Becoming a BUSINESS PARTNER

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ABOUT THE NPA

In this brochure you will find out more about the National Pharmacy Association and what benefits are available to you by becoming one of our business partners.

As a trade association we try to provide the best for our members, take unnecessary pressure away, help them improve and grow their pharmacy business. By offering

our business partners a dedicated person from the NPA, we are able to manage your needs and ensure you get the best exposure of your

products and services.

Rikta Desai, NPA Business Partnerships Manager.

A bit about our local pharmaciesOur local pharmacies are more than just a place for patients to get medicines. They provide a range of NHS services and ensure people can get face-to-face healthcare and professional advice without an appointment.

Did you know?

• There are approximately 14,000 community pharmacies across the UK

• Over 1 billion prescriptions are dispensed annually• There are 1.6 million visits to a pharmacy every day• 96% of people can get to a pharmacy within

20 minutes on foot or by public transport• About 90% of community pharmacy business

involves providing NHS services

Pharmacies offer a range of services such as: • Personalised medicines advice• Medicine disposal service• Advice on minor ailments• Private services such as - Help to quit smoking• NHS Services such as - Sexual healthcare• Promotion of Healthy Lifestyles• Treatment for common ailments• Advice on preventing disease• Vaccinations • New medicine service (NMS)• Medicines Use Review (MUR) & Prescription

Intervention service• NHS Health Check – blood pressure, cholesterol

or blood glucose testing

The National Pharmacy Association (NPA) is the trade association for pharmacy professionals in the UK. We’ve been representing community pharmacy since 1921, working behind the scenes to ensure their voice is heard.

Our aim is to represent, support and protect independent community pharmacies and help them succeed professionally and commercially for the benefit of their patients and customers. As a not-for-profit organisation we are committed to reinvesting in the services we provide to our members.

Our market, your expertiseOur business partners (BP) are essential to our overall membership offer. We understand that our members welcome support and guidance across all areas of their business. Our members trust us to ensure that the products and services offered by our partners are of the highest quality and at the best possible rates.

We choose to work closely with only 2 or 3 partners in each market who will help us support our members every step of the way.

Why should you partner with the NPA?By partnering with the NPA you will benefit from our reputation as a well-known and trusted organisation. With over 6,500 independent pharmacies within our membership (as well as close relations with larger chains) we are able to put your products and services in front of key decision makers within pharmacies via our website and marketing communications.

Our commitment to our business partnersWe commit to promoting your products and services to our members via various channels to raise awareness across the industry. Maintaining a first-class working relationship is important to us and we welcome any feedback and regular exchange of ideas.

How will the NPA promote business partners?To become a business partner you will have to pay a compulsory fee of £1,000 for 12 months which provides you with a range of marketing awareness opportunities to our members. We do also ask for a rebate fee for any successful leads generated from the NPA, this can be discussed at point of partnership. As a reminder we are a not-for-profit organisation and from the rebate fee agreed we will reinvest the funds back into membership.

See overleaf for full details and additional marketing opportunities.

WHAT IS A BUSINESS PARTNER

Integrity and ambition will ensure a long and prosperous relationship between our organisations. For clarity we will put a contract in place between the NPA and our business partners.

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Becoming a BP – Compulsory annual fee and commission % CostWebpage developed on the NPA corporate site, under business partnersAccess to NPA BP LogoBP Booklet (quarterly distributed to all members via Inpharmacy magazine) Feature on weekly news email

£1,000

NPA Commission Fee(A % rebate from all successful NPA leads generated for our business partner)

TBC

Solus emails2 x Solus email4 x Solus emails

£750£1,200

Digital Social MediaTwitterFacebookLinkedin

£750

Website & high traffic areas...Carousel bannerFeatured content x 3 blocks - resource, events, blog, news item, videoPromoted business partner x 2 blocks - monthlyBP footer x 3 partnersEvents listing (events section corporate site) Footer alert

£2,500

Price on Application

Press Press releases (InPharmacy)Business article (Independent Community Pharmacist)

POA

Market ResearchSurveysImpact studies

POA

SponsorshipNPA annual conferencesPharmacy showAIMpMember forumMarketing materials to members - i.e Work Better

POA

WebinarsLive webinarOn demand

POA

NPA BUSINESS PARTNERSHIP PROGRAMME

Additionally you can also purchase the following....

Price on Application

*based on a 12 month contract

Business partner essentials booklet - advert (A5 size)The NPA business partner brochure is distributed to all members four times a year with our popular magazine, InPharmacy. This brochure contains A5 advertisements/editorials from a selection of our business partners.

Feature on business partner page on main NPA websiteThe NPA website offers members access to a wealth of information and advice on pharmacy topics. We have a dedicated business partner page on our NPA website. You will have a link to your own webpage giving you an opportunity to highlight the key USPs for your business and highlight the value of your service to our members.

Editorial on weekly news emailWe will feature you on a rota basis in our weekly news email. Reaching 75% of our members, this is a great communication platform to a receptive audience.

Solus email A solus email is an advertisement that is sent to NPA members directly on behalf of the advertiser. Solus emails are used as an educational/informational approach; we will accept but do not advise anything that is simply a sales/product message.

Business partner day We hold the NPA business days on a rota basis which is an opportunity to meet with other business partners, find out what’s happening within the NPA as well as briefing NPA staff on your products and services.

Social Media Promoting our business partners via social media can be an effective way of making our members aware of your products and services available. The NPA can provide you with all the online social media support through Facebook, Twitter and LinkedIn.

Becoming a business partner opens up a range of marketing opportunities.

WHAT IS A BUSINESS PARTNER

10,799Twitter followers

9,377Facebook followers

Social Media

3,603 LinkedIn followers

HOW DO I BECOME AN NPA BUSINESS PARTNER

The next few steps are simple...Once your application has been received we will start the due diligence process with you. We would like to meet with you, understand your business and your current client database.

We’d also like you to attend and provide training with relevant staff members at the NPA as this will enable us to best promote what you offer to our members.

Our members will be encouraged to feedback on their interaction with you, again to help us ensure we are only providing the best service to our members.

If you are interested in becoming a business partner please email your details to businesspartners@npa.co.uk. Our dedicated business partnerships Manager will then get in touch with you to find out more about your company and how you could help our member’s improve their pharmacy business.

Tender process • Potential business partner to complete NPA tender application • NPA to provide business partner brochure and commercials • Tender reviewed by a panel of SME’s within the NPA

Due diligence

• The NPA will complete a series of financial and service checks, including contacting the testimonials provided

• Competitor analysis will be undertaken by the NPA and other market leaders may be invited to tender as a result

Agreement • A business partner contract will be sent out containing all of the

agreed commercials • Once a signed copy is received by the NPA an invoice for the

agreed amount will be issued • Upon payment of this invoice by the business partner the agreed

marketing activity will commence

Presentation • Tendering business partner may be invited to present their

company and how it can help NPA members to a panel of SME’s, at the NPA or virtually

• Commercials will be discussed and agreed

Potential business partner • Approach the NPA• Sourced by the NPA• Initial discussions

We are proud of what our members say about our business partners...

The Lansdowne Motor Co “Quality and assurance given by

The Lansdowne Motors Co was second to none. The service was just like what was written on tin. Personally involved at each stage of ordering new vehicle or car. Cast

iron service with happy smile and cheerful.”Vino Patel - DP Pharmacy

CSY Retail“Hollowood Chemists have been

working with CSY Retail Systems for over 8 years. In that time we have grown from 4 to 17 branches and CSY’s Vector EPOS system has helped us to manage our OTC business

efficiently. CSY are also keen to adapt to market changes. This has been demonstrated most

recently by them integrating their EPOS system with those of FMD-IT. This will help their

customers comply with the imminent FMD legislation with a sleek, efficient and

reliable FMD solution.”

Rajesh Patel MBE - Hollowood Chemists Limited

Catax”I have already discussed my future

plans for the company and have taken advice from RD Tax Solutions on the claimable expenditure. I feel more confident when

invested in new processes, new devices and that element of risk that was previously there

has completely subsided” Satyan Kotecha - K & K Healthcare

Tom Rocks Finance “Tom secured me an excellent loan

rate and I made a significant saving over the length of the loan…Tom’s experience in the sector made it the easiest financial

transaction I have been involved in.”Alan Cameron - Carrick Knowe Pharmacy.

Ellis Whittam

“No matter how trivial or complex the query, I have always found their staff to be polite, helpful and knowledgeable. The advice provided is always clear and where necessary backed up with

written guidance or template letters. Overall, they deliver an excellent service.”Sanjay Shah - H.A. McParland Ltd

WHAT IS A BUSINESS PARTNER

: www.npa.co.uk/businesspartners : businesspartners@npa.co.uk

FOR THE LASTEST LIST OF BUSINESS PARTNERS AND FOR FURTHER DETAILS VISIT

Increase your patient footfall

Save on your utilitiesManage your team

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Buy or sell a pharmacy

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For you, your family and friends

Manage your pharmacy

BUSINESS PARTNER DIRECTORY

Head and Registered Office: Mallinson House, 38-42 St. Peter’s Street, St. Albans, AL1 3NP. T: +44 (0)1727 858687 F: +44 (0)1727 795934 E: npa@npa.co.uk

All intellectual property rights, including logo, copyright and database rights, in material contained in, or referred to on our website(s), printed or digital communications belongs to the NPA or our licensors. No content from our printed and digital communications or our website www.npa.co.uk or any other site owned, operated, licensed or controlled by us may be copied, transferred, reproduced, republished, modified,uploaded, posted, transmitted, or distributed in anyway. You also may not, without our permission, “mirror” any material contained on our site on any other server. September 2019.

Current business partners include: