beFRESCOfor DMOs

Federico Pareja and Carlos Perez for beFRESCO.com

beFRESCO designs destination strategies to increase travelers' influence

on a massive scale

The Social Traveler

Travelers are becoming Social Travelers, people that trust

other people to choose destinationsand travel options, and share with others

their experiencies

Travelers’ passion for live sharing has become DMOs' newest,

most powerful marketing tool.

Success in Social Media occursbecause thousands of contentsare shared hundreds of times

Search Trends

What we do

1We group DMO's travelers according

to Motivation for Sharing (MOSAI)

© Lila Ortega and Carlos Perez for beFRESCO

© Lila Ortega and Carlos Perez for beFRESCO

2We identify destinations' storytelling

opportunities

“kitchen+temple: a city tale with two thousand years of history”

“kitchen+temple: a city tale with two thousand years of history”

“sand storytelling:

so many things to say”

3We design editorial guidelines

to produce/curate shareable branded contents

Purpose

TO BE SHAREDCommunicate

Focus

Place MY EXPERIENCE

Top of Mind RELEVANCE

Funct ion

Me US

Aut horship

“How to AddUser Generated Contents

without losing Brand Identity”

Content adapted toSales Funnel Stage

4We maximize mobile app engagement,

and strenghthen travel experiences through Gamification solutions

5We set milestones and KPIs

to ensure adequate monitoring and success

Content + Apps + Engagement=

Massive Brand Advocacy

beFRESCO places the Social Traveler at the center

of DMOs' marketing strategies

Carlos Perez is a Social Media Stategist and Content Marketing developer, helping B2C leading international brands to design and implement SM campaigns based on quality contents and social currency. Throughout his career, he has worked at key managerial and consulting positions, developing innovative approaches to move brands and organizations forward, implementing effective teamwork practices and protocols to ensure success.

David Walker has launched and managed internationally known magazines and media brands throughout Europe, Latin America, the US, and Asia. As the editorial and publishing director of one of the world’s largest travel guide publishers, he brought the world’s best known travel guides into the US market, and as an established content and editorial director, he brings content-first and brand-sensitive editorial management to beFRESCO’s world-wide network of content providers, bloggers, travel writers, photographers, and passionate amateur travelers.

Federico Pareja is a highly skilled marketing professional with over 13 years of international experience. He holds deep knowledge of all aspects of marketing and communication, including advertising, PR, market research, branding, printed, online and social media. He has worked as an independent consultant, mainly with clients from the editorial, fashion, cinema and tourism industries. His portfolio includes brands/companies such as: Pandora, Lise Charmel, Mexican Tourist Board, Fous/Edipresse, Colombia Tourist Board, and V Magazine, among others.

Alex de Waal has over 20 years of global strategic management experience in Tourism & Hospitality industries and extensive experience in reading commercial context and engendering long term thinking and actions within organisations. He is a recognised leader in the Australian destination management sector having directed Tourism Queensland’s global marketing efforts. Alex also conceived and implemented the Australian Tourism Data Warehouse, the Australia’s national platform for digital tourism information on Australia. Alex brings a wealth of hands on hotel, travel wholesale & retail as well as destination management experience to beFRESCO clients.

befresco.com