beginning social media - week 1
TRANSCRIPT
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Session I:Beginning Social Media
Professional Certificate in Digital & Social MediaInstructor: Dorrine Mendoza [email protected]
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Welcome!• Experience in print and broadcast. Currently
the online content producer for North County Times
• Email: [email protected]
• Cell: 619-339-4827(text okay)
• Also, you can find me online!• Facebook| Twitter (@assignmentdesk1)• LinkedIn | Foursquare
• Class introductions• Name, short bio, SM Quiz (later in class)• Why are you here?
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Agenda• We have a ton to cover
over the next four weeks. Fasten your seatbelts!
• Pass out syllabus• Introduce course
• SDSUDigiMedia on Facebook, Web• Review grading system• Review final project
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Requirements • Weekly attendance
Sign-in required! With only four weeks in the course, missing a class could adversely impact your grade!
• Completion of weekly reading & written assignments
• Participation in class & online
• Final project Includes creating and completing profiles, finding
followers, engaging in online conversations and sharing content.
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Course Overview• According to the course description,
we are going to be very busy!
Introduction to web-based social media tools. Get a broad overview of applications such as Facebook, Twitter, LinkedIn, Foursquare, Flickr and YouTube as media professionals’ tools. Class explores engagement, managing social networks and delivering quality content.
Note: Social media is a constantly evolving topic of discussion. For that reason, the changing times could result in a change in the syllabus. Stay tuned!
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Course Overview• Goals & Objectives
What will you be able to do after you complete this course, you ask?
The point isn’t to learn the ins and outs of every one of the latest social networking trends. Instead, it is to …
understand the hows and the whys,use it to establish and enhance your online brand and expand your reach,and embrace the ability to adapt regardless of the tools. Because they will change!
Course Overview You are here, so the assumption can
be made that you understand the influence and impact social media can have for a media professional in today’s fast-paced world.
BUT DID YOU KNOW THIS?
OR THIS?
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Everyone has the power to shape opinionsWhat are people saying?
• The web has opened doors for all individuals – not just journalists – to be sources of news and information.
Citizen journalism & blogging
User-generated content (Yelp!)
DIY marketing and PR – managing own message!
Social media as news-gathering, news-dissemination tool
The quality of your messages and your content counts.
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Examples Citizen journalism & blogging
“11 Layers” by Poynter.org
WikiNews
User-generated content CNN iReport
DIY marketing and PR – managing own message! SDSU NewsCenter
Social media as news-gathering/dissemination tool USGS and Twitter | Social Media and Emergency Response
Recent power outage
More?
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Engagement & Quality ContentFind it. Use it.
To promote content and drive traffic
Open dialogue with the community they are trying to reach
Research and news gathering
Crowdsourcing for a community of resources
News & information sites
Blog & website integration
Build a network
Establish a personal brand
Now what?
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From Teaching Social Media, mashable.com
Now it’s time for toolsOnce you know:
What the message is Desired outcome Who the target audience is Where/how to find and create quality content
appropriate to this audience
Then it’s time to investigate best platforms
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Social media quiz• In what ways do you use social media? List as many ways
as you can.
• What social media form do you use the most? Why?
• What forms of social media are you interested in but haven’t gotten around to using? Why?
• Do you engage with companies through social media? List the names of five companies that you follow, like, etc.
• What company or brand do you feel does the best job of engaging you through social media? What do they do?
• What are some key things you would like to take away from this class?
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Things to consider
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• Develop a social media strategy! Define goals and objectives
Pinpoint your audience
Identify potential evangelists/super-sharers
Audit your resources (I mean really audit!) Encourage and reward buy-in internally
Establish a social media protocol
Start using social media
Measure resultsNote: More details to come in best practices/biggest pitfalls lecture in Session II
From How the heck do I start building a social media marketing strategy?, Green Buzz Agency
Up next: Big Players 101 discussions
• Ask Wikipedia, itself a SMT, and the list of active social networking sites seems endless.
• And the top sites not only have serious reach, but impact. It’s also growing fast.
• And who you find there is changing, too.
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Who are the big players? Here’s a few.
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