behaviors and preferences of digital natives: informing a research agenda
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Behaviors and Preferences of Digital Natives: Informing a Research Agenda. ASIST Annual Conference October 18-25, 2007 Milwaukee, WI Sponsored by Special Interest Group on Information Needs, Seeking and Use and Special Interest Group on Digital Libraries. Digital Natives. - PowerPoint PPT PresentationTRANSCRIPT
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Behaviors and Preferences of Digital Natives: Informing a Research Agenda
ASIST Annual ConferenceOctober 18-25, 2007
Milwaukee, WI
Sponsored by Special Interest Group on Information Needs, Seeking and Use
andSpecial Interest Group on Digital Libraries
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Digital Natives Born after 1989
“…think and process information fundamentally differently from their predecessors” (Prensky, 2001)
Need for research to identify information-seeking behaviors Develop library services & systems they will use
Proposed Research Agenda Virtual reference services Selection of digital library resources Collaborative information behavior in online
environments
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Presenters Linda Z. Cooper
Overarching Issues in Children’s and Youth Information Behavior Research: Moving the Research Agenda beyond Systems Design
Marie L. Radford & Lynn Silipigni Connaway (Organizers) Connecting in Cyberspace: The Millennial
Generation and Virtual Reference Service
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Presenters Kara Reuter
Migrating from Print to Digital: Children’s Selection of Books in a Public Library and a Digital Library
Nan Zhou & Denise E. Agosto The Collaborative Information Behavior of
Middle School Students in Online Learning Environments: An Exploratory Study
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Connecting in Cyberspace: The Millennial Generation &
Virtual Reference Service
Marie L. RadfordLynn Silipigni Connaway
ASIST Annual Conference October 18-25, 2007
Milwaukee, WI
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Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectives
Project duration: 2 ½ Years (10/05-3/08)
Four phases:I. Focus group interviews
II. Analysis of 850 QuestionPoint live chat transcripts
III. 600 online surveys
IV. 300 telephone interviews
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The Millennial Generation
• Born 1979 – 1994• AKA Net Generation, Generation Y, Digital
Generation, or Echo Boomers• 13-28 year olds• About 75 million people• By 2010 will outnumber Baby Boomers (born
1946-1964)
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“Screenagers”
• Term coined in 1996 by Rushkoff
• Used here for 12-18 year olds
• Affinity for electronic communication
• Youngest members of “Millennial Generation”
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Screenagers: Young Digital Natives
• Implications for libraries?
– For traditional & virtual reference services?
– For the future?
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Phase II: Transcript Analysis
• Random sample 7/04 to 11/06 (18 months) 500,000+ pool of transcripts 30-50 per month = 850 total sample
• 746 usable transcripts Excluding system tests & technical problems
• 372 classified by age/educational level 146 “Screenagers” (Middle & High School) 226 “Others” (College/Adult)
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Interpersonal Communication Analysis
• Relational Facilitators– Interpersonal aspects of the chat conversation
that have a positive impact on the librarian-client interaction and that enhance communication.
• Relational Barriers– Interpersonal aspects of the chat conversation
that have a negative impact on the librarian-client interaction and that impede communication.
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Transcript Example – Relational Facilitators
“The Size of an Atom”
Question Type: Subject Search
Subject Type: Life Sciences, Biology (DDC:570)
Duration: 40 min.
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Transcript Example – Relational Barriers
“Mesopotamian Government”
Question Type: Subject Search
Subject Type: History of Ancient World (DDC:930)
Duration: 27 min.
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Facilitators – VRS Users Screenagers (n=146) vs. Others (n=226)
• Lower numbers/percentages per transcriptS O
Thanks 75 (21%) vs. 175 (77%)
Agreement to try what 46 (32%) vs. 116 (51%)
is suggested
Closing Ritual 47 (32%) vs. 111 (49%)
Self Disclosure 61 (42%) vs. 125 (55%)
Seeking Reassurance 57 (39%) vs. 111 (49%)
Admit lack knowledge 13 (19%) vs. 47 (21%)
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Barriers – VRS Users Screenagers (n=146) vs. Others (n=226)
• Higher numbers/percentages per transcript
S O
Impatience 12 (8%) vs. 13 (6%)
Rude or Insulting 9 (6%) vs. 9 (4%)
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Facilitators - Librarians Screenagers (n=146) vs. Others (n=226)
• Lower numbers/percentages per transcript L to S L to O
Offering Opinion/Advice 43 (29%) vs. 83 (37%)
Explaining Search Strategy 9 (6%) vs. 31 (14%)
All Lower Case 63 (11%) vs. 43 (18%)
Encouraging Remarks 18 (12%) vs. 39 (17%)
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Facilitators - Librarians Screenagers (n=146) vs. Others (n=226)
• Higher numbers/percentages per transcript L to S L to
O
Seeking Reassurance 89 (61%) vs. 115 (51%)
Greeting Ritual 76 (52%) vs. 108 (48%)
Asking for Patience 57 (39%) vs. 80 (35%)
Explaining Signing off 8 (5%) vs. 2 (1%)
Abruptly
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Barriers - Librarians Screenagers (n=146) vs. Others (n=226)
• Higher numbers/percentages per transcript L to S L to O
Abrupt Endings 23 (16%) vs. 20 (9%)
Limits Time 9 (6%) vs. 1 (0%)
Sends to Google 8 (5%) vs. 0 (0%)
Reprimanding 6 (4%) vs. 1 (0%)
Failure/Refusal to 7 (5%) vs. 5 (2%)
Provide Information
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Future Directions
• Continue to collect & analyze data– Online surveys
• Librarians and Non-users completed• Users in progress
– Telephone interviews• Librarians completed• Users and Non-users in progress
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End Notes
• This is one of the outcomes from the projectSeeking Synchronicity: Evaluating Virtual Reference Services
from User, Non-User, and Librarian Perspectives
• Funded by IMLS, Rutgers University, & OCLC Online Computer Library Center, Inc.
• Special thanks to Patrick Confer, Timothy Dickey, Jocelyn DeAngelis Williams, Julie Strange, & Janet Torsney.
• Slides available at project web site: http://www.oclc.org/research/projects/synchronicity/
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Questions
• Marie L. Radford, Ph.D.– Email: [email protected]– www.scils.rutgers.edu/~mradford
• Lynn Silipigni Connaway, Ph.D.– Email: [email protected]– www.oclc.org/research/staff/connaway.htm