baec speaker series: leah goold-haws
TRANSCRIPT
Presents…
BAEC SPEAKER SERIES
Leah goold-haws
Meet your consultant
Leah Goold-HawsLeah Goold-Haws currently serves as the Director of Global Trade and Logistics for the Greater Los Angeles region, serving 18 colleges and hosted at Long Beach City College. Previously, Leah served the Far
Northern California Region as the Deputy Sector Navigator for Global Trade & Logistics and as a consultant for the Centers for International Trade Development (CITD). Leah’s work has focused on developing strategies for business growth —both domestically and globally. She
is the creator of Know Opportunity, a board game that teaches global commerce and entrepreneurship, as featured in both Forbes and Inc
magazines. Leah’s entrepreneurial ventures include having founded 3 separate businesses – LGH Marketing/Strategy, Mindevices and Girls
Gone Global. Leah also launched and served as the executive director for Working Strategies for Women, an initiative built on her
curriculum, teaching women business owners global entrepreneurship. As she indicates in her TEDx talk “You Are Here”,
Leah is a passionate global business advocate.
WHY is global trade IMPORTANT to you?
Global trade affects everybody. And today it’s more important than ever for businesses to consider their
global buying audiences (90% of global buying power is outside the United States). It can be complex, but the good news? You don’t have to be a big multinational
corporation to take part.
topics1. Identifying audiences abroad 2. Determining your product’s or services’ eligibility to export3. Where to look for suppliers and buyers
Key takeaways1. Learn how to leverage existing connections to help
build foreign audiences2. Build your export readiness framework3. Utilize trade officials and representatives to help grow
your business
