baidu 101: the importance of baidu in your global outreach
TRANSCRIPT
BAIDU 101MACRO CONSCIOUS
Andrew EricksonCo-Founder [email protected] importance of Baidu in
your global outreach
WHY BAIDU?
▸ China has over 642 million internet users
▸ and over 565 million mobile users
▸ There is an estimated 5 billion search queries in China each day, with over 50% being on mobile.
▸ Baidu has over 79% of the search engine market in China.
HOLY SMOKES, THAT’S A BIG DEAL.
CHINA IS ALREADY MOSTLY MOBILE!
CHINA’S MOBILE SEARCH MARKET
10%5%
7%
79%
Baidu Sou GouYi Sou Others
VISUALLY, THAT LOOKS LIKE:
HOW IMPORTANT IS SEO?▸ Over 30% of Baidu’s initial search results are to other
websites they own
▸ Baidu Baike: China’s Wikipedia
▸ Baidu Ditu: China’s Google Map
▸ Baidu Tuiguang: China’s Reddit
▸ Baidu’s control makes it difficult to compete for the remaining search space
ADVERTISING ON BAIDU
What does it look like?
News
Baike (China’s wikipedia)
Paid Ad
BaiduStore(also paid)
Baidu’s version of reddit
“IN CHINA AND ON BAIDU, PAID ADS ARE MORE IMPORTANT THAN SEO FOR BUSINESSES NEW TO CHINA’S MARKET.”
Andrew EricksonMacro Conscious
THE SAME SEO RULES APPLY
▸ Quality content with well placed keywords
▸ Consistent content updates
▸ Have quality inbound links to your website
▸ Intuitive website flow for the user (UX/UI)
BAIDU SEO: WHAT MATTERS MOST?
▸ A .cn domain name
▸ Local Chinese web hosting (or at least a hosting service not banned in China)
▸ Meta tags are important
▸ MUST USE , not just English
▸ Links from .cn domains also improve SEO
▸ Use Baidu Webmaster Tools for analytics
BAIDU OUTREACH WILL GET YOUR BRAND IN FRONT OF MILLIONS OF WEB USERS, BUT SOCIAL APPS LIKE WECHAT AND WEIBO ARE ALREADY BECOMING A HUGE SEARCH RESOURCE. Stay tuned …