bateman sharon - 2016 resume
TRANSCRIPT
Sharon Bateman2832 SW Mariposa CirPalm City, FL 34990
Phone: (772) [email protected]
PROFESSIONAL SUMMARY
Customer focused, results-oriented Sales Leader and Account Manager with a strong history of successfully managing dynamic and high-producing sales teams, a solid track record identifying and meeting customer needs, and a proven ability to capture and build challenging accounts. Challenge-driven with a solid history of collaborative relationship building, consistent and measurable contributions, and continual revenue growth and profit enhancement.
AREAS OF EXPERTISE
• Sales Team Management• Key Account Management• Business Planning and Development• New Market Expansion and Sales Growth• Merchandising Expertise
• Competitive Product Positioning• Training and Development• Revenue and Profit Growth• Category Management and Syndicated
Data Analysis
PROFESSIONAL Kill Cliff EXPERIENCE: National Account Executive - Florida, Jan 2015 to December 2015
• Developed key relationships within Walmart and increased sales over 138% by building trust, providing targeted incentives, and devising creative events to increase retail traffic and retail sales.
• Developed and ran sampling team which educated consumers about product and trail • Monitored weekly Out of Stock Issues by store with Distributor Partner to get resolution.• Grew display penetration and execution to over 70% via cooler placement, side racks, and
extra facings on the shelf. • Grew brand sales which resulted in doubling our store distribution to 11 new states.
Treasure and Space Coast Radio Key Account Manager – Treasure Coast Florida, May 2014 to Jan 2015
• Developing and implementation of marketing strategies that are creative and innovative. • Developing marketing plans for clients immediate and long term needs. • Clearly communicate ideas that influence others decision making. • Use time management skills to multitask and deliver results.• Won New Business award 4 months in a row.• Prospecting leads and developing relationship of small to medium sized businesses.
Bimbo Bakery USA (Due to buyout of Sara Lee Bakery in 2011)National Account Manager – Georgia, 2011 to Nov 2012• Managed all Walmart and Sam’s Club business within Georgia.• Personally called on 19 Market Managers and 2 Regional Walmart General Managers.• Sold in 8 out of 8 calls Back to School Programs fall 2012.• Sold in Regional Bun programs to both WM Region 2, 3 & 4 for summer 2012.• Solid understanding of Category Management process. Collaborated with both customers
and internal team in the areas of effective product assortment, shelf merchandising, promotional and pricing recommendations.
• Monitored execution of programs sold and objectives set at the category level to increase growth.
Sara Lee Corporation Walmart and Sam’s Club Account Manager – South Carolina and Georgia, 2006 to 2011• Called on 24 Market Managers and 3 Regional Walmart and Sam’s Club Fresh MM. • Directly responsible for $35 Million in Sales throughout all Walmart and Sam’s Club
business in South Carolina and Georgia.
• Pulled and Analyzed Retail Link Data on a daily basis.• Created, developed and presented Fact-Based sales presentations to Walmart Buyers through
the use of Retail Link and Blu-Sku (Syndicated Data Software System for Walmart Sales). • Designed a Regional Customer Marketing Promotional Program, “Summer Bun Program”,
which generated $550,000 in incremental sales. Just to name a few.• Received “National Account Team of the Year” Award in both 2006 and 2007.• Walmart awarded Sara Lee, “Vendor of the Year” in 2008. • Won “Top Account Manager’ in 2010• Developed and coached the zones to grow share and volume while teaching the Walmart
way of doing business• Organized 3 Walmart University classes to build confidence in their selling skills and
knowledge when dealing with Walmart
Team Lead Manager (promoted to WalMart/Sam’s team) – Florida, 2004 to 2006
• Established multi-level relationships with assigned customers.• Actively engaged in leading the attainment of their objectives through fact based data.• Opened a new market for Sara Lee in Central Florida from the ground up.• Penetrated Sara Lee’s bread/bakery business into new accounts:
Walmart, Sam’s Club, Albertsons, Sweet Bay, and Winn Dixie. • Significantly increased DSD Florida revenue from $0 to over $120,000 in two years’ time. • Created and implemented a display penetration of over 90% from day one launch. • Responsible for hiring, training and managing a proficient team of 14 individuals dedicated
to servicing all Regional Florida Accounts.
AIGClaims Manager – Florida, 2002 to 2004
• Analyzed and investigated financial claims for AIG Insurance. • Lead, developed and inspired a team of 20 people.
Miller Brewing CompanyAccount Sales Manager (promoted after 2 yrs to handle both On and Off Promise) – Central Florida, 1998 to 2002
• Directly responsible for all accounts within Central Florida• Initiate and synchronize brand strategies/priorities with the distributor J.J Taylor• Managed a 5.5 million-case territory representing a $10 Million business for Miller Brewing.• Daily managed every aspect of CPG Customer Sales including: HQ Buyer Calls, Category
Management, Promotional Marketing, and Merchandising for all Central Florida Accounts. • Routinely Utilized IRI, Nielsen, and ProSpace for fact-based selling presentations to Buyers. • Recognized as “Top Performer – State of Florida” for Miller Beer in 2001.• Received “Best Super Bowl Execution” Promotional Program in 2001.
Frito-LaySales Manager (promoted twice within 2 yrs to this position) – Tennessee Corporate Accounts, 1993 to 1998 • Directly responsible for all Sales within Corporate HQ Accounts: Kimbro-Oil and Par Mart. • Managed $100,000 in Frito-Lay business into Kimbro-Oil and Par Mart Corporate Buyers. • Collaborated with Par Mart Corporate regarding Key Marketing Strategies for all retail
execution within the state of Tennessee.
EDUCATION: University of PhoenixMasters of Arts in Organizational Management, 2001
Middle Tennessee State University, Murfreesboro, TNBachelor of Business Administration – Finance and Economics, December of 1992
SKILLS: Retail Link, IRI, Nielsen, ProSpace, Blu-Sku (Internal Walmart data system), Excel, and PowerPoint