Bustamante, Daries Mae

Herando, Mari Niko

Layugan, Monica

Manalo, Raymart

Medina, Krizzia

Odal, Mary Anne

Rozul, Aileen Gale

Silvan, Ron Lester

Banahaw Heals Spa

Mission/Vision:

"Delivering The World The Power Of Touch to Healing and Relaxation by

Incorporating a Lifestyle of Healing Massage and Affordable Lifetime Therapy with

lifetime Business Commitment with my Ingenious Entrepreneurial Ideas to my

Intellectual Properties."

Internal Environment Factors

STRENGTHS

Original massage which is Signature 5-in-1 Healing massage

Well-trained therapist specializing on different ages (e.g. Senior citizens)

WEAKNESSES

External Environment Factors

OPPORTUNITIES

Consumers continues shifting into wellness and healthy lifestyle

Consumers wants to lessen stress through massage

Rise of new technologies in the market

Consumers that seek for a more affordable services

New techniques in massage

THREATS

Competitors with the same line of business

Rivals trying to imitate their signature massage

Long-Term Objectives

Banahaw Heals Spa may maximize the wellness of the market through promote

wellness and providing more value added services that will satisfy consumers

and to be the market leader in the industry of spa and massage.

Strategies

Promotional and seasonal discounts for different types of customers.

Through giving discounts, consumers from economic level may also

benefit with the high-end services Banahaw Heals Spa may provide.

(para ito dun sa consumers that seek for more affordable services. Di

ko alam kung ditto bay un, pero pwede din kasi. Ah basta, di ko kasi

alam)

For customers who want to reduce and lessen stress, Banahaw Heals

Spa may offer services and activities like Yoga, Meditation and the

likes. These activities may apart stressed customers from the noisy

crowd and gives them the sense of peace and silence. They may also

include detoxifying services to lighten stress and help customers

cleanse internally. To fully enlighten and boost spiritual and intellectual

phase, activities like art and painting sessions may perhaps assist in

their way to a healthy lifestyle.

Technologies like gadgets take part, also, in maximizing the wellness.

IPods may be used during the service massage and treatment. This

may help in having a short sleep or snap. Furthermore, if customers

are too busy, through the use of online booking, they may reserve day

and time whenever available.

Aside from their own Signature 5-in-1 Healing Massage, they could

develop more techniques or other creative approach in massage and

spa.

Action Plan

Actions Time Frame Person in Charge

Market Study

Study and research of the new

techniques and many different

and creative ways on massage

and spa approach.

Researching on the gadgets

which can be in relation to

having a wellness lifestyle.

4 months Research and

Development

Department and

Marketing Department

Service Development

Introduction of new services to

the consumers

6 months Marketing Department

Market Testing

Testing the new techniques and

promotions in the market.

2 months Marketing Department

Marketing Operations

Include advertising the services

as well as all marketing efforts.

Throughout the

operation

Marketing Department

Evaluation

Evaluating the entire operation

including all strategies

After the operation Top management with

representatives from all

departments

Big Idea

For the continuous promotion of wellness in every individual’s lifestyle, we

have thought of an idea that would benefit both the Banahaw Heals Spa and its

customers. The strategy will be about producing bottled liniment and ointment.

These products will contain specially-formulated rub that gives the sense of a

real Banahaw Heals Spa massage experience. By that means, they can build a

competitive advantage and at the same time stretching out to its potential

consumers.