Search Engine Search Engine Optimization (SEO)Optimization (SEO)

Presentation by

Celina Jonesi

SEO Company in India- KG Tech

SEO SEO Iterative processDynamic environmentArtScience

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What is Search Engine What is Search Engine Optimization?Optimization?

SEO is short for search engine optimisation.  As the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results.

SEO takes time and effort. Do not be fooled by e-mails turning up unannounced in your inbox, promising instant SEO results.

Variation in Approaches Variation in Approaches White HatAbide by terms and conditions set forth

by search enginesBlack HatBreaches search engine terms and

conditionsMay provide short-term gainsYou run the risk of being penalized by

search engines

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Defining Success Defining Success (Context)(Context)Search-Friendly (SEO)

◦ High ranking ◦ Terms and conditions set by

search engines (Google, Yahoo, MSN Search)

User-Friendly ◦ Site must satisfy the needs of

visitors

Persuasive ◦ Profitable for site owner

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SEOSEO

Once you have realised the need for decent SEO on your website you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines .

Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages local seo. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.

Search Engine OperationsSearch Engine Operations

1. Gather Content ◦ Crawler or spider moves

recursively downloading content

2. Builds sophisticate index3. Individual web searches run

against index◦ Results are retrieved and ordered

PageRank & Relevance

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SEO OptimizationSEO Optimization

SEO Optimization SEO Optimization CategoriesCategoriesKeywords

◦Keyword selection and keyword-rich text

Crawler◦A crawler-friendly site navigation

schemeLinks

◦Link popularity

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Crawler-friendlyCrawler-friendly

Engine spiders are primitive beings ◦choose simplicity over complexity

Goal◦All your web pages seen by crawlers ◦Google: enter in searchbox

“allinurl:utexas.edu”

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PROCESS: Search Engine Optimization

Off Page small business seo are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website

On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.

Suggestions to be Crawler Suggestions to be Crawler FriendlyFriendlyTraditional <a href> tag Keywords in subfolder namesMinimize quantity of subfoldersCross link relevant terms and

phrases within the siteMultiple paths to pages to

eliminate orphans

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Avoid or Minimize: May Avoid or Minimize: May Negatively Impact CrawlerNegatively Impact CrawlerFlash (slow to load and difficult to

navigate)FramesJava navigationSession ID to track visitors exact same Title tags on every

pageset to require a cookie when a

visitor gets to the page13

Link Development Link Development Inbound Links Impact Inbound Links Impact PageRankPageRankPageRank (Popularity, importance)Number and quality of links

pointing to a websiteMeasure of usefulness of site

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Link Development Link Development TradeoffsTradeoffsAdvantage

◦it is dynamic, cumulative, and difficult to imitate

Disadvantage◦takes time (vs. advertising)

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Link Development Link Development Approaches (White Hat)Approaches (White Hat)Quality content to start withCultivate quality link (not quantity)Begin with web directoriesHarness online publicityUse Blogs and forums wiselyInvestigate competitors

◦ Understand their strategy◦ Online publicity, blogs and forums◦ See inbound links ("link:domain.com" in

Google, "linkdomain:domain.com" in Yahoo)

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Search Engine Term and Search Engine Term and ConditionsConditionsGoogleYahooMSN Search

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SEO Company in India- KG TechSEO Company in India- KG Tech

KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: SEO Company in India call us: +917845920090 , +914424350693

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