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The EventThe Event

PressPress

Media PlanMedia Plan

The ScheduleThe Schedule

SponsorshipsSponsorships

ContactContact

The Event

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The Event Bangalore Fashion Week

• Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion World.

• The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers.

• The 8th Edition is Scheduled between the 24th and 27th January 2013

• Bangalore Fashion Week Includes After Hour Parties, Press Conferences, Designer Product Exhibit and Fashion shows..

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The Event Bangalore Fashion Week

• India’s climate is dominated by Monsoons and Summer and a Little bit of Winter i.e if you call it so... The Indian Climatic Seasons can be Divided into 3 Broad Categories i.e Summer, Mild Winter and Monsoon.

• BFW in its drive to adapt the Fashion Week to India's Climatic conditions instead of Europe or the West; Launched the Winter / Festive Season in July 2009 and received Overwhelming Response.

• Indian Climate is Dominated by Monsoon and BFW is Introducing the Concept of Showers replacing the Season Spring with Monsoon.

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BFW goes Summer Showers This January 2013

• This commitment to Monsoon will provide increased exposure for Indian designers to buyers, media and the fashion industry both in India and abroad.

• The new Monsoon Wear caters to consumer demand in India and abroad. Especially so, when our country barely experiences Spring and hence, the market for Monson wear.

• Monsoon Season would be more apt for The Indian Market and hence The Launch of The New Season - Showers.

• BFW January / February Editions henceforth would be Officially Summer / Showers

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Bangalore International Fashion Week

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• Bangalore Fashion Week includes an International section to create a Global mix of International Designers at the Event

• The International Section will be dedicated to Designers from across the Globe.

• The 7 pm show of every day is dedicated to International Designers.

• The International Section will help designers from different parts of the world to connect with each other and develop there clientele globally.

BFWLabels.com

• BFWLabels.com is an Initiative of Dream Merchants to Promote the Participating Designers of BFW all over the Globe.

• BFW Labels is An Online Designer Fashion Store Bringing The Best In Fashion Clothes & Fashion Accessories.. It is a unique Online Portal which showcases the Garments of the Participating Designers in a 3D view.

• It is truly an International Online Designer Fashion Store with the option to purchase in over 20 Currencies and is available in 5 Foreign Languages.

• All Participating Designers of BFW will be showcased at the Portal and the associated product shoot will also be taken care of by Dream Merchants

• For a Glimpse of the Portal Please Log on to Http://www.BFWLabels.com

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BFW Tunes

• BFW Tunes is an Initiative of Dream Merchants to create custom made music for the participating Designers.

• The approach is to Provide a wholesome experience for the Visitors of the Designers from Exclusive Make up, Stage Setup and Music.

• The DJs, Composers and Musicians are hired exclusively to create customized music for the Designers participating at BFW.

• The launch of BFW Tunes is in alignment with International Fashion Weeks where Music is created exclusively for the consumption of the participating designers.

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Press

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The Press Loves BFW

• Every Publication worth its salt has covered The Bangalore Fashion Week Event.

• The Event has been extensively covered by both Electronic as well as Print and Internet Media.

• The Event has received Great Reviews not only in Bangalore but all over India.

• For Detailed Press Coverage please log on to Http://www.BangaloreFashionWeek.in/Press.asp

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Media Plan

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The Event Media Plan

The Media Plan for Bangalore Fashion Week Includes the following

• Press Ads• Press Conference• National PR Exercise• Billboards• Out Of Home Media Ads• Pre Event Promotions • Television Coverage - National• Pub Promotions • Fashion Fridays• Fashion Squad• eMail Campaign – International • Radio Promotions• Promotion on Leading Web Portals - International

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Target Media List

Main Line Dailies

Vernacular Dailies

Mainline Magazines

Electronic Channels

Wire Agencies

Times of India Vijay Karnataka Simply Bangalore NDTV PTI

Deccan Herald Prajavani 080 CNN IBN UNI

Bangalore Mirror

Udayavani Time Out Headlines Today KPN

DNA Samyukta Karnataka

Elle Aajtak BNN

Deccan Chronicle

Kanada Prabha Femina News 24

MID Day Week Sahara TV

Hindu Sudha News 9

Indian Express TV9 – Kannada

ETV

Kannada Kasturi

Asianet Suvarna

Zee Kannada

Udaya TV

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Media Targeted at India

GQ Vogue Harper’s Bazaar Cosmopolitan MW FHM Marie Claire People Grazia Hindustan Times (Delhi Reporter) DNA (Bombay Reporter) Midday (Bombay Reporter) The Telegraph Statesman

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Channel Tie Up

• Channel Tie National Channel• On Air Promotions

• On Air Episodes

On Air Promotion Freq Secs. Days Total

Coming soon promos 5 10 7 35

Launch promos | giving event dates 5 20 8 40

Tune-in Promos | Episodes 5 20 15 75

Anchor mentions| giving info on BFW 3

Feature story | events | interviews 2

Anchor mentions for tune-in | prime time shows 2

Tickers | tune-in 6 15 90

Tagging value on promos | presenting sponsor 5 150

On air Episodes: half hour: weekend specials Episodes Duration

Original 2 30 Minutes

Repeat 2 30 Minutes

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Channel Tie Up

• On Air Packaging Title Bug During Episodes Aston Bands During the Episodes

• Online Tune-in Web Banner Photo Gallery

• Fixed Spots : Sponsor Commercials Original Episodes – 500 Seconds

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Press Coverage

Coverage On Print Media

Total Media Space of 10,000 Sq Cms. Dedicated Column for 1 Week Promotional Write Ups for 1 Month Event Coverage for 1 Week (Pre and Post)

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Out Of Home Media

• Out of Home Media Ads

Networks : Business, In store and Leisure Network Clusters : Commercial Buildings, Lifestyle Format Stores, Malls & Residential Buildings City : Mumbai, Bangalore, Delhi NCR, Kolkata, Chennai and Hyderabad Period of Activity : 2 Week Spot Duration : 20 Sec Total 2 Week Exposure : 12, 92,216 Total @20 Sec FCT : 2, 58, 44,320 Total No. of screens : 1, 498 Total No. of locations : 281 Cumulative Weekly Traffic Count : 42 Lac Persons gross

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Billboards / Hoardings

Billboards at Strategic Locations all over Bangalore along with Sponsored Billboards at Mumbai, Delhi, Hyderabad, Kolkata and Chennai

Billboards to be up a minimum 15-20 Days prior to the Event giving Good Visibility to the Event

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Web Portals

Tie up with Major Social Networking Portals, News Portals, Fashion and Lifestyle Portals.

Banners and Text Ads on Search Engines such as Google, Yahoo and MSN. And also on various Web portals

Ads on Google Search Engine and Facebook (Already Active)

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The Schedule

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Activity Matrix

Activity January 01-15 January 16 -27

Launch of Creative Campaign

Designers Interviews & Shoots

Announcements of Models

Pre Event Lifestyle Parties

Preview & Fittings

Pre Event Hype at Venue

Fashion Show

After Parties

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The Event Schedule

• The Event is Scheduled to Start on the 24th January and continue till 27th January 2013 at Bangalore.

• The Detailed Schedule of the Event is published at – http://www.BangaloreFashionWeek.in/Schedule.asp

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Sponsorships

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The Event Sponsorship Options

• Presenting Sponsor • Associate Sponsors• Powered By• After Hour Party Partner• Show Partners• VIP Lounge Sponsor• Media Lounge Sponsor• Event Partners• Fashion Event Invite Courtesy• Stall Space

Continued…

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• The Presenting Sponsor Presents the Event Bangalore Fashion Week 8th Edition.

• The Event will be Called PS Bangalore Fashion Week.

• The Presenting Sponsor Logo is Integrated into the event Composite Logo i.e. above the BFW Logo.

• All Media Communications will be referred as PS Bangalore Fashion Week.

• All Celebrity & Designer Interviews can be Held at the Presenting Sponsor Lounge post each show

Presenting Sponsor

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• The Associate Sponsor Presents the Event Bangalore Fashion Week 8th Edition along with the Presenting Sponsor

• The Event will be Called PS Bangalore Fashion Week with AS.

• The Associate Sponsor Logo is Integrated into the event’s Composite Logo i.e. Below the BFW Logo.

• All Media Communications will be referred as PS Bangalore Fashion Week with AS.

• Space will be provided to Erect a Sponsor Lounge to interact with Guests.

Associate Sponsor

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• The four After Parties of BFW will be hosted by The After Hour Party Partner.

• All Event Collaterals will include the Logo of the Sponsor.

• The Parties will be hosted by the Sponsor

• All After Hour Parties will be called AFP After Hour Party

• Space at the Party Venue to set up a VIP Lounge to attend to VIP Guests

After Hour Party Partner

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• Event Partners associate with the event as partners that get association benefit such as follows -

• Inclusion of Logo as Event Partner in all communications which include Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, BFW Fashion Event Backdrops, PR Walls, etc.

• Frequent MC Announcements during the Shows

Event Partners

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Presenter of A Specific Show… Eg. Zaraha Presents JJ Vallaya Show. All collaterals related to the Show will be Branded with the Sponsor Logowhich Includes Show Invites, Show Backdrop, Show Branding, etc.

- Day Shows (2pm / 3pm / 4pm / 5pm) - Day Shows (6 pm) - International Fashion (7pm of All 4 Days) - Pre Finale (8pm) - Finale (Thu / Fri) - Finale (Sat) - Grand Finale Show

Show Partners

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• A Lounge for the VIP Guests is created with comfortable seating.

• LCD TVS will be set up for the VIPS to watch BFW Live.

• Beverages are served to the VIP Guests at the VIP Lounge.

• The VIP Lounge Sponsor Branding can be done at the Lounge..

• All VIP Invites will carry the Logo of the VIP Lounge Sponsor.

VIP Lounge for 4 Days

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• A Lounge for the Media Representatives to gather and write about Bangalore Fashion Week is created.

• This Media Lounge is equipped with Computers and Printers for the Media Representatives to use.

• Additionally Food and Beverages are also served to the Media Representatives at the Media Lounge.

• The Media Lounge Sponsor Branding can be done at the Lounge..

• All Media Badges and Invites will carry the Logo of the Media Lounge Sponsor.

Media Lounge Sponsor for 4 Days

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• A Total of 12,000 Invites are Printed for the Bangalore Fashion Week• Event and Sent out to High Net worth Individuals.

• An Advertisement Coupon / Advert. can be attached to the Invite of all 12,000• Invites.

• The Invites are for a total of 30 Shows

12,000 Event Invite Courtesy

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• Space of 8 Feet By 8 Feet is Provided for Products or Services of the• Client.

• The Space is Provided at the Venue of Bangalore Fashion Week 8th • Edition.

• The Space is available for 4 Days i.e 24th, 25th, 26th and 27th January 2013

• Stall Space is allotted only to Only Lifestyle Products / Services or Fashion Orientated Products / Services.

Stall Space

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Dream MerchantsEvents & Entertainment Group

HO1/1, Bore Bank Road,Benson Town,Bangalore – 560 046Ph : 91-80- 42048571 / 764 / 765 / 270 http://www.BangaloreFashionWeek.insales@BangaloreFashionWeek.inBranchesThailand - Bangkok: +66-21055718United Kingdom - London: +44-2035149278 Contacts – Feroz Khan (+919900506937)Sajad Mahajan (+919611105297)

Dream Merchants (2009-2012) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions.

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