a child, also U.S. resident, who is a student in K–8th grade, as of the date of entry (“Parent”). Parent/child must be available to travel on or about 11/11/13–11/25/13 and again on or about 1/6/14–1/20/14 to compete for and enjoy the prize. A representative from the school selected to receive a Participation Prize will be asked to travel to New York on or about 10/21/13–11/4/13. Employees/representatives/affiliates of Sponsor (including household/family members) ineligible. Parent may enter at: www.facebook.com/unclebens or www.unclebens.com and submit a video that meets the requirements outlined in the Guidelines/Rules. Prizes awarded to Parent depend on the score each video receives. Prizes shall include: travel to and from NY for the possibility of appearing on a popular television show; a cash prize valued between $5,000–$15,000; and a check for child’s school for a cafeteria makeover. Schools with highest level of participation from Parents of children attending the school may receive a cafeteria makeover totaling $30,000. Total ARV of all prizes: $188,250. Filming and travel dates may change. In the event a potential winner is unable to travel on the specified dates, the prize may be forfeited. Odds of winning depend on number of eligible entries received and the skill of the entrants. Limit: Five (5) entries per Parent, one (1) entry per child. See Guidelines/Rules located at www.facebook.com/unclebens or www.unclebens.com for more details. Sponsor: MARS Food US, 2001 E. Cashdan Street, Rancho Dominguez, CA 90220. NOTE: This Program is in no way sponsored, endorsed, or administered by, or associated with Facebook. All entrants are providing their information to Sponsor, and not to Facebook. Any claims, complaints, and concerns should be directed to Sponsor. ®/TM Trademarks © Mars, Incorporated 2013

$15,000 Grand Prize

$30,000 School Cafeteria Makeover

Appearance on The Rachael Ray Show

Healthy eating habits begin in the kitchen, so cook with your kids to get them started

on a lifetime of better eating.

Ben’s Beginners™ Cooking Contest!

Entering is as easy as 1-2!1. Make a short video of you and

your child cooking a rice dish2. Upload it at UncleBens.com

starting July 29th

Enter the

You could win:

®/TM Trademarks © Mars, Incorporated 2013. The color Orange is a trademark of Mars, Incorporated.

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Entry Period: 12 p.m. EDT on 7/29/2013–11:59 p.m. EDT on 10/6/2013 (“Entry Period”). Entrant must be: legal U.S. resident, above age of majority in resident state, and a parent/legal guardian of a child, also U.S. resident, who is a student in K–8th grade, as of the date of entry (“Parent”). Parent/child must be available to travel on or about 11/11/13–11/25/13 and again on or about 1/6/14–1/20/14 to compete for and enjoy the prize. A representative from the school selected to receive a Participation Prize will be asked to travel to New York on or about 10/21/13–11/4/13. Employees/representatives/affiliates of Sponsor (including household/family members) ineligible. Parent may enter at: www.facebook.com/unclebens or www.unclebens.com and submit a video that meets the requirements outlined in the Guidelines/Rules. Prizes awarded to Parent depend on the score each video receives. Prizes shall include: travel to and from NY for the possibility of appearing on a popular television show; a cash prize valued between $5,000–$15,000; and a check for child’s school for a cafeteria makeover. Schools with highest level of participation from Parents of children attending the school may receive a cafeteria makeover totaling $30,000. Total ARV of all prizes: $188,250. Filming and travel dates may change. In the event a potential winner is unable to travel on the specified dates, the prize may be forfeited. Odds of winning depend on number of eligible entries received and the skill of the entrants. Limit: Five (5) entries per Parent, one (1) entry per child. See Guidelines/Rules located at www.facebook.com/unclebens or www.unclebens.com for more details. Sponsor: MARS Food US, 2001 E. Cashdan Street, Rancho Dominguez, CA 90220. NOTE: This Program is in no way sponsored, endorsed, or administered by, or associated with Facebook. All entrants are providing their information to Sponsor, and not to Facebook. Any claims, complaints, and concerns should be directed to Sponsor. ®/TM Trademarks © Mars, Incorporated 2013

You could win:

$15,000 Grand Prize

$30,000 School Cafeteria Makeover

Appearance on The Rachael Ray Show

Ben’s Beginners™ Cooking Contest!

Healthy eating habits begin in the kitchen, so cook with your kids to get them started

on a lifetime of better eating.

Entering is as easy as 1-2!1. Make a short video of you and

your child cooking a rice dish2. Upload it at UncleBens.com

starting July 29th

Enter the

Let’s get kids cooking!

Dear Parent:

Exciting news! �e second Ben’s Beginners™ Cooking Contest will be starting on July 29th, and there will be exciting prizes for families and their schools!

About Ben’s Beginners™ Ben’s Beginners™ isn’t just a cooking contest. It’s a movement designed to encourage you to connect with your kids in the kitchen. And it’s about inspiring your children to make healthy decisions about eating by getting them interested in cooking.

It’s easy and fun to enter To enter, just make a short video of you and your young chef cooking a rice dish together. �en upload it to UncleBens.com starting July 29th.

Great prizes for families and schools �e exciting Grand Prize package includes: • $15,000 cash for the winning family • An appearance on The Rachael Ray Show • A $30,000 cafeteria makeover for the winner’s school

Your child’s school can also win a cafeteria makeover just by having the most entries in its size category (1–250 students; 251–500; 501+). That’s another great reason to enter!

Get started now! �e deadline for entries is October 6th, so start planning your video now! And be sure to spread the word, because the more families from your school that enter, the better chance your school has to win! Go to UncleBens.com for more details.

Sincerely yours,

UNCLE BEN’S®