bea ignite: leigh wright
DESCRIPTION
TRANSCRIPT
Leigh L. WrightMurray State (Ky.) University
Storytelling 3.0: Using Social Media Curation Tools to Craft Multimedia Stories
BEA IGNITE
STORYTELLING 3.0Using social media curation tools to craft
multimedia stories
STORYTELLING IN THE NEW AGE
Readers and viewers want stories ... not a collection of facts.
In today’s attention-starved world, how do we reach thesocial media audience and tell a good story?
•
•
+
+
+
+ Originalwriting =
v. to make somethinginto a story
WHAT IS IT?
Social media curation: Allows for the collection of tweets,Facebook statuses, YouTube videos, Flickr streams and othersocial media tools in one program.
Integrates the cool tech tools with narrative that you writeand then can upload.
Easy multimedia tool.
•
•
•
WHY SHOULD WE CARE?
This generation communicates via social media, texting andvideo uploads.
They think in #s and 140 characters.
They are #addicted to technology.
They can produce their “story” either from a mobile deviceor from a laptop.
•
•
•
•
WHY USE IT IN THECLASSROOM?
Teach how journalists can use social media beyond theirpersonal status update or tweet.
Teach story structure by weaving together tweets andstatuses as quotes.
Teach narrative writing to link the social media elementstogether.
•
•
•
Teach the need to find and use strong visuals.
Teach how to write to the picture.
Teach the skill (and lost art) of critical thinking.
Reinforce the need for accuracy and details.
Reinforce the teaching of news values.
•
•
•
•
•
Teach mini-lessons in law and ethics as they select theirelements.
Incorporate diversity into any Storify through their selectionof social media “quotes.”
•
•
ASSIGNMENT: #RACER NATION
JMC 294 (Advanced Newswriting): One class, introduction tofour platforms (print, broadcast, online and mobile)
Ten students
Two ballgames, one night
•
•
•
Students were given a choice to follow either the men’s teamat an away game or the women’s team at a home game, bothagainst Lipscomb University in non-conference play.
Professor suggested hashtags and people to follow.
Professor required a minimum of seven tweets to be used.
The tweets combined with other elements to form a story inStorify.
•
•
•
•
ADVANTAGES
Students had to engage in social media to follow a live event.
For students that attended either game, they had an optionto take their own photographs or video. Or they could usetweeted visuals from fans, the school or regional media.
Students chose the angle of their Storify ... sports or featureor news.
Students could write as much or as little in the narrativespace.
•
•
•
•
Students could experiment with story structure (Wall StreetJournal, hourglass, Christmas tree, inverted pyramid, etc.) andnarrative writing.
Students moved elements around as they wrote, thusexperiencing the simulation of real-world reporting.
Students experienced covering an event in real-time, not atextbook.
•
•
•
DISADVANTAGES OF #RACER NATION
Not everyone loves basketball or knows anything about it ...but it didn’t stop students from allowing their creativity toshow.
Games happened on a Monday night, with little attendance ateither venue.
•
•
RESULTS
Studenttookunusualapproach
Studentused visualsto illustratethe feel ofthe game
Student tookfeature approach
WHERE TO GO NEXT
Storify can be used to enhance online news products.
Students learn storytelling remains important, even in newand untapped digital frontiers.
Best of all, they get to see their work “published”immediately.
By placing it online with social media, they can develop areadership for their voice and interact with their readers.
•
•
•
•
More information:
270-809-4741
www.facebook/leighlandiniwright
@leighlwright (Twitter)
•
•
•
•
•
LEIGH L. WRIGHTAssistant professor of journalism