Basic Things You Need to Know About

“The Future of Business is Social Media”

Although primarily were used for exchanging information, photos and videos, social media platforms like FB, Twitter and LinkedIn are now used as a form of tool for people to promote their businesses as well.

Hubspot did a study on 5,198 B2B and B2C businesses that LinkedIn has 27% more effective for lead gen that Facebook and Twitter.

LinkedIn+

=Pay Per Click

Most underappreciated PPC platforms.

1. Awesome targeting capabilities.2. LinkedIn users are in business mindset.

1. Awesome targeting capabilities:

LinkedIn users can create very detailed profiles to help their professional networking. It’s targeting system is extremely accurate and gets you in front of crowds that are extremely hard to reach otherwise.

Targeting Capabilities

Targeting Capabilities Job Title, Job Seniority, Company

Gender

IndustryAge Skills Group

2. LinkedIn users are in business minds

People who are using LinkedIn are primarily business and career focused. They are not in LinkedIn to amuse you with their cats, babies or a video of you doing an Ice Bucket challenge, they are there for the sole purpose of making business connections.

LinkedIn Users Are in Business Mindset

BUSINESS FOCUSED!!!

Business to Business Advertising

Form of display ads.

First Thing to Remember!!!

LinkedIn targeting is effectively like putting AND operator between all targeting options.

LinkedIn Targeting Capabilities…

Although LinkedIn has a smaller audience compare to Facebook and Twitter, it offers you a focused business audience… which is what you really need.

For example, let us say, you are looking for a director level employee to discuss your business proposal or idea, working in an HR department. LinkedIn targeting tools allow you to choose these specifically, so you can find the person you really need to contact. It even has geo-targeting.

Job Function Seniority

Job Function

Seniority

Industry

Form of Display…

Unlike Google and Bing, LinkedIn shows ads based on the profiles of its users instead of showing ads in correlation with the history of their searches.

Ad Formats Home page, Search Results page and Profile 25 Char – Title 75 Char – Description 50x50 pxl Image

Budget At least $10/Day or $300/ mo Start Bids high. Bid $1-$2 higher than suggested bids in

the beginning to help increase CTR and then reduce them.

Targeting Country Company People Similar Audiences

CTR IS KEY!!  CTR > .025% is considered “good”. If you have poor ctr, your ads will stop showing so always be optimizing.

Test at least 3 ads and update at least once a month

Slide created by Feldrin JognoSenior PPC Specialist