beauty cream
DESCRIPTION
Beauty Cream. Beauty Cream Market. Skin care market is worth an annual Rs2,500 crore Rs 900-crore (Rs 9 billion) women's fairness market in India Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category Market for fairness products is growing at 15% yearly. - PowerPoint PPT PresentationTRANSCRIPT
Beauty Cream
Beauty Cream Market Skin care market is worth an annual Rs2,500 crore
Rs 900-crore (Rs 9 billion) women's fairness market in India
Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category
Market for fairness products is growing at 15% yearly
www.livemint.com
Source: Euromonitor Report- Skin Care- India- June ‘08
Trends
Nivea is a large global skin and body care brand
It is owned by German company Beiersdorf AG
The brand started in 1911
Nivea presents 14 product categories in 150 countries
Products portfolio: Lip care, face care, deodorants, men's care, bath care
Agency handling Nivea products’ communication: TBWA
Market Share
Nivea aims is to achieve 40% market awareness
According to AC Nielsen figures, the range moved to a value share of 3.5% (all India urban)
The other players in this space are Garnier, Ponds and Olay.
This category is growing at the rate of 85 per cent in the premium market.
www.livemint.com
Range of Nivea Visage products
Nivea Visage SPARKLING GLOW
Nivea Visage Sparkling Glow
Offers the unique proposition of long-lasting fairness
Priced at Rs. 329
Launch - the top 6 metros and 25 mini metros
Target Group : 20 – 35 years SEC A , B
Nivea products are priced much higher than both Emami and HUL fairness products and do not compete in the mass market
Current Communication
TVCnivea visgae.WMV
Media
Source : MAP
TV Channels
Source : TAM
Our Campaign
Radio
RJ Neha Show Days : Monday to SaturdayShow Time : 2:00 PM to 5:00 PMMelody Hits of 90s and 00s
RJ PrachitiShow Days : SundaysShow Time : 12:00 PM to 3:00 PMSunday request show
• 07:00AM - 11:00AM MEOW ZINDAGI
• 11:00AM - 03:00PM MEOW MATINEE
MEOW BETWEEN THE SHEETS
Wednesday & Thursday nights
Women related show which discusses the current topics
related to them
RadioRadio Speak
about the Sparkling Glow Month & Weekends(activations in malls and multiplexes)
And also about the website www.niveasparklingglow.com
Sponsoring Shows
RadioSparkling Glow Days
“Sparkling Glow” – count the number of times the RJ says ‘Sparkling Glow’ during RJ Talk, and win gift hampers in the Sparkling Glow Weekends at the malls by telling the right number.
Sparkling Glow Requests
Sparkling Glow Tips - special tips on maintaining good skin by the beauticians
RJ Mention
“Nivea Visage Sparkling Glow has brought all you pretty ladies a chance to shop at a discounted price on select brands…
…so log on to www.niveasparklingglow.com and avail to your Sparkling Glow Discounts!”
sharmin RADIO JINGLE.wav
TVC
A conference hall with top executives and foreign delegates, before a presentation.
People asking for Reema
Reema is shown in the washroom giving herself the final touches and applies Nivea Visage sparkling Glow cream.
She is very confidant and all set for the
presentation
She enters the hall, greets everyone there and begins with the presentation
One of the foreign delegates says to her boss, “I like her confidence!”.
The presentation gets over, people clap and congratulate her.
VO: Get the sparkling confidence, with Nivea Visage Sparkling Glow cream! Get Fairer, Stay Fairer
Reema looks happy and proud.(there is a sparkling glow swirl around her body)
Activation
Sparkling Glow Month
Sparkling Glow Weekends
Nivea Sparkling Glow Girl
at
Malls Pantaloon outlet
Nivea girls will select few of the customers with good skin.
The judges for this contest would be 1celebrity
Selection of a winner from them and the winner will be awarded “Nivea Sparkling Glow Skin ” sache and Sparkling Glow Kit .
Days: Saturdays (in the Sparkling Glow month)
Location: Inorbit mall (Goregaon ), Oberoi mall (Goregaon), Nirmal Lifestyle (Mulund), Infinity Mall ( Andheri)
Judges: Aditi Gowitrikar
MallsNIVEA Sparkling Glow ZONE
A make-over for all the women who desire to have a Sparkling Glow look…
Sparkling Glow WEEKENDS
Lucky draw on Saturday & Sunday
Sparkling Glow seat
The winners will receive “the Sparkling Glow kit”
Branding in the trial rooms of pantaloons & washrooms of multiplexes – Sparkling Glow Zone
Internet www.niveasparklingglow.com
Sparkling Glow Club
Online Sparkling Glow Club membership exclusively for ladies Discounts on online shopping on select brands provided by us on our website
Testimonials & tips from famous beauticians and celebrities. Q&A forum
Activation updates
Roll Over ads of Nivea Visage Sparkling Glow
o Ankita Kapooro Sejal Patankaro Kanishka Upadhyayao Sarmine Vohra