CCM MMD

JUICE CORP

ADIDAS

SABBATICAL

19891993

19972001

20052009

travel, adventure & really wild times

comics graphic novels, books, films books, films, design blogs & websites

music, appreciation & obsessionguitar, piano

fashion, sartorial choices & tee shirt design

painting, drawing, paper artwork

design, typography, illustration, teaching

+ HND Multimedia Design

City College Manchester, UK

2 year diploma (1999–2001)

Distinction grade

+ Strong commercial design handwriting

+ Excellent research skills + application

+ Experienced in off-shore production

+ Knowledge of apparel construction

+ Expertise in fabrication & technology

+ Team management skills

+ Creative flair & eye for detail

+ Strong research skills & application to

designs

+ Strong presentation & communication skills

+ Critical thinking skills & open to new ideas

+ Freelance Designer Various Clients 2001 - Present

+ Graphic Design Tutor Yoobee @ Natcoll Design School Apr 2011 – Dec 2011

+ Head of Design adidas Group (Rockport Division) Nov 2006 – Apr 2009

+ Senior Designer Juice Corporation Dec 2003 – Nov 2006

Education:Career: Specialities:

Attributes: Software:

Other Skills:

+ Outerwear

+ Tees

+ Fashion graphics

+ Branding

+ Adobe Illustrator

+ Photoshop

+ InDesign (Mac or

PC)

+ Illustration

+ Graphic Design

+ Typography

+ Web Design

+ Multimedia Design

Key Responsibilities: Responsible for driving the overall design & direction of Rockport Apparel in line with company strategy, market trends and Rockport consumer identity and ensuring Rockport maintains a competitive design edge.

Delivering agreed sales and profit plans.

Overseeing product development to within agreed time-lines and cost parameters by effectively managing the Design & Development Teams and processes.

Keeping abreast of current and future trends through market visits, attendance at significant shows, and overseas research trips.

Ensuring collection is relevant to the Rockport marketplace and consumer.

Detailed awareness of all channel and competitor activity.

Providing any relevant design input into areas associated with apparel including marketing material, POS, showroom dressing etc...

Key Achievements: Re-energised Rockport product offering with overhaul of branding execution, colours, styling and fabrication.

Successfully introduced a 2 tier brand segmentation strategy; Core Rockport, catering for a conservative, 30 to 55 year old consumer and Rockport, Established 1971, focusing on younger, fast fashion for a 18-25 year old consumer.

Helped manage successful integration into adidas procedures and processes.

Brought on key members of staff to bolster and strengthen the Design & Development departments.

Fostered better working relationships between Design and Product Technologists improving smoother work flows and inspiring pro-active development of styles.

Reviewed and reorganised key areas of the development critical path.

R O C K P O R THEAD OF DESIGN // adidas Group November 2006 – April 2009

30%

20%

10%

tee

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de

nim

knitw

ea

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swe

ats

shir

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Key Responsibilities: Starting as designer and quickly rising to Senior Designer, responsible for the design direction for brands such as Slazenger, Hamnett, Katharine Hamnett, Juice, Joe Bloggs and Loyalty & Faith brands for this fashion house producing apparel for UK Highstreet stores such as Burtons, Top Shop, River Island and House Of Fraser and internationally in locations such as Dubai, India & Australia.

Key Achievements: Designed entire Joe Bloggs re-launch collection and accompanying POS, interactive DVD, look-books and show cards.

Designed the single most popular Tee in Juice’s history, selling almost 750,00 units to one retailer.

Worked closely with boxer Amir Khan to design and develop Joe Bloggs sponsored boxing attire for his final three amateur fights.

J U I C E CO R P.SENIOR DESIGNER // The Juice Corporation / Joe Bloggs December 2003 – November 2006

30%

20%

10%

tees

denim

knitwear

sweats

shirts

outerw

ear

While on sabbatical in the UK and New Zealand maintained a healthy freelance business in and out of the fashion industry.

Starting at Littlewoods designing full category collections for the Spring/Summer 10 relaunch of iconic children’s wear label Ladybird before heading overseas to New Zealand.

Designed & launched two seasons of new lifestyle brand Black Kiwi, with a story of eco fabrics & sustainability based on the 100% Pure concept.

Design and development of surf label Coastlines, helping the company reposition the brand in department stores while maintaining Coastline’s import business, designing apparel and footwear for companies such as Glassons, Hallensteins and promotional products for Torpedo 7 and breweries such as DB and Lion Nathan.

Designer & proprietor of Bear Trap Tees selling out of own store, Common, on Auckland’s fashionable Karangahape Road.

F R E E L A N C EFREELANCE DESIGNER // Multi-discipline design projects September 2001 – present

30%

20%

10%

tees

denim

knitwear

sweats

shirts

outerw

ear

Key Responsibilities: Personally owned & operated tee-shirt brand originally aimed at 25-45 year old men looking for something different in the New Zealand market place, but now with a broader remit to US, NZ & Australian customers.

The brand was one of ten international runners-up in AS Colour’s Little Help Project 2010

B E A R T R A PDecember 2010 – Present

Key Responsibilities: Short Freelance contract to help with the refresh and relaunch of one of the UK’s most iconic childrenswear brand.

Produced range plans, graphics and production drawing for 2 stories based on trend research, age ranges (0-7 & 8-16 yrs) & brand awareness.

L A DY B I R DApril 2009 – July 2009

Based around the brief ‘Design something a 18-25 year-old Aussie lad would wear’ provided by Pacific Brands, Australia.

M O S S I M OSelf-directed project.

A self-directed project to create a more mainstream product for the iconic New York brand aimed at the Australian market.

ZO O Y O R KSelf-directed project.

Each of our trusted building partners has a long history of producing work of the highest standard and offers a comprehensive 10-year Master Builders guarantee. Depending on the location of your build, the timing, size and overall complexity of your project, we would look to introduce you to the builder we believe best fit your needs.

The builder will then complete a fixed price solution that includes:

Site works, architect fees and all council consent fees

Driveways, patios and decks

The entire house including your designer kitchen

Carpets, tiles, double glazing and everything else besides.

There are no hidden extras.

Everything is now in place and you are ready to begin making

your dream home a reality. With the comprehensive information

we have provided about every aspect of your project, you can be

comfortable that you can build the home you’ve always wanted

within the budget you wish to spend. You now make the final

step with confidence, declaring the land unconditional and

finalising the building contract. We assign you to an experienced

project manager who will be available and happy to answer any

queries you may have from this point on. For your peace of mind,

you are also provided with regular updates as the work progresses

Our recommended finance partners can create a custom finance package that works for you. You are assigned to one of their experienced team, who will

be there to offer you the benefit of their support and guidance from the very start. By offering low bank

rate finance and the chance to defer payments until your home is complete, you can ensure financial

protection throughout your project.

We introduce you to one of our talented designers that you will work with to create

a plan that complements your site and matches your

requirements. You can have as much or as little input as you want in this process: use one

of our existing designs as a starting point or bring us your

own vision to work on.

Now it’s getting exciting!

We have access to a huge selection of sites and know the precise details of each one.

If you don’t see just the right thing, don’t worry. We’ll find it for you, or you can show us a section that has caught your eye elsewhere. Either way, we’ll happily work through all the necessary research with you.

Once you’ve found your dream site then it’s time to make an offer. Usually this is a conditional offer, subject to a

period of due diligence, during which we finalise the necessary checks

and research on the land. With the conditional offer accepted, you have secured the section typically without

laying down any money.

As New Zealand’s house and land specialists, KEY2 will source you the prime site and secure you the best FIXED PRICE build contract. Because we are not tied to a single building firm or land vendor, we will always be able to create a package that offers the perfect solution for you.

Once you have decided to let us meet your new build needs, you will be fully supported throughout the following process:

THE KEY2 ROADMAP

NOW SIT BACK AND WATCH YOUR DREAM UNFOLD!

Full colour A4 6 page brochure for the innovative New Zealand property developer Key2. Fully designed and provided printer ready.

K E Y 2

Branding for an upmarket childrenswear label. The logo is based on the ancient apothecary symbol for ounce which integrated well with the number 3 and created a visually arresting brand logo.

3 O U N C E S

Name, logo, branding, swing tickets, quad-fold brochure and look-and-feel for this start-up toddlers New Zealand Merino brand, Little Flock of Horrors.

L F O H

Name, logo, branding, store design, signage and theme for this personally owned and operated store on Auckland’s fashionable K Road.

CO M M O N

Exhibition stand design & branding for 5 brands showcasing New Zealand products at the ABC Childrens Expo, Kansas, USA. Brands had to be visible but also part of the overall ‘New Zealand Pavilion’ branding.

A B C E X P O

RealNappies

Mumi& Bubi

SOLVEJSWINGS

CARIBOO

TBC

MODU

LE /

COFF

EE &

WINE

Mumi & Bubi

REAL NAPPIES

SOLVEJ SWINGS

TBC

MODULE

COFFEE/WINE

CARIBOO WALKWAY

WALKWAY

DIVIDER4FT W X 1FT D X 4FT H

COLUMNs3FT W X 2FT D X 7.5FT H

trees8ft high

DIVIDER4FT W X 1FT D X 4FT H

5FT (1.5M)

SCALE0 5

40FT ( 12M )

8FT ( 2

.4M

)

Logo, branding & packaging for personal owned & operated New Zealand t-shirt brand. Debossed 400gsm matt textured box, debossed heavyweight swing ticket & woven back neck label with branding DNA.

B E A R T R A P

With the two tiered approach of a one-for-all nappy that grows with your baby and the eco-awareness of cloth nappies, Real Nappies created this sub-brand, Uno.

The logo uses the current corporate colours to tie the products back to the parent brand, the merging of the letters suggest unity whereas the concentric petals represent the growing baby encompassed by the brand.

U N O

™

™

F U R T H E R { R E A D I NG}

+ 670 Station Street

Carlton North, Melbourne [temp]

+ 61 (0)43 224 0508

+ ThornleyBenjamin@gmail.com

+ www.linkedin.com/in/benthornley

+ www.behance.net/benthornley/frame

+ www.theloop.com.au/benthornley

Address:

Contact:

Further Work:

I’m a 34 year old Designer from Manchester, a vibrant hub of music, art and fashion in the gritty North of England. It was here I cut my teeth designing full category apparel collections and outstanding graphics for the small, but perfectly formed fast fashion importer, The Juice Corporation. My designs appeared in stores such as River Island, Topshop, Burtons and many other recognisable high street retailers.

After this I moved on to adidas to work as a designer in their Rockport apparel division, where I rose to Head of Design over a relatively short period of time. Here I learnt about construction, fabrication, technical properties, off-shore production & team management.

In 2009 I took the opportunity to come to New Zealand on sabbatical where I’ve been freelancing and teaching Graphic Design, design history & theory at Natcoll, part of the Yoobee group. I am now ready to resume my career and start looking for a new challenge, refreshed and reinvigorated.