Streamline Path to Business Agility

Balasubramanian SriramMicrosoft Corporation

Challenges Facing Businesses

Maximize value from existing investments

New investments must bring tangible returns

and save money

…in short,

DO MOREWITH LESS

Shifting Business Priorities & the “Clock Speed” of Business Change…

Cost as a “Barrier to Growth”

Loyalty through “Good Service”

“Spending Money” on information

Winning in the “Straightway”

AFTER

Cost as a “Fuel for Growth”

Loyalty through “Faster Innovation”

“Making Money” from information

Winning in the “Turns”

BEFORE

Emerging Economies

Changing DemographicsRegulatory Compliance

Comfort with Technology

IT Evolution leaves organizations with multiple computing models

MainframePC Client

Server WebServices

Cloud

Disparate Applications

Disparate Data Format

Disparate Platforms

Disparate Programming Models

Today's IT Landscape: Complexity Spaghetti

PROCUREMENT: DEPLOYMENT:• On-Premises• Off-Premises/

Hosted• SaaS/Cloud• Hybrid

• Build• Buy (off the shelf)• Buy and

Customize

EXISTINGAPPLICATIONS

INFRASTRUCTURE

INVENTORY

SQL ServerWindows

CRM

Oracle DBUnix

OPERATIONS

DB2Z/OS

ERP FINANCE

SQL ServerWindows

OracleSolaris

OtherPartners &Customers

Sales forecasts

and reports

Sales force automation

Customer service

Operations

New product

idea portal

New product portfolio analysis

Financial reporting

New Regulatory compliance

portal

Compliance reports

Supply chain

integration

Trading partner portal

AGILITYEFFICIENCYCONSISTENCY

Is there a Diet for all this Spaghetti?

INTEGRATE AUTOMATE SIMPLIFY

Eliminate redundancy and leverage what you already have

Reduce costs and errors and provide tighter compliance and control

Adapt in order to stay competitive and focus on innovation and value

APPLICATION B

Integration at Different Layers

Presentation Layer

Business Logic Layer

Data Layer

Presentation Layer

Business Logic Layer

Data Layer

PresentationIntegration

FunctionalIntegration

DataIntegration

Terminal Emulation

WSRP

Enterprise Service Bus

Service Oriented,Message Oriented

Data Warehouse,Shared DB

ETL, CDC, Replication

APPLICATION A INTEGRATIONLEVELS

INTEGRATIONMETHODS

Inte

gra

tion

Pla

tform

Business Integration & Automation ProjectsGetting independently designed applications and components to interoperate

APPLICATION CONNECTIVITY

PROCESSINTEGRATION

USERINTERACTION

Independent applications get

the facts consistent

Independent applications implement a

multistep business process (e.g. STP)

A comprehensive view of systems

through a suitable user interface.

Application ConnectivityTransparent Information Synchronization

INTEGRATION SERVER

BUSINESS USERS

BUSINESS USERS

CUSTOMER DATA

CUSTOMER DATA

CUSTOMER DATA

CICS APPS .NETAPPLICATION

SAPERP

Increases supply-chain efficiency and improves business agility

Speeds deployment with virtualization

Improves productivity of multiple teams

Extends investments with scalable platform

Used Microsoft® BizTalk® Server to improve supply-chain management

Deployed BizTalk Server 2009 and Hyper-V™ to virtualize and connect multiple applications

The Entertainment and Devices Division at Microsoft lacked real-time visibility into its supply chain

Wanted to connect existing line-of-business applications with manufacturers’ systems

Microsoft division connects systems and virtualizes servers to improve productivity

“By implementing BizTalk Server 2009 and earlier versions, we’ve moved to a much more event-

driven, real-time business. Now we can respond faster and change policies that affect business

processes.”Alex West, Technology Architect, Microsoft

Process Integration – B2C / B2EExternalize Customization – Agile Processes

INITIATE PROCES

S

BUSINESSCUSTOMER/ EMPLOYEE

INTEGRATION SERVER

SIEBEL CRM

.NETAPPLICATION

SAPERP

SELF-SERVICE

APPS

BUSINESS USERS

Faster Processing – time is decreased by 70%

System Reliability – to handle 1 Million transaction/day with capabilities to handle more 10 Million transaction/day

Productivity is Improved – reduction in development, deployment and management efforts

BizTalk Server: Orchestrates 17 systems and provides the messaging infrastructure

SQL Server: Reliably stores all customer data and system messages

IIS: Manages the Internet bank’s Web site

WCF: Common communication layer between the Web site and BizTalk Server

Skandia uses 17systems to support its online banking and insurance services. These include products from Microsoft, Progress Software, and IBM. A key requirement for the company is the need to consolidate data from all customer accounts—fast.

Online Banking and Insurance Provider Dramatically Enhances Web Performance

“Skandia is a global organization. It is imperative that the solution can be quickly and easily deployed in other divisions of

the company, providing high value with as little additional cost as possible.”

Robert Ekblom, Chief IT Architect at Skandia

Process Integration – B2B

EDI

COMPANY ACOMPANY B

INTEGRATION SERVER

BUSINESS USERS

JD EDWARDSPARTNER

Lower costs More reliable

SWIFT payments Improved

reporting for customers

Better MiFID services for execution

KAS Bank wanted to improve service and straight through processing levels for its customers while reducing costs and operational risk.

Top 100 SWIFT User Streamlines Operations and Reduces Operational Risk with Migration

“The proof of concept showed that Microsoft came out best on both performance and cost. Furthermore, we were keen

to take advantage of the benefits of a standardised environment.”

Pim Van der Horst, Chief Information Officer, KAS Bank

After evaluating a number of products, KAS Bank opted to replace its mainframe environment with Microsoft® .NET. It also chose to deploy Microsoft BizTalk® Accelerator for SWIFT.

User InteractionsUnified View – Agility on the Edge

INTEGRATION SUITE

CUSTOMERSEMPLOYEES

CUSTOMER DATA

CUSTOMER DATA

CUSTOMER DATA

LENDINGAPPLICATION

RETAIL BANKINGAPPLICATION

MUTUAL FUNDSAPPLICATION

USER INTERFACE

Simple SAP Integration

Flexible, Scalable Architecture

Rapid Deployment with SOA

Path Toward the Future

UNESCO developed a flexible portal environment using Microsoft® Office SharePoint® Server 2007, Microsoft BizTalk® Server 2006, to respond quickly to enterprise needs while constructing a more controlled IT system

UNESCO wanted to progressively homogenize its IT environment, implement global standards, and create a global application interface while integrating its existing systems and applications.

UN Agency Retools IT System Quickly and Efficiently with Web Portal Environment

“Thanks to SharePoint Server and BizTalk Server, we can completely restructure our computer systems while still

responding to the pressing needs of different management functions at UNESCO.”

Gyula Bognar,Chief of IT Operations, UNESCO

EXPOSE SERVICE ENABLE

EXISTING IT YSTEMS

INFO

RM

ATIO

N

PR

OV

IDER

SCOMPOSE

HUMAN INTERACTIONS

Microsoft Integration Platform

Executives, Employees, Partners, Customers

Packaged, Custom & SaaS Applications, DBs, B2B, Web

INTEG

RATIO

N PLA

TFO

RM

COMPOSESYSTEM

INTERACTIONS

CONSUME VIA USER PREFERRED

CHANNELS

IN

FOR

MATIO

N

CO

NS

UM

ER

Who uses BizTalk Server?

10,000+ Global Customers benefit from using BizTalk Server

23 of 27 EU governments use BizTalk Server to provide government services

81% of the Global 100 are running BizTalk Server

10000+

23

81%6 6 of the 8 largest U.S. Pharmaceutical Companies use Microsoft BizTalk Server

4 4 of the 5 largest U.S. Electronics Parts Manufacturers use Microsoft BizTalk Server

9 of 10 largest U.S. Telecommunications Companies use BizTalk Server

9 o

f 10

9 of the 10 largest Aerospace and Defense Companies in the U.S. run BizTalk Server9 of 10

5 of the 8 largest U.S. Chemical Companies run Microsoft BizTalk Server54 4 of the 5 largest Railroads in the U.S. run Microsoft BizTalk Server

9 of the 10 largest Insurance Companies in the World run Microsoft BizTalk Server9

BizTalk Server 2009 R2Part of the AppFabric “2010 Wave”

Platform Support• Visual Studio 2010• Windows Server 2008 R2• SQL Server 2008 R2

Productivity Improvements• Single dashboard to apply and manage performance parameters• Out-of-the-box support for Event Filtering and Delivery (RFID)• PowerShell access to management tasks• New SCOM object model to better reflect BizTalk artifacts

B2B Scenarios Made Easy• Mapper enhancements to make complex mapping easier to create and

maintain• FTPS to provide secure transactions between businesses• Updated B2B accelerators for latest protocol versions

Call to Action

INTEGRATE AUTOMATE SIMPLIFY

Eliminate redundancy and leverage what you already have

Reduce costs and errors and provide tighter compliance and control

Adapt in order to stay competitive and focus on innovation and value

COMPREHENSIVE | COST EFFECTIVE | PRODUCTIVE

MS BUSINESS INTEGRATION SUITE

© 2009 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.