base-level folder
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base-level folderTRANSCRIPT
2011 - 2012
Galerie base-levelHeinrichsgasse 4Entrance Rudolfsplatz1010 Wien
©base-level, All rights of duplication, reproduction, etc. are at base-level or the represented artists
Niclas SchmiedmaierFounder/Manager
Bernhard ParzerProject Manager
Patricia PospichalPublic Relation Manager
Raffael MiribungCreative Manager
base-level – Creating Space // Raum schaffen – is a new and challenging plat-form for artists and supports them with their start in the art market.
This kind of Art-Space is supposed to be discovered by interested people, custo-mers, companies and galleries.
Base-level is also a connection between the art and business. We are helping artists to make them known on the market and to the people. We also help
companies to use art in communication, marketing and design. Furthermore we are convinced that design can do a lot – art can do more and increases a
company’s value as well as the impression of it.
Art in companies is more than just sponsoring even though this is a vital part of it. Our art – space in Vienna acts as an exhibition and display place and a show
case for companies.
Creating Space
Base level has three cornerstones.It is our intention to establish a platform for young artists, creating an art space by promoting the connection of art and business in terms of interaction and new ways of interpretation with the help of many different media.One of the most important characteristics of the thought of our platform is com-munication, while Base-level works as the interface between the communica-tors: Art, people and economy. No matter if it`s an artist who presents his work to the public or a person who exchanges information with other members of the platform or a company which lets a cooperate event happen in an innovative and appealing context.It’s only the human imagination limiting the possibilities of things that can happen at base-level.
Plattform Polymedal Artroom
Plattform Polymedal Artroom means using the whole spectrum of media, which is featured by base-level to offer interesting projects and exhibitions to the constantly increasing audience.
On top of the usual and conservative spectrum of a gallery, which is summa-rized by the words “Beaux art” and “New media”, we use installation, film and video, design, architecture, dance, music and literature with the focus on work of young artists so their art can appear outside of the actual artroom.
The dynamic middle class wants to experience art in a innovative and appealing context. It identifies with it and can help to shape
a company’s identity and make it more present to the public.
Base-level is a place with one of the most interesting presentation area in Vienna.
The gallery´s sterile white-cube-atmosphere is ruptured with industrial elements which you cannot find anywhere
else in Vienna electic in history and function.These rooms are also used as show-case for interpretations of
art and economics.
arts and economy
Gallery Marketing of artists Presentation of artist
Target group: Artists Collector Audience Sponsors
Plattform Advising of artistsNetwork Arrangement of exhibition Artist marketing International marketing Design of catalog International network
Business consulting Art being CSR Company art Art in the company
Target group: Artists Companies Audience Collector Sponsors
Museum Art exhibition Collection Conserving of art Target group: Künstler Audience Collector Sponsors
Art placing Presentation of artistsrenting Art marketing
Target group: Companies Artists partner
Base level is the only one who manages to connect
art and economy compared to museums, Galleries
and art mediator.
Base-level is the only one who works with the five
most important target groups.
Artists, companies, audience, collectors and
sponsors.
Artists, through advising how to arrange the exhibi-
tion, the access to the audience and market.
Companies, through the connection with the artists,
presentation in art-space, advising in design of the
company with new and challenging art-space.
Audience, by showing them new things. By making it
easier to acces new art, discussion with the artist and
use of art space.
Collectors, by displaying future values and new art-
ists.
Sponsors, by seeing it holistic, increasing the effi-
cient of the used recources.
BrandingTranslation of the companies vision
External presentationRecognition
Economical valueCustomer loyalty
ImageConsumer
ArchitectureExpression of the companies vision
(working space)Translation of the companies vision
(space for art)
External Presentation (byer)Internal presentaiton (staff)
ProductdesignExhibition of the social responsibility
(regional and global)Translation of the companies values
Marketing
Buyer
CSRExhibition of the social responsibility
(regional and global)Translation of the companies values
Marketing
BuyerInvestors
staff
target audience:
target audience:
target audience:
target audience:
Art as basisArtist dealing with the vision and the values of the company Art as a unique way of communicationArt as personell responsibility and presentationArt to bind staff
From design to art presentationArt in architecture of company(in shops and outlets)Create uniqueness for the company
Art beyond “normal” designIntegrating the artist in the developmentProduct design – product - art
Art as social responsibilityArt – positioning through communicationCompany positioning through company perceptions
Our approach is based upon artist dealing with the phi-losophy, vision and values of the company also corporate design, product design and branding.
We capture those modules and put them in the language of art, to make the artist´s exhibition possible.
The creation and design also the supervision of the artist and the company are done by us.Through that art acts as communication beyond lobbies and offices of companies.
Many companies set value on some parts of exhibition and connection of the company and art. They do it through branding, architecture, the interior design of the company in product design and sometimes HR and CSR.
Often just based on basic design approach to shop presenta-tion as corporate design.
Design can do a lot, art can do more.
Create spacecreate art
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2010Thomas KosmaSallie McIlheranEllen & Philip BittnerWho is afraid of REDVasja Grabnerмультимедиа oнерi (KAZAKH MULTIMEDIA ART)Schaufenster - Best Cover 2009Guido KucskoMartin KuceraWalter Hachleitner Doris Neidl
2009Gunnar Maria KrebsHelmar BazingerBen SiegelChen XiEva VerhnjakPatrick Halek
