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Banned in Singapore!

Presented byGray Ghosts

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Brief History and Economic Impact

• Chewing gum has a 5,000 year history!

• Post-WWII, ingredients shifted to more artificial mixes – more like polymers now

• Sales exceed $20 Billion per year!

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Traditional Uses

• Glue or sealer• Blow bubbles (bubble gum)• Relaxation• Breath cleanser• Window putty

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Artistic Uses

• Sculpture• Base for miniature painting• Wall paper• Wrapper origami shapes

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Interesting Uses• Insect repellant (spearmint oil)• Bait for catfish or crabs• Political advertising on wrappers

• Personalized party favors• Weight loss• Peak performance enhancer for tests• Recycled as running track or fertilizer

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Re-Framed Use

• Non-invasive drug delivery for Over The Counter (OTC) pharmaceuticals

• US Market $23 Billion in 2010• Benefits estimated at $6-7 per $1 of sales or

– Range of $138 to 161 Billion – times 3 per cent – Estimate Value = $4.14 – 4.83 Billion per year

(Consumer Health-US, Enomaster Int’l, 2011)

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Expected Benefits

• Reduce number of sick days• Reduce time off from work for medical office

visits• Increase access for medical care for 180

Million US residents• Avoid the need for costly prescription drugs

(Knowledge Network Survey)

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How Would It Work?

• Drugs loaded in biodegradable microspheres• Size up to 1 mm• Drugs best matched for sustained release over

a specific period of time

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Goals

• Deliver a pharmaceutical compound to the body as needed to safely achieve the desired therapeutic effect.

• Modify the drug release profile absorption, distribution, and elimination for the benefit of improving product efficiency, safety as well as patient convenience and compliance.

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Over The Counter (OTC) Target Areas

• Allergies• Analgesics• Anti-fungal• Cough/colds/flu• Lower/upper Gastrointestinal (GI) tract• Medicated skin

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Possible Pathways for Treatments

• By mouth

• Topical (skin)

• Nasal

• Vaginal, ocular, rectal or inhalation

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Have Similar Approaches Ever Been Tested?

• Nicotine• Aspirin

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Solution Avoids Most Delivery Problems

• Some drugs require injection or nano-needles to administer because of molecule size or charge issues

• Others are susceptible to enzyme degradation

• No known additional allergy problems

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Next Steps

• Use Kickstarter to crowd source startup funding

• Evolve the Business Case Canvas• Complete a pilot that can scale up• Identify and form partnerships• Finish any required FDA testing

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Customer Discovery Philosophy

• Ascertain whether there’s product/market fit by finding early evangelists, understanding their needs, and verifying that the initial minimum viable product (MVP) solves a problem they’ll eagerly pay to have solved.

• If not, use near-continuous customer feedback to drive agile, frequent changes in product and business model alike.

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Key Partners(Others essential to success of business)

Key Activities(Potential show stoppers)(Critical path)

Value Proposition (Market size; Product/Service)

(What is the product/service, it’s benefits, and MVP)

Market type hypothesis and competitive set differentiation

Customer Relationships(How will demand be created?)

Customer Segments(Who is the customer and what problems the product solves?)

Key Resources(Suppliers, commodities or other essential elements)

Channels(How distributed and sold?)

Cost Structure(Inside sales/field sales, development costs, infrastructure costs, support costs)

Revenue Streams(Revenue and profit sources and size)

Business Model Canvas (Blank and Dorf, 2012)

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Forward!

• Are there any questions or comments?