bba marketing case analysis ehsanulhudachowdhury

8/6/2019 BBA Marketing Case Analysis EhsanulHudaChowdhury

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AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESHDhaka, Bangladesh

Faculty of Business Administration

BBA Program

COURSE OUTLINE

I – Course ID & Title : MKT 4009 Comprehensive Marketing Case

Analysis

II – Nature of the Course: Marketing Major III -Academic Term: Summer 2010-11IV –Credit Hours: 3V – Campus: #5 and Room: # 545 VI - Class Time: Monday & Wednesday 10:00 am – 12:00 pm.VII – Prerequisite: 60 credit of core courses 12 credits of major courses

VIII- University Vision:

AIUB envisions promoting professionals and excellent leadershipcatering to the technological progress and development needs of thecountry.

IX- University Mission:

• AIUB is committed to provide quality and excellent computer-based academic programs responsive to the emergingchallenges of the time.

• It is dedicated to nurture and produce competent world classprofessional imbued with strong sense of ethical values ready toface the competitive world of arts, business, science, socialscience and technology.

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X - Course Description:

A case study is a detailed account of a company, industry, person, or project over a given

amount of time. The content within a case study may include information about companyobjectives, strategies, challenges, results, recommendations, and more. Case studies areoften used to not only illustrate what a student has learned and retained in class, but also toprovide students with valuable hands-on experience.

This particular course will allow students to have an opportunity to learn about the types of problems that many companies and industries encounter while marketing locally andglobally. Students will also have an opportunity to analyze the steps marketing managershave taken to correct specific problems and concerns in a real life problem. This will put their problem solving skills to the test and allow them to engage in exciting discussions withclassmates and the course instructor.

XI – Objectives:

On completion of this subject, students should be able to:

– Analyze the steps marketing managers have taken to correct specific problemsand concerns in a real life problem and can provide their own view point to theproblems and their solution.

– Analyze and assess markets, their respective consumers and environments.

– Identifying emerging markets, multinational market regions and market groups. – Identify different planning processes and organizational structures for

managing and implementing marketing strategies in local and internationalmarkets.

– Identify appropriate strategies for marketing products in local and internationalmarkets including the most appropriate market entry options for a givenproduct, market and the environments.

XII – Topics to be covered

TOPICS SpecificObjective(s)

TimeFrame

SuggestedActivities

TeachingStrategy(s)

Introduction toMarketing Casesand its Analysistechniques

To give anintroduction aboutMarketing caseAnalysis

Week 1 Providing Lectureon the topic,discussing real lifecase on the topic,solving real lifeproblem.

Lecture throughPPT citing real lifeexamples.

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Case Analysis on

Market

Segmentation,

Targeting and

Positioning

Provide overview onSegmentation,Targeting and

Positioning andAnalyze caserelated to them.

Week 2 Providing Lectureon the topicdiscussing real lifecase on the topic,solving real lifeproblem.

Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom or athome individuallyor in group by the

students.

Case Analysis on

Consumer

Behavior and

Consumer

Markets

Provide overview onconsumer behavior and Analyze caserelated to them.


Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom or athome individually

or in group by thestudents.

Case Analysis on

Product or Service

Decisions and

Branding

Provide overview onProducts, Servicesand Branding andAnalyze caserelated to them.


Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom or athome individually

or in group by thestudents.

Case Analysis on

Marketing

Communication

Provide overview onMarketingCommunicationstrategies andAnalyze caserelated to them.


Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom or athome individuallyor in group by the

students

Midterm WEEK Week 6

How to write a

marketing case

study

Provide overview ontechniques on howto write a marketing

case study.

Week 7 Providing Lectureon the topic

Lecture throughPPT citing real lifeexamples

3



Case Analysis on

Pricing &

Distribution

Strategy

Provide overview onpricing anddistribution strategy

and Analyze caserelated to them.


Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom and athome individuallyor in group by thestudents

Case Analysis on

Customer

Relationship

Management

Provide overview onCRM strategies andAnalyze caserelated to them.

Week 9 Providing Lectureon the topicdiscussing real lifecase on the topic,solving real life

problem.

Lecture throughPPT citing real lifeexamples, solvingcase in theclassroom and at

home individuallyor in group by thestudents

Case Analysis on

Rural Marketing

Provide overview onrural marketingstrategies andAnalyze caserelated to them.



Case Analysis on

Global Marketing

Provide overview onglobal marketingstrategies andAnalyze caserelated to them.



Final

Examination

WEEK

Week 12

XIII - Course Requirements

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bba marketing case analysis ehsanulhudachowdhury

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