bauer academy - corporate training brochure
TRANSCRIPT
The Academy
CORPORATETRAINING
Bauer Media is one of the most successful media companies in the world. Operating in 15 countries,
we have hundreds of magazines, radio and television stations, and digital products.
In the UK we reach over 25.7 million UK consumers everyweek through world-class, multi-platform media brands
including heat, Kiss, Grazia, Empire, Magic and Absolute Radio.Our local radio stations are spread across Britain and
include Downtown, Forth 1 and Radio City. But it is not our size that makes us remarkable, it’s our
relentless passion and ability to innovate. Hence our academy...
... there is nothing else like it.
WHO WE ARE
WHEREWE AREWHEREWE ARE
IF YOU CHANGETHE WAY YOU
LOOK AT THINGS,THE THINGS YOU
LOOK AT WILLCHANGE
WAYNE DYER ”“
DESIGNYOUR JOURNEY
Our personalised, long term approach tocorporate training is unique, making us theperfect partner for your media journey.
Whether you’re media facing personnel, a senior executive, a political figure, part of an internal media team, or setting up yourown business, our award winning Academy has the educationaland industry expertise to design and deliver your training needs.
Our courses are not one size fits all. Each package is fully customised to align to your specific objectives. You can opt for oneof our courses or create your own 'mix & match'.
The Academy’s academics work alongside leading industry professionals to provide training that blends the best educationalpractice with the latest industry trends
- truly unique!
Design Your Journey
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One of the best courses I have been on in a long timeBlackpool Coastal Housing“ ”
Create, edit and publish compelling audio and video content. Write with clarity and personality. Build a content creation department within your business that converts ‘likes’, ‘page views’ and ‘shares’ into enquiries and sales.
Advertising and marketing is no longerenough. Smart businesses are becomingcontent creators; engaging audiencesacross multiple channels and turningthem into fans and advocates, as well ascustomers.
Content is what Bauer Media create24/7 and we are opening up our studiosso you can learn from our media industry professionals.
Whether you want to launch your ownpodcast, build a presence on YouTube orturn that generic text on your websiteinto a true Brand Personality, this coursewill help your team develop the skillsthat every business needs to thrive intoday’s digital world.
Media Skills for Business
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d Really enjoyable and very informativeGLS Ltd“ ”
Learn how to use Facebook, Twitter, LinkedIn and other socialnetworks to grow your business. Protect your company’s reputation online. Develop successful content strategies so youknow what to say and how to say it, on any online platform.
You don’t need to have an existing socialmedia presence to take this course but ifyou do, we’ll help you build a better one.
Perhaps you’d like to use social mediafor business but can’t see where you’llget the time. Perhaps you’ve been doingit for a while and aren’t getting results.
Perhaps you worry about what your staffmight be saying on their personal profiles. Whatever the reason, thiscourse will help by being tailored to yourneeds and packed with real-life examples and relevant case studies,to help generate the greatest possible return for your business.
Training far exceeded expectationsUniverity of Birmingham
Social Media Training
“ ”
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This one day media training course will teach you the essential skills you need to speak to the media and ensureyour message stays on point.
Few people want to talk into a microphone, but increasingly it’s partand parcel of effective communication.Delivering clear, concise and positivemessages is vital if you want your business to be heard in today’s noisyworld.
Developing effective media skills andpositioning yourself as an ‘expert’ is agreat way to promote yourself and yourorganisation.
With the right skills you will enhanceyour credibility and be asked to comment again and again.
Our satisfied training clients include;Price Waterhouse Coopers, the NHS andSalford University senior managementteam, among many others.
Essential Media Training
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Give better TV, radio and newspaper interviews.Raise & enhance your profile. Identify and develop compelling stories your business can tell.
This course is packed with practical,real-life exercisies where you’ll go oncamera and face questions from a professional journalist and receivecoaching to help you improve.
Having the confidence and the skills toengage with the media can give yourbusiness a huge competitive advantageand tens of thousands of pounds worthof free publicity. Without those skills itcan result in a missed opportunity orreputational damage.
This course, tailored to your businessand delivered by leading presenters andjournalists, shows you how the mediaworks and helps you take full advantage.
Our team will work with you to establishthe key messages and stories that journalists will be interested in. We willhelp you say things in a clearer, moreconcise and quoteable way, by givingyou techniques to deal with even themost challenging interviews.
Media Relations Training
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I feel so much more equipped to speak in publicHealth Education England“ ”
WHEN WRITTEN IN CHINESE, THE WORD
CRISIS IS COMPOSED OFTWO CHARACTERS.ONE REPRESENTS
DANGER, THE OTHEROPPORTUNITY
JOHN. F. KENNEDY ”“
The worst that can happen is a minor hiccup escalates to a major emergencybecause you’ve mishandled the media
during a crisis. As a result, you’ve damaged your organisations reputation
and compromised its future success.
Knowing what to do, and how to think onyour feet, is key to promoting and
protecting your business’s reputation.
With our training you’ll be ready to respond quickly and professionally to
any challenging situation.
Don’t wait until the crisis has hit.
Crisis? What crisis?
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Everyone in business knows that from time to timethings go wrong. But what’s the worst that can happen?
Presenting to an audience is more than just talking! If you can speak persuasively and passionately, a magical
thing happens: people start to listen.
You can talk, but can you make peoplelisten? You can present your ideas,
but can you get people to commit to yourvision? Getting the words out isn’t enough– what you say should make a difference.
Words are incredibly powerful, so learning public speaking techniques is
no small matter. It’s not just a businessskill, it’s a life skill. After all, every
conversation counts.
Some simple techniques with guidanceform our industry professionals will
ensure that whenever you are talking, one to one or to a large audience,
you are being effective.
The Academy's Public Speaking Trainingwill give you the power to speak with
passion and persuasion.
Our feedback speaks for itself;
Public Speaking Training
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d Absolutely fantastic! An invaluable experienceNottingham Probation Trust“ ”
You’ve always wanted a video to showcase your business,you know it would look great on your website.
You understand your customers are constantly consuming video content, so it’s the perfect way to reach them. And you’ve heard all the stats about video content going viral. You know
it’s important, you just don’t know where to start.
Our training provides that first step, not only building skills but also the
confidence to create videos you’ll want to share.
You’ll be surprised by how easy it is toplan, shoot, edit and upload content.
And to make great movies, you don’tneed a production suite – you can get
started with an iPhone.
Video Storytelling
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Create mock radio shows with music, news bulletins and interviews. Write, produce and record radio commercials thatpromote your company. Produce podcasts themed aroundissues that matter most to your business.
Our team building days are great fun andprovide a unique way for your staff to develop new skills. Our studios are the perfect place to test how the team works -nothing creates team spirit more than on-air pressure!
In addition to creating teamwork, thesesessions provide ideal opportunities forstaff to reflect on your business and develop media skills that are transferableback to their roles: creative thinking,communication, interview techniques,presentation skills.
Plus, it’s a memorable behind-the-scenes tour at one of the UK’s leadingcommercial radio stations, meeting presenters and producers. Lunch and refreshments are included, and you cantake the audio your teams create back tothe business to share with others or hoston your website.
Team Building
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I have learnt so many new skillsNHS Eastern Cheshire“ ”
The Bauer Academy’s award-winning teaching team is made up ofleading industry professionals from a range of backgrounds. With over
20 tutors the Academy provides multimedia training covering allmedia platforms: video, audio, photography, text, social and digital.
Our tutors are all experts in their fields, with a reputation for innovationand excellence and a refreshingly down to earth approach.
Academy Team
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Courtnay is the Director of the Bauer Academy andhas an extensive career in both media and education.
She has a range of qualifications, including an MA(Hons) in Politics, a Post Graduate Certificate in
Teaching and Learning, and a Diploma in Managerial Leadership. She also has industry
qualifications in Media Law.
Before becoming an Academic Courtnay workedfor ITV as a news reader and senior reporter.
She is a Fellow of the Royal Society of Arts and aFellow of the Higher Education Academy and in
2011 she was appointed a Teaching Fellowship inrecognition of her innovative approach to teaching
and training. Courtnay has twice been a VisitingProfessor specialising in media convergence
trends and has worked as an Academic Advisor developing innovative educational practice and
leadership in senior staff.
Within the Academy, Courtnay creates customisedtraining solutions for a range of businesses to build
media capacity and create lasting change in organisations.
Courtnay McLeod
Paul Lockitt has more than twenty years’ experience in presenting and broadcast
journalism at Key 103, Sky TV and Granada TV inaddition to ten years working as a University
Lecturer and a Media Skills Coach.
During his career in broadcasting Paul has won theSky/ITN Presenter Award no less than five times and
has also been honoured for his talents at the NewYork Radio Festival and the UK O2 Media Awards.
Paul is in great demand to host lectures and workshops in broadcasting, presenting and voice
coaching in the public and private sectors.
He has also appeared on the podium with high-ranking politicians including former Prime
Ministers David Cameron, Gordon Brown and theformer Deputy Prime Minister, Nick Clegg.
Colin Kelly is a professional journalist and television presenter, with 20 years’ experience.Best known for his work with Radio Clyde, STV
and BBC Scotland, he has a BA in Journalism fromEdinburgh Napier University and has built a
UK-wide reputation over the last 4 years as a corporate trainer and consultant, delivering media
relations and social media training courses to businesses like yours.
He continues to appear regularly on radio as a presenter and contributor and his experience,
insight and contacts make Colin’s advice muchsought -after.
Among the first media personalities to use the Twitter social network back in 2008, Colin was
host of Glasgow’s first Twitter Festival. He’s delivered courses to various public sector
organisations and SMEs; including Scottish Natural Heritage, SEPA, NHS Education for
Scotland, Skyscanner, Scottish Leather Group andmany more.
All Colin’s courses use modern, interactive teachingmethods and are tailored to your business’ needs.
Paul Lockitt
Colin Kelly
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Specialising in Media, Christine has over 15 yearsexperience working in business. She has worked
with an array of organisations, from FTSE 100companies, to large retail groups, to small local
business' - so she's well equipped to guide your organisation on it's training needs.
As part of our service, Christine can visit you at theworkplace for a consultation where she can
discuss your training journey and tailor packagesspecific to your business requirements.
Christine Kennedy
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d The Academy also caters for individual training. We are proud of our partnership with Salford Professional Development where we offer a range of CPD accredited courses.
@baueracademyuk
bauer academy
@thebaueracademy
#baueracademy
0131 475 1335baueracademy.co.uk
