bata and customized shop like my foot in hubli
TRANSCRIPT
H.E.T’s Institute of management studies, Hubli.
Table of contents:
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Sl No Title Page no
1. Chapter 1
Introduction and design of the study
Problem statement
Objectives
Need for the study
Methodology
Data collection
Hypothesis
Data analysis (tools)
Limitations
4 -- 8
2. Chapter 2
Overview of the study 10 -- 19
3 Chapter 3
Opinion of the study 21 --- 36
4 Chapter 4
Findings
Suggestion and conclusion
Bibliography
Annexure
38 -- 41
Table of charts and graphs
Sl no Title Page no
1 Age profile 21
2 Profession 22
3 Awareness of shop Existence 23
4 Respondents Visits 24
5 Location 25
6 Knowledge of the Staff 26
7 Friendliness of Employees 27
8 Customer Service 28
9 Ordering process 29
10 Delivery Service 30
11 Innovative Products 31
12 Quality 32
13 Prices 33
14 Awareness of customer 34
15 Overall comparison 35 -36
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Chapter 1
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Introduction and
scheme of studyIntroduction:
This report is based on the data collected from the undertaken survey. The
survey asks the customers about their satisfaction regarding the service,
quality and convenience, and also a comparison of Bata & My Foot.
I have conducted the study to understand the working of both shops so the
study has been undertaken at Bata and my foot this research title “A
comparative study on BATA & MY FOOT”. It helps to understand the
number of customer visiting the shop.
A project title is to know the study on factors influence them to visit,
satisfaction & expectation from BATA & MY FOOT. The research was
carried out as per the steps of market research process. The data collection
approach adopted was Experimental Research. The instrument used for data
collection was Questionnaire.
The target were the customers of BATA & MY FOOT, with sample size of
200.The charts and graphs were used to translate the data into meaningful
information to get the most out of the collection data.
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Design of the study:
Design of the study is organized in the following section:
1. Methods used
2. Hypothesis
3. Data analysis
4. Over view of the study
5. Opinion of the study
6. Findings, Suggestion and Conclusion
Problem statement:
To make a comparative study between brand player like Bata and
customized shop like My Foot in Hubli.
Objectives:
To know the opinion of the customer regarding the two players
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To make a focused market research on cost and quality aspects
To know the market leader in Hubli/the better one
Complete comparison between them; such as CRM.
Need for the study:
The study is undertaken by the researcher to understand the market
conditions in this segment due to the changing scenario of the market and
also to make a comparative analysis report of the footwear shops regarding
to the parameters as mentioned above, and also to produce a research report
to the institute as the academic submission.
Methodology:
Size of the sample: 200 respondents
Sampling design:
Non probability Judgmental sampling
Sampling unit: Customers, Showrooms Managers.
Geographical area of the study:
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Hubli City
Vidya Nagar
Station Road
Durgad Bali
Keshwapur
Data collection:
Primary data: First hand data collected from the respondents
Questionnaire
Secondary data: From the published resources, websites, official
authorities.
Hypothesis:
H0: Bata is the better in terms of quality and cost.
H1: Both the shops are preferred by the customers.
Data Analysis tools:
Data collected was classified and tabulated
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Data was analysed using various statistical tools like graphs, Average
and correlation.
Limitations:
Lack of awareness in customers about MY FOOT shop
Time duration was not sufficient to conduct the in depth study or
cover the sample size
The research may suffer due to convenient sampling
There are chances of non response errors
No proper co-operation from the organizations
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Chapter 2
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Over view of the
study
Global Footwear Trade Over view:
In 1999, the global import of footwear (leather and non-leather) in terms of
value was around US$ 43,278 million, accounting a share of 63.42% in the
total global import of leather and leather products.
Out of this, import of leather footwear alone accounted for US$ 26379
million and non-leather footwear US$ 16899 million.
Export:
India’s export of footwear touched Rs. 26,073 million in 2003-04, recording
an increase of over 30% as compared to the preceding year. The major
markets for Indian Leather Footwear are the U.K., the U.S.A., Germany,
Italy, France and Russia. Nearly 71% of India’s export of Leather Footwear
is to Germany, the U.S.A., the U.K and Italy. Export of leather footwear
from India constituted 21% share of its total export of leather and leather
products. Nearly 33 million pairs of various types of leather footwear were
exported, out of which shoes / boots constituted 90%. The different types of
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leather footwear exported from India are dress shoes, casuals, moccasins,
sport shoes, sandals, ballerinas, booties.
Supply and demand:
Almost 70 % of the above mentioned market is rural which is largely
serviced by the local or regional small-scale manufacturers, offering the
price sensitive functional or utility footwear for the masses. The
manufacturing remains localized primarily because of the regional or local
preferences and seasonality, lack of proper distribution network
consequently impacting adversely on prices to the end consumers.
In contrast the urban market is rapidly changing with the advent of new
format retail stores and international influence through Brand Marketing.
Prices continue to be the dominant factor for the vast majority, but the
younger consumers are becoming more and more fashion and comfort
conscious.
This market is catered to by both the regional unorganized and organized
manufacturers. The organized sector operates at national or regional levels in
a marketing mix of both Retail and Wholesale. Bata India continues to be
the largest manufacturer and marketer followed by like of Action, liberty,
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lakhani,29 M & B footwear, Paragon, Ajanta, Khadim, Metro, Regal etc.
This market too continues to be dominated by the utility footwear followed
by daily office or school uniform shoes.
Regulatory framework
The footwear manufacturing industry is governed by all the regulations
relating to other industries viz.
Central Excise and Customs
Factories Act and Labour laws
Environment Control Acts
On the marketing side it is governed by the Central and State Sales Tax
Acts, Standards of Weights and Measures Act and the Shops and
Establishments Act. Besides above there are specific state sponsored
association and bodies viz. Council for Leather Exports, Central Leather
Research Institute, Footwear Design and Development Institute which
promote the industry for specific purpose.
Recent Policy Initiative:
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Specific Industry Associations viz. Council for Leather Exports, Central
Leather Research Institute, Footwear Design and Development Institute
declares various schemes on an ongoing basis to promote specific activities
viz. Export promotion, Training Design Inputs, etc. The States Governments
of Himanchal Pradesh, Uttranchal, Jammu and Kashmir and Assam are
promoting manufacturing by offering Tax holiday for a period of ten years
on full Excise duty and Income Tax and a subsidy in sales Tax, Land/
Building and Plant/ Machinery.
Indian Footwear Industry:
The Footwear Industry is a significant segment of the Leather Industry in
India. India ranks second among the footwear producing countries next to
China. The industry is labour intensive and is concentrated in the small and
cottage industry sectors. While leather shoes and uppers are concentrated in
large scale units, the sandals and chappals are produced in the household and
cottage sector. India produces more of gents. Footwear while the world’s
major production is in ladies footwear. In the case of chappals and sandals,
use of non-leather material is prevalent in the domestic market. The major
production centers India are Chennai, Ranipet, and Ambur in Tamil Nadu,
Mumbai in Maharastra, Kanpur, Jalandhar, Agra and Delhi.
Shoes manufactured in India wear brand names like Florsheim, Gabor,
Clarks, Salamander and St. Michael’s. As part of its effort to play a lead role
in the global trade, the Indian leather industry is focusing on key
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deliverables of innovative design, consistently superior quality and unfailing
delivery schedules.
The Indian footwear industry is provided with institutional infrastructure
support through premier institutions like Central Leather Research Institute,
Chennai, Footwear Design & Development Institute, Noida, National
Institute of Fashion Technology, New Delhi, etc in the areas of technological
development, design and product development and human resource
development.
The availability of abundant raw material base, large domestic market and
the opportunity to cater to world markets makes India an attractive
destination for technology and investments.
The leather Industry in India occupies a place of prominence in the Indian
economy, in view of its massive potential for employment, growth and
exports. India’s abundance of raw materials (10% of the
world raw material) in terms of raw skins and hides and its comparatively
low tanning costs makes it the second among the footwear producing
countries next to China. However, India produces more of gent’s footwear,
while the world’s major production is in ladies footwear. The domestic
footwear market is highly fragmented between rural and urban sectors with
large part of the market belonging to the unorganized sector. The total
footwear production in India was estimated at 186 million pairs in 2003-04
by Economic Intelligence Service, Centre for Monitoring Indian Economy
Pvt. Ltd. in their publication titled.
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In the urban markets, national and international brands are fast emerging
offering the latest in fashion and comfort at competitive prices and the boom
is fueled by the burgeoning retail markets. The rural market continues to be
large at approximately 70% of the total market but continues to be
dominated by the multiple medium-sized regional players and services
through the traditional independent dealers.
HISTORY AND BUSINESS OF THE COMPANY
Brief History:
Bata is very large MNC in the world, Bata was originally promoted as Bata
Shoe Co Pvt Ltd by Leader AG, Switzerland, a member of the Toronto-
based multinational, Bata Shoe Organization (BSO). It became a public
limited company in 1973 and the name was changed to Bata India Ltd.
The Company was originally incorporated as Bata Shoe Company Limited
on December 23, 1931 under Indian Companies Act, 1913 for the purpose of
manufacturing and marketing of all types of footwear, footwear components,
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leather and products allied to the footwear trade. Subsequently, the
Company changed its name to .Bata Shoe Company Private Limited.
On 6th April 1956, changed into private
company. The Company changed its name
from .Bata Shoe Company Private Limited
to Bata Shoe Company Limited., upon
conversion to a public company on April 18, 1973. The name was once
again changed to the current name, i.e. Bata India Limited, on April 23,
1973. The Company was promoted by Leader A.G., St. Moritz, Switzerland,
a member of the multinational Bata Shoe Organization (BSO) with a 100%
Equity Shareholding, and consequently, the Company too is a member of the
BSO. The BSO consists of independently run companies operating in
several countries across the world. Bata Limited, Toronto, Canada acts as
the headquarters of BSO. Bata Shoe Organization provides an important
interchange of new manufacturing technologies, machine design, factory
lay-out plans advertising market forecasts, fashion trends, and modern
marketing techniques, and new material testing and also information on the
most advanced machinery and technology for production of shoes are made
available to the Bata group of companies, including Bata India Limited.
Bata is very large MNC in the world, Bata was originally promoted as Bata
Shoe Co Pvt Ltd by Leader AG, Switzerland, a member of the Toronto-
based multinational, Bata Shoe Organization (BSO). It became a public
limited company in 1973 and the name was changed to Bata India Ltd
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SWTO ANALYSIS OF BATAStrengths
The brand .Bata. is closely identified with footwear by consumers
Six manufacturing locations enable the Company to schedule
production to meet demand for a large number and varied categories
of footwear
Being a part of the Bata Shoe Organization gives the Company access
to new designs, brands and production technologies
Weaknesses
The Company has a large labour force resulting in high employee
costs
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The Company has been in existence for more than seven decades and
faces a challenge in switching to new production technologies
Opportunities
• India is a very large market and offers good demand potential for footwear
which is an item of mass
Consumption
• The Company sees potential in leveraging the .Bata. Brand for marketing
other merchandise consumer products
Threats
The Company faces competition from the unorganized market which
is able to sell footwear at low cost due to lower overheads and
manufacturing costs
Opening of the Indian market to imports has resulted in the Company
facing competition from cheap imports.
My Foot is a company started with a vision to capture the entire Hubli
market and to stand as number one footwear manufacturing unit in the
footwear market under customized segment. It was started in the year 1999
with limited resources and products like custom made shoes for men and
women. In the short line, they capture the market and customer interest by
introducing various products like bags, traveling bags, wallets, ladies
hanging bags, ladies pouches, mobile covers, leather belts for boys and girls,
jackets, hand gloves and executive bags. It has two production units with
the names My Foot at Gokul Road, second one My Sole at Gokul Road.
In past ten years it has grown up with their customers. There is an increase
of 20 to 25 per cent sales every year. They have launched first innovative
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kind of footwear in Hubli-Dharwad i.e. customized footwear. They started
with footwear then came up with other leather products also. Their products
are leather shoes, sandals, wallets, leather belts, bags, accessories, etc.
Their sales ratio is divided into the following categories;
45 per cent ladies
40 per cent gents
15 percent kids
Their idea is to make their customers have footwear of their choice and
design and at the same time to attract customers with the other leather
products when to come purchase footwear. The target customers of My Foot
are youth, they mainly focus on the latest trends, designs and fashion
accessories, all these are only taken care by only high net worth individuals
and youth where as the middle class do not go for My Foot.
SWOT ANALYSIS OF MY FOOT:
Strengths
Customers are completely satisfaction with design and style. Company is reliable because it will always attend to problems
of customers. Production units are in the same city. Durable products are manufactured.
Weakness High price of product. Lack of awareness of the products. No bargaining power given to customers. Takes longer period to reach customers. Quality is not up to the mark.
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Opportunity Attract customers by designing their choice of footwear and
other leather products. Latest trend of footwear available in size ordered by customers.
Threats Competition from Artisans’ Footwear. Competition from branded companies.
Chapter 3
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Analysis and
InterpretationRespondent’s profile
1. Age profile of the respondents:
Table showing the number of the respondents of different age groups
Age Bata My Foot11-20 9 1221-30 59 46
30 & Above 50 24
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Inference:
Out of 200 respondents, the people of age 11 to 20 about 9 say Bata & 12
say My Foot, Age 21 to 30 about 59 for Bata & 46 for My Foot & Age 30 &
above about 50 of them say Bata & 24 say My Foot.
2. Profession of the respondents:
Profession Bata My FootStudents 44 30
Working customers 79 47
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Inference:
Amongst 200, 79.64% of working population & 44.36% of students go to
Bata & about 47.61% of working population & 30.39% of students go for
My Foot.
3. Awareness of the shop existence:
Table sowing the number of respondents aware and unaware about the shops
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Sl no Awareness of the shops No of respondents1 Yes 1782 No 22
Inference:
Amongst the population undertaken 89% are aware of the shops where as 11% are unaware of the both the shops.
4. Respondents visit:
Table showing the No of respondents visiting the different shops
Visit Bata My Foot Both Others
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No of respondents
130 33 23 14
Inference:
Among the 200 around 64% is Bata, 17% is My Foot, 12% is both& others are 7%, which implies Bata is the best.
Analysis & InterpretationQ4. A Convenient Location of the shops:
Table showing the Opinion of the respondents for convenient location
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Convenient location Bata My FootYes 161 76No 39 124Total 200 200
Inference:
In sample size of the survey, about 68% say Bata has Convenient Location & 38% say My Foot has Convenient Location, The survey says that Bata has a Convenient Location for all.
B. Knowledge of the staff:
Table showing the Opinion of the no of respondents for the Knowledge of the staff
Knowledge of the staff Bata My Foot
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Yes 143 61No 57 139
Inference:
According to the analysis, the out come is that Bata is having the
less Know ledged employees, as Compared to My Foot this may be
due to the Less No of employees in My Foot, so they could get
better training facilities about the product.
C. Friendliness of the employee:
Table showing the No of respondents Opinion for the Friendliness
Friendliness of the employee Bata My Foot
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Yes 106 58No 94 142
Inference:
The above graph shows that the % of friendliness of the employee
is more by 30% in Bata i.e. is 65% where as My Foot is 35% and
are not that friendly with the customers to convenience or in giving
info.
D. Customer service:
Table showing the No of respondents Opinion for the Customer service
Customer service Bata My FootYes 145 42
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No 55 158
Inference:
78% of the sample size agrees that Bata has the better customer
service as compared to the My Foot with 22%, again it implies that
Bata provides customer service better then the My Foot.
E. Ordering process
Table showing the No of respondents Opinion for the Ordering Process
Ordering Process Bata My FootYes 120 64No 80 136
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Inference:
Ordering Process of the both is similar with 60% of Bata & 68% for My Foot. Both are considerer good w.r.t to ORDERING of the products
F. Delivery service:
Table showing the No of respondents Opinion for the Delivery service
Delivery service Bata My FootYes 143 47No 57 153
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Inference:
79% of the respondents say Bata has better Delivery Services of
their products, where as 21% say no & regarding My foot 76% are
not satisfied with Delivery Services of the My foot.
G. Innovative products:
Table showing the No of respondents Opinion for the Innovative Products
Innovative products Bata My FootYes 116 86No 74 114
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Inference:
My Foot has Innovative products is agreed by the majority of the
respondents with 57% and Bata has 43% of the respondents share.
H. Product Quality:
Table showing the No of respondents Opinion for the Product quality
Products Qualities Bata My FootYes 153 39No 47 161
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Inference:
Bata holds up around 80% of the respondent’s satisfaction & only 20% 0f the sample size say My Foot has any Quality matter.
I. Product Price:
Table showing the No of respondents Opinion for the Product price
Products prices Bata My FootYes 131 43No 69 157
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Inference:
75% of the respondents say Price is very high or not satisfied with
price of My Foot; where as 85% of they are satisfied with the
pricing strategy of the Bata.
J. Awareness of the Customer needs:
Table showing the no of respondents for the awareness of the customer needs
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Awareness of customer needs Bata My FootYes 130 44No 70 156
Inference:
Respondents say Bata is more aware of the Customer need where
50% say Yes & 50% say No but compared to My Foot its 25% say
Yes & 75% say No, even this is best with Bata.
Over all Comparison:
Variants: Bata My Foot
Characters: Yes NO YES No
1. Convenient location 161 36 76 124
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2. Knowledge of staff 143 57 61 139
3. Friendliness of employees 106 94 58 142
4. Customer service 145 55 42 158
5. Ordering process 120 80 64 136
6. Delivery service 143 57 47 153
7. Innovative products 116 74 86 114
8 Product qualities 153 47 39 161
9. Product prices 131 69 43 157
10. Awareness of customer needs 130 70 44 156
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Inference:
The above graph states the overall comparison between BATA & MY
FOOT and it clearly indicates that BATA is the market leader in Hubli city
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Chapter 4
Findings, Suggestion
& conclusion
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Findings
Bata being the outside company, it has a very good penetration in the
market that the customer feel or presume it to be an Indian origin
Bata has a very good brand image customer satisfaction that the
customers do not want to think about the other when given an option
In Hubli city per day average walk in of one showroom is around
400,as they say that their products are for all class of customers,
where as the My Foot is only for youth and high net worth individuals
or upper class customers.
Amongst the population undertaken 89% are aware of the shops
where as 11% are unaware of the both the shops in the Hubli city.
Out of 200 respondents, the people of age 11 to 20 about 9 say Bata &
12 say My Foot, Age 21 to 30 about 59 for Bata & 46 for My Foot &
Age 30 & above- about 50 of them say Bata & 24 say My Foot as
their choice.
Amongst 200, 79.64% of working population & 44.36% of students
go to Bata & about 47.61% of working population & 30.39% of
students prefer My Foot.
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In sample size of the survey, about 68% say Bata has Convenient
Location & 38% say My Foot has Convenient Location, The survey
says that Bata has a Convenient Location for over all customers in the
Hubli city.
According to the analysis, the out come is that Bata is having the less
Know ledged employees, as Compared to My Foot this may be due to
the Less No of employees in My Foot, so they could get better training
facilities about the product.
My Foot has Innovative products is agreed by the majority of the
respondents with 57% and Bata has 43% of the respondents share.
Bata holds up around 80% of the respondent’s satisfaction & only
20% 0f the sample size say My Foot has Quality also.
75% of the respondents say Price is very high or not satisfied with
price of My Foot; where as 85% of they are satisfied with the pricing
strategy of the Bata.
Respondents say Bata is more aware of the Customer need where 50%
say yes & 50% say No but compared to My Foot its 25% say yes &
75% say No, even here Bata stands the best.
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Suggestions:
The Price play’s the major role in the market, so it should be
competitive comparing the market
Innovative Products is to be focused to attack the customer and by
understanding their need and satisfaction (trendy & fashionable)
Product quality has to upgraded frequently as per the customer needs
and market pick up, Quality must increase the durability, satisfaction
of the product
On-Time delivery, Proper customer care will increase the customer
reliability & loyalty
Convenient Location is another factor & also with comfortable place
in the shop for the customers.
One –Time shopping i.e. should maintain the stock of the products on
the visit of the customers will also develop the positive impact on the
buyers
Employee and customer commutation to built the relation and make
them understand their products and schemes
Advertisements and promotional activities.
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Conclusion:
Market is catered to by both the regional unorganized and organized
manufacturers. The organize sector operate at a national or regional levels in
a marketing mix of both Retail and Wholesale. Company has been focusing
on specialty value added products for better margins. It has been
continuously introducing new designs in shoes for men, ladies and children.
The Company is endeavoring to break the myth of the price factor, by
introducing an economy range of products that will encompass both style
and quality.
Customers are becoming very brand and fashion cautious so the footwear
industry is gaining more importance and increasing the growth of Indian
Economy.
Finally from the survey which has undertaken in Hubli states that BATA
India Shoe organization is doing good in the market compared to the
customize Footwear i.e. MY foot
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Bibliography:
Marketing Research by Cooper & Schindler
Research methodology by Depak Kumar Bhattacharyya
INTERNET:
www.economics times.com
www.Bataindia.com
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Annexure:
Questionnaire for customers
Comparison between Bata and My foot
Dear sir/madam I the student of HET IMS perusing MBA is undertaking a survey to make a comparative study between the two footwear shops in Hubli, i.e. Bata and My Foot, so kindly spare your time to give the information. This information will be kept confidential and is for academic purpose only.
Personal details:
Name: ………………………………. Contact number: …………………….
Age: …………………………………
Profession: ……………………...……
1. Do you know about My Foot and Bata footwear shops in Hubli?
Yes No
2. Do you visit any of these shops if yes which and if no mention other?
............................................. Bata My Foot
3. How frequently do you visit? Please tick any one.
Monthly Quarterly Yearly
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4. according to the Following Characteristics, Please rate the foot ware shops from 1 to 4 Where 4=Excellent, 3= Good, 2= Satisfactory, 1=Poor.
1. Convenient location
2. Knowledge of staff
3. Friendliness of employees4. Customer service
5. Ordering process
6. Delivery service
7. Innovative products
8 Product qualities
9. Product prices 10. Awareness of customer needs
5. Do you think that retail has affected the sales of Bata and My Foot? Yes No
6. What would you recommend to overcome competition?...........................................................................................................................................................................................................................................
7. State some comparisons between both the shops:..........................................................................................................................................................................................................................................8. Suggestions for improvement:
My Foot.................................................................................................... ...................................................................................................................
Bata........................................................................................................... ...................................................................................................................
Thank you for spending your time to give valuable information, have a nice day.
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Bata My Foot Bata My Foot Bata My Foot Bata My Foot1 2 3 4
Institute of management studies, Hubli. 5