becoming the preferred referral partner in a competitive and changing hospital environment

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The Future of Care Traci Bild, Founder Bild & Company Loriann Putzier, President & COO IntegraCare Health and Senior Care

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Healthcare is rapidly changing and today’s leaders must engage, understand their role and the value they bring to hospital systems eager to reduce patient readmissions and improve outcomes. Those attending this session will learn strategies to partner your organization with hospital leaders as part of their post-acute readmission reduction strategy, critical outcomes to track to become a viable part of the healthcare network and how to position those outcomes to key decision makers. Experts also will share insight on the role of preventative wellness, and why it’s more important than ever to differentiate what you do, how you do it and the impact it has on reduced patient readmissions and your referral ranking. Traci Bild, Founder/Chairman, Bild and Company; Loriann Putzier, COO, IntegraCare Corp.

TRANSCRIPT

Page 3: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Industry Trends

Rapidly changing healthcare system

• From silos to collaboration

• Establishing partnerships across program types

• Tracking and reporting outcomes

• Locking in care networks

• A move toward single payer system

Page 4: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

MINDING TOMORROW: COLLABORATE

Research Being Done Right Now• Can AL offer an alternative structure as

lower cost setting?• Can the community use the expertise in

geriatrics as a community resource?• Can this be an alternate environment

to minimize health risk?• Can AL help to improving transitions in

care?

Page 5: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

8 Steps to Get Started

1. Identify your referring hospital leadership team. 2. Access where each hospital is in setting up their care

network.3. Discover each hospital’s criteria for being part of their

network.4. Understand each hospital’s current initiatives in regards to

patient readmission goals. 5. Identify areas of opportunity for your community. 6. Communicate clearly stated action plans as to how you can

help each hospital reach its goals?7. Begin to track and communicate outcomes, in writing. 8. Make professional outreach a part of your weekly action

plan.

Where Are You In the Process?

Page 6: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

The Future of Care

What specialties do your referring hospitals have that you can best serve?Cardiac, Stroke, Cancer…

What programs do you have in place that will help reduce readmissions?

• Wellness programs: Targeted cardio activities• Dietary: Heart healthy menu• Specialty care: (Example) Cancer rehab• Technology & the advantages it provides

both resident and referring hospitals.

Page 7: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Sample Outcomes to Track & Share

Create a scorecard:• Patient Readmission Rate• Patient Satisfaction Scores • Clinical Outcomes

• Be specific in showing how your outcomes support specific hospital specialties.

• Ex. Cardio • How does your dietary department speak to cardio health?• How do activities speak to cardio health?

Page 10: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

The Future of Care

• Health care leaders are creating post acute partnerships right now.

• Outcomes & relationships are top two drivers.

• No more working in silos.• Get in the network or be

left behind.

Page 12: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

How IntegraCare is Navigating

► Collaboration

► Families Need Consultation

► Referral Sources

– Simplicity and Outcomes

► The Distinctive Difference

► 10 Sales People

► Guided Occupancy

Page 13: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

The Stormy Seas

► Lead Generation

► External Sales

► Impactful Sales Tools

► Limited Access

► Guiding Your Occupancy

Through Change

Page 14: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Who is Steering Our Occupancy Results

► The Capsized Ship

► Unique Markets

► OVER Repdom

► Inconsistencies

– Goals, Communication and Outcomes

► Families Frustrated

► Providers confused

Page 15: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Finding the Absolute Bearing

► Reduce Impact Time for Staff

► Drive Consistency and Support

► Seek Consistent Outcomes

► Fathom the Future

Page 16: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

► The IntegraCare Model

► Systems, Processes and Outcomes

► Invest in Technology and Knowledge

► Appear Like an ACO

► We need to INTEGRATE

A Dingy or a Battleship

Page 17: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Everyone Rowing Together

Who Wins with an

Integrated Network of Providers

► Staff

► Families

► Residents

► Community & Providers

► Physicians

► Hospitals

Page 18: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Setting a Firm Course

Identify Key Organizations

• Used by residents

• Improve residents’ health

• Extend LOS

• Refer to us

Select Top 2-3

• Understand benefits of including

• Understand how fit into network

Seal the Deal

• Ensure mutually beneficial

• Outcomes align

• Drive business

Page 19: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

The Creation of…

Page 20: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Tactical Sailing

► Set goals & expectations

– Referral volume

– Accountability

► Highlight desired outcomes

► Develop contact process

– Regular meetings with providers –individually and group

► Develop criteria for reviewing providers – do they still make the cut?

Page 21: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Reaching the Port - Results

► Referrals– 31% Increase in 2014

– 36% Increase projected in 2015

► Move-Ins from Referral Sources– 21% Increase in 2014

– 32% Increase projected in 2015

► Targeting of Guided Provider Sales Calls resulted on average– Additional 2-3 new qualified leads/month

– 1-2 Move Ins/month from New Referral Sources

Page 22: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Reaching the Port - Results

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800

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840

860

880

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920

2012 2013 2014

LOS

Occupancy

Page 23: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Outcomes – Pines/Fox

► Improved clinical results

► Reduced admission to

hospital for falls

► Early fall risk identification

► Improved outcomes for all

Page 24: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Outcomes – Tyrone / Omni

► Leveraged Relationship with

Physician & Improved Hospital

Relationship

► Implemented resident & family

education & exercise programs

► Cooperative Sales Calls – New

Markets

► Launched new memory care

program

► Opened at 100% occupancy

Life Stories Memory Care

Page 25: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

Specialty Programs - COPD

► Partnership Links

► Physician

► Home Health & Care

► Hospice

► Mental Health

► DME

► Extended Therapy

► Defining Your Clinical

Pathway - Together

Page 26: Becoming the Preferred Referral Partner in a Competitive and Changing Hospital Environment

► Co-collateralize

► Social media

co-promotion

► Website co-promotion

► How to videos together

Driving Occupancy 2.0