basic business scenario for fashion brand by ceu 2015

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Mail Contact; [email protected]

Basic Business Scenario in JPN - 1st proposal -

Practical Business Strategy for Smooth Market

Entry & Growth in Japan

- Case of Fashion Brand -

Cozy Mizoguchi / 溝口浩司 @ C.E.United, Inc.

+81-80-1205-8448 / 2015.01.26

MISSION

Smooth Market Entry/Growth=Monetization

How We Can Contribute to?:

Pursuing

Practical / Efficient

Marketing

Establishing The

Distinct & Unique

Brand Status＋

2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

DIRECTION

Contents Marketing

How We Can Establish The Distinct & Unique Brand

Status + Pursuing Practical / Efficient Marketing?

Active Fans

CommunityUseful Owned

Media

Constructing:

Valuable Collaborations2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Vital for Brand Equity

Why are Useful & Critical for:

Valuable

Collaborations

Contents

Marketing

High-End Fashion Brand ≠ Only Functions + Image

High-End Fashion Brand = Quality +

Compelling Value

Meaning of Having2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

STRATEGY

To Establish & Spread The Brand Presence with High

Quality + Compelling Value + Meaning of Having:

Inspiring Story

Useful Accessing Points

Scenes of New Lifestyle

Active Fans

CommunityUseful Owned

Media 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Key Strategic Initiatives

Maximizing Cash Flow Optimization Resources

Step by Step Business Actions

1.Sorting Out Primary Targeting Clusters

2.Paving Accurate KPI / Budget

3. Mapping Out Explicit Business Plan &

Realistic Roadmap

Full Scale Marketing & Sales

Under Saturated / Competitive High-End Fashion Market:

Smooth Market Entry/Growth=Monetization

6Minimize Business Risk Shift into Growing fields


2015/1st Q 2015/2nd Q 2015/3rd Q 2015/4th Q

7

1st Business

ScenarioOnline Contents Marketing / Targeting AD / Site Localization

Cross Media Marketing / PR / EC

2nd Business

Scenario

Full Scale MKTG / Sales

Partnership / Wholesalers Sales

Gradual Actions Steps

Feasibility Study / Specific Market Survey

New Year Graduation Entrance Golden WeekJune Brides

Summer Vacation Autumn Trip

Christmas


Frame of 1st business Scenario

1st Business

Scenario

1. Volume of Potential Targeting Market- According to Relevant Market Data / Keywords

2. Core Targeting Clusters- Upon Core Competences & Positioning

3. Business Strategy:- Online Centric Actions = Creating Fan Base + Owned Media

⇒ Effectively Leveraging Owned Media Power

- For Building up Valuable Allied Network + Sales Channel


For paving meticulous business plan & efficient

operational formation via useful feasibility study :

Volume of Targeting Market

< Backgrounds / Relevant Data *1US$ = ¥118 as of 2015/01/27 >

- 2013 The Entire Market Volume of Bags in JPN; US$8, 949,152,542

- 2013 Imported Brand Bags Market; US$4, 055,932,203

*115% increased from 2012 / 3 consecutive years up


< Generic Popular Bag Brands >

1. Coach; 26%

2. Louis Vuitton: 25%

3. GUCCI: 17%

4. PRADA; 10%

5. Hermes: 10%

Samantha Thavasa, Sazaby

Kitamura, Yoshida &Co.

< Prior Points of Selecting Bags >

1. Functions / Usability:

2. Design

3. Price

4. Capacity

5. Matching with my clothes

6. Materials

7. Brands2015 C.E.United, inc / Cozy Mizoguchi / [email protected]



Volume of Targeting Market< Which Type Of Shops Satisfy Consumers with Purchasing Bags? >

- Generic

- Independent Specialized Shops

- Brand Own Shops / Select Shops

- Duty Shops

- Brand Shops in Department Stores

- Bags Shops in Shopping Mall

- Brand Shops in Shopping Mall

- Outlets

- Recycled Shops

- Bag Shops in Department Store

- Brand Shops in Super Market

- Bag Shops in Super Market

- Discounted Stores

- Others

This is 2007 which we could find out.

Presumably, EC should be ranked

higher in recent

< Some Popular High End Brand Bag Items in Japan >


BALLY BURBERRYAccommodeLouis Vuitton

ZUCAPESCAROLOCOACH


< Some Popular High End Brand Bag Items in Japan >GUCCI

PRADA

Salvatore Ferragamo

HERMES

FENDI

BOTTEGA VENETA



< Backgrounds / Relevant Data *1US$ = ¥118 as of 2015/01/27 >

- 2013 JPN Fashion Market ≒ US$78,750,000,000 / 101.4% up from 2012

- Women Clothes Market ≒ US$49,398,305,085 / 101.4% increase

- Men Clothes ≒ US$21,588,983,050 / 101.2% increase

- Kids Clothes ≒ US$7,762,711,864 / 102.2% increase

- 2014 Fashion EC Market ≒ US$10,689,830,509 / 120% increase

- Each Populations by 1 Purchase Amounts;

US$424 - 848; 5.4% / US$849 -1,272; 3.3% / US$1,273 – 1,695; 1,6%

US$1,696 – 2,542; 1.1% / US$2,543 – 4,237; 0.9%

⇒ Targeting Size of Market w/ US$424~; 12.3% = US$1,314,849,153

⇒ Targeting Size of Market w/ US$849~; 6.9% = US$ 737,598,305

- 2020 Projected Fashion EC Market ≒ US$22,033,898,305

- Trends of Import Brands Market;

US$16,077,118,644 in 1996 ⇒ US$7,588,983,050 in 2012

- Only 20% of JPN Fashion Companies started full scale of global marketing.



< Facebook Relevant keywords >

Valentino Garavani, Alexander McQUEEN, Yves Saint-Laurent, Versace, Hermès, GUCCI,

Christian Dior, Chanel, GIVENCHY, Jean-Paul GAULTIER,Giorgio Armani, Christian Dior,

Dolce and Gabbana, Burberry, Pierre Cardin,HUGO BOSS, FENDI, PRADA, BVLGARI,

Louis Vuitton, Roberto Cavalli, DKNY, Ralph Lauren, Vivienne Westwood, Etro,

Ermenegildo Zegna, Calvin Klein, GUESS, Nina Ricci, Paul Smith, BOTTEGA VENETA, Missoni

Targeting Clusters & Volume

< Volume in Facebook by Age Brackets >

18 - 65+ = 884,000

Female 590,000

20s; 230,000

30s; 196,000

40s; 104,000

50s; 30,600

60s; 6,100

Male; 294,000

20s; 82,000

30s; 90,000

40s; 76,000

50s; 32,200

60s; 8,4002015 C.E.United, inc / Cozy Mizoguchi / [email protected]

< Google Relevant keywords >


*For efficient promotion by Google Adwords / Streaming AD

- Luxurious Travel Bags

- Authentic Leather Items

- Italian Fashion

- Italian Leather

- Imported Brand Bag

・・・・・


Critical for conducting specific survey* regarding;

Travel Bags / Roller Bags / Clutch / Leather items,

For grasping actual needs / accurate size of

relevant market



Crux for paving meticulous business plan:

Online Contents Marketing / Targeting AD / Site Localization

< Main Purpose >

To pave & expand useful / mutual communication opportunities with prospects

< Critical & Major Actions >

- Official Site & SNS = Online Magazine *Competitors Online Media are separate.

- Mobile / Smart-Phone Development*

- Streaming Contents encouraging visitors to share

- SEO/SEM for Organic Search:

1. Interests keywords by prospects

2. Contents matching with needs/interests of prospects

3. Original / High Quality Contents

4. Customer Communications along their inquiries / needs

5. Comparison keywords





< Main Purpose >

To pave & expand useful / mutual communication opportunities with prospects


- Facebook Application

- Efficient Targeting AD / Re-targeting AD

1. Facebook; Interest Match, Custom Audiences, Campaign AD, etc.

2. Google: Ad-words, Streaming AD

3. Yahoo!; Sponsored Search, others

4. Tale Words/Long Tale Words, Lifestyle keywords, Products related words

5. Criteo: Re-targeting / Re-marketing AD

- Virtual experiences via Application






- Posting specifications of each items, such;

Size

Color

Materials

Functionalities

Recommendations

Comparisons,

Popular items

Coordination with clothes

Opinions / Voices from Users in EU,

Zooming

Various angles, others.

1. What are the Core Competences of ?

< Major Keywords >

Core Competences / Main Characters


2. Where is the Positioning in Japan?

Positioning

To Establish the presence in Japan as;

Ultimate Destination of Satisfying “Having Own Lifestyle /

Authentic Fashion Oriented People” in their Travel, Business,

and Social Life Demands.2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

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Main Targeting Clusters < 1 >

Bubble Generation

Brand Conscious,

Fashion Centric Lifestyle,

etc.

Female Single

Living in Urban Cities,

Disposable Incomes,

Global Oriented,

Travel Lovers,

Working @ Foreign

Companies*,

Fashion / Trend Conscious,

etc.

Age Brackets / Attributes < hypothesis >

Richer in Middle – Senior

Status Oriented,

Active Lifestyle,

Travel Lovers, etc.



*Foreign based companies in JPN; 3,189

⇒ in Tokyo: 2,249 / in Kanagawa: 280

*0.53% / among 472,065


2nd Business

Scenario

4. Action Plan / Tactics:

1. Priority Items

2. Critical Sales Channels

3. Attractive / Competitive Price Ranges

4. Primary Promotion

5. Helpful Distribution

6. Beneficial Customer Support

7. Informative Data Mining

8. Realistic Roadmap 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

For paving meticulous business plan & efficient

operational formation via useful feasibility study :

http://www.customs.go.jp/tariff/2015_115/data/j_42.htm

*Tariff of leather items; Basically, Original Price x 36%

http://www.customs.go.jp/tariff/2015_115/data/j_42.htm

How Effectively Reach out to Targeting Market?

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3. Useful Omni-

Sales Channels

2. Cross Media

Promotion via

Partnerships

1. Enhancement of

Owned Media

4. AccurateData

Mining / Analysis /

Feedback

< Key Strategic Initiatives >


Contents Site

Facebook Youtube

Instagram

Twitter

BLOG

LINE

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Mailing Lists

Events

⇒ Expansion of Active Fans + Their Engagements

⇒ Less Promotion Fees + More Chances to Collaborate

Efficient & Direct

Reaching to Targeting

Clusters

via Seamless Owned

Networking +

Community P R

Enhancement of Owned Media


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Enhancement of Owned Media

< Major Action Plans >

1. Variety of Attractive Contents ⇒ “Digital Magazine”

2. Users Participatory Campaigns

3. Expansion of Japanese Original Contents

4. Mutual links w/ collaborative partners’ Facebook sites

5. Targeting AD along ROAS / CPA

6. Featuring Appealing Icons to Targeting Clusters

< Major Aims >

Efficient Reaching to Potential

New Customers

Getting Further Attention from

Current Customers ＋Creating Influential “Buzz”


C.E.United, inc / Cozy Mizoguchi / [email protected]

Outline of Marketing < 1 >

1. Enhancement of Owned Media

Facebook

Contents Site

1. Leveraging current Facebook site

2. Adding Japanese subtitle to current Facebook pages

3. Starting to post Japanese original contents on timeline

4. Putting mutual links with collaborative partners’ Facebook

5. Maximizing useful Facebook Apps: bandpage, campaign AD, etc.

< Basic tactics How to enhance smoothly /*data as of 20150130 >

1. Adding Japanese version to current official siteor

2. Launching Japanese original site matching with needs of Targets.

Smooth Start, Less Costs, Leveraging Value, Collaborations < Keywords of Basic Direction >


Outline of Marketing < 1 >

1. Enhancement of Owned Media

Twitter

1. Synch between Facebook and Twitter

2. Mutual retweet between collaborative partners / artists twitters

1. Creating appealing series of videos with collaborative partners,

featuring artists/celebrities

Youtube

1. Launching official LINE site

2. Creating & disseminating original stamps

3. Pursuing collaborative campaigns featuring special coupon stamps

LINE

< Mercedes-Benz >

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Maximizing Useful Access Points Targeting Clusters

Building Up Useful

Strategic AlliancesConstructing Valuable

Owned Media

Facebook

Twitter

LINE

YouTube

BLOG

Partners Sites

/SNS

P R

Targeting AD

TV / Radio

Event Paper Media

Cross Meida Promotion via Partnerships

Instagram Real Shops2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Useful Omni-Sales Channels

Multiple + Proactive + Constant Reaching to Both B2C + B2B Markets

⇒ Driving Traffic Fans to EC Site + Expanding B2B Partnerships 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

http://www.hfm.co.jp/product/ellegirl/magazine/ellegirl_2010_10

http://www.hfm.co.jp/product/ellegirl/magazine/ellegirl_2010_10

http://tgc.st/10AW/report/stage/

http://tgc.st/10AW/report/stage/


B2C Sales1. Own EC Channel;- Mobile / Tablets

- PC

- App

2. Affiliate:- Private Sites

- Travel related

3. Flagship Store

＋



B2B Sales1. Wholesales;Leather Specialty Shops

Bag Specialty Shops

Duty Shops

Select Shops

Department Stores

Outlets

2. Digital Wholesales

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Accurate Data Mining / Analysis / Feedback

< Major Action Plans >

1. Gathering Accurate Data / Updating:

⇒ Google Analytics, Facebook Insights, etc.

2. Setting up Objective KPI / Metrics:

⇒ Sales / Profit, # of Likes, Reach, Page Views / Unique Users, etc.

⇒ CPA, CTR, Conversion, ROAS, etc.

3. Market Research & Competitors Analysis

4. Feedback to New Line-ups

*Conversion:

- 1.6 - 3% from Facebook / Ave: 2,45%

- 2.39% in iOS

- 1.90% in Android 2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Drastic Sales Acceleration⇒ Sales = # of Visitors x % of Purchase x Ave sales @ customers

< Examples >

2times ≒ x 1.25 x 1.25 x 1.25

Goal

Enhanced

Owned MediaUseful Omni-

Sales Channels

Cross Media

Promotion via

Partnerships

Accurate Data

Mining / Analysis /

Feedback 33

Current Customers

⇒ Royal Customers

＋New Customers

⇒ Stable Customers

＋

Up-Sells + Cross-Sells

New Business Models

⇒ AD, Affiliate, Contents

＋


Prospects InfluencerCustomer

Drastic Sales Acceleration⇒ Search⇒ Comparison⇒ Confirmation⇒ Purchase⇒ Share

Goal

Creating Influential Buzz Phenomena based

upon Mutual Communication

between Customers

Sales = # of Visitors / Members x CTR x Conversion x Purchase Amounts

Projection


1. Based on Size of Imported Bags Market in 2013;

⇒ US$4, 055,932,203 / *115%

2. Based on Facebook Population from Matching Keywords;

⇒ 884,000 / Female = 590,000 / Male = 294,000

2015/1 half

Realistic Roadmap

2015/2 half 2016/1 half 2016/2 half

Useful Omni Sales

Channels

Cross Media Promotion

via Partnerships

Accurate Data Mining /

Analysis / Feedback

Enhancement of

Owned Media

Sales

% Marketing, SGA

36


Prospects InfluencerCustomer

10 PR / Event & Conference Organization

9 SNS & Cross Media Marketing / Campaigns

7 Customer Communication & Supports

6 Sales Implementation / Strategic Alliances

4 Market Research & Data Mining/Sharing w/ Global Teams

1 Business Strategy / Business Model Planning

2 Team Formation / Staffing / Managements

3 Finance / Legal / Administration / Reporting to HQ

11 Web Creations / Updating

12 Customization / Localization / Application

<3> Sales & Business

Developments & CRM

<4> Marketing /

Promotion & PR

<5> Sites Structure

/ Usability / Visibility

5 Line-up Strategy Planning / Aggregations

<1> Business Planning

/ Organization /

Backyards

Social NetworkBusiness Plan / Team Formation / Sales / Operations

37

<2> R & D /

Lineup Planning

8 Distribution *CVS Pick-up / Settlements / Point Systems



Appendix

Facebook Users in Japan

1. Facebook Population in Japan: 24,000,000 *1/6 among all JPN

2. Genders;

Female;48.1%

Male; 51.9%

3. Age:

20-29 female;4,200,000 / 20-29 male: 3,600,000

30-39 male; 3,000,000 / 30-39 female; 3,000,000

40-49 male: 2,200,000 / 40-49 female: 1,580,000

13-19 female; 1,000,000 / 13-19 male; 920,000

50-59 male; 980,000 / female; 620,000

4. Demographic;

Tokyo; 3,600,000 / Kanagawa; 1,820,000

Osaka: 1,760,000 / Aichi: 1,240,000 / Chiba: 1,040,000


From which Devices Users Access to Facebook?



Main Reasons of Using Facebook

Female Facebook Users to gather info

@ Facebook, disseminating those info

from their Facebook pages.



- Numerous companies tend to use facebook drastically

・78.7% companies using facebook, Twitter=57.3% / LINE=25.6%

Social NetworkCompanies to maximize Facebook


SNS Users in Japan

1. Population:

< Twitter > 21,750,000

< LINE > 50,000,000

< YouTube > 50,780,000

2. Genders:

< Twitter > Female;42.0% Male; 58.0%

< LINE > Female;54.3% Male; 45.7%

< YouTube > Female;43.3% Male; 56.7%

3. Average Staying Time:

< Twitter > 46.1 minutes per 1 month

< LINE > 0-10min; 19.5% 11-30min: 28.5% 31-60min: 23.7%

per 1 day

< YouTube > 138.1 minutes per 1 month2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Major SNS Users by Age brackets

SNS Users in Japan


- High Usage Frequency by Major SNS:

LINE= 81% / Facebook=74% / Twitter=63%

Social NetworkSNS Users in Japan


e - Commerce


< Major Needs for Fashion EC Sites / Services >

- Line-up of Items; 56.8%

- Search Functions / Usability; 35.8%

- Prices; 66.7%

- Point Systems; 31.2%

- Free Delivery Fees; 33.3%

< Major FAQ >

- Specifications of Items: 36.4%

- Stocks / Dates of Delivery; 20.9%

- Methods of Payments; 13.0%

- Distribution related; 12.5%

- Customer Supports; 11.9%

< Returns; Done in past EC; 23.3% >

- Detective / Copies / Poor Services; 31.3%

- Delivered not ordering items; 22.7%

- Broken packages / items; 11.7%

Fashion EC Market in Japan


< EC Usages by Devices >

- PC; 118b US$ / 74.2% - Smart-phone; 26b US$ / 16.4%

- Feature-phone: 8b US$ / 5.0% - Tablets: 7b US$ / 4.4%

EC Usages by Devices



Major EC Users / Main Date & Time Zone of accessing to EC sites

Mon Tue Wed Thurs Fri Sat Sun

Blue = Male / Red = Female



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<Appendix> Areas by Annual Incomes

1000～1100万円３．８%

1100～1200万円２．６1200～1300万円２．２1300～1400万円１．５1400～1500万円１．３1500～1600万円０．７

deviation20～24

24～29

30～34

34～39

40～44

45～49

Nation 1.0000 275 378 462 558 617 666

TOKYO 1.3479 371 510 623 752 832 898

KANAGAWA 1.1197 308 423 517 625 691 746

AICHI 1.0702 294 405 494 597 660 713

KYOTO 1.0181 280 385 470 568 628 678

OSAKA 1.0330 284 390 477 576 637 688

HYOGO 1.0446 287 395 483 583 645 696

NARA 1.0580 291 400 489 590 653 705

1600～1700万円０．７%

1700～1800万円０．６1800～1900万円０．３1900～2000万円０．１2000万円以上１．３

Prefecture

Ages

- Prefectures by Above Income than Nation Ave.

- High Income Brackects

Average Income by Prefectures


4 Marketing / DB

1 Items / Services

3 Usability / Visibility

2 Delivery / Settlement

< Critical Success Factors of EC Business in Japan >

1) Wide variety of Genre, items / Original, Premium items 2) # of stocks, 3) Competitive prices

3) Special features / Customer privileges 4) Benefits by point system, etc.

1) Free shipping 2) Delivery in 24 hours 3 )Delivery on release date 4) Available for picking up

@ Convenient stores 5) Line-up many kind of settlements; Credit card, Pay-pal, COD, etc.

1) Useful search function 2) User friendly oriented genres / categories 3) Site visibility

4) Site structure 5) UGM function 6) Customer supports, etc.

1) Users DB 2) Items DB 2) Recommendation 3) Personalization 4) Effective mailing scheme

5) Affiliate program, etc.

Social NetworkCustomization & Localization < Appendix >


Relevant Data

1位：ZOZOTWON：238.01億円（2011/3）⇒ 350.05億円（2013/3）

2位：ユニクロオンラインストア：199.81億円（2011/8）⇒ 242億円推定（2013/8）

3位：マルイウェブチャネル：164.47億円（2011/3）⇒171.00億円推定（2013/3）

4位：ユナイテッドアローズ：89.97億円（2011/3）⇒ 119.48億円（2013/3）

5位：MAGASEEK：88.89億円（2011/3）⇒ 94.87億円（2013/3）

6位：ファッションウォーカー：60.00億円推定（2011/12）⇒ 70.00億円推定（2013/1）

7位：stylife：58.94億円（2011/3）⇒ 67.64億円（2013/9）

8位：SHEL’TTER：53.65億円（2011/1）

9位：夢展望：53.33億円（2011/9）⇒ 52.18億円（2013年3月期）

10位：ローリーズファーム：50.00億円推定（2011/2）*2012年度の楽天ファッション年間流通総額は3567億円流通総額ではZOZOTOWNの4倍.


Relevant Accomplishments

1. Pursued collaborative project with Sekai-Bunka-sha* @ JTB in 1998

*one of the established fashion magazines publisher; http://www.sekaibunka.com/

2. Realized favorable business condition deal with Amazon for revitalization of EC including Fashion items

@ Entertainment Plus in 2005-2007

3. Implemented Artists Fashion business / collaborative project with Paul Smith / R Newbold as one of new

business developments @EMI Music in 2007-2009

4. Initiated special campaign with UK embassy, UK related companies and Nano Universe*

@EMI Music in 2007-2009 *One of popular select shop; https://www.facebook.com/nanouniverse.jp

5. Lead global collaboration with GIRBAUD:

@C.E.UNITED in 2011-current

6. Organized collaborative event with C-Itoh Fashion system in Mercedes Benz Fashion week

@C.E.UNITED in 2011-current

7. Consulted Global Marketing & Owned Media Marketing of Subciety*

@C.E.UNITED in 2011-current *One of famous street fashion brand; https://www.facebook.com/subciety

8. Accomplished turning into the black, in addition to clearing of accumulated losses in only 2 years for

SLIP&Co*

*One of popular street fashion brand produced by street fashion icon = JESSE; http://www.soundshop.bz/


http://www.sekaibunka.com/

https://www.facebook.com/nanouniverse.jp

https://www.facebook.com/subciety

Cozy Mizoguchi, all rights reserved 2010

C.E.United, Inc. Company Profile

Cozy Mizoguchi, all rights reserved / Sept, 2010

【代表取締役 / Founder, CEO 】溝口浩司 / Cozy Mizoguchi

LinkedIn; http://jp.linkedin.com/pub/cozy-mizoguchi/10/977/b74

LAWSON Inc. Deputy, General Mgr, CRM / Marketing Dept. Apr/2009 – May/2010

EMI Music Japan IncSVP, Business Development Dept. Sep/2007 – Apr/2009

Entertainment Plus IncSenior Director, Biz-Dev Dept. Dec/2005 – Aug/2007

Real Networks JapanDirector, Music Service Dept. Nov/2004 - Nov/2005

AOL Japan Inc Director, Content Programming Dept. Jan/2002 - Sep/2004

MTV JAPAN inc Vice President, Business Development Dept. Nov/2000 - Dec/2001

Softbank Media & Marketing incSr. Mgr, Biz Dev & Marketing Jan/2000 - Oct/2000

Japan Travel Bureau Inc. Apr/1992 – Dec/1999

YOKOHAMA RUBBER co., ltd Apr/1986 - Jul/1991 C.E.United, inc / Cozy Mizoguchi / [email protected]

http://jp.linkedin.com/pub/cozy-mizoguchi/10/977/b74

basic business scenario for fashion brand by ceu 2015

Documents

fashion brand cozy mizoguchi

basic business scenario

step business actions

imported brand bags

having2015 c

brand presence

brand equity

scale marketing sales