Assist customers to discover the perfect beverage for any occasion

Affront new challenges in your Beer, Wine and Liquor multichannel retail business and position for growth. Openbravo Commerce Suite ensures your customers enjoy a unique buying experience, selecting the product that best matches their taste and personality. You achieve greater real-time visibility towards inventory, improve assortment management, and gain agility to introduce new products and promotions faster.

Openbravo Commerce Suite offers you the flexibility to roll-out a new store solution that enables your physical stores to focus on service and shopping experience, or an all-in-one Retail ERP for managing your entire business from the front checkout counter to the back office.

Beer, Wine and Liquor

Retail

Beer, Wine and Liquor

The Beer, Wine and Liquor retailing industry is highly fragmented and controlled by strict national and local regulations that sometimes make it complicated to form national and international chains. Personal income, consumer tastes, and entertainment trends drive demand. Major products are distilled spirits (liquors), wine and beer; other products include groceries, cigarettes, and cigars. The liquor (or hard liquor) category includes gin, vodka, rum, whisky, brandy, and liqueurs.

With growing competition from more retailers selling alcohol, such as convenience stores, grocery stores, large warehouse stores, clubs, gas stations and indirectly from restaurants and bars, a Beer, Wine and Liquor retailer is faced with the key challenge of retaining customers and customer loyalty. Competitive pricing and specialized merchandising, as well as offering a superior shopping experience are some of the core capabilities that these retailers must develop. As a result we can see an abundance of new product launches, a key strategy for driving sales and growth in a competitive market. These include limited edition or vintage products, new craft beers, new flavours, and new innovative packaging. To manage this, retailers need robust inventory control, for effective replenishment and procurement processes, that allows to keep costs under control while catering to the seasonal demands.

To stand out from the crowd, Beer, Wine and Liquor retailers must find ways to differentiate. Differentiation can come in the form of the product, or in the customer experience. To do that, retailers need to deliver superior and personalized customer service acquired using extensive and detailed information about their customers, which will allow them to launch more effective promotions and more personalized recommendations, based for example on personal preferences (preferred wine types, varietals…) or previous purchases.

To satisfy the growing demands of today’s omnichannel customers, Beer, Wine and Liquor retailers are also investing more in their digital transformation. As a result the industry has seen massive growth in on-line sales, especially wine. This online retail growth will continue, resulting in a significant impact on the role of the retail store. Traditional retailers can however differentiate from pure online retailers by transforming their physical stores in truly experiential destinations where customers can get in contact with product experts or join exclusive events such as regular tastings, new product presentations or courses. Brands that have established omnichannel capabilities and have begun to transform their stores to showcase the brand and product are set to benefit.

Industry Background

Retail

Gain visibility towards inventoryCountry and local regulations aside, Beer, Wine and Liquor retailers need robust inventory control for effective replenishment and procurement processes, that allows to keep costs under control while catering to the seasonal demands.

Improve assortment managementWhen it comes to assortment, Beer, Wine and Liquor retailers face a world of complexity, driven mainly by large numbers of product variations, packaging and specific product information such as varietal, tasting notes, food pairings, aroma, flavor or alcohol content amongst others.

Gain agility to introduce new products and promotions fasterDue again to increasing competition, fast-changing entertainment trends and customer tastes, it is important to reach customers as early as possible, which requires to lower time-to-market when introducing price changes and new promotions.

Develop omnichannel strategyRetailers that wish to distinguish their customer experience should take into consideration the omnichannel approach. Companies can no longer focus on a single channel: they have to define a consistent strategy for all retail channels and deliver a seamless shopping experience across all of them.

Unique buying experienceFor Beer, Wine and Liquor retailers interested in providing a personalized shopping experience, in-depth knowledge about their customers is a must. To do that retailers must empower store associates to deliver an excellent customer service.

Transform the physical shopping experienceBrands must enable their stores as true experience destinations and enabling the relationship with knowledgeable store staff that provides the highest level of service.

Key Challenges for Beer, Wine and Liquor Retailers

Beer, Wine and Liquor

Retail

Openbravo Unique Differentiators

Greater POS MobilityEnjoy 100% POS functionality on mobile terminals.

Greater Hardware SavingsGain the ability to use your existing POS hardware.

Greater FlexibilityAdapt easier for faster innovation and differentiation either On-premise or in the Cloud.

Faster New Store OpeningsGo live with your new store in less than one business day.

Faster New Associates TrainingTrain your new store associates in minutes.

Faster Pricing and Promotion UpdatesUpdate prices and promotions to all your stores in minutes.

Beer, Wine and Liquor

Retail

Openbravo delivers a modern multichannel retail business solution that helps Beer, Wine and Liquor retailers to address today’s challenges while providing full confidence to support their fast changing future needs.

Key Benefits for Beer, Wine and Liquor Retailers

Beer, Wine and Liquor

Retail

Centralized real-time inventory visibilityOpenbravo provides Beer, Wine and Liquor retailers with a comprehensive set of features specially designed to gain accurate control and visibility of inventory across locations, for retailers that want to ensure proper executional performance and deliver enhanced customer service regardless of the channel.

■ Centralized real-time tracking of goods movements, inventory status and quantities across all channels and locations, either physical stores, headquarters or distribution centers.

■ Set up of different warehouse rules and easy management of goods transfers, picking and packing activities and reservations.

■ Available mobile warehouse functionality for inventory count, goods movements and picking lists for a more convenient and accurate capture of data.

■ Capacity to integrate RFID in sales and inventory processes for faster data capture and accuracy.

Agile assortments, products and promotions managementOpenbravo makes it easy for Beer, Wine and Liquor retailers to manage assortments, products and promotions that can be easily created and rapidly made available to all channels.

■ Support the variety of your assortments from different types of beverages and packaging, non-beverage products or accessories in just one system, with an unlimited number of product categories that can be organized and browsed in a hierarchical mode.

■ Create products and manage them easily with an unlimited number of product characteristics like brand, varietal, appellation, tasting notes, region, sweetness, liquid volume, alcohol content, color, flavor, food pairings or others, and assign them easily to your different price lists and assortments.

■ Create Packs combining different products that can be sold at a fixed price for personal use or given as a gift.

■ Define an unlimited number of prices and highly targeted promotions with discount application rules based on the combination of multiple criteria such as stores, customers or customer categories, products or product categories, and leverage a long list of supported discount types like Buy N Get M, Buy as a Gift, Discount by line or by Total Amount amongst others.

■ Lower time-to-market by making your product, pricing and promotion changes available in all your stores and terminals in minutes.

Beer, Wine and Liquor

Retail

Superb in-store shopping experienceOpenbravo helps Beer, Wine and Liquor retailers to empower their store associates to deliver a great in-store shopping experience that results in higher customer satisfaction and loyalty.

■ Create and identify your customers at the POS, apply special pricing and automatic membership discounts to them and assist them everywhere in the store, either on the store floor or behind the counter.

■ Increase customer satisfaction, as well as up-selling and cross-selling possibilities by informing customers about applicable promotions, complementary products or services as well as available units in other locations when you are running out of stock in your store.

■ Suggest the right product based on customer personal preferences with a powerful search functionality that uses available product attributes.

■ Create layaways to sell items you don’t have, record deposits and release completed layaways.■ Provide payment convenience with a variety of methods such as cash, credit card, gift cards

and gift vouchers, store coupons, credit sales or multicurrency payments.■ Reward your customers with integrated loyalty programs. ■ Manage different services and events such as store appointments, tasting events, courses or

subscription services that provide an added layer of convenience to customers.

Beer, Wine and Liquor

Retail

Simplified multi-store managementOpenbravo makes it easy for Beer, Wine and Liquor retailers with multiple locations to keep their stores network running smoothly and cohesively, no matter if they run a few or hundreds of stores.

■ Model your entire network with the creation of store groups and individual stores that can be created in minutes by using another as a template, and adjust store settings for local or international locations including currency, language, number and time formats, ticket templates, price list or assortment.

■ Manage all your master data from a single repository, including products, prices, promotions or taxes that can be updated in all your stores and terminals in minutes, and without the traditional complexity of file transfers between locations.

■ Improve operational execution and fraud control with supporting features such as opening and closing stores and terminals or managers’ approvals for selected actions or events, such as deleting a ticket or line, manage returns or registering cash count differences during an initial or a closing count.

■ Gain real-time visibility into sales and inventory across all locations and analyze them in detail with available advanced reporting capabilities.

■ Simplify store IT management and reduce store IT costs thanks to a full web and mobile enabled architecture.

Omnichannel readinessOpenbravo provides Beer, Wine and Liquor retailers with the key building blocks that are mandatory to progress with any omnichannel strategy today. Combined with the flexibility of the platform, retailers get peace of mind they are adopting a solution that is able to support today’s needs as well as the fast-changing omnichannel customer expectations of the future.

■ Ensure product data quality and consistency across all assisted and non-assisted sales channels with centralized management of all your products, prices and promotions.

■ Provide accurate inventory information regardless of the channel and gain single view of customer activity across channels.

■ Integrate seamlessly with the e-commerce platform of your choice or leverage existing connectors with solutions like Magento or Prestashop in combination with available process automation and orchestration features to support distributed order management.

■ Prepare your stores towards becoming real multichannel hubs and benefit from new opportunities like store fulfilment.

Beer, Wine and Liquor

Retail

Future-proof retail business management solutionOpenbravo provides Beer, Wine and Liquor retailers with a flexible solution which is able to prepare them for the future whatever changes are required.

■ Built-in multi-currency, multi-tax, multi-language and multi-accounting features to support your international growth.

■ Scale easily with new stores, products or users.■ Gain endless flexibility to introduce future innovations and support your most specific business

requirements.■ Scale from a store solution to an all-in-one Retail ERP for managing the entire business or subsidiaries

in your selected territories, with extensive support for the customer, supply chain, financials and accounting management.

Embedded analytics and reportingOpenbravo provides Beer, Wine and Liquor retailers with a complete set of reporting and business intelligence tools that allow them to improve decision making and react faster to customer behavior changes.

■ Leverage available analytical reports, including store productivity, cash up or discounts analysis amongst others.

■ Allow your managers to create ad-hoc new reports for improved analysis and decision making.■ Allow your store managers to track key store indicators such as Best Selling Products or Best Selling

Product Categories amongst others that can be easily accessed from their personal workspace.■ React faster to events requiring immediate attention with a flexible alert system that informs your

users through the user interface or by email.

Beer, Wine and Liquor

Retail

By adopting Openbravo, Beer, Wine and Liquor retailers will gain access to a flexible technology platform providing the core set of technologies that allows Openbravo to be extended to fit your business needs or to develop completely new differentiating and innovative enterprise solutions.

Do more, faster and with lower risks with a truly modular architectureOpenbravo’s modularity enables retailers to become more agile and experiment with lower risks, a key capacity in today’s fast-changing retail industry where it may be necessary first to validate new innovations in a more controlled environment before going global.

■ Modularity provides the ability to adapt faster and with a higher granularity level. An extension module is a piece of additional functionality that can be deployed optionally and independently on top of the Openbravo solution.

■ Modularity enables gradual production deployment, which allows to reduce risks and increase time-to-value.

■ And since it decouples core functionality from extensions, it makes update and upgrade processes smoother.

Integrate and Connect Everything, FasterOpenbravo provides a highly interoperable platform that makes it easier to integrate with all your channels, solutions and technologies.

■ Protect prior IT investments with a solution that is very easy to integrate with.■ Leverage existing integration modules (Magento, Prestashop, SugarCRM…) or build your own ones.■ Be prepared for future integration of new technologies like beacons or others.

Scale securely and achieve higher business agility with Mobility and CloudOpenbravo provides a highly scalable architecture that allows retailers to grow with confidence as their business requirements evolve, while helping them to get all the benefits from mobile and cloud technologies.

■ Architecture designed for high performance on big load environments, with a distributed architecture for unlimited scaling.

■ Openbravo Cloud deployment option for maximum flexibility.■ Mobile-enabled architecture for building responsive web mobile applications that enable your

mobile-first strategy.

A Future-proof Technology Platform

Beer, Wine and Liquor

Retail

About Openbravo

Openbravo is a world leader in the commercial open source software space helping midsize and large specialty retailers around the globe successfully manage continuous business change and innovation in today’s fast changing retail industry. Openbravo offers the Openbravo Commerce Suite, a multichannel retail business solution that allows specialty retailers to manage their entire business and transform their physical store channel to deliver great shopping experiences, while enabling more focus on business differentiation thanks to a highly flexible and extendible commerce technology platform, which is mobile-enabled and cloud-ready.

Openbravo has offices in France, India, Mexico and Spain and distributes its software solutions through a global network of Authorized Partners.

www.openbravo.com