bell ceramics summer project report(gaurav 2011)

UNIVERSITY BUSINESS SCHOOL, MBA(BIOTEC) 2010-12

A

SUMMER PROJECT REPORT

ON

IDENTIFICATION AND ENHANCEMENT OF RETAIL

NETWORK AND INSTITUTIONAL CUSTOMER BASE

FOR BELL TILES

(IN JAIPUR AND SURROUNDING REGIONS)

SUBMITTED IN PARTIAL FULFILLMENT

OF

MASTER OF BUSINESS ADMINSTRATION

(2010 -2012)

SUBMITTED TO

UNIVERSITY BUSINESS SCHOOL, CHANDIGARH

SUBMITTED BY

GAURAV MEENA

MBA (BIOTECH)

(2010-12)


ACKNOWLEDGEMENT

First and foremost I would like to thank God , for providing me the strength and

correct vision to complete the summer project successfully.

I express my sincere thanks and gratitude to Mr. Achal Rangaswamy (President

Marketing) for giving me permission to do this project. Actually it was he; who

gave me this great opportunity. I am also thankful to Ms. Rejitha Pillai, who helped

me directly and whose guidance I was able to focus on relevant points during my

training.

Finally, I express my sincere thanks to my project guide Mr. Manish Soni (Area

Sales manager BCL Jaipur). Without his guidance and unrelenting support the

project could not have been completed. He gave me all the valuable knowledge to

complete this project successfully.

I would like to thank all the dealers, influencers for spending their precious time to

provide the necessary information and guidance.

I thank one and all including my parents who helped me to carry on with the

survey and successfully complete the project on time.

(Gaurav Meena)


TABLE OF CONTENTS

Sr. No. Particulars

1. Cover page & Title

2. Certificate

3. Acknowledgement

4. Evaluation form

5. Preface

6. Executive Summary

7. Scope of the study

8. Introduction

9. Company & Profile

10. Research Methodology

11. Data Interpretation & Findings

12. SWOT analysis

13. Findings & Recommendations

14. Risk and Concern

15. Conclusion

16. References


17. Appendix


Preface

The word "Ceramic" has originated from the Greek word, "Keramos", which

means pottery. It also relates to an ancient Sanskrit word whose root meaning is “to

burn,” but it is predominantly used to indicate "burnt stuff". Almost 10,000 years

later, with the establishment of settled communities, tiles were manufactured in

Mesopotamia and India. The first instance of functional pottery vessels being used

for storing water and food is thought to be around 9,000 or 10,000 BC. Clay bricks

were also made around the same time.

The ceramics industry in India came into existence about a century ago and has

matured over time to form a industrial base. From traditional pottery making, the

industry has evolved to find its place in the market for sophisticated insulators,

electronic and electrical items. Over the years, the industry has been modernizing

through new innovations in product profile, quality and design to emerge as a

modern, world-class industry, ready to take on global competition.

Though there are a number of large companies in the ceramics sector, small and

medium enterprises (SMEs) account for more than 50 per cent of the total market

in India, offering a wide range of articles including crockery, art ware, sanitary

ware, ceramic tiles, refractory and stoneware pipes among others. Most of the

players are grouped together in clusters.

Over the last two decades, the technical ceramics segment has recorded an

impressive growth propelled by the demand for high-alumina ceramics, cuttings

tools and structural ceramics from the industry. Overall, the Indian ceramics

industry has emerged as a major manufacturer and supplier in the global market.


EXECUTIVE SUMMARY


Bell Ceramics Limited (BCL) is one of the leading market player in the ceramic

tile industry and having a pan India presence with two manufacturing facilities

which are running 24X7 hours and cater the demand of customers across the

county.

Doing a project with Bell Ceramics is one of great experience which comes

with a good learning phase in my life. The project titled as “Identification and

Enhancement of Retail Network and Institutional Customer base For Bell

Tiles in Jaipur and surrounding regions” was really the best experience of my

life.

The main objective of the project was to discover those markets which were

Untapped and also increase the product reach to the remote areas customers. I

have to grab this opportunity in those markets for Bell. I have to also know that

how the products of Bell are running in the market.

This project helps in determining the main dealers and Retailers, also the study

reflect that the company now at the stage of exponential phase with launch of some

good products. The information helps in maintaining a good customer relationship

with the existing clients and customers.

A proper survey was conducted for this by using two different standard

Questionnaires separate for retailers and institutional customers and it was really

successful or result oriented. In the survey many Retailers as well as Architects or

contractors were touched with a proper questionnaire which was prepared to find

out the relevant information with the subject given.


One of the major aspect of this project is that its conducted just after the Merger of

Bell ceramics and Orient Ceramics limited which results in the increase of

Financial and Operational Efficiency for both Leading players in the market. The

Acquisition results in the advantage for the Bell ceramics.

So my personal experience and learning in this project starts with convincing the

retailers and other customers about the correct information about the merger and

company products which helps the company to increase its loyal customer base.

The overall study in this project concludes that Bell Ceramics having a good brand

image in terms of quality and services in this huge competition. The company

having the same policies for its all dealers and delight them with its regular

services and feedback.

There are some recommendations and suggestions on the basis of my study in this

report to make this growth at higher pace . There area also some graphical and

tabular representation of the data which helps in understanding the market scenario

for the company.

This study also facilitate the marketing and promotional strategies for the company

and also increase its product reach in the overall country.


Scope Of The Study

Ceramic tile comes under „Building Material Industry‟. Over the years, Indian

Building Material Industry poised to grow at a fast pace of almost 16%/annum due

to boom in real estate and construction industry. Increase in income levels and

availability of a range of financing options for housing is enabling rapid growth in

housing construction.

In India, particularly in NCR region, growth rate of building material industry is at

very high and constantly growing. By this project finding, we have been trying to

catch the opportunities and demand of various tile making organisations for their

commercial and residential needs in Ghaziabad and Meerut region.

Also as marble prices begin to pinch purses in these times of meltdown, tiles are

making deeper inroads into urban homes. And they are getting more designer

makeovers to suit market demands.

Objective Of The Study

Major objective of this report confines with these facts-

To know the nitty-gritty of Ceramic tile industry as much possible.

. Identify the retail network customer base for Bell tiles.

. Enhancement of the product reach to the remote areas by doing survey.

Determine the market size and potential of all the organise and unorganized

players


INTRODUCTION

As the change in demand and supply pattern in the market do not allow any

company to fix or work with a set of rules in this speculative era. Each and every

company goes for market research to gather information and collects the important

data which is needed for the formulation of new strategies and also helps in

gaining the competitive advantage.

Market research is any organized effort to gather information about markets or

customers. It is a very important component of business strategy. The term is

commonly interchanged with marketing research; however, expert practitioners

may wish to draw a distinction, in that marketing research is concerned specifically

about marketing processes, while market research is concerned specifically with

markets.

Market Research is a key factor to get advantage over competitors. Market

research provides important information to identify and analyze the market need,

market size and competition.

It is for discovering what people want, need, or believe. It can also involve

discovering how they act. Once that research is completed, it can be used to

determine how to market your product.

Questionnaires and focus group discussion surveys are some of the

instruments for market research.

For formulating any new strategy for marketing or promotion the important things

needed is-

http://en.wikipedia.org/wiki/Markets

http://en.wikipedia.org/wiki/Business_strategy

http://en.wikipedia.org/wiki/Marketing_research


Market information

Through Market information one can know the prices of the different

commodities in the market, as well as the supply and demand situation.

Information about the markets can be obtained from different sources, varieties

and formats, as well as the sources and varieties that have to be obtained to

make the business work.

Market segmentation

Market segmentation is the division of the market or population into subgroups

with similar motivations. It is widely used for segmenting on geographic

differences, personality differences, demographic

differences, technographic differences, use of product differences, psychographic

differences and gender differences. For B2B segmentation firmographics is

commonly used.

Market trends

Market trends are the upward or downward movement of a market, during a period

of time. The market size is more difficult to estimate if one is starting with

something completely new. In this case, you will have to derive the figures from

the number of potential customers, or customer segments

Besides information about the target market, one also needs information about

one's competitors, customers, products, etc. Lastly, you need to measure marketing

effectiveness. A few techniques are:

Customer analysis

Choice modelling

http://en.wikipedia.org/wiki/Marketing_information_system

http://en.wikipedia.org/wiki/Technographic

http://en.wikipedia.org/wiki/Firmographics

http://en.wikipedia.org/wiki/Market_trends

http://en.wikipedia.org/wiki/Marketing_effectiveness



http://en.wikipedia.org/wiki/Choice_modelling


Competitor analysis

Risk analysis

Product research

Advertising the research

Marketing mix modeling

This project include all the key parameters needed to study a market and gathering

information by using tools of market research like questionnaire or direct

interview.

In this project I visited many retailers who are using Bell products and also others

who are not using its products , I also visit some institutional customer group

which include Architectures , Builders, Contractors etc. Data collection is done by

using two different type of questionnaires.

This project was to find out those areas which were

previously not in touch of Bell. To find out those places where Bell can get start up

for Business. To make some more sound presence in the Ceramic Tiles Market.

The major markets covered in this are study are – Jaipur, Kota, Sawaimadhopur

and some outskirts of city.

http://en.wikipedia.org/wiki/Competitor_analysis

http://en.wikipedia.org/wiki/Risk_analysis


Jaipur- it‟s the main or central market where the depot is actually located and

also the registered office of BCL. Jaipur is one of the leading cities which are

developing at higher pace in terms of industrial and real estate business . it‟s a

fortune for me to start my work from Jaipur which is capital of Rajasthan.

It‟s a big market which really took my time to complete visit of the whole city of

the populous state.

In terms of market segmentation Jaipur is segmented in basically two segments one

is branded tiles segment other is non branded segment.

Jaipur is a well saturated market due to number of players in the market like

Kajaria , Somany , Asian , Bell , Johnson , , Euro. These are all branded ceramic

tiles companies working from a long time in Jaipur. So it‟s really hard in such huge

competition to get a dealer and maintain it for a long time. However, Bell ceramics

is making exceptionally well in this market they are currently having 8 main

dealers and many Retailers in different zones of Jaipur which help them to serve

overall market consistently

Market covered

KOTA JAIPUR

(head market)

Sawaimadhopur


After my study and visits I am very sure about few dealers who will join Bell in

near future.

KOTA- it‟s known as the education hub of India because here a mass of

students studying in number of institution for competitive exams. Kota basically

concerned with the stone tiles like Kota stone and marbles.

There is also a good demand of ceramic tiles and currently two main dealers od

Bell serving the whole market. There is a need of few more dealers in this town

due to increase in development. After my study to Kota , I can assure few retailers

who are eager to know about Bell products.

As it is an Education City so there is very good demand of tiles in projects like

Hostels, Flats etc.

SAWAIMADHOPUR- it‟s a town located in the Jaipur region and around 160

k.m. from Jaipur. Currently there are no main dealers in this market due to low

market potential but having Retailers in this town which are doing fair business in

this town . as the market condition changing and urbanization is on peak many

restro and hotel chains are coming in this market which surely increase the demand

of ceramic tiles in this region. Its good to convert our Retailers into main dealers.

I also visit some outskirt areas in Jaipur city like Sanagner town , kalwar road or

Visvkarma industrial area which helps me to gather information about the new

retailers in the city.


INDIAN CERAMICS INDUSTRY

Ceramic Tiles

India‟s ceramic tile industry emerged in the 1950s. Tiles form the most significant

part of the Indian ceramics industry and consist of floor tiles (46 per cent), vitrified

and porcelain tiles (12 per cent) and wall tiles (42 per cent). The floor tiles segment

is growing faster as compared to wall tiles. Vitrifed and porcelain tiles are recent

entrants into the ceramic tile industry and have increased the size of the market

considerably. It is expected that this segment will capture the bulk of the market

gradually, replacing the conventional floor and wall tiles segment.

These tiles are light and have the added advantage of being offered in designer

looks as compared to mosaic tiles, which are heavier and more expensive to

transport. Both organised and unorganised sectors play a key role in the

manufacturing of ceramic tiles in India. The per capita consumption of ceramic

tiles in India is very less as compared to the other countries in the world. It is as

low as 0.15 sq.mtr per annum.

This low per capita consumption shows the likely demand that is going to arise in

the future in India as more and more development takes place. Ceramic Tiles are

furnishing material apart from being utility or hygiene products. Despite an overall

slowdown of the economy this sector continues to grow at a healthy 12 percent per

annum. Growth of the unorganized sector accounted for 44 percent of the total

Production and the revenue earnings from the organized sector accounted to over

Rs150 crore. India ranks 7ly thth in terms of production in the world andmarket

share of India have risen from 1.7 percent to 2.7 percent in terms of ceramic tile

production.


COMPANY

&

PRODUCT PROFILE


The company Bell Ceramics Ltd. is well known name in the world of tiles industry

since more then 20 years. Bell was started in 1985 with the aim of manufacturing

world-class ceramic tiles. Bell is one of the initiator in the country to introduce

Ceramic tiles. Though there are many tiles companies in the market but still BCL

carries its brand image in its own way.

Bell Ceramics Limited is managed by highly experienced and qualified

professionals. :– Mr. K. M. Pai (Managing director), Mr. A.N. Rangaswamy

(President Marketing) , Mr. G P Zala ( G.M. of Accounts & Finance)

For manufacturing world class Ceramic tiles, company has two manufacturing

plants located near major Indian markets. The first one is in Vadodara, Gujarat

which facilitates the western part of tiles market in the country with installed

capacity of 63.87 lacs square meters per annum of wall and floor tiles. The second

one is located in Bangalore, Karnataka which facilitates the southern part of tiles

market in the country with installed capacity of 82.13 lacs square meters per

annum of floor tiles. BCL is an ISO 9001:2000 and ISO 14001 certified company.

Bell tiles are manufactured according to COMITEE EUROPEAN DE

NORMALISATION (CEN).

There is Well-spread and well-connected distribution network of BCL

comprising 29 Depots, more than 1000 Dealers and over 4000 Retailer to ensure

optimal delivery. BCL also do exports to some of the most demanding markets of

the world.

Bell has a wide range of breathtaking products

to suit various consumer preferences. Bell is having Ceramic wall tiles in the

following sizes: -

200mm x 300mm

295mm x 445mm

Bell is also having Ceramic floor tiles in the following sizes: -

300mm x 300mm

395mm x 395mm


Bell is a pioneer in making Non-Skid Group-5 Series floor tiles in 300mm x

300mm, 400mm x 400mm and in edge cut – 395mm x 395 mm. These tiles are

“Grandfather friendly & Grandson proof.”

BCL has introduced the Edge- Cut concept for

getting joint free look. Some other companies are also doing this as namely Joint

Free concept. BCL is producing Edge- cut tiles in the following sizes: -

397mm x 397mm

297mm x 447mm

Quality Policy: -

“Our commitment to total customer satisfaction is by consistently providing

innovative and quality products through team efforts”

Vision Statement of the BCL: -

“To become the most preferred provider of tiling solutions in a short span of

time”

Mission Statement of BCL: -

“To bring a smile of satisfaction to everyone who gets touched by our

products – Customers, Visitors, Dealers, Vendors, Architects, Builders,

Masons and other Stakeholders”


Products Range

Wide range of breathtaking products to suit various consumer preferences.

Ceramic Glaze Wall Tiles. 200mm x 300mm

Ceramic Floor Tiles. 300mm x 300mm, 400mm x 400mm

Also available Edge Cut Floor Tiles in large 397mm x 397mm format for that

joint free look.

Bell is a pioneer in making Non-Skid Group-V Series, Floor Tiles in

300mm x 300mm, 400mm x 400mm & In Edge Cut – 395mm x 395 mm.

These tiles are “Grandfather friendly & Grandson proof “

Exhaustive product range with a wide range of designs, colours,

patterns, surface finishes.

ISO 9001:2000 and ISO 14001 manufacturing facilities strategically

located near prime markets in India.

Manufactured according to COMITEE EUROPEAN DE

NORMALISATION (CEN).


FLOOR TILES

Ceramic Floor Tiles. 300mm x 300mm, 400mm x 400mm

Floor tiles are the strength of BCL , which are having unique features like

High tensile Strength , scratch proof , Non –skid and giving a competitive

advantage to the company.

Dora Grey

300 X 300

Dora Ivory

300 X 300

Dora White

300 X 300

Corzo White

300 X 300

Corzo Pink

300 X 300

Corzo Ivory

300 X 300

Corzo Grey

300 X 300

Black Gold

300 X 300

http://www.bellceramic.com/selected-tile.php?prd_id=170&cat_id=1








WALL TILES:

Ceramic Glaze Wall Tiles. 200mm x 300mm

Bell ceramics have a wide range of wall tiles including 8 x 12mm , 12 x 18

mmand 10 x 13 mm dimensions with wide range of designs.


Distribution Network:-


Well-spread and well-connected distribution network comprising 29

Depots, more than 1000 Dealers and over 4000 Retailer to ensure

optimal delivery.

Country-wide connectivity of depots through world-class ERP software

adds to effective outbound logistics, inventory and receivable controls.

Exports to some of the most demanding markets of the world.

Also available Edge Cut Floor Tiles in large 397mm x 397mm format for

that joint free look.

PLANTS:

Bell ceramics has two plants located near major Indian markets.

One near Vadodara, Gujarat, Western India

Another near Bangalore, Karnataka, Southern India.

STATE TOWN UNITS CAPACITY PRODUCES

GUJARAT DORA 63.87 lacs square meters

per annum

WALL &

FLOOR

TILES

KARNATAKA HOSKATE 82.13 lacs square meters

per annum

FLOOR

TILES


Acquistion of Bell Ceramic

Now a part of the Orient group, Bell Ceramics was founded in 1985 with the

dream of manufacturing world-class ceramic tiles. Together, Orient is now the

leading manufacturer in terms of installed capacity.

Bell's contemporary manufacturing units in Vadodra and Bangalore are

strategically located to strengthen its reach in Southern and Western India's

thriving markets. By buying BLC's business, Orient Ceramics gets a direct entry in

these markets. With this first-of-its-kind deal, OCIL's total capacity will stand

around 29 million square metres a year. This merger will also help bring better

visibility to brands of BCL and also give it an edge in terms of latest technologies

and designs.

A company of original thinkers, Bell‟s offerings begin with its standard wall and

floor tiles. This now merges with the unmatched innovative skill of the Orient

Team that strives to create unique designs through state-of-the-art technologies.

Together, they are set to cover more than 30 crore square feet of walls and floors

every year in all parts of growing India


RESEARCH

METHODOLOGY


Title

To determine the perception about various tile‟s quality, brand equity, price and

Customer service.

Title Justification:

Title is self-explanatory. The study mainly deals with the quality, brand awareness,

price analysis and above all customer experience about the various tile products

and categories.

Objective:

· To determine the awareness level of different major tile players among the

architects.

· To determine the customer awareness level, particularly for new users of tiles.

· In depth study on the dealer network of various tiles manufacturers.

Significance of the study:

Significance for the industry:

This is a limited study which takes into consideration the responses of 20

architect‟s, 25 dealers & 150 customers. This data can be explorated to take in the

trends across the industry. The significance for the industry lies in studying these

trends that emerge from the study. It is a rapidly changing and evolving sector. A

study like this can attempt to guide the future of the industry based on current

trends.

Also the views of the architects and dealers would help in determining the future

strategies of the companies and add to the betterment of end user requirement.

Significance for the researcher:

To have a firsthand research experience about tiles industry. Various primary and

Secondary data sources would help in shaping a good notion about the industry


Trends and its future prospects. Also recommending measures to improve the

Present scenario of a company would boost up the confidence of the researcher.

Research Design:

Type of Research:

Exploratory and descriptive experimental research

Size of sample:

Sample size is 100 , which include the retailers or dealers and institutional

customers like Architects and contractors.

Area of study:

Jaipur city and outskirts , Kota , Sawaimadhopur

Sampling procedure:

Convenience Sampling

Method:

The research is primarily both exploratory as well as descriptive in

nature. The sources of information are both primary & secondary.

A well-structured questionnaire was prepared and personal interviews were

conducted to come to the conclusion.

The method which was adopted by me for this project is to do a market survey and

then on the basis of that sampling was done, and data was collected with the help

of questionnaire.

The main objectives of the project were:-

To explore the new markets for Bell.

To enhance the sell of Bell for the existing dealers.


To take the feedback of channel partners and influencers regarding Bell and

its products.

To know the difficulties which are coming in front of Bell and the solutions

for them.

To know about the competitors and about their policies.

There are certain terms used to achieve these objectives as Survey, Sampling,

Data, Questionnaire etc. All the terms are discussed below:-

SURVEY

Meaning of Survey:-

Survey is a fact finding study. It is a method of research

which involves collection of Data directly from a population or a sample at a

particular time. It requires expert and imaginative planning, careful analysis,

and rational interpretations of the findings. Data is collected by questionnaire.

The analysis of data is made by using simple statistical techniques depending

upon the objectives of the study.

Characteristics of Survey Method: -

It is always conducted in a natural setting.

It is a field study.

It covers a very large population.

It seeks responses directly from the respondents.

Purpose of Surveys: -

Surveys concerned with cause and effect relationship, which can

be useful for making predictions.

A survey is designed to make comparison of demographic

groups.

Many surveys aimed to explain certain phenomena such as, to

test the hypothesis, to test the causal relationship between

variables and to assess the influencers or various factors on a

given phenomena.


Advantages of Surveys: -

Surveys are useful instruments for very fine theories.

Survey method facilitates drawing generalization about large

population.

Survey method is flexible.

Disadvantages of Surveys: -

Survey methods are very expensive in terms of time and cost.

A sample survey is subject of sampling error.

Survey method is also not well suited to studies of historical

developments.

SAMPLING

Meaning of Sampling: -

The process of drawing a sample from large population is called sampling.

It is the unit of study. A part of population is known as a

sample. The main aim of sampling is to make an inference about an unknown

parameter from a measurable sample statistic. The second aim of sampling is to

test a statistical hypothesis relating to population. A sample is drawn and the data

from the sample informants are analyzed and on the basis of the result the

hypothesis may be accepted or rejected.

Characteristics of sampling: -

A sample must be representative of the population. The validity

of sample depends upon its accuracy and precision.

A sample must be adequate in size; in order to be reliable.


A sample must yield precise estimate. Precision is measured by

the standard deviation.

A sample must be accurate (Unbiased) which exactly represent

the population.

Advantages of Sampling: -

Sampling reduces the time and cost of research studied.

Sampling saves labour.

Sampling provides much quicker results.

Disadvantages of Sampling: -

Sampling demands a through knowledge of sampling methods,

procedure, and an exercise of greater care, otherwise the results

obtain may be incorrect or misleading.

A complicated sampling plan may require more labour for

coverage of the area.

Sampling Units: -

(1) Retailers of Tiles Shops

(2) Architects, Builders and Interior Designers

Sampling Size: -

It tells you about the number of people surveyed. In my sampling there were 130

Retailers and 10 Architects for doing the Survey. Project must be according to this

sample size.


DATA

Meaning of Data Collection: -

The search for answers of research question is called collection of data. Data are

facts and other relevant material of past and present, serving as basis for study and

analysis.

Importance of Data: -

The data serve as the basis or raw material for analysis.

Without an analysis of factual data, no specific inferences can be drawn on the

questions. Under study; inferences based on imagination or guess work cannot

provide correct answers to research questions. The relevance, adequacy, and

reliability of data determine the quality of the findings of study. Data from the

basis for testing the hypothesis formulated the study. Data also provide the facts

and figure require for constructing measurement scales and tables, which are

analysis statistical techniques. Interference on the results of statistical analysis and

tests of significance provide the answers of research questions. Thus, the scientific

process of measurement, analysis, testing, and inference depends on the

availability of the relevant data and their accuracy.

Sources of Data: -

Data are collected from primary sources are original sources

from which the researcher directly collected data; that have not been previously

collected. Primary data are first hand information collected through various

methods. One of the methods is questionnaire. Primary data are used as the sole

source of information for a research project. Primary data are directly collected by

the researcher from their original sources. In this case the researcher can collect the

require data precisely according to his research needs. He can collect them when

he wants them and in that form he needs them. But the collection of primary data is

costly and time consuming.


Advantages of Primary Data: -

The most important advantage of primary data is that the

available data meet our specific needs.

The available data gives as accurate as desired.

Primary data are up-to-date and become obsolete.

Primary data gives specific results.

Disadvantages of Data: -

Primary data are not available or secured quickly and cheaply.

Wider geographical area and longer reference period may not

be covered with less cost and time.

They are not readymade and readily available.

QUESTIONNAIRE

The tool is referred as a questionnaire when it is sent to a respondent for

completion and return.

Characteristics of Questionnaire: -

1 .It asks for obtain all the information required for achieving the research

objectives.

2 .It contains questions relevant to the study and does not include any

irrelevant and unimportant questions.

3.It contains questions that can be answered as quickly and easily as

possible.

4.It avoids unwarranted presumptions about the respondents.

5.It does not contain questions which are beyond the memory span of the

respondents.


DATA INTERPRETATION

AND

ANALYSIS


The questionnaires were prepared for both the retailers

and Architects. The data interpretation and data analysis is based on the

information collected from these questionnaires.

As the sample size for retailers was 100. And the head

location for me was Kota and there were 34 retailers from Kota itself out of 100.

There were total 15 questions in the questionnaire of retailers. (To see

questionnaire refer annexure)

Data Analysis of Retailers

1. Since how long are you into this Business?

For this question I got very good response and most of

dealers are working from 10 years. The data interpretation for this question is as

following: -

Time Period Frequency Percentage (%)

Below 10 Years 52 52

10-20 Years 31 31

20-30 Years 8 8

30 Years and Above 9 9

Total 100 100


As by seeing this column chart we can say that the

main strength of today‟s market is the shops of below 10 years old. These are the

persons who can interested to do work with Bell. These are the respondents who

really want to increase their business and these respondents can also increase

business of BCL.

2. What is your Monthly Turn-Over of tiles?

This question was to know the strength of

respondents. How much tiles they are selling monthly? The table for it is as

following: -

52

31

89

0 10 20 30 40 50 60

Below 10 Years

10-20 Years

20-30 Years

30and Above

Percentage


There were 82% respondents whose monthly tiles

selling are below 10 Laces. By knowing their turn over capacity we can think

about further planning. And only 12% are between 10-20 Laces.

3. What are the types of tiles that you deal in?

0

10

20

30

40

50

60

70

80

90

Below 10 Laces

10- 20 Laces Above 20 Laces

Percentage

Monthly Tiles

Turn Over

Frequency Percentage (%)

Below 10 Laces 82 82

10-20 Laces 12 12

20 Laces and Above 6 6

Total 100 100


In the answer of this question all the dealers are

working in only Ceramic and Vitrified tiles. The sizes like 8x12, 12x12, 10x13,

12x18, 10x16 which comes only in Ceramic. While 24x24, 36x36, 24x36 etc. are

the bigger sizes and called as Vitrified tiles. Vitrified tiles are mainly floor tiles.

So there is each and every retailer selling Ceramic

tiles and approx. 87% are selling Vitrified tiles.

4. What are the tile companies that you deal with?

For the answer of this question there were dealers of

many companies. The table for this is as: -

Companies Frequency Percentage (%)

Bell 4 4

Nitco 3 3

Somany 13 13

Kajaria 12 12

Others 95 95


As there are only 4% respondents are working with

Bell from the places visited by me. Percentage of Somany is 13% and for Kajaria

is 12%. As each dealer used to sell local tiles so there were 95% respondents who

are selling others tiles also.

In others tiles there is very strong presence of

Johnson, Orient and Euro as branded tiles and in local tiles there is strong presence

of Varmora.

5. Who is your end Customers?

In the answer; the respondents are mainly selling

their tiles to four persons. The table is as follows: -

BellNitco

Somany

KajariaOthers

End Customers Frequency Percentage (%)

Government 8 8

Individuals 100 100


As every dealer (100%) is selling to individuals.

44% respondents are supplying tiles to the Builders also. And only 8% dealers are

supplying their tiles to Govt. Departments also. They also supply to the Architects

and Engineers.

6. Who influences the decision of purchasing of tiles?

0

20

40

60

80

100

120

Percentage

Builders 44 44

Architects 18 18

Engineers 5 5


For this question I got mainly two categories in

answer. Take a look on the table: -

It is clearly showing that it is the personal or

Family decision (100%) of the customer that which type of tile he or she wants to

take. But according to 63% dealers, their display staff also influences the decision

of the customer. 31% Dealers thinks that Architects also play a major role in the

selection of tiles. This culture is mainly in Kota.

0

20

40

60

80

100

Architect Staff Family

Percentage

Influencing person Frequency Percentage (%)

Architect 31 31

Staff 63 63

Family 100 100


7. From whom do you procure tiles?

Respondents do the purchase either from the

company or from its authorized dealer. Datasheet is as follows: -

As 70% respondents used to purchase tiles

directly from company or its manufacturing plant. Only 30% respondents purchase

tiles from the authorized dealer. So the trend says that dealers prefer to purchase

tiles directly from the company.

Company70%

Authorized Dealer30%

Procurement Frequency Percentage (%)

Company 70 70

Authorized Dealer 30 30

Total 100 100


8. What is your most preferred tiles size?

As every dealer is selling wall and floor

tiles so there is also various sizes in both tiles. The list of preferred sizes is as

follows: -

Wall Tiles Size Frequency Percentage (%)

8x12 100 100

10x13 63 63

12x18 31 31

10x16 20 20

Floor Tiles Size Frequency Percentage

24x24 86 86

12x12 70 70

16x16 43 43

24x36 15 15


So according to this column chart every dealer

is selling 8x12 size in wall tiles. Because customers prefer this size. 10x13 is

selling by 63% and 12x18 is by 31%.

In the floor tiles, vitrified tiles in 24x24 size are

selling by 86% respondents. While 12x12 is selling by 70% dealers. 16x16 tiles

were sold by 43% respondents. So 8x12 and 24x24 tiles sizes are main strength for

a dealer.

0 50 100 150

8x12

10x13

12x18

10x16

Wall Tiles Sizes

Percentage

0

20

40

60

80

100

24x24 12x12 16x16 24x36

Floor Tiles Sizes


9. Are the customers conscious about the brand of tiles?

In the answer of this question I got mixed

response. As some customers prefer branded tiles while others like local tiles. So

the datasheet is as follows: -

The response of the dealers was that customers

don‟t see on the quality. Only 22% respondents said that their customers prefer

quality tiles. But 78% said that customers have no meaning with quality.

22

78

Yes

No

Consciousness for Brand

Percentage

Conscious for Brand Frequency Percentage (%)

Yes 22 22

No 78 78

Total 100 100


62% of 78% respondents said that their

customers see both price and quality and rest 38% of 78% said that their customers

see only prices and want least prices.

10. How would you rank the tiles companies?

As there were five companies in the

questionnaire to give ranks. So the table is as follows: -

Companies Ranks

Quality Price Demand Range Services

Orient 5 4 3 4 4

Kajaria 2 1 1 1 3

Somany 3 3 2 3 2

Bell 1 2 5 5 1

Johnson 4 5 4 2 5

As the table is clearly showing the ranks of

different tiles companies. In quality, Bell is at no.1 position and Kajaria is at no.2.

Talking about prices, Kajaria has the most expensive tiles while Bell is at no.2 and

Somany is having 3rd rank.

Kajaria tiles are most demanded and also having

largest range. Somany tiles are on 2nd rank in demand while Johnson‟s range of

tiles is 2nd largest. Bell is at 5th position for range of tiles.

Services are served by Bell with having 1st

position. Somany is at 2nd and Kajaria is at 3rd rank. So Bell satisfies its dealers

by its services.


11. Is the demand for Edge- Cut tiles more? Specify reason.

As edge- cut tiles is the new trend of tiles, which is

also called joint free tiles. Table is as given below: -

As edge- Cut tiles were favored by 74%

respondents. The reason behind that is, not to look gaps in edge- cut tiles. Some

Yes74%

No26%

Demand for Edge- Cut

Demand for Edge- Cut Frequency Percentage (%)

Yes 74 74

No 26 26

Total 100 100


dealers said that it is the current scenario of tiles market and customers are also

following it.

Edge- Cut tiles are mainly in demand for

floor. As vitrified tiles comes in edge- cut. Bell is also making 16x16, 12x12 and

12x18 tiles in Edge- Cut.

But wall tiles are not in much demand with

having edge- cut. 8x12 tiles come without edge- cut. And are selling by every

retailer. So edge- cut is the trend of floor tiles.

12. What products do you sell at your shop?

As the respondents touched are surely

selling tiles. Along with tiles they are selling some more products and the list of

that is given below: -

Products Frequency Percentage (%)

Tiles 100 100

Sanitary Wares 92 92

Bathroom Fittings 64 64

Marbles 19 19

Hardware 13 13

Paints 16 16


Here in the chart it is clearly showing that 92%

dealers are selling sanitary ware along with tiles. Bathroom fitting is an expensive

thing and selling by 64% respondents. In few quantity marble, hardware and Paints

are also selling by the respondents.

14. What are your suggestions for better acceptance of Bell products?

Again it was the question mainly for its dealers

because only they can give the right suggestion for BCL. They give ranks to the

options of this question. They are as follows: -

1st Rank - More designs and Colors: - According to the dealers, the range

of Bell tiles is very limited. There should be more designs and colors in Bell tiles.

It is the habit of customers that they want to see more and more designs and colors

in tiles. So if there will be good collection of designs and colors then there will be

better acceptance of Bell tiles.

2nd Rank – Competitive Prices: - Dealers said that there should be

competitive prices of Bell tiles. As each and every shopkeeper is selling local tiles;

0

20

40

60

80

100

120

Percentage


which are very cheap. So if BCL do some price cutting then some more customers

can come in its range and it can get more acceptance.

3rd Rank – Proper Marketing: - All the dealers give 3rd rank to the proper

marketing. There is a need of proper marketing for the running products.

Marketing is the lifeline of any company. As BCL is working for more than 20

years but still it is lacking behind in the field of Marketing.

It is marketing; due to which „Kajaria‟ is at no. 1

position. So Bell has to spend more on marketing on regular basis.

4th Rank – More Sizes: - As per the dealers of Bell it is the time of vitrified

tiles. Each and every company is making vitrified tiles except BCL. In the past

years, these vitrified tiles were strength of Bell. So if Bell produces vitrified tiles

then its range of floor tiles will become quiet strong along with 12x12 and 16x16

tiles.

There are some sizes like 10x13, 10x16 in wall

tiles; very much in demand. If it is possible for BCL to reproduce 10x13 tiles, then

it will be very fruitful for it. All the dealers like to start this size again, as these

tiles were very much in demand previously.

5th Rank – Quality Improvement: - The strength of Bell tiles is its quality.

Due to its quality policy, BCL never negotiate with prices. All the dealers are

satisfied with its existing quality. So if Bell improves some more quality then it

will give more advantage and greater acceptance to Bell tiles.


15. Your Valued Comments for BCL.

These comments are also from the dealers of Bell.

All the dealers are satisfied with working Bell. According to them, BCL always

respects its dealers. Bell used to give recognition to them for their work.

The accounting system of BCL is up to date. They

have never faced any accounting problem from company side. Complaint

settlement system regarding breakage tiles and quality is also very good. All

complains are settled on time. They have no problem with BCL and they want to

continue with it for a quiet long time.


SWOT ANALYSIS OF BELL

STRENGTH WEAKNESS

-Widespread distribution network with

dominance in southern market.

-World class quality Ceramic tiles.

-After merger with Orient get the

operational strength and Pan India comp.

-Having a decent brand image .

-Well diversified portfolio of products in

floor tiles.

-Exclusive floor tiles in market.

-Lack of Marketing and Promotional tools

-No proper feedback and communication

channel for the existing dealers.

- Packaging problem faced by some dealers.

- Lack of designs and varieties in wall tiles.

- Not inclined towards rural markets , they are

next big markets due to high rate of

urbanization.

- Weak institutional customer network.

OPPORTUNITY THREATS

-Having a quality product is great

opportunity for the company to

absorb institutional customer base .

- Untapped rural markets where

small retailer are doing business with

local tiles.

- Can open its showrooms and outlets

in the Northern region of India where

other players are doing fair business

- Due to large number of players in the

market is getting saturated day by day.

- After the acquisition with Orient its

difficult to satisfy the customers about the

exclusive product and may be results in loss

of market share.

- Hike in interest rate and inflation result in

increase in price of raw material which may

also hurt the sale of company


Distribution System of BCL:

Ceramic Marketing:

The 4Ps of ceramic marketing are like different levers that can be used in different

degrees to achieve the same objective.

Product - There is a wide range of designs and sizes to choose from. Introduction of two new

categories-i.e., Vitrified and Concept tiles.

Price - The price range is very vast. Due to capacity expansion supply is increased so price is

lowered down by 35%. Moreover price war from china has also lowered down prices.

Promotion -Advertising is done in leading Construction magazines and interior design journals.

Taking part in international exhibitions is routine

.Place -Wide distribution network in and outside state. Products delivered within feasible

timeline of order.


FINDINGS

&

RECOMMENDATIONS


On the basis of research conducted by using two different questionnaire , it helps in

understanding the need of market and also the problem occur in distribution of tiles

in the market. Overall study reflects that Bell having a good marketing tactics and

Brand image , but due to high competition in urban market its necessary to spread

its product reach to rural market where a huge potential is lies.

1. LACK OF PROMOTIONAL PROCEDURES-

After the survey of towns in the vicinity of Rajasthan, most of the dealer

responded that no representative from Bell have come here till now, although they

were aware of many competitive brands like kajaria, somany, orient etc.some

dealers were partially aware that

Bell is a high quality brand but they didn‟t have the complete and proper

information pertaining to company‟s product range. So the company should start

various promotional schemes for enhancing the sale of its products.

BCL can adopt following tools :

Online marketing using social networking sites need to create just

a page of Bell ceramics and all the employee and retailers can

join that page.

Recruit a team of trained salesman specially for distant areas and

towns

Print media advertisement during the high growth of industry.

Attractive and informative catalogue of all the products.

Any surprise gift or schemes of dealers after achieving certain

target.


2 . Merger of Bell and Orient ceramic limited:

After the merger of Orient and Bell , there is lots of misconception in the

mind of retailers and other customers about the manufacturing and

operational activity of Bell. My focus was to give the correct information

about the Merger and convince them about the strength of Both companies

in all over India.

Need to convince all dealers and retailers about the correct information

about Bell and Orient merger and what are the benefits of this merger also

try to convey the Orient dealers that they should also sell products of Bell

with same interest.

3. PACKAGING PROCEDURES-

`BCL is having different packaging system or different box sizes which may be an

uniqueness for company but after the response of dealers that other brands are

giving packing of 10 sq. feet and where Bell gives it in 14 sq.feet or 15 sq.feet.

Its difficult to convince a customer about the large packaging and its related price.

Customer refuse to take it just due to print of high price.

Also there is risk of brokerage in the large boxes.

Most dealers feel that packaging should be of 10 feet instead of 15 feet. The reason

behind this is only the positioning or the perception in the minds of the customer

for low price. For example- competitor is giving one box of tile at Rs.170 having

10 feet packaging and same box of tile offered by us is at Rs.210 per box having

15 feet packaging. Rates are same but customers hesitate to pay for 15 feet

packaging.

4. The company‟s strength is its quality policy. So BCL has to maintain it and try

to improve it constantly.

As from the last many years Bell is selling very few designs in wall tiles , market

or existing dealers demand more varieties in Wall tiles


Bell wall tiles prices are quiet close to floor tiles. So there should be some lesser

prices of wall tiles. As every dealer is selling local tiles of Morvi so BCL try to

give some economic prices of floor tiles also.

BCL has to increase its product range and designs. No company can sustain for a

long time without increasing its range and designs. So BCL try to do good research

on designs.

Recommendations for Marketing and Promotion tactics of Bell :

Bell Should adopt the widest distribution network model to deliver

products to the end user in quickest and most effective way. It would

also accelerate the sales. It may include company owned showrooms,

franchises, multi-product dealers and sub-dealers.

Distribution network should be clearly segregated towards specific

product segments.

May introduce three dimensional catalogue visual experiences to its

customers and also give customer a chance to design product in their

own way of choice (customized design specification).

Bell should Set up exclusive showrooms for special products instead

of keeping with the regular range.

As example, the upcoming product FOREVER-a product in

NON-SKID tiles segment should have an exclusive place to

showcase. It would add to the exclusive ambience of the product.

More introduction of matching wall and floor tiles.

To grow its institutional business, the BCL should organize more

interactions with architects, developers and government agencies at its

dealer outlets. This would serve a dual purpose: it would enable the

company to acquire an insight into evolving preferences of some of

the most prominent and trend- influencing architects; on the other

hand, it helped the company cater to their evolving preferences.


Risks and Concerns:

Some of the key risks affecting the Company are explained below:

1. The instability in the fuel prices due to continuous increase in energy prices in

the international market has significantly put pressure on margins.

2. After the Merger of Acquisition by the Orient its important for the company to

retain its market share and more emphasis on promotion .there is risk of loss of

market share due to wrong information in the market.

3. The market is getting saturated day by day due to large number of players in

ceramic industry , there is need of brand loyalty by customers therefore company

need a customer relationship management approach to retain the existing

customers.

4. To retain skilled professionals is also a cause for concern. However, best HR

practices are in place to retain the talent and reduce the attrition.

5. Due to high inflation and tightening of credit by RBI, finance costs may be

adversely affected in the coming year.


Conclusion: The prospect and the future of ceramic tiles lies not only in northern region but it

spread across the country and after the Merger two leading tile companies (Bell

and Orient) , its become easier to them to gain the pan India presence with largest

manufacturing facility.

In conclusion of the project it can be said that BCL

has become a good brand name in the field of Ceramic tiles. It has positioned as a

special brand which carries a good repot with it. Bell was one of the initiator in the

tiles industry to introduce Ceramic and Vitrified tiles. Its necessary for them to

focus on their new products.

For the new policies company has to know the feed back of the dealers. Research

based surveys are one of the best way to find out this. These surveys also make a

way of communication for the company with the dealers and other retailers. This

also helps in getting that what currently is going on in the market.Where the

products need to be pushed up from company‟s side. These types of surveys make

the dealers and retailers feel that the organization is paying regular attention to

their demands. It is also essential for an organization because these are the persons

who sell their products to the customers. With the help of such surveys we come

to know the demands of the influencers also. These influencers also play a vital

role in positioning of the product with the sales. Most of the influencers want that

company should touch them time to time. So that they can enjoy the feelings of

their importance for organization. To know this feed back of dealers & retailers

and influencers, different questionnaires were prepared. And according to them

information was collected. All the useful information has already added in the data

analysis. As we have to enhance the sell of Bell tiles during this project. So there

were some good enquiries from retailer‟s side which have already mentioned.

Some retailers want to deal with Bell so the list of that retailers is already

mentioned.

There was very good response from influencer‟s side. So BCL has to maintain this

by sending them regular intimations. Company has to send their marketing person

to them on regular basis. So they will come to know the new happenings in BCL.


References:

For secondary data-

· www.icctas.com

· Company websites (http://www.bellceramic.com/)

· Annual reports

· Previous summer training projects

· Magazines, web-articles and catalogues

For primary data-

· Questionnaire

· Supervisor‟s advice and information


APPENDIX


QUESTIONNARE FOR DEALERS

NAME : _____________________________________________________

ADDRESS : __________________________________________________

__________________________________________________

CONTACT NUMBER : (Landline) __________________ (M):__________________

Email Id : _____________________________________________

1. WHAT PRODUCTS DO YOU SELL FROM YOUR SHOW ROOM?

a) Sanitary wares b) Hardware

c) Bathroom fittings d) Cement

e) Tiles f) Paints

g) Marbles h) Steel

i) Others ___________________________________________


2. SINCE HOW LONG ARE YOU INTO THIS

BUSINESS?____________

3. WHICH ARE THE BRANDS THAT YOU DEAL WITH IN TILES?

a) ____________________ b) ___________________________

c) ____________________ d) ___________________________

e) ____________________ f) ___________________________

4. WHO ARE YOUR END CUSTOMERS?

a) Government b) Individuals

c) Builders d) Contractors

e) Engineers/Architects e) Others

___________________

5. How you get updated about the products you deal with?

a) Mailers b) Newsletters


c) Email d) Company Representative

e) Others (Please Specify)

_________________________________________

6. DO YOU DEAL WITH BELL CERMICS LTD?

Yes No

IF YES,

a) SINCE HOW LONG _______________________

b) AVERAGE OFFTAKE MONTHLY(in Boxes):

i) WALL Boxes ii) FLOOR

Boxes

c) ARE YOU SATISFIED WITH:

i) Price Yes No

If No, Specify,

____________________________________________


ii) Promotion Yes No

If No, Specify,

____________________________________________

iii) Personnel visit Yes No

If No, Specify,

____________________________________________

iv) Availability of material Yes No

If No, Specify,

____________________________________________

7. Are you aware about the new series of wall & floor tiles introduced by

Bell Ceramics Limited?

Yes No

8. (A) If yes, which are the products you are aware about:

PRODUCT SIZE DESIGN NAMES

20X20

16X16

12X12


12X18

8X12

(B)If yes, through which source you come to know about the new

introductions?

a) Samvaad b) Company Representative

c) POP materials

d) Other source (Please mention the reference)

____________________

9. Are you aware about FOREVER TILES, recently launched floor tiles?

Yes No

10. If yes, through which source you come to know about the new

introductions?

a) Samvaad b) Company Representative

c) POP materials

e) Other source (Please mention the reference)

____________________


If no, for Q. 7 & Q.9, please give brief on the products which is not known

by the showroom person. Then go for below questions…

11. Please Give your valuable feedback on latest introduced designs from

Bell:

PRODUCT SIZE FEEDBACK

20X20

16X16

12X12

12X18

8X12

FOREVER

TILES

12. Would you like to get more updates from Bell Ceramics Limited?

Yes No

13. WHAT IS YOUR MOST PREFERRED TILES’ SIZE?

WALL FLOOR

8”x12” 12”x12”

10”x13” 16”x16”

12”x18” 20”x20”

12”x24” 24”x24”

Others: Others

14. ARE THE CUSTOMERS CONSCIOUS ABOUT THE BRAND OF

TILES?


a) Yes b) No

15. HOW WOULD YOU RANK THE FOLLOWING COMPANIES?

(Please give rank from 1 to 5, 1 for most preferred and 5 for least

preferred)

Brand Quality Price Demand Range

Services

___________

___________

___________

___________

16. WHAT ARE YOUR SUGGESTIONS FOR BETTER ACCEPTANCE

OF BELL PRODUCTS?

a) Quality Improvement b) b) More Designs and colors

c) Competitive Price d d) more sizes

e) Others__________________________________________

For those who does not deal with Bell Ceramic Limited.


17. Are you aware about Bell Ceramics Limited?

Yes No

18. If Yes, How you come to know about Bell Ceramics Limited?

a)___________________ b)_______________________

c)___________________ d)_______________________

19. Would you like to deal with Bell Ceramics’ tiles?

Yes No

20. YOUR VALUED COMMENTS:

SIGNATURE & SEAL OF THE

RESPONDENT:_____________________


DATE: ____________

QUESTIONNAIRE FOR INFLUENCERS

NAME/ NAME OF THE FIRM:

ADDRESS:

CONTACT NUMBER:

CITY:

1. Since how long you are into this profession?

2. What are the kinds of projects that you/ your firm are involved in?

a) Government b) Commercial

c) Residential d) Industrial

e) Any other ____________________

3. What kind of flooring you prefer for your projects?

Government Commercial Residential Industrial


Mosaic

Marble

Granite

Ceramic

Vitrified

4. What do you prefer for wall coverings?

5. Which brands of tiles you recommend or use for your projects?

a) Kajaria b) Bell

c) Somany d) H & R Johnson

e) Nitco f) Others ____________

6. Have you ever used Bell tiles?

a) Yes b) No

If Yes, your comments:


If No, what are the reasons for not opting Bell tiles?

7. What are the features in tiles that you look for while choosing a

particular brand for your project?

a) Price b) Quality

c) Brand Name d) Product Range

e) Designs f) Availability

g) Services h) Any other ________

8. What is your most preferred tiles size?

Wall Floor

12x18 12x12

10x13 16x16

8x12 24x24

Others: Others:

9. Do you prefer tiles with Edge cut?

a) Yes b) No

If Yes, kindly specify the reason


10. What do you prefer more?

a) Non- Skid b) Group 5 Series

c) Non- Skid & Group 5

11. Would you like to know more about Group 5, Non- Skid tiles?

a) Yes b) No

12. Your valued comments:

__________________________________________________________________

________________________________________________________

Thank you very much for your co- operation.

Signature


SAMPLE OF DAILY ACTIVITY REORT(DAR)

DAILY ACTIVITY REPORT – TRAINEE (SUMMER PROJECT)

SUMMER TRAINEE’S NAME: GAURAV MEENA

DATE: 03.06.2011

REPORTING BRANCH: JAIPUR

PERSON

CONTACTED ORGANIZATION

CONTACT DETAILS

ADDRESS /

CONTACT NO.

RESPONSE

NEXT ACTION

RAKESH

KHANDELWAL

ALLIED

AGENCIES

E-96 , MGD ,

MARKET , TRIPOLIA

BAZAR

JAIPUR

PH:- 2315680

HE IS CURRENT DEALING

WITH SIMPOLO TILES AND

SANITARY WARES.

HOWEVER, SHOW INTEREST

IN DEALING WITH BELL TILES

, HE NEED MORE

INFORMATION ABOUT

PRICES .

POSITIVE RESPONSE

WILL DO SAMPLING

AFTER HIS COMPLETE

CONSENT AND MAKE

HIM AWARE ABOUT

PRICES OR ANY

DISCOUNT IF POSSIBLE. ASHOK

AGARWAL

ASHOK TRADING

CORPORATION

SHOP – 100 , M.G.D

, ATISH MARKET ,

JAIPUR

PH;- 9214514626

HECURRENTLY DEASL WITH

HINDWARE AND ITALICA

TILES.

.

NOT AT ALL INTRESTED IN

BELL TILES

NO NEED TO VISIT HIM

ANYMORE.S

MUKESH

SHARMA

SUSHIL KUMAR

AND SONS

76-MGD , ATISH

MARKET , JAIPUR -

302002

PH:-2310371

REVISITED HIM.

CURRENTLY DEALING WITH

KAJARIA , AND FULLY

SATISFIED WITH THEIR

SERVICES.

CURRENTLY NO HAVING ANY

PLANS TO DO BUSINESS

WITH BELL.

LACK OF INTEREST ,

NOT NECESSARY TO

VISIT AGAIN.

MR. DINESH BADAYA

ENTERPRISES

A-26 , ATISH

MARKET , TRIPOLIA

BAZAR , JAIPUR.

PH: 0141-

2313512

94140-77517

HE IS CURRENTLY DEALS

WITH ORIENT TILES..

CONVINCE HIM ABOUT

SEPARATE MANUFACTURING

FACILITY OF BELL AND

ORIENT.

NOT INTRESTED.

http://www.cylex.in/company/laxmi-tiles-udyog-10746109.html


KISHOR(SHOP

BOY)

SANGAM

SAINTARYWARES

E-12

SARDUL SINGH KI

NAL , BEHIND MGD

MARKET, TRIPOLIA ,

JAIPUR

OWNER NOT FOUND , SHOP

BOY TELLS ABOUT THE

DEALERSHIP OF JOHANSSON

TILES.

NOT AWARE OF BELL

PRODUCTS.

ON NEXT VISIT TRY TO

MEET THE OWNER.

SUMMER TRAINEE’S SIGNATURE

SIGNATURE – PROJECT GUIDE & DATE* NOTE – THIS REPORT HAS TO BE SUBMITTED TO YOUR

PROJECT GUIDE ON DAILY BASIS – IN WRITING OR THROUGH E-MAIL.


THANK

YOU

bell ceramics summer project report(gaurav 2011)

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