before and after 0673

7/29/2019 Before and After 0673

1/18

FourDesignIdeas

DesignTalk15

Label Envelope

Tall Image, Wide Page

No-Bleed Design Warp Tool

Mike& Judy Smith

74925 Chatterly Road

Columbus, OH43215

GuitarAn Illustrated Guide to Getting the Best

Sound and Feel From Your Guitar

MARTIN BOWMAN

Design talk 0673

BAmagazine.com Ui X

Continued

Before&After


2/18

2of11

Front Back

Envelope Make a wraparound label

This intriguing variation o a standard mailing label wraps around to the back.

What a un idea! This clever, wraparound label arrived in our mailbox axed

to an invitation, and we were immediately smitten. Mailing and return addresses

are both on a single, artistic strip thats un to design and ecient to print. Its

inexpensive, too, and ideal or use on colored envelopes.

Because its non-standard, the post oce will not love you, so its probably best

or small-batch use like invitations in place o handwritten envelopesno massive,

corporate mailings, please. Our label was 634 x 112; size yours proportionately.

For artwork, try patterns, textures and even photos.

Make sure that the

backside tab and

return address are

very small to avoid

being mistaken or

the mailing address.

Mike & Judy Smith


Columbus, OH 43215

The Parkers

719 Almond Lane

Elk Grove, CA

95624

2of 11

Design talk 0673

BAmagazine.comBefore&After Design talk Ui X


3/18

3of11

Layout Designing without bleeds



MARTIN BOWMAN

GuitarAn Illustrated Guide t o Getting the Be st


MARTIN BOWMAN

Print area Scale image to edge

Set guides Place content inside

Create a smaller page I a narrow, unprinted margin doesnt suit your design

style, try this. Create a smaller, articial page inside the real one, then extend your

photographic object beyond it. The wide margin no longer eels like a border (its

width disconnects it rom the page), and the breakout object adds depth. For more

on designing without bleeds, see article 0609 (let).

AterBeore

Im working on a tight budget that wont allow bleeds, let alone color. I try to avoid

this, but should I just make a white border around the image? | Elijah Park



MARTIN BOWMAN

3of 11

Design talk 0673

BAmagazine.comBefore&After

Design talk Ui X


4/18

4of11

Image Tall image on a wide page

Cropping doesnt always work (Let) A vertical image can

oten, but not always, be cropped horizontally. In this case, crop-

ping not only loses the energy o the high-fying dancer, we

cant even tell what hes doing! Now what?

Before After

Soften the edge Fill the background with a color eye-

droppered rom the image, then eather the edges o the photo.

Its still a vertical image, but it now looks spotlighted, not just

pasted on. Note how much wider the slide looks.

Horizontal images ft horizontal slides perectly. But what i I have a tall image and

want to go ull screen? Can this be done without losing part o it? | Karen Vogel

4of 11

Design talk 0673



5/18

5of11

Variation 1 | Sky-color gradient Variation 2 | Blurred image

Blur. Scale to t. Paste original on top.

Dierent techniques

work with dierent

photos. The thing

to remember is to

tie photo and back-

ground in some way,

usually with a com-

mon color.

Apply a gradient.Sample a color. Two-tone photo? Try

both colors.

5of 11

Design talk 0673



6/18

6of11

I have come across something which is o great interest to me. On the

frst page o article 0652, you show a 3-D image o the booklet cover

and an open spread. How did you achieve the eect? | Georgi Kalchev

Article 0652 is about designing a panoramic booklet. For the article cover, we wanted to show

the physical booklet. Rather than show an actual printed piece, we chose to create an illusion

using Photoshop CS3s Warp tool. The cover above is slightly dierent rom the one eatured in

the article, but the steps are the same. Heres how we did it . . .

Photoshop From fat to dimensional

From at . . .

. . . to dimensional

6of 11

Design talk 0673



7/18

7of11

(1) Make a template (A) In

your layout program, open a blank

page the size o your booklet

cover. Draw a grid o nine equal

parts, then print the page. (B) Place the printon a fat surace (here, we used a large piece o

cardboard), and tape the binding side. (C) Trace it.

(D) Have someone lit the page to your desired

curl, so you can take a picture (inset).

(2) Open in Photoshop Open the picture in

Photoshop. Double-click the Background layer

to unlock it, name it Template, and click OK.

Next, bring in your cover image, and name its

layer Cover. Next, lower the covers opacity inorder to see the template grid below.

A

B

C

D

(3) Warp the cover image With

the cover layer selected, go to

Edit>Transorm>Warp. Youll notice

that Photoshop has divided your

image into nine equalparts (above). Posi-

tion the covers grid

over the template by

clicking-dragging inside

a box, its corners, edges

and handles (right). Click

Enter to apply the warp.

Cover

7of 11

Design talk 0673



8/18

8of11

(4) Add the underlying page, and distort

Add a Temporary Backgroundlayer above the

Template layer, and ll with a gray background.

Paste the underlying page below the Coverlayer.

Go to Edit>Transorm>Distort. (Below) Using thetracing rom Step 1 as a guide, drag each corner.

Note: Youll have to eyeball the top-right corner.

(5) Add more pages To create the illusion o

additional pages, youll need to add thickness to

the booklet. Add a More Pages layer below the

Underlying Page layer. Using the Pencil tool (below),

draw multi-colored lines, and position as shown.

(6) Add a shadow between the two pages

Create a new layer above the Underlying Page

layer. With black as the oreground color, select

a large sot brush, and draw an angled shadow

as shown below. Next, Option-Click (PC: Control-Click) to mask the shadow.

Option-Click between

the two layers

Note the shadows

and staple

Position underneathDraw multi-colored lines

8of 11

Design talk 0673



9/18

9of11

(1) Open your spread in Photoshop Double-click the Backgroundlayer to unlock it, name it Master Spread, and click OK. Go to Image>

Canvas Size, and increase the height and width as shown above. Using

the Rectangular Marquee Tool (above), click-drag to make a selection . . .

. . . . over the right page. Duplicate this page (Layer>New>Layer), andname it Right Page. (2) Distort the page Add a Temporary Back-

ground layer (above). Next, go to Edit>Transorm>Distort. Grab the

two right corners, and move down and over as shown above.

(4) Mask the shadows One by one,

where all our arrows are pointing (let),

Option-Click (PC: Control-Click) to mask

the shadows. Reduce the shadows

opacity to the percentages shown above.

(3) Add shadows On separate layers,

youll need to create shadows A, B, C

and D as shown above. (Let) Note that

the spine shadow (A) is duplicated

one goes above the Right Page layer,

and one goes below.

ABC

DA

A

B C

D

Move down

and over.

Spread

45%

5%35%

35%

9of 11

Design talk 0673



10/18

10of11

Mike& Judy Smith


Columbus, OH43215

The Parkers

719AlmondLane

Elk Grove, CA

95624



MARTIN BOWMAN

Typeaces

1 Luxury Royale JF | 170 pt

2 (ab) Futura Medium | a) 17.5/25 pt

b) 17.5 pt

3 ITC Franklin Gothic Book Condensed

9.8/14.5 pt

4 Utopia Regular | 12/16.5 pt

Images

Images: iStockphoto.com

5 (255532)

6 (4417809)

7 (3542258)

8 (5479457)

Article resources

Colors

C30 M30 Y30 K100

C0 M0 Y0 K55

9

10

9

10

7

6

2b

1

2a

5

4

3

8

10of 11

Design talk 0673



11/18

11of11 | Printing formats

Beore & Ater magazine

Beore & Ater has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers o us all (ready or not), Beore &

Ater is dedicated to making graphic design understand-

able, useul and even un or everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Dexter Mark Abellera Sta designer

Beore & Ater magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2008 Beore & Ater magazine

ISSN 1049-0035. All rights reservedYou may pass along a ree copy o this article to others

by clicking here.You may not alter this article, and you

may not charge or it. You may quote brie sections

or review; please credit Beore & Ater magazine, and

let us know. To link Beore & Ater magazine to your

Web site, use this URL: http://www.bamagazine.com.

For all other permissions, please contact us.

Subscribe to Beore & Ater

Subscribe to Beore & Ater, and become a

more capable, confdent designer or pennies

per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a ree copy o this article to

others, click here.

Join our e-list

To be notifed by e-mail o new articles as

they become available, go to

http://www.bamagazine.com/email

11of 11

Design talk 0673

BAmagazine.comDesign talkBefore&After Ui X
http://www.bamag.com/email/9r7uVo/http://www.bamagazine.com/Articles.asp?ID=106http://www.bamagazine.com/Articles.asp?ID=106http://www.bamag.com/email/9r7uVo/


12/18

Back | Paper-saver format

For paper-saver ormatPrint: (Speciy pages 1318)

For presentation ormatPrint: (Speciy pages 111)

Print

Format: Landscape

Page Size: Fit to Page

Save

Presentation ormat or

Paper-saver ormat

Beore & Ater is made to ft your binder

Beore & Ater articles are intended or permanent reerence. All are titled and numbered.

For the current table o contents, click here. To save time and paper, a paper-saver ormat o this article,

suitable or one- or two-sided printing, is provided on the ollowing pages.

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13/18

Before&After|www.bamagazine.com

1of6

DesignTalk15:FourDesig

nIdeas0673

0673DesignTalk15:FourDesignIdeas

F

ourDe

sign

Ide

as

Design

Talk15

LabelEnvelope

Ta

llImage,WidePage

No-BleedDesign

WarpTo

ol

Mike&JudySmith

74925ChatterlyRoad

Columbus,OH43215

Guita

r

AnIllustratedGuidetoGettingtheBest

SoundandFeelFromYourGuitar

MARTINBOWMAN

Front

Back

Envelope

Make

awraparoundlabel

Thisintriguingvariationofastandardmailinglabelwrapsaround

totheback.

Whatafunidea!Thisclever,wraparo

undlabelarrivedinourmailboxaffixed

toan

invitation,andwewereimmediatelysmitten.Mailingandreturnadd

resses

arebothonasingle,artisticstripthats

funtodesignandefficienttoprint.Its

inexp

ensive,too,andidealforuseoncoloredenvelopes.

Becauseitsnon-standard,theposto

fficewillnotloveyou,soitsprob

ablybest

forsm

all-batchuselikeinvitationsinplaceofhandwrittenenvelopesno

massive,

corpo

ratemailings,please.Ourlabelwa

s634x112;sizeyoursproportio

nately.

Forartwork,trypatterns,texturesan

devenphotos.

Makesurethatthe

backsidetab

and

returnaddres

sare

verysmallto

avoid

beingmistakenfor

themailingaddress.

Mike&JudySmith

74925ChatterlyRoad

Colu

mbus,OH43215

TheParkers

719AlmondLane

ElkGrove,CA

95624
http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/


14/18

Before&After

|www.b

a

magazin

e.c

om

2of

6

DesignTalk15:FourDesignIdeas0673

0673DesignTalk15:

FourDesignIdeas

LayoutDesigningwithoutbleeds

Guitar



MARTINBOWMAN

G

uitar


SoundandFeelFrom

YourGuitar

MARTINBOW

MAN

Prin

tarea

Scaleim

agetoedge

Setguides

Pla

cecon

ten

tin

s

ide

Createasmallerpage

Ifan

arrow

,un

prin

tedm

argin

does

ntsuit

your

design

style

,trythis.

Cre

ateasm

aller,

artifi

cial

pagein

sid

ethere

al

one

,then

ex

ten

dyour

ph

otogra

phic

objectbeyon

d

it.Th

ewid

em

arginn

olon

gerfe

elslik

eabord

er

(its

wid

th

dis

conn

ectsitfromthe

page),an

dthebre

ak

outobject

addsdepth.F

orm

ore

on

designin

gwith

outble

eds,seearticle

0609

(left).

After

Be

foreImworkingonatightbudgetthatwontallowbleeds,letaloneco

lor.Itrytoavoid

this,butshouldIju

stmakeawhiteborder

aroundtheimage?|El

ijahPark

Guitar



MARTINBOWMAN

ImageTallimag

eonawidepage

Croppingdoesntalways

work

(Left)Av

ertic

alim

agecan

often

,butn

otalw

ays,becro

ppedh

oriz

on

tally.In

this

case,cro

p-

pin

gn

otonlylo

sestheen

erg

yof

thehigh-fl

yin

gdan

cer,w

e

cant

ev

en

tellwh

ath

es

doin

g!N

owwh

at?

Before

After

SoftentheedgeFill

th

eback

gro

un

dwith

acolor

eye-

dro

ppere

dfromth

eim

ag

e,thenfe

ather

theedgesof

theph

oto.

Itsstillav

ertic

alim

age,butitn

owlo

ok

sspotligh

ted,n

otju

st

pastedon.N

oteh

owm

uchwid

er

theslid

elo

ok

s.

Horizontalimages

fithorizontalslidesper

fectly.ButwhatifIhaveatallimageand

wanttogofullscre

en?Canthisbedonewithoutlosingpartofit?

|KarenVogel


15/18

Variation1|Sky-colorgradient

Variation2|Blurred

image

Blur.

Scaleto

fit.

Pasteoriginalon

top.

Differenttechnique

s

workwithdifferent

photos.Thething

torememberisto

tiephotoandback-

groundinsomeway,

usuallywithacom-

moncolor.

Applyagradie

nt.

Sampleacolor.

Two-tonephoto?Try

bothcolors.

Ihavecomeacrosssomethingwhichisof

greatinteresttome.On

the

firstpageofarticle

0652,youshowa3-Dimageofthebookletcover

andanopenspread.Howdidyouachieve

theeffect?|GeorgiKalchev

Article0652isaboutdes

igningapanoramicbooklet.Forth

earticlecover,wewantedtoshow

thephysicalbooklet.Ratherthanshowanactualprintedpiece,wechosetocreateanillusion

usingPhotoshopCS3sW

arptool.Thecoveraboveisslight

lydifferentfromtheonefeatured

in

thearticle,butthesteps

arethesame.Hereshowwedidit...

Photoshop

From

flattodimension

al

Fr

omflat...

...todimensional


3of6


0673DesignTalk15:

FourDesignIdeas


16/18

(1)Makeatemplate(A)In

yourlayoutprogram,openablank

p

agethesizeofyourbooklet

cover.Drawagridofnineequal

parts,thenp

rintthepage.(B)Placetheprint

onaflatsurface

(here,weusedalargepieceof

cardboard),and

tapethebindingside.(C)Traceit.

(D)Havesomeoneliftthepagetoyourdesired

curl,soyoucan

takeapicture(inset).

(2)OpeninPhotoshopOp

enthepicturein

Photoshop.Double-clicktheBackgroundlayer

tounlockit,nameitTemplate

,andclickOK.

Next,bringinyourcoverima

ge,andnameits

layerCover.Next,lowerthecoversopacityin

ordertoseethetemplategridbelow.

A

B

C

D

(3)WarpthecoverimageWith

thecoverlayerselected,goto

Edit>Transform>Warp.Youllnotice

thatPhotoshophasdividedyour

imageintonineequal

parts(a

bove).Posi-

tionthe

coversgrid

overthetemplateby

clicking-dragginginside

abox,itscorners,edges

andhan

dles(right).Click

Enterto

applythewarp.

Cover

(4)Addtheunderlyingpage,anddistort

AddaTemporary

Backgroundlayerabovethe

Templatelayer,a

ndfillwithagraybackground.

PastetheunderlyingpagebelowtheCoverlayer.

GotoEdit>Trans

form>Distort.(Below)Usingthe

tracingfromStep1asaguide,drageachcorner.

Note:Youllhave

toeyeballthetop-rightcorner.

(5)AddmorepagesTocre

atetheillusionof

additionalpages,youllneed

toaddthicknessto

thebooklet.AddaMorePage

slayerbelowthe

UnderlyingPagelayer.UsingthePenciltool(below),

drawmulti-coloredlines,and

positionasshown.

(6)Add

ashadow

betweenthetwop

ages

CreateanewlayerabovetheUnderlyingP

age

layer.Withblackastheforegroundcolor,select

alargesoftbrush,anddrawanangledshadow

asshow

nbelow.Next,Option-Click(PC:Control-

Click)to

masktheshadow.

Option-C

lickbetween

thetwolayers

Notetheshadows

andstaple

Positionunderneath

Drawmulti-coloredlines


4of6


0673DesignTalk15:

FourDesignIdeas


17/18

(1)OpenyourspreadinPhotoshopDouble-clicktheBackground

layertoun

lockit,nameitMasterSpread,andclickOK.GotoImage>

CanvasSize,andincreasetheheightandwid

thasshownabove.Using

theRectan

gularMarqueeTool(above),click-dragtomakeaselection...

....overtherightpage.Duplicatethispage(Layer>New>Layer),and

nameitRightPage.(2)Distortt

hepageAddaTemporaryBack-

groundlayer(above).Next,goto

Edit>Transform>Distort.Grabthe

tworightcorners,andmovedow

nandoverasshownabove.

(4)

MasktheshadowsOnebyone

,

wh

ereallfourarrowsarepointing(left),

Option-Click(PC:Control-Click)toma

sk

the

shadows.Reducetheshadows

opacitytothepercentagesshownab

ove.

(3)Addshadow

sOnseparatelayers,

youllneedtocreateshadowsA,B,C

andDasshown

above.(Left)Notethat

thespineshadow(A)isduplicated

onegoesabovetheRightPagelayer,

andonegoesbe

low.

ABCDA

AB

C

D

Movedown

andover.

Spread

45%

5%

35%

35%

Mike&JudySmith

74925

ChatterlyRoad

Colum

bus,OH43215

TheParkers

719AlmondLane

ElkGrove,CA

95624

G

uitar

AnIllustratedGuide

toGettingtheBest

SoundandFeelF

romYourGuitar

MARTINBOWMAN

Typefaces

1LuxuryRoyaleJF|170pt

2(ab)FuturaMedium|a)17.5/25pt

b

)17.5pt

3ITCFranklinGothicBookCondensed

9

.8/14

.5pt

4U

topiaRegular|12/16.5pt

Images

Images:iStockphoto.com

5(255532)

6(4417809)

7(3542258)

8(5479457)

Articleresources

Colors

C30M30Y30K100

C0M0Y0K55

910

910

7 6

2b

12a

54 38


5of6


0673DesignTalk15:

FourDesignIdeas


18/18

Before&Aftermagazine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsince1990.Becauseourmodernworld

hasmadedesignersofusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssociatepublisher

DexterMarkAbelle

raStaffdesigner

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2008Be

fore&Aftermagazine

ISSN1049-0035.All

rightsreserved

Youmaypassalonga

freecopyofthisarticletoothers

byclickinghere.Youm

aynotalterthisarticle,andyou

maynotchargeforit.

Youmayquotebriefsections

forreview;pleasecreditBefore&Aftermagazine,and

letusknow.TolinkBe

fore&Aftermagazinetoyour

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:http://www.bamagazine.com.

Forallotherpermissio

ns,pleasecontactus.

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&After

SubscribetoBefore&A

fter,andbecomea

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re,goto

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E-mailthisarticle

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0673DesignTalk15:

FourDesignIdeas

before and after 0673

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