B A L D W I N & 2 0 1 5 P L A N N E R S H I P

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W E L C O M E

So you want to be a planner. Or you think you want to be a planner. Or you’re not completely sure that you want to be a planner but you figured this would be a great opportunity to find out. You’ve come to the right place.

Baldwin& is offering a 10-week spring internship for undergraduate and graduate students to learn the basics of account planning. The program will run from the weeks of February 2nd through April 8th, though specific dates are tentative to change in order to better accommodate students’ schedules. Throughout this internship, students will develop a basic skill set in account planning, but they’ll also get exposed to and work alongside other disciplines within the agency.

We ask that all applicants please complete the following internship application and to include a professional resume and a work portfolio, if available. Hopefully this will provide us a glimpse into your personality and how you think. Make it what you want. It should be fun. It should be challenging. It shouldn’t take you an entire month to complete. After all, quantity doesn’t necessarily mean quality. But, you know, put some thought into it. Or don’t. It’s up to you.

Please submit your materials electronically or via snail mail by Friday, January 9th in order to be considered for the position. Contact information is provided at the back of the application.

Thank you for your interest in Baldwin&!

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N A M E :

A G E :

S C H O O L :

M A J O R :

G R A D U AT I O N :

E M A I L A D D R E S S :

M A I L A D D R E S S :

P H O N E N U M B E R :

P E R S O N A L I N F O

4

AVA I L A B I L I T Y

M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

We w a n t t o w o r k t o y o u r s c h e d u l e a s o p p o s e d t o y o u h a v i n g t o w o r k t o o u r s .

P l e a s e n o t i f y u s o f t h e d a y s a n d h o u r s t h a t y o u w o u l d b e a v a i l a b l e o n a w e e k l y b a s i s t h r o u g h o u t t h e s p r i n g .

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A B O U T Y O U

D E S C R I B E Y O U R S E L F. U S E N O M O R E T H A N 1 4 0 C H A R A C T E R S .

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C H A L L E N G E 1 :

W H AT W E R E T H E 5 M O S T C U LT U R A L LY R E L E VA N T C U R R E N T E V E N T S O F T H E PA S T Y E A R ? W H Y ?

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C H A L L E N G E 2 :

E M B E D Y O U R S E L F I N A C R O W D O F P E O P L E S O M E W H E R E( A PA RT Y, A C O F F E E H O U S E , A C O N C E RT, E T C ) . O B S E RV E P E O P L E ’ S B E H AV I O R S , C O N V E R S AT I O N S , H O W T H E Y E X P R E S S T H E M S E LV E S .

H O W W O U L D Y O U D E S C R I B E O R C L A S S I F Y T H E S E P E O P L E ?

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C H A L L E N G E 3 :

W H AT W O U L D Y O U S AY I S T H E B I G G E S T P R O B L E M FA C I N G C O L L E G E S T U D E N T S TO D AY A N D W H AT A R E T H R E E T H I N G S Y O U T H I N K C A N B E D O N E TO H E L P S O LV E T H I S P R O B L E M ?

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C H A L L E N G E 4 :

N A M E A B O O K , M O V I E , E T C . T H AT Y O U R E C E N T LY E N J O Y E D .

T E L L U S W H AT M A D E I T S O R E M A R K A B L E .

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C H A L L E N G E 5 :

P I C K A C O N T E M P O R A RY S O C I A L O R P O L I T I C A L I S S U E T H AT Y O U F E E L PA S S I O N AT E LY A B O U T. L AW Y E R Y O U R P O S I T I O N .

N O W, M A K E A C A S E A G A I N S T I T F R O M T H E O P P O S I T E S I D E .

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C H A L L E N G E 6 :

P I C K A B R A N D T H AT Y O U T H I N K C O U L D R E A L LY B E N E F I TF R O M A N E W M A R K E T I N G O R A D V E RT I S I N G S T R AT E G Y.

H O W W O U L D Y O U M A K E T H I S B R A N D M O R E I N T E R E S T I N G ,R E L E VA N T O R U N I Q U E ?

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R E S U M E

P L E A S E I N C L U D E Y O U R P R O F E S S I O N A L R E S U M E .

13

W O R K

F E E L F R E E TO AT TA C H A P E R S O N A L P O RT F O L I OO R A N Y A D D I T I O N A L C R E AT I V E W O R K I F Y O U W I S H ,

T H O U G H T H I S I S N O T M A N D ATO RY.

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S U B M I S S I O N

P L E A S E S U B M I T Y O U R C O M P L E T E D P L A N N E R S H I P A P P L I C AT I O N , A L O N G W I T H Y O U R R E S U M E & C R E AT I V E P O RT F O L I O ( O P T I O N A L ) TO O N E O F T H E F O L L O W I N G B Y

F R I D AY, J A N U A RY 9 , 2 0 1 5 :

M A I L E M A I L

B A L D W I N &3 2 1 W. D a v i e S t .

R a l e i g h , N C 2 7 6 0 1

B A L D W I N &i n f o @ b a l d w i n a n d . c o m

* p l e a s e i n c l u d e “ B a l d w i n & 2 0 1 5 P l a n n e r s h i p ” i n t h e s u b j e c t l i n e o f y o u r e m a i l

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FA Q s

H O W L O N G I S T H I S I N T E R N S H I P ?T h e B a l d w i n & P l a n n e r s h i p i s a 1 0 - w e e k p r o g r a m t h a t r u n s f r o m t h e w e e k s o f F e b r u a r y 2 n d t h r o u g h A p r i l 8 t h . S p e c i f i c d a y s a n d h o u r s w i l l b e d e t e r m i n e d b a s e d o n t h e s t u d e n t s w e e k l y a v a i l a b i l i t y.

W H AT W I L L I B E W O R K I N G O N ?H a r d t o s a y e x a c t l y. Yo u w i l l b e w o r k i n g a l o n g s i d e B a l d w i n & a c c o u n t p l a n n e r s o n r e a l - w o r l d a s s i g n m e n t s w i t h r e a l - w o r l d i m p l i c a t i o n s f o r r e a l - w o r l d c l i e n t s . Yo u ’ l l b e c o n d u c t i n g r e s e a r c h . Yo u ’ l l b e w r i t i n g c r e a t i v e b r i e f s . Yo u ’ l l b e a t t e n d i n g a f e w b o r i n g m e e t i n g s . Yo u ’ l l b e d o i n g e v e r y t h i n g t h a t a n a c t u a l a c c o u n t p l a n n e r w o u l d d o i n a n a g e n c y. W h i c h n e v e r i n c l u d e s f e t c h i n g c o f f e e f o r b o s s e s . W I L L I R E C E I V E C O L L E G E C R E D I T F O R T H I S I N T E R N S H I P ?A b s o l u t e l y. I n t e r n s h i p s a t B a l d w i n & a r e t y p i c a l l y f o r c o l l e g e c r e d i t . P l e a s e m a k e t h e n e c e s s a r y a r r a n g e m e n t s w i t h y o u r s c h o o l t o m a k e s u r e t h a t y o u g e t t h e c r e d i t y o u d e s e r v e . L e t u s k n o w i f t h e r e a r e a n y r e q u i r e m e n t s o n o u r e n d , o r i f y o u h a v e a n y q u e s t i o n s o r c o n c e r n s .

W I L L H O U S I N G A N D / O R T R A N S P O R TAT I O N B E P R O V I D E D ?S t u d e n t s c o m i n g f r o m o u t - o f - t o w n w i l l n e e d t o p r o c u r e h o u s i n g , w h i c h i s a f a n c y w a y o f s a y i n g i t ’ s u p t o y o u t o m a k e t h e n e c e s s a r y a r r a n g e m e n t s w h e n i t c o m e s t o h o u s i n g a n d t r a n s p o r t a t i o n . O f c o u r s e , w e c a n h e l p y o u f i n d s o m e t h i n g o r a n s w e r a n y q u e s t i o n s y o u m a y h a v e a b o u t t h e a r e a . A l o n g w i t h h o u s i n g , y o u ’ r e g o i n g t o n e e d t r a n s p o r t a t i o n n o t o n l y t o c o m m u t e t o t h e a g e n c y, b u t t h e r e m a y b e a t i m e o r t w o w h e r e y o u n e e d t o d r i v e s o m e w h e r e . D o n ’ t w o r r y, w e w i l l r e i m b u r s e y o u f o r m i l e a g e f o r a n y r e q u i r e d d r i v i n g . We w i l l a l s o p r o v i d e y o u a p a r k i n g s p a c e , i t ’ s t h e l e a s t w e c a n d o .

W I L L I N E E D TO B R I N G A N Y T H I N G ?C u r i o s i t y. H u m i l i t y. A s t r o n g w o r k e t h i c . B u t s e r i o u s l y, b r i n g y o u r M a c . Ye s , M a c . We ’ r e a M a c o f f i c e . Yo u w i l l w o r k o n y o u r o w n c o m p u t e r b u t w e w i l l m a k e s u r e y o u c a n a c c e s s o u r s y s t e m s a n d w e ’ l l e v e n s e t y o u u p w i t h a B a l d w i n & e m a i l a d d r e s s w h i l e y o u a r e h e r e . T h i s m a y b e t r i c k i e r i f y o u d o n ’ t h a v e a M a c . B u t w e c a n p r o b a b l y m a k e s o m e t h i n g w o r k .

W I L L T H I S A S S U R E M E A J O B I N A D V E R T I S I N G ?N o . N o t h i n g i s a s s u r e d i n a d v e r t i s i n g . B u t y o u w i l l w a l k a w a y w i t h a b a s i c s k i l l s e t t h a t l e n d s i t s e l f w e l l t o a c a r e e r i n c r e a t i v e i n d u s t r i e s , t e c h s t a r t u p s , b u s i n e s s m a n a g e m e n t , e n t r e p r e n e u r s h i p o r o t h e r j o b s t h a t r e q u i r e y o u t o u s e y o u r n o g g i n .