balancing sustainability & economics in packaging
TRANSCRIPT
&BalancingSustainability
Economic Cost in Packaging
Brand GrowthManagement
recyclable plant-based eco-shaped bio-based natural pcr reclaimed renwable downcycling carbon footprint reuse eco-friendly biodegradable compostable second use c2c end of life environmental impact 100% recycled organic bio-based ecological greenhouse gas emissions regrind pcw post-consumer waste natural resource eco-conscious non-toxicreduce waste material health cradle-to-cradle waste=food regenerative biomimetic landfill-free fsc certified ecocert greenpefc certified light weighted volatile organic compounds co2 emissions iso14001 certified biological nutrient end of liferenewable solar energy bio-power eco-design carbon neutralmaterial reutilization social responsibility technical nutrientsorganic materials fair labor practices waste disposal eco-coststoxins bio-plastic uv ink voc usda waste=food x-list pcw local
SUSTAINABILITY
SUSTAINABILITY: PACKAGING DEFINED
› Beneficial, safe & healthy for individuals and communities throughout its life cycle
› Meets market criteria for both performance and cost
› Sourced, manufactured, transported, and recycled using renewable energy
› Optimizes the use of renewable or recycled source materials
› Manufactured using clean production technologies and best practices
› Made from materials healthy throughout the life cycle
› Physically designed to optimize materials and energy
› Effectively recovered and utilized in biological and/or industrial closed loop cycles
- SUSTAINABLE PACKAGING COALITION
GOVERNMENT POLICIES
SUSTAINABILITY: DRIVERS
Drivers
PUBLIC PERCEPTION
RETAIL REQUIREMENTS
ECONOMIC PRESSURES
Society for Human Resource Management, BSR and Aurosoorya study Advancing Sustainability defininition:
Commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the society at large and environmentally sensitive initiatives.
55% 43% 43% 38%Improved employee morale More-efficient business processes Stronger public image Increased employee loyalty
SUSTAINABILITY: PACKAGING CORE TRUTHS
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No such thing as a completely sustainable package
Materials cannot be classified as inherently good or bad
Packaging must be viewed in the context of the full supply chain
THE PACKAGE DESIGN MUST WORK
Most plastics we use are glaring at us, comfortable in their ease and practicality yet undeniably unwanted on the earth.
Abby Schlageter
Packaging Life Cycle
MATERIAL SOURCING1
PACKAGING DESIGN2
MANUFACTURING3TRANSPORT4
DISPOSAL5
SUSTAINABILITY: PACKAGING LIFE CYCLE
› Material Health: All the materials in the product must be safe and healthy for humans and the environment
› Material Reutilization - "Closed-loop system" no unusable waste when the product is no longer useful
› Material Energy Use: Use less energy and renewable sources during the production process
› Material Stewardship: Water leaving the factory should be as clean or cleaner than when it arrived
› Material Responsibility: take into consideration the people who grow, harvest, transport, and produce the product
SUSTAINABILITY: LIFE CYCLE CONSIDERATIONS
?SO...WHERE DO I START
SUSTAINABILITY: THE BRAND
CONVERSATIONAL
COMPETITIVE
CONSUMER FACING
CORE VALUES
CREDIBLE
get educated
align on goals
pose questions
leverage suppliers
SUSTAINABILITY: MAKING IT WORK
make choices
test and test again
stay current
be realistic
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Owned by Gap Inc., international retailer Old Navy has a footprint of 1000 doors in the U.S. and Canada dedicated to bringing consumers fun fashion and value to the whole family offering on-trend, modern clothing, updated basics and accessories at an affordable price.
Great quality products at a good value.
CASE IN POINT: OLD NAVY
THE CHALLENGE: OLD NAVY
› low service environment
› product engagement
› value proposition
› product protection
› merchandising
› inventory management
THE SOLUTION: OLD NAVY
bold front panel graphics
olfactive engagement
product visibility
stackable
e flute substrate
single-piece construction
reduced package footprint
pack-out material reduction
100% recyclable
second use primary
award winning package design
THE SUSTAINABLE: WIN
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21 Drops is a throughly modern line of therapeutic grade essential oils created to counteract the effects of our busy lives. Their artisanal blends are 100% natural. Tried, tested and incredibly effective. Designed for use anytime, anywhere.
THE BRAND: 21 DROPS
THE CHALLENGE: 21 DROPS
› redefine aromatherapy
› consumer perception
› product de-selection
› communication hierarchy
› product integrity
› sustainable packaging
THE SOLUTION: 21 DROPS
color id
numerical id
custom sleeve
the communication
FSC kraft substrate
local vendors where possible
80% recyclable
wild crafted & organic
formulation
award winning package design
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THE SUSTAINABLE: COMPROMISE
It is not possible to repeat too often that waste is not something which comes after the fact...picking up and reclaiming scrap left over after production is a public service, but planning so that there will be no scrap is a higher public service.
Henry Ford, 1924
GOODGOODGOODGOODGOOD
for the environment
for consumers
for companies
for local communities
for innovation
122 West 42nd St, Suite 825New York, NY 10168
Phone: 646-723-1901
Kelly Kovack | [email protected]
www.brandgm.com
Contact
Brand GrowthManagement