be a talent magnet hong kong version

THE ECONOMIC GRAPH

Create economic opportunity for every

member of the global workforce

Member growth

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

32M

277M

50M50MAPACAPAC

Launched the simplified Chinese platform

Integrated with WeChat

Greater ChinaGreater China

Active vs. Passive candidates

25%Active

75%Passive

Organizations are faced with different situations

Business model changing…need

new types of talent

Difficulty in finding local quality talent

Need to change our company perception in the employment market

Our company name has little awarenessCompeting against MNCs

for talent

Goals are all the same…Success

85% of the workforce is approachable

85%

12% Actively looking

13% Casually looking, few times a week

15% Reaching out to personal network

45% Open to talk to a recruiter

15% Completely satisfied; don’t want to move

Source: LinkedIn Talent Trends 2014

25% Active 75% Passive

What motivates passive candidates for changing jobs

1 Better compensation & benefits

2 Better work/life balance

3 Opportunities for advancement

Top 3 for Hong Kong


If everyone is offering similar motivators…

What makes you unique?

Approach your targeted candidates like dating

Build Brand Engagement

Turn your targeted candidates into followers

6xMore likely to view LinkedIn Career Page

10xMore likely to share

content

61%More willing to be your brand ambassador

A Valuable Talent Pool Brand Advocates

71% More likely interested in a job

opportunity

Blackberry

Blackberry - Sponsored

BlackberryBlackberryBlackberryBlackberrySponsoredSponsoredSponsoredSponsored

‘11 ‘12(started to drive followers)

‘13

2X

7X

Focused follower growth

31%31%

Unilever has hired 1000’s of LinkedIn members

were following Unilever at the time they were hired

A Year On…

Received InMail. From who?

Company & Careers Pages

Role? Company ?

Recruiter profile

Friend / know someone there?

Employee profiles

View recruiter profilesSee a job posting. Interested? Role? Company ?

Influence your candidates at various touch points

Job posting JDProfile

Strengthen Brand Presence

Generate awareness & engagement

Build out your brand

Amplify your brand

Continue excitement

Create awareness, engagement and sustainment

Brand Awareness 2 Talent Communities31

AlumniDiversity

ThoughtLeadership

Students

LinkedIn’s company page is your brand hub




Amplify your brand

Continue excitement



AlumniDiversity

ThoughtLeadership

Students

Drive traffic through your employees

The #1 activity members perform on LinkedIn

is viewing profiles

6,000500Potential new follower

(per year)

100Profile visitors(per month)

Your employees can drive up your followers numbers

Employees on LinkedIn

On the LinkedIn Homepage

When interacting in Groups

When visiting Company Pages

When viewing profiles

Drive brand awareness amongst targeted talent

Build your talent pool with an exclusive invite

PepsiCo is

Hiring!

Imagine the possibilities….

Conversion Rates (leads)

• Finance: 15%-25%

• Tech: 20%-30%

• FMCG: 20%-25%(APAC historical records)




Amplify your brand

Continue excitement



AlumniDiversity

ThoughtLeadership

Students

Content on your company page

Share content with your followers…keep them engaged with your brand

Content on your follower’s feed

Demonstrate value to Followers

Share rich insightful content updates to build strong engagement

Try the 80/20 rule: 4 updates purely for the benefit of your followers,1 update to promote your company

Value Driving Company Centric

1MMPotential Reach

(1st degree connection

100Average Connections

10,000

followers

Your followers are your amplifiers

1status

update

Amp up your staffing team’s sourcing power

Which of the following is the most important attribute of a company if you were to consider a new job?





Amplify your brand

Continue excitement



AlumniDiversity

ThoughtLeadership

Students

Post-Grad Diplomas – Both sides of the story

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure…

Investing in further education? Read this first!

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop

publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover…

I completed my post-grad in Computer Sciences while working full time. I can totally relate to the examples here.

Degree’s are better. It’s not the title, it’s the knowledge.

Really useful. Thank you Susan.

Thought leadership

Alumni engagement

Employee engagement

BUILD

Extend reach and continue to build hype

On corporate website Create excitement in the market




Amplify your brand

Continue excitement



AlumniDiversity

ThoughtLeadership

Students

Customer Sharing

Sumaya Rehman

Manager, Global Talent Acquisition, DFS Group

Nori Chan

Relationship Manager, LinkedIn

be a talent magnet hong kong version

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