back to the future: the networked household in the global economy€¦ · increasingly networked...

44
/ 44 /MilAfl,///l AO Back to the Future: The Networked Household in the Global Economy Stephen Little Urban Research Program Working Paper No.52 March 1996 URBAN RESEARCH PROGRAM RESEARCH SCHOOL OF SOCIAL SCIENCES AUSTRALIAN NATIONAL UNIVERSITY

Upload: others

Post on 04-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

/ 44

/MilAfl,///l AO

Back to the Future: The Networked Household in the Global Economy

Stephen Little

Urban Research Program Working Paper No.52

March 1996

URBAN RESEARCH PROGRAM

RESEARCH SCHOOL OF SOCIAL SCIENCES

AUSTRALIAN NATIONAL UNIVERSITY

Page 2: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms
Page 3: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Back to the Future: The Networked Household in the Global Economy

Stephen Little

Urban Research Program Working Paper No.52

March 1996

SERIES EDITOR: R.C. Coles

ISBN 0 7315 2626 8 ISSN 1035-3828

Urban Research Program Research School of Social Sciences

Australian National University Canberra, ACT 0200

Page 4: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Urban Research Program, Research School of Social Sciences, Australian National University 1996

National Library of Australia Cataloguing-in-Publication data:

Little, Stephen, Edgar 1948 Back to the future: the networked household in the global economy

Bibliography ISBN 0 7315 2626 8.

1 .Information technology - Social aspects - Australia. 2. Social change - Australia. 3. telecommuting - Australia. I. Australian National University. Urban Research Program. II. Title. ( Series : Urban Research Program working paper; no. 52)

303.4833

Page 5: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

URBAN RESEARCH PROGRAM WORKING PAPERS

The Urban Research Program is a part of the reorganised Division of Politics and Economics in the Research School of Social Sciences, which came into being in early 1990. Like its precursor, the Urban Research Unit, which was established in 1966, it carries out studies in the social sciences on Australian cities. Work undertaken in the Program is multidisciplinary and ranges widely over economic, geographic, historical, sociological, and political aspects of urban and regional structure and development, as well as more general areas of public

policy.

Working Papers are issued on an occasional basis with the intention of stimulating discussion and making research results quickly and easily available. Most papers will be published in final form elsewhere. In some cases, material will be published which, although of specialist interest, has no ready outlet.

Working Papers represent the work of members of the Program or papers presented to a URP-sponsored seminar or conference. In most cases, the Working Papers are Australian in content or relevant to the Australian context. Proposed papers are subject to a preliminary internal review of a committee comprising the Series Editor and the Head of Program. If the review committee deems a paper suitable for possible publication, it is then sent to at least one external assessor for further comment.

The views expressed in these papers are those of the authors and not the Urban Research Program.

Series Editor: Rita C. Coles

in

Page 6: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Abstract

New forms of information and communication technology are linking

the household to an increasingly complex public realm of formal and

informal, spatial and non-spatial relationships. Increasingly households

in both 'advanced' and 'developing' regions are simultaneously sites of

production and consumption, exhibiting characteristics of both pre- and

post-industrial societies. A simplistic public/private split is being

superseded by a complex 'layering' through class and gender relations.

It is not just the unskilled or elite sectors of the labour market who are

obliged to trade their labour across regional and national boundaries

(whether through physical migration or through communication

networks). Middle-range players are finding themselves competing in a

globalised arena of outsourcing, downsizing and home-based self

employment contracting. Melvin Webber's view of 'community without

propinquity' is used to examine some of the social, political and

economic implications of this situation in an Australian context.

IV

Page 7: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Back to the Future The Networked Household in the Global Fconomy

Stephen Little

Introduction

Developed nations have promoted a modernist view ol the nuclear lamily

functioning in spatially separate public and private spheres of production and

consumption. However, in these countries, the coalescence of

communications and information technologies has given rise to ‘office

automation' and ‘business process re-engineering’ which have destablilised

employment. These technologies have also problematised the concept of

organisational boundaries by enabling networked alternatives to conventional

forms, and have challenged established relationships between size and

performance. Currently emergent technologies are allowing small home-

based businesses to confront much larger competitors beyond their immediate

vicinity, while the same technologies are allowing the state to relocate

functions such as hospital care and confinement to the home. Economic

globalisation is opening communities in both ‘under' and ‘over' developed

economies to direct competition from across national and cultural boundaries

and making access to appropriate information and communication

technologies as significant as physical location.

Space, Place and Access

The electronic mobility now available to the suburban and domestic labour

force through telecommuting creates a two-way street, with electronic access

to and from the home redefining a sphere of both production and

consumption. This coalescence of domestic and working space recalls the

pre-industrial household which was a locus of production. However, even in

the most ‘developed' economies the separation of domestic and productive

activity promoted by the industrial revolution has been at best partial. Such

qualifications are, however, absent from the technological utopianism evident

in the current promotion of the ‘electronic superhighway’ and related

technical innovations such as ‘optical fiber to kerb’ which form the

infrastructure of the new networks.

Most descriptions of the ‘information society’ place a strong emphasis on the

uniqueness of the present situation, and suggest seamless, integrated technical

l

Page 8: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

change, leading to a globalisation of social life and economic opportunity.

The actual penetration of the technology contrasts with that implied by such

claims: the most recent United States census data indicates only a 7 percent

network penetration of households, with only 15 percent of high school

students' homes on-line (Newsweek 1995a) Counter arguments are

emerging, concerned with the oversell of the potential of ‘virtual’ experiences

(Stoll 1995) or with the negative impact of globalisation on community. Gray

(1995) argues that when communities are forced to compete directly in a

global marketplace, only a small minority with sufficiently scarce skills are

able to compete on any basis except price.

The homely notion of the ‘telecottage’ can be contrasted with the grimmer

reality of home based white-collar work, such as telephone sales, but the

prominence accorded to the productive dimension of the household facilitated

by new information and communications technology is not of itself

innovative. This function has survived successive industrial revolutions in a

variety of forms but in the recent past it has been discounted in favour of the

social and reproductive dimensions of home life. Nor is the hype of emergent

technologies new, with similar claims made for the telegraph and for

domestic electricity at the turn of the nineteenth century (Marvin 1988).

Without an awareness of these continuities, current developments might

appear as new intrusions of economic life upon the private, household sphere.

Unfortunately the debates around the potential social implications of the

increasingly networked household reflect naive definitions of community in

both physical and electronic forms. There are more considered and

appropriate views of the nature of place and community available, however,

which pre date these debates. In particular, Melvin Webber’s notion of

‘community without propinquity’ (Webber 1964) can be used to separate

physical and non-locational dimensions of place and community in order to

evaluate the implications of electronic access to and from the household.

Australia: Constructing Place and Region

Australian conditions present an opportunity to examine the effects ot current

changes in technology on a society which contains elements of both developed

and developing economies. The population comprises a highly concentrated

urban component and a highly dispersed, low density rural component. As a

relatively small and relatively high wage industrial nation with no obvious

trade bloc to join, Australia has endured more than a decade of Federal

Government policies seeking alignment with the forces driving economic

2

Page 9: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

globalisation through the exposure ot manufacturing and other industries to

‘world best practice’. This has been achieved through financial deregulation

and the progressive dismantling of an extensive system of tarifl barriers

specifically constructed to facilitate the development of these industries

(Marceau, Greig & Little 1992). In the latter part of this process the

government promoted the development of APEC, the Asia Pacific Economic

Cooperation forum. The composition ol this grouping ol Pacific Rim

economies allows Australia little scope for competition based on labour costs.

Instead Bob Hawke, then Prime Minister, coined the term ‘clever country' to

describe national ambitions in this context. The rapid development ol the

supporting technologies continued during this period of adjustment and has

enabled networked organisational forms, first proposed by management

researchers in the sixties and seventies, to be realised through readily

available information and communication technology. Indeed, a super-region

the size of the Pacific Rim can only be considered as an economic entity

because of the greatly improved communication technologies of the last three

decades.

In exploring the relationship between place, space, community and

technology, this paper makes use of Webber’s definitions of ‘non-place urban

realm' (Webber 1964). These are examined in some detail in the next section.

The implications of global networking for the bounding of nation states and

organisations are then discussed. Current understandings of household are

examined in an historical context, leading to a section on responses to recent

public policy in Australia. Finally an overview of the dynamics of public and

private domain within the networked household is followed by some

concluding questions.

Non-Place Realms and Non-Place Communities

The theoretical underpinning for the non-spatial relationships of the

emerging networked organisations appeared in the sixties, along with equally

significant theorisation of the nature of community in such a relatively

placeless milieu. In 1964 Melvin Webber challenged the notions of

community and centrality used in urban studies by demonstrating that

‘community without propinquity' was emerging within certain social

networks. He argued that individuals were enmeshed in an overlapping range

of groups, and that increasingly these social networks were not limited by

physical or geographical location. His definition of community acknowledges

a differentiated range of ‘non-place' cultures. It reflects a process-oriented

3

Page 10: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

view of urban form concerned with the flow of people, materials and

information to and from sites of activity, triggered in part by the influence of

general systems theory. This contrasts with the product-oriented view of

urban form, dominant at that time, focusing on physical resources

represented by building stock and other infrastructure and controlled through

land-use zoning.

The shifting balance between public and private spheres facilitated by

communications technologies reflects Webber's formulation of ‘non-space

realms’. These permit solidarities and collectivities beyond the physical limits

of neighbourhood and household, and offer both a challenge and opportunity

to establish understandings of the nature of community and city beyond those

driving the critiques of current changes such as Gray's (1995).

Webber influenced and was influenced by an orientation towards non¬

physical aspects of community, and a participatory approach to design which

emerged strongly during the seventies. Re-examination of Webber's work in

the light of current information technology offers insight into broad issues

such as globalisation and consequent redefinitions of centre and periphery and

the implications for existing urban infrastructures. In particular it offers a

framework against which to assess the many claims made for information

technology (IT) as a panacea for marginalised or peripheral groups, whether

at the level of a nation the size of Australia, broader economic regions, or

local communities and individual households.

Webber’s Approach to Place and Community

Webber argues that the traditional formulation of community reflects only

one aspect of the concept. Spatially defined communities are relatively

heterogeneous in terms of the social position and activities of members,

regardless of their degree of social cohesion. Rapoport (1969) compares the

physical proximity of different social groups in medieval towns with the

spatial segregation of post-industrial cities. He argues that these differences

reflect the difference in social mobility. Such social flexibility also allows

wider participation in non-place groups, an aspect of community of great

interest to Webber. He envisages a hierarchical continuum from highly

specialised communities spanning the entire world via less specialised intra¬

national networks, to metropolitan and neighbourhood networks. Individuals

can expect to play roles at a number of these levels at any one time, as a

member of an occupation or profession, or as a parent or partner in

4

Page 11: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

neighbourhood, regional and wider interest groups. At each level, the

relevant spatial field is shared by a number of interest communities and

Webber calls such levels of interdependence and interaction ‘urban realms .

These are distinguished from the established notion ol an urban region by the

lack of specific spatial location. He ends by suggesting that emerging

institutional changes and technological developments coupled with ever

increasing mobility and specialisation are likely to involve urban dwellers in

increasingly wide area communications. Both behavioural models of

individual locational decisions made within an urban region, and descriptive

models of the overall spatial structures ot these regions would benefit from an

orientation to these communication patterns which would allow the

identification of ’non-place urban realms’.

In order to move from the physical bias of established planning conceptions,

Webber proposes the ‘city as communications system’ (Webber 1964:84).

Planners ‘share a conviction that the physical and locational variables are key

determinants of social and economic behaviour and of social welfare’

(Webber 1964:85). According to Webber, the unique commodity offered by

the city is accessibility. This approach switches the emphasis of urbanity from

physical built form to the quality of interaction in cultural life through the

exchange of information. Webber argues that this definition implies that

suburban and exurban dwellers enjoy a measure of urbanity not previously

acknowledged.

In established practice, plans are formulated in spatial terms, with a view of

social and spatial interaction derived from an examination of population

distribution and density. However, Webber argues that such an approach is

poorly equipped to account for ‘dynamic, locational patterns of human

communication that occur through space but transcend any given place'

(Webber 1964:90). Increasing sophistication in measures and classification of

activities still leaves them short of transcending an essentially static picture,

even if such ‘snapshots’ may be strung together to reveal changes over time.

Webber argues that planning must deal effectively with three components of

metropolitan social structure: 1 spatial flows of money, people and goods;

2 location of the physical channels and adapted spaces that physically

house activities;

3 locations of activity places (Webber 1964:96)

5

Page 12: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

He suggests that the first component can be derived from the effectiveness

with which communications systems may substitute messages for physical

movement of persons or goods (Webber 1964:97). He cites the significance

of railroad location in North American development as an indication of the

importance of the second component in determining urban form. The

national and regional influence of long distance rail links was followed by the

more local influence of street car and suburban rail lines, then urban

freeways. However, Webber's arguments suggest that developments in

telecommunication capability and capacity have been equally instrumental in

increasing the access and range of locational choice within and between urban

areas. Face-to-face communication is still seen as a special need, and

traditional central locations are still sought for many forms of business. The

permanence of building stock, as well as the character of interaction has a

significant influence, but the physical form of this building stock is still

regarded as the defining component of urbanism by many architects and

urban planners. The third component is approached through the traditional

land-use view of development with its emphasis on control through the zoning

of land for specific activities.

Webber provides a descriptive schema for spatial structure using the three

components, and points out that ‘(p)atterns of functional interdependence will

become increasingly complex at the same time that major developments in

transportation and communications systems will be opening up unprecedented

possibilities for whole new spatial patterns.’ (Webber 1964:107)

Established notions of ‘place’ in planning are less than helpful: the functional

processes which must be acknowledged are not ‘place-like’ or Tegional-like’

at all. Webber therefore formulates a ‘non-place community' in terms of

Interest-Communities. Accessibility, rather than the propinquity aspect of

‘place’, is the necessary condition for this form of community (Webber

1964:109). Extensive webs of specialised professionals can be regarded as

communities without propinquity. While specialised professionals are

acknowledged to be at one end of the spectrum of residents in a metropolitan

area, many other similar association patterns may be detected in non¬

professional communities. For Webber, spatially defined community is in

fact relatively heterogeneous, with a unity arising from the pursuit ot

overlapping interests at a common place. Webber claims that such a ‘p'ace

community' is simply a special case of a larger genus.

6

Page 13: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

The result of Webber's arguments is a relationship between urbanity, density

and community radically at variance with that being advanced by Jacobs

(1961) at the same period and pre-figuring the celebration of Southern

Californian urbanism by Banham (1971) and subsequent commentators.

Webber argues that if an analysis of the distribution of each individual s time

between realms were possible, it would reveal that rich and diverse human

communication was present in conditions of low density and low

concentration. He suggests that, in his terms, the urbanity ol Los Angeles may

not be that different from that of New York. Webber adds that certain

approaches to the classification of urban centres are more amenable to the

consideration of the range of interactions which he identifies, but that any

reconsideration of def initions of centrality in the terms outlined by him would

call into question the traditional notions of centre and hinterland. The

locational decisions of emerging high technology companies in California at

that time are cited. United States West Coast urbanism is of particular

relevance to Australia, where Scottish levels of urbanisation are combined

with the Anglo-Saxon preference for single family dwellings that, on the

eastern seaboard, are derived from Californian prototypes. Recently the

Australian Federal Government has encouraged increased physical densities

of settlement within conurbations. This policy of ‘urban consolidation* is

intended to assist the provision of both physical and social infrastructure.

However, the following sections demonstrate that access to rapidly expanding

electronic communications facilities is as central to social development and

equity as considerations of physical location.

Networks, Globalisation and Sovereignty

Information and communication technologies are not the only spatially

significant technologies to impact on the nature of national sovereignty. For

example, Headrick (1981) demonstrates the key role of technologies ranging

from transportation to medical prophylaxis in this extension of the influence

and sovereignty of European powers and the globalisation of their model of

the national state. However, continued developments in technology and

economic scale in the thirty years since Webber's paper appeared have led

both to the internationalisation of economic activity and to the emergence of

environmental consequences beyond the capacity of even industrially

advanced individual states to manage.

In a subsequent paper Webber identifies improved electronic

communications, including public real-time access to computerised databases

7

Page 14: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

as potentially critical developments (Webber 1968). The technological

optimism of this period, exemplified by Toffler (1970) was subsequently

given a somewhat dystopian fictional form by science fiction writer John

Brunner. The North-Eastern urban corridor of the United States cited by

Webber as an example of the new urbanism has likewise become William

Gibson's unequivocally dystopian ‘Sprawl’ (Gibson 1984).

Globalisation and Sovereignty

Significantly, the predicted world of ‘Shockwave Rider’ (Brunner 1975), in

which it was possible to exist in the interstices of massive computerised

domestic credit and surveillance systems, had been exceeded before the close

of the eighties by Clifford Stoll's factual account of his global pursuit of

miscreants across several international computer networks (Stoll 1989).

Brunner's fictional twenty-first century network had been strictly confined

within the national boundaries of the United States.

The emergence of transnational corporations (TNCs) and the

internationalisation of both financial and labour markets have created a

rapidly evolving world system currently characterised by rapid integration at

a world scale. The impacts of this globalisation on local communities

contrasts with the benign images used to promote the underlying technologies.

Camilleri & Falk (1992) argue that the power and authority of nation states

have become diffused, through participation in a variety of multilateral

arrangements covering not just trade, production and finance but also

increasingly inter-related environmental and security issues. At the same

time deregulation policies have reduced national and local governmental

controls over TNCs. The result is direct competition between cities and local

states and, for example, there are fifty separate industry policies across the

United States for inward investors to select from.

Networked Organisations

The emerging new forms of internationalised business organisation represent

the culmination of processes of downsizing, separation of core and peripheral

activities through concentration on critical success factors, and the medium to

long term effect of technical changes which have been visible for some time.

The recent maturation of a number of capabilities in information and

communication technology has allowed these processes to reach Iruition.

Computer-based information systems are now capable of facilitating or even

8

Page 15: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

substituting for organisational structures and standards. This phenomenon

has been evaluated from a variety of social and organisation theory

perspectives. Little (1988) shows how very different strategies may be

pursued with the same equipment, but that technical capabilities may lag

behind organisational ambitions. Sproull and Kiesler (1991) emphasise the

difference between immediate technical gains from such technologies and the

longer term process of social gains for organisations.

Specific technologies, like computer-aided design, may substitute for

organisationally enforced standards and alter the economies of scale in favour

of smaller, flatter organisations. Standards for software and electronic data

interchange (EDI) are continually presenting organisations with externally

derived standards and procedures. The standards are increasingly the result

of market-based de-facto processes and not of governmentally supported

formally constituted committees.

Webber's definition of non-place realm challenges established notions of

community primarily through the analysis of voluntary forms of association.

It also offers an explanation of new economic organisations and institutional

forms. The emergent concept of the ‘networked organisation' has focused

attention on the development and maintenance of organisational relationships

through computer-mediated communication. The prospect of organisations

primarily dependent upon information systems for both structure and social

cohesion also implies a new range of locational choices for business. More

recently EDI and networking between formally separate organisations has

produced a counter-trend to downsizing and outsourcing by permitting

coalescence into federated forms of organisation. Diverse human and

material resources can be managed without propinquity. The outcome of

these processes has been a marked shift in employment patterns with new

opportunities and access reflecting new locational opportunities.

Telecommuting by members of an organisation has become another

alternative to simply outsourcing activities to separate undertakings. More

flexible forms of work contract are leading to the incorporation of

households into formal business organisations in a way which recalls the pre¬

industrial household, as much as any post-industrial scenario. However,

while home-based work offers an alternative to the enforced leisure of

unemployment, the association between casualisation and home-based work

raises concern for the quality of that employment. Gains such as improved

employment access for women with dependent children, or workers with

9

Page 16: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

disabilities, must be set against corresponding costs of isolation and

fragmentation within this ‘virtual’ workforce, and the potential loss of the

social dimension of working life. Technologically optimistic accounts

subsume these dimensions into generalised ‘resistance to change’. The reality

of current achievements is far from the seamless visions of integrated

technologies critiqued by Zimmerman (1986), but is likely to be experienced

as incremental, fragmented adjustment and change. The next section sets the

recent ‘rediscovery’ of the household as a potential site of paid employment in

a broader historical context.

Household as Private and Public Realm

The process of the separation of the domestic and productive spheres which

began in western economies with the onset of the factory system during the

Industrial Revolution was never completed. The change in the domestic

division of labour continued into the twentieth century, with many pre¬

industrial features surviving in the agrarian sector to within living memory

(Kleinegger 1987). The modern household is a recent, and possibly

ephemeral stage in a broad process of separation of paid employment and

home life. In some senses recent technological and economic developments

are reversing this trend and we need to acknowledge the potentially fluid

nature of the present division between public and private spheres.

Households, Consumption and Production

The pre-industrial household was a locus of production, and the redefinition

of the household as locus of consumption and reproduction, distinct from a

public sphere of ‘work’, emerged with the onset of the industrial revolution.

However, variations in labour market conditions led to variations in

outcomes. Ravetz (1987) points out differences between the pre-industrial

situation prevailing in North America as described by Cowan (1983) and that

in the United Kingdom. In the latter society, paid domestic employment was a

significant feature of economic life, absorbing labour released by the

agricultural revolution. Consequently ‘housework’ retained both domestic

and public associations. In the United States, where labour was in relatively

short supply, technology appeared as a substitute for human labour in the

household as well as the factory at a much earlier stage. There is a

considerable body of work which covers the development of domestic

technology up to World War II (e.g. Cowan 1983, Hayden 1981). Hayden

(1976) examines the significance of the reorganisation and redefinition ot the

10

Page 17: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

household in utopian enterprises, particularly in the United States.

Millenarian, utopian and egalitarian philosophies also contributed to the

adoption of technology for household work.

Australian experience is of interest here because colonial development was

influenced by labour shortages similar to those which led to so many North

American innovations in the domestic arena. However, Australia's

membership of the British Empire meant that many of these products were

not recognised as responses to specifically Australian conditions, but were

subsumed into the Imperial repertoire as ‘British* inventions, masking this

difference.

Our current understanding of the nature of the household is a product of the

relatively recent past. After World War II an intense effort was put into

orderly displacement of women from paid industrial labour. This process

characterised postwar reconstruction in the Anglophone cultures where the

same forces of propaganda and persuasion used a few years earlier to mobilise

women were deployed. The ‘baby boom' established the fifties perception of

the ‘normal' household as a nuclear family comprising a married couple with

dependent children. Despite this effort, small numbers of women remained in

non-traditional employment and larger numbers of women remained in

formal employment in those industries that had previously relied on female

labour. Outside of direct formal employment, outwork and home-based

production remained and still remain a significant factor in several sectors of

these postwar economies. However, the nuclear family became established as

the focus of an emerging consumer ethos and the role of female household

members was associated with domestic consumption rather than public production.

Gender, Technology and Households

The postwar ‘homes for heroes' agenda of the United Kingdom and other

countries led to the conscious incorporation of a heavily gendered division of

domestic labour into the design of domestic architecture. In the United

Kingdom, for example, this took the highly articulated form of design

manuals portraying, hour by hour, the ‘typical’ day in a household (Roberts

1991). The home was presented as a support structure for paid male

employment conducted elsewhere.

The gendering of activity within the household, enshrined in the United

Kingdom housing design guides, has been reinforced by a gendering of the

Page 18: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

technical artefacts themselves. White-goods may be seen as gendered around

‘housework’ and the female sphere, ‘brown goods’ may be seen as associated

with male recreational pursuits within the home. Livingstone (1992)

demonstrates that the same domestic technical artefact can hold different

meaning, reflected in its pattern of use, according to the gender of the user.

There were markedly different perceptions of the telephone from male and

female respondents, with women valuing its role as a medium of social

exchange more highly than men. Men in turn attached greater recreational

value to television than women. Livingstone attributes the high value attached

to white goods by women to their perception of the home as a site of work

rather than of leisure. However, women's work within the domestic sphere

has too often been discounted in discussions of technology and the labour

process.

Where domestic and productive activities coexisted in farming, the

commercialisation of women's household production was ‘masculinised’ and

removed from their control through the introduction of increased levels of

technology. In this context Kleinegger defines masculinisation as ‘consisting

of increased mechanisation, specialisation, capital outlay and scientific

expertise’ (Kleinegger 1987, p. 163). In the context of contemporary

domestic consumption, these characteristics may be identified with the

‘featurism’ which leads to increasing and unnecessary sophistication and

complexity in consumer products. This proliferation of features is attributed

by manufacturers to the need to match facilities offered by competing

products rather than any demand from customers. However, rather than

being associated entirely with masculine activities, the process can be seen

equally in technology such as computerised sewing machines which are

primarily directed at female users.

The ‘re-conversion’ of war-time productive capacity to serve the emerging

domestic consumerism of the fifties entailed the redirection of the significant

technical advances achieved under wartime conditions to peacetime

production. There were short-lived attempts in the United Kingdom, North

America and Australia, to apply techniques and resources developed for

aircraft production directly to the construction of housing, but more

generally this meant a resumption of the development trajectory of pre-war

domestic technologies. These technologies resumed their role in the

replacement of the shrinking domestic labour force in middle and upper class

homes, but with higher volume production and falling prices in high

12

Page 19: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

employment economies, they began to filter down to lower-middle and

working class homes.

Luxton (1980) compares the impacts of these technologies across three

generations up to 1977 providing support for the arguments of Cowan (1983)

in respect of earlier generations of technology. New technologies made little

impact on the time spent on housework, producing instead increasing

expectations and higher standards of performance. Buchanan and Boddy

(1983) report similar observations of workplace innovations such as word¬

processing where efficiency gains were used to increase the number ol drafts

of documents and the sophistication of their presentation rather than to release

resources for other purposes.

Communication and Employment

The impact of baby-boom demographics was reflected in the increase in the

rate of household formation and the reduction in average household size.

This has followed the reduction of residential densities in postwar

reconstruction and development. The physical changes of lowered residential

densities coupled with increased affluence has led to a massive growth in

private transportation. The increasing physical separation of household and

workplace has been a trend throughout the process of industrialisation.

However, the gendered nature of access to transport was often overlooked in

the assumptions of postwar urban planners and only examined explicitly in the

nineteen eighties (Focas 1989). Car ownership rates did not reflect the

relative availability of the single vehicle for male journeys to work versus

female journeys for shopping and other domestic activities. Where female

access is available, the substitution of private for public transport has created

an extension of housework responsibilities, as witnessed by the popular

‘Mum's Taxi' bumper sticker. In Australia this situation is reflected in both

the design of and advertising for motor vehicles based around the delivery of

dependent children to a variety of venues.

Grieco, Pickup and Whipp (1989) further link these activities to the broader

issues of the management of access to employment and other resources within

the family, and emphasise the economic significance of such ‘domestic’

activity. They point out that historically workplace proximity was essential to

female participation in the paid workforce. They cite current World Bank

advice on the requirement of geographical adjacency of employment for

disadvantaged groups (World Bank 1986). Increased transport facilities

13

Page 20: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

serve to widen the labour market for female participants, but as with private

transport, women's responsibilities often broaden to include the complex co¬

ordination of household activities in this domain.

The next section examines the impact on the household of recent Australian

public policy on industry and employment in the context of the increasingly

networked household.

Australia: ‘Networked Nation’

The incorporation, or re-incorporation of the household into the formal

economic sphere must reflect a two-way connection between production and

consumption. This might be achieved in the manner of early industrial

practices, by connection though successive levels of devolution from the

urban centres of production. This is manifested currently in Australia in the

outworking and home-working associated with attempts to compete with

lower wage economies (Greig 1991) or by the direct use of the core

technologies of the new techno-economic paradigm (Perez 1984) within the

domestic space.

The Australian Federal Government has promoted a policy of ‘urban

consolidation’ which focuses on the physical aspects of overall urban density,

rather than identifying the access issues raised by Webber. In parallel with its

encouragement of increased physical density the Government has adopted an

increasingly proactive stance towards the development of this connectivity in

commercial, scientific and domestic spheres (see for example Australian

Science & Technology Council 1994).

A focus on physical measures of access and centrality threatens to prolong

many of the problems of the current situation while ignoring many of the

opportunities specific to Australian conditions presented by a shift to non-

spatial measures of access. For example, the front-office/back-office

dichotomy identified in North America by Nelson (1988) is visible in the

principal Australian conurbations of Melbourne and Sydney. The relocation

of lower paid part-time employment to cheaper suburban locations does at

least offer the prospect of flexible paid employment for women unable to

travel to central areas for a full working day but there is a clear hierarchy

associated with this spatial division of labour. As electronic communication

becomes an increasingly effective substitute for physical movement, the

relationship of the household to an increasingly integrated public realm ot

production and consumption is changing. The key role of information and

14

Page 21: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

communications technology in these developments invites speculation that a

further chaining of productive capacity onward to the telecottage or home

office may be the next broadly discernible development.

Current commuting patterns were established in times ol lower congestion

and travel costs. Congestion, diminishing benefit to users, and a growing

reaction against the negative impacts of independent individualised transport

provision have enhanced the attractiveness ol some forms of white-collar

home-working which have been repackaged as ‘telecommuting’. However,

this will add the burden of office management to existing household ‘chores’,

along with the provision of any necessary equipment and other infrastructure

costs. In many ways this recalls working conditions prior to the onset of the

factory system but the ‘post-industrial’ household differs from its pre¬

industrial precursor in its direct incorporation into an increasingly globalised

information system.

Bringing it All Back Home: Conflict in the Domestic Arena

The convergence of communications and information technologies in the

public sphere has led to the globalisation and networking of economic

activities described above. It is echoed in the household sphere by the

prospect of interactive television and broad band telecommunications.

The increasing electronic mobility of the suburban and domestic labour force

available through telecommuting also implies a two-way street, with

electronic access to the home forcing its reconstruction as a sphere of both

production and consumption. Teleshopping channels, initially broadcast via

satellite or cable, are being progressively reworked into a fully interactive

technology. The prospect of direct sales into the individual household raises

the prospect of further reinforcement of the household as a locus of

consumption and reproduction at the same time as its productive function is being re-emphasised.

Kleinegger (1987) recounts the conflicts of interests between consumption

and production which arose within farming households. As producers, the

family sought to maximise prices; as consumers they sought to minimise

prices. Paradoxically their success as producers sometimes resulted in a

lowering of prices and households were then exhorted to consume more of

their own produce in order to decrease supply so that prices could recover.

Comparable conflicts might reappear as the domestic sphere is reconstructed

around a dual function. A striking example of this is given by Aungles (1994)

15

Page 22: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

in an analysis of the impact of electronically monitored home detention on the

relationship between the Australian state and the families of prisoners. The

majority of offenders are male and the result of an apparently humane

technically-enabled innovation is to displace the task of monitoring

confinement from the state to the household. It becomes an additional

demanding household task for the female partner who becomes both home¬

maker and domestic representative of state power and authority.

Social Choices, Technical Options

These new forms of incorporation of the household into the public realm

reflect the diffusion of information technologies and their impact on the

organisation of production at global and local levels. The starting point of the

IT revolution of the late seventies onwards was the decreasing size and

increasing power of electronic computation. For small to medium businesses

the availability and low cost of entry and support for the technology required

the catalyst of IBM's legitimation of the PC market by its entry in the early

eighties, and the establishment of a de facto standard for end-user computing

in business. Subsequent innovations within computing and innovation

technology have cascaded from the large, multi-site and multinational early

adopters to medium and small enterprises at an accelerating rate. Mulder

(1991) predicts a rapid downward diffusion of Integrated Services Digital

Networks (ISDN) to home-based workers and consumers. Stokes (1995)

expresses concern over another manifestation of ‘featurism’: the promotion

within Australia of the more expensive fibre optic approach to an ‘electronic

superhighway’. The existing infrastructure already reaches most homes and

could support a simpler but effective service at much lower cost through the

use of ISDN protocols.

Miles has argued that the micro-chip is the coordinating device for

increasingly sophisticated domestic technology (Miles 1993). Elsewhere

Miles, Cawson and Haddon (1992) discuss the complex technical and social

processes which give form to innovative products. Microcomputer-based

control for household technology utilising domestic power-supply frequency

modulation has been available off the shelf for a decade. The domestic

manifestation of the intelligent systems already deployed in many commercial

buildings offers a number of functional gains in support of new household

activity patterns, and the potential development of new ranges of domestic

products. In fact the next paradigm for domestic technology may already be

present in Japanese robotics research, much of which is driven by the

16

Page 23: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

demographic imperative of an ageing household base (Schodt 1988). The

postwar development pattern in Japan has created problems tor that country s

emergent social service system. Ageing cohorts are concentrated in newer

settlements which lack the traditional community infrastructures which

formed the voluntary basis of existing social service delivery (Ben-Ari 1991).

The substitution of technical goods for human services serves a desire to

establish a potentially global industry and market. It also substitutes capital

for labour in one of the tew remaining areas of labour intensive work in

advanced economies. In the luture state-of-the-art technology may monitor

and minister to one family member while another co-present member utilises

similarly advanced technology to project their intellectual labour to a remote

location. Periodic media coverage during the late eighties and early nineties

of proposals for Japanese retirement communities in various Australian

locations represent an alternative strategy driven by the logic of globalisation

and regional comparative advantage. Here advanced technology would need

to substitute for family propinquity rather than human care.

Households, Networks and Citizenship

This section analyses the impact on the household of the increasing porosity of

national boundaries. For example, the coalescence of communication and

computing technologies has transformed government attitudes to

communication infrastructure. The relatively narrow national missions of

common carriers have been challenged by the rapidly expanding range of

commercial possibilities, and an equally rapidly expanding demand for

capitalisation to deliver new forms of service. The response has been to

embark upon privatisation and deregulation. The informal replacement of

national broadcasters by extraterritorial organisations using direct satellite

broadcasting has taken place in parallel with telecommunications

deregulation. This further demonstrates the eclipse of the ability of national

governments to form and control key areas of policy for technologies which

impact on urban infrastructure (Camilleri and Falk 1992). The diffusion of

state power through agreement to and participation in multilateral regulation

in areas such as trade, security and environment has been matched by the

emergence of transnational corporations operating in internationalised

financial and labour markets.

The policies which result in specific technological strategies are increasingly

determined at supra-national levels. They impact not only at national and sub-

17

Page 24: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

national levels, but increasingly flow through to the individual household: the

household becomes the end point of trans-border data flows.

Infrastructure as Marketplace

The privatisation and/or corporatisation of national telecommunications

earners and broadcasters and the introduction of market competition also

means a loss or reduction of the redistributive, social role implied by such

public monopolies. In a highly urbanised society with large areas of low

population density, emerging competition is focusing on the established

densely populated and serviced centres. Already in Australia one national

electronic bulletin board has had to relocate to a capital city because of a

concentration on serving lucrative urban markets at the expense of its

redistributive role by the national carrier. In the United Kingdom, cable

television companies are attracting a significant proportion of first-time local

telephone subscribers for whom the economic barriers to entry to the former

state system have been set too high. The situation is even more problematic in

countries such as Russia where unfettered privatisation has been unleashed in

a situation of much greater existing inequity between centre and periphery

(Giglavyi 1993). Local governments must now compete for the early

availability of new communication resources, just as they once competed for

access to railway routes. In many senses, a railroad analogy is more

appropriate to this private provision of closely monitored services than A1

Gore's federally funded public superhighways.

The Household Unbound

As argued above, the relatively benign scenarios of increased personal choice

which have been built around the prospect of ‘telecommuting’ and ‘electronic

cottages’ are already compromised by the realities of telemarketing and other

forms of white-collar outwork. The broad background of casualisation

across all sectors of the workforce should be grounds enough for caution.

With a renewed emphasis on the productive role of households, competition

between cities and sub-city regions might be reflected at the micro-level of

competition between neighbourhoods or even households.

Silverstone, Hirsch and Morley (1992), in describing the moral economy ot

the household, identify ‘boundary maintenance’ as one of the problems set for

the household by information and communication technologies. Concerns in

this area have generally been aimed at the content of mass media and other

leisure activities such as video games and, most recently, the INTERNET.

18

Page 25: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

The boundary problems of the ‘globalised household are as likely to revolve

around the technologies of production as around those of consumption.

Aungles (1994) describes one extreme form of penetration of the household

by the technology of commerce in the form of electronically monitored home

detention. At the same time the mediating technology recreates the electronic

panopticon observed by Sewell and Wilkinson (1992) in the formal workplace

within domestic space. In an electronics factory transferred from British to

Japanese ownership, both unobtrusive electronic monitoring of work and

error rates and visible physical labelling of under-performing workstations

were used to engender an atmosphere of close self-monitoring by the

workforce. This raises a particular irony: as humanistic paradigms, such as

human-centred systems, gain ground in the formal workplace, the prospect

emerges of unrestrained electronic Taylorism transferring to the household.

Entry Points to the Technology

Electronic networking alters the size/performance equation and removes

many of the traditional buffers between smaller and larger social and

economic players. Since Webber wrote, key issues have emerged over access

to the big technologies driving the processes of globalisation and to those

related technologies underpinning the small scale implementations which

facilitate local and regional responses.

The rapid development of information and communication technology in the

thirty years following Webber's formulation of ‘community without

propinquity' has confirmed many of his assertions. Globalisation and

deregulation of economies has produced a number of nomadic communities.

Attali (1991) predicts the emergence of a nomadic international elite, in line

with the examples provided by Webber (1964) but in addition to the elite

employees of transnational corporations, a range of skilled, semi-skilled and

unskilled workers, legal and illegal are evident, moving into and between the

more developed economies. The recent establishment of a Los Angeles office

by the British Labour Party is an indication of the United Kingdom's place in

this process. Postwar migration patterns and improved physical and

electronic communications have produced transcontinental extended families

at all levels of societies, something of which Australians are particularly

aware, if only from Telecom/Telstra advertising campaigns directed at

specific migrant communities.

19

Page 26: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Information networks are emerging as the social milieu of non-place

communities. Webber hardly considered the emerging problem of

‘information asymmetries’ that Lamberton (1995) raises. The concept of

‘information justice’ has value. However, the ubiquity of the base technology

means that access to non-place community does not depend on large

investment, nor on esoteric technical skills, a point sometimes missed in

otherwise justifiable criticism of technological optimism. The growing

maturity of the contributing technologies means that relatively stable

standards are emerging, allowing both commodification (and consequent cost

reduction) of components and the diffusion of appropriate technical literacy

and skills among the general population. The major hurdle at present is the

selection of an appropriate strategy from the confusing range of opportunities

currently being promoted with a great deal of hype.

Small scale implementations can be achieved through points at which entry

cost is low enough for individuals and small groups, in some cases because

they piggy-back from existing infrastructures. The yuppie icons of fax and

mobile phone are sufficiently close to existing technical experience for users

such as self-employed tradespeople to successfully appropriate them. While

these relatively simple technologies can alter the size versus performance

equation for businesses, even the smallest companies may employ state-of-the-

art technologies. Such diffusion may be sponsored by the larger players as

with the deeply layered subcontracting systems in Japanese manufacturing.

These link top-level suppliers, themselves TNCs, down to small family

companies which may be assisted with the acquisition of key technology

(Miyashita & Russell 1994). However, big technologies still underpin the

complex wide area networks which support global business exchanges and

global broadcasting, for example geo-synchronous satellites, fibre optic

networks, massively distributed computing facilities, such as INTERNET.

Here an institutional perspective is needed to understand the driving concerns

which are shaping the emerging ‘new world order’.

<In Australia, government has pushed both the diffusion ol the smaller

facilitating technologies and facilitated national access to the bigger

technologies. However, industry policy has assumed that relatively

concentrated and centralised industries like automotive manufacture must be

more technically advanced, and therefore more worthy ot support than a

distributed industry like textile clothing and footwear (TCF). In tact in the

latter type of industry, large companies are utilising technology equal to that

of the motor industry, with equally complex subcontracting arrangements

20

Page 27: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

which may involve off-shore relocation of the labour intensive making-up

process (Greig 1991). The alternative for TCP companies is on-shore home-

based work, and the relatively invisible, predominantly female work force

may be another reason for the differential treatment of the two industries by

government.

Cyberspace and Citizenship

The emergence of ‘cyberspace’, a non-place realm of computer-supported

relationships, has taken Webber's original conception considerably further.

Benedikt (1991) traces the term to William Gibson's dystopian novels (for

example Gibson 1984). The ‘cyberpunk’ culture which has grown around the

themes first articulated by Gibson has both utopian and dystopian strands.

Cyberpunk literature emphasises the intellectual and cultural possibilities of

the emerging global ‘non-space realm'. The non-space aspects ot ‘netland

have been exploited by the enthusiasts but have also attracted more respectable

attention from a number of researchers. Harasim (1993) assembles a broad

overview of the ‘official’ dimensions of its use and development. In line with

Webber's observations, specialised scientific communities provide the most

impressive evidence of global social networks.

Critics of urban planning in the decade following Webber's formulation

attacked redevelopments that privatised previously public spaces, yet the

virtual space of computer and communication networks is primarily private,

with the deregulation and privatisation of common carriers widening this

trend. In their naivete some technophiles have become neo-Luddites

subverting rather than physically attacking the technological base of a ‘new

world order’, using slogans such as ‘information wants to be free'. The

phenomenon of ‘hacking' is indicative in part of resistance to emerging

patterns of ownership and control. It can be seen to parallel earlier resistance

to privatisation and regulation of public space within the physical

environment, from mass trespass in the United Kingdom in the thirties to

‘green bans’ against urban redevelopment in Australia in the sixties and

seventies.

The ‘cyberpunk’ sub-culture represents the first example of an increasingly

global non-space community inhabiting the ‘virtual space’ of communication

networks. It became global as the technological base diffused from the

nations that developed it. A great deal of traffic across the networks in the

summer of 1991 originated in Russia and described the events of the abortive

21

Page 28: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

coup to the outside world. In China, following the suppression of the

democracy movement in 1989 there was a massive increase in the incidence of

computer viruses. In the United Kingdom at the height of the anti-Poll Tax

campaign an elaborate hoax was staged to persuade local authorities that a

computer virus had been introduced in order to corrupt the databases essential

to the collection of this unpopular charge. The employment of faxes and

laptop computers by the Mexican Zapatista rebels (Newsweek 1995b) is the

latest manifestation of an effective incremental and interstitial use of

relatively low tech aspects of the emerging global infrastructure first seen in

the Russian Interfax news agency.

However, the ‘hacker’ in the spare bedroom has been demonised and Sterling

(1992) recounts the lengths to which national authorities may go to control

such activities. Criticism of the sub-culture focuses on the genuinely criminal

and destructive activities of a minority. Such activities themselves grew out of

the fringes of the anti-war movement in the United States in the late sixties and

early seventies, with the traditional telephone system being the first target for

the ‘liberation’ of resources (Bowcott & Hamilton 1990). ‘Phone phreaking’

used purloined engineering codes and simple electronic devices to access the

resources of the state sanctioned monopoly telephone system.

Policing Cyberspace

In a post-cold war environment it is clear that a number of institutions are

reassessing their roles. Some cold war warriors are viewing this non-space

arena as their new fiefdom. In the United States, the National Security

Agency (NSA) has become deeply involved in the development of data

verification and encryption, to the extent of proposing software and standards

for commercial transactions. Key personnel who passed though the British

Government Code and Cypher School (GCCS) at Bletchley Park during

World War II played a leading role in the postwar development of electronic

- computing, both at Manchester University in the United Kingdom and in the

MIT Whirlwind project in the United States. In 1952, the United States

equivalent of GCCS, the Signals Intelligence Service, based in Arlington Hall,

Virginia, and comparable in its origins to GCCS, emerged as the National

Security Agency. The wartime successes of the Ultra code-breaking project

(Winterbotham 1974) served to legitimate the massive postwar infrastructure

developed by the General Command Headquarters (GCHQ), successor to

GCCS in the United Kingdom and NSA in the United States. The continuing

role of the signals intelligence community at the cutting edge of computing

22

Page 29: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

developments in the post war period ensures that the information economy is

inseparable from the surveillance state.

The NS A promoted joint development with IBM of second generation general

computers with features such as the high speed tape drives, prominent in

every sixties movie featuring computers. They also sponsored the first Cray

supercomputers. This pioneering work continues with the Special Processing

Laboratory, established in 1990 for in-house fabrication of highly specialised

microelectronic devices. The end of the Cold War and the dual nature of the

NSA's mission statement (publicly available on the World Wide Web) which

distinguishes between external foreign signals intelligence and classified and

unclassified national security systems has allowed the NSA to promote its

own Clipper encryption chip as the answer to commercial security problems

on the information superhighway. There is a distant irony here. The Enigma

code machine, target of the Ultra program, was adopted by the German Navy

after it had been displayed at trade fairs across Europe by its inventor who

marketed it as a commercial security device. Sixty years later the distant

descendants of this innovation are being offered to the world of business by

the NSA.

Joint development and commercial programs have already provided a direct

link between military and diplomatic concerns and the world of commerce.

Control of encryption standards would enable them to monitor traffic.

Meanwhile the United States Secret Service has conducted a number of high

profile raids on individuals and small companies seizing equipment and data

allegedly associated with illegal access to data networks. The IT community

response has been the formation of the Electronic Frontier Foundation which

defends, in first amendment terms, access to cyberspace.

This contestation is of significance to the future of the household and its

relationship to community. Community-based networks and bulletin boards,

such as Pegasus in Australia and the WELL in the United States are a

reworking of the bottom-up alternative networking seen in the community-

based movements of the seventies. These movements emerged in developed

urban regions based around contestation over redefinition of the social wage

in terms of housing and related living conditions. With satellite television as

leisure space and computer networks as a workspace, home computing and

bulletin boards may serve as the ‘street' for the next generation. The ‘illegal'

activities associated with the cyberpunk culture may indicate that the social

reproduction function of the post-industrial household is not delivering

23

Page 30: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

acquiescence to the potential techno-economic hegemony. Rather than an

isolated, fragmented private realm, the household may yet become a locus of

resistance on the electronic frontier.

Back to the Future?

This paper has identified a widespread and conscious deployment of

technology in the household sphere in the postwar period. The increase in

social wages led to improved living conditions at lower densities and access to

private transport to overcome the negative aspects of this. However, the

increasing availability of information technology and its substitution for

physical movement also coincided with a general reduction in social wages.

Consequent changes in employment opportunities have brought renewed

awareness of the household as a locus of production. The household had

already become the management site of other aspects of economic change

through the privatisation of the experience of postwar mass unemployment.

This is in marked contrast to the public visibility of the pre-war unemployed

population.

The impact of unemployment and underemployment and the casualisation of

work, means that part-time and home-based work is becoming a more

significant component of many household incomes. Emerging technology

opens up new prospects and possibilities, but the question remains to what

extent the reconstruction of gender relationships and assumptions is possible

as households are redefined around shifting relationships between work and

leisure.

If technology is capable of supporting the reintegration ot production and

consumption within the post-industrial household, will it simply allow the

logic of late capitalism to overwhelm this private sphere? Is the alternative

paradigm of bottom-up, reflective development capable of providing an

alternative?

The novelty of the technologies driving current change notwithstanding, the

household has been continually subject to such shifts since before the

industrial revolution. However, the emergent characteristics ot globalisation

require new responses, not attempts to reinstate some previous balance. The

paradigms of community advanced by Etzioni (1993) to underpin notions ot

communitarianism are backward-looking and inadequate in comparison to

Webber's model, yet Anderson and Davy (1995) give an account ot influence

on British politicians from across the political spectrum which can be

Page 31: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

repeated for North America and Australia. Rose (1996) challenges htzioni s

premises with specifically non-place examples of voluntary community.

Castells (1989) argues that despite the impressive capabilities of information

and communication technologies, physical location still matters, and that a

range of contingencies is required to establish the ‘creative milieu’ which will

allow a region to participate fully in the informational economy. He sees a

continuing and central role for physical proximity in terms of necessarily

specialised labour markets and other forms of communication.

Poster (1990) argues that the ‘mode of information' is still an emergent

phenomenon and claims that Marx theorised the ‘mode of production at a

similarly early stage of its manifestation. The implications of the technologies

entering the household for the processes of urban development and the nature

of community are likely to be far reaching, even if they presently only impact

on a minority. Sproull and Kiesler (1991) have demonstrated that the most

significant effects of computer-mediated communication in formal

organisations are the social effects which are only observable over

considerable time.

At the level of the household, we must ask what leverage can be achieved in

influencing outcomes. The perspective appropriate here is that of the

seventies ‘intermediate technology' movement which developed in the decade

following Webber's paper, in conjunction with concepts of participative

design and community action. Lepietz (1992) offers a reinterpretation of

these issues in the context of the economic expectations of the nineties.

For Australia, public policy over a decade has been dominated by the question

of what can be achieved by a relatively small player in terms of influence over

an emerging new ‘techno-economic paradigm' (Perez 1984). The Federal

Government's promotion of the development of the Asia Pacific Economic

Co-operation zone (APEC), in conjunction with a decade of micro-economic

reform, demonstrates a commitment to active participation in change at the

national level. An economic zone which includes Alaska and Malaysia, Chile

and South Korea, as well as Australasia may best be regarded as a ‘virtual or

‘non-place’ region. The long-term effect of recent government policies may

yet be the direct incorporation of the Australian household into the economic

life of that region.

25

Page 32: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

References

Anderson P. & Davy K. (1995) ‘Import duties’, New Statesman & Society, 3rd March 1995, 18-20.

Attali J. (1991) Millennium: Winners and Losers in the Coming World Order, N.Y., Times Books.

Aungles A. (1994) The Prison and the Home, Sydney, Institute of Criminology.

Australian Science & Technology Council (1994) The Networked Nation,

Canberra, Australian Government Publishing Service.

Ben-Ari E. (1991) Changing Japanese Suburbia: a study of two present day

locations, London, Kegan-Paul International.

Benedikt M. (ed) (1991) Cyberspace, First Steps, Cambridge MA, MIT Press.

Bowcott O. & Hamilton S. (1990) Beating the system: hackers phreakers and

electronic spies, London, Bloomsbury.

Brunner J. (1975) The Shockwave Rider, London, Dent.

Buchanan D.A. & Boddy D. (1983) Organisations in the Computer Age:

Technological Imperatives and Strategic Choice, Aldershot, Gower.

Camilleri J.A. & Falk J. (1992) The End of Sovereignty? The Politics of a

Shrinking and Fragmented World, Aldershot, Edward Elgar.

Castells M. (1989) The Informational City: Information technology,

economic restructuring and the urban-regional process, Oxford, Basil t ■

Blackwell.

Cowan R.S. (1983) More Work for Mother: the ironies of household

technology from the open hearth to the microwave, N.Y., Basic books.

Etzioni A. (1993) The spirit of community: rights, responsibilities and the

communitarian agenda, N.Y., Crown.

Focas C. (1989) ‘A survey of women's travel needs in London’ in: Grieco M. Pickup L. & Whipp R. Gender, Transport and Employment: the impact

of travel constraints, Aldershot, Avebury.

Gibson W. (1984) Neuromancer, Dublin, Grafton Press.

26

Page 33: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Giglavyi A. (1993) ‘IT Landscape in Russia’ International Conference on

People and Information Technology ITAP'93, Moscow, May 1993.

Gray J. (1995) ‘Hollowing out the core’ Guardian, 8 March 1995, 26.

Grieco M. Pickup L. & Whipp R. (1989) Gender, Transport and Employment: the impact of travel constraints, Aldershot, Avebury.

Greig A.W. (1991) Subcontracting: the seamy side of the clothing industry?

Urban Research Program Working Paper No.27, September 1991,

Canberra, ANU.

Harasim L.M. (ed) (1993) Global Networks: Computers and International

Communication, Cambridge, MA, MIT Press.

Hayden D. (1976) The Architecture of Communitarian Socialism, 1790-1975,

Cambridge, MA, MIT Press.

Hayden D. (1981) The Grand Domestic Revolution: a history; of feminist

designs for American homes, neighbourhoods and cities, Cambridge,

MA, MIT Press.

Headrick D.R. (1981) The Tools of Empire: Technology and European

Imperialism in the Nineteenth Century, Oxford, Oxford University

Press.

Jacobs J. (1961) The Death and Life of Great American Cities, N.Y., Random

House.

Kleinegger C. (1987) ‘Out of the Barns and into the Kitchens: Transformation of Farm Women's Work in the first Half of the Twentieth Century' in Wright B.D. (ed) Women, Work and Technology: Transformations, Ann Arbor, University of Michigan Press.

Lamberton D. (1995) ‘Communications' in Technological Change and Urban

Development,Troy P. (ed), Sydney, Federation Press.

Lepietz A. (1992) Towards a New Economic Order: Postfordism, ecology and democracy. Polity Press, Cambridge.

Little S.E. (1988) Organisational implications of computing for professional work, Aldershot, Gower/Avebury.

Livingstone S. (1992) The meaning of domestic technologies: a personal

construct analysis of familial gender relations’ in Silverstone R I. &

27

Page 34: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Hirsch E., Consuming Technologies: media and information in domestic spaces, London, Routledge.

Luxton M. (1980) More Than a Labour of Love: Three generations of

Women's Work in the Home, Toronto, The Women's Press.

Marceau J. Greig A. Little S.E. (1992) ‘Pushing the State Back Out ? Public

Intervention in Australian Industry Development’ presented at

International Sociological Association Symposium, Tokyo/Kurashiki,

Japan, July 1992. States, Firms and Fundamental Values: an exploration

of the shift of power from states to firms and its consequences.

Marvin C. (1988) When Old Technologies were New: thinking about electric

communication in the late nineteenth century, N.Y., Oxford University

Press.

Miles I. (1993) New Technology and the Construction of New Consumption

Patterns Proc. of Russian-English Seminar Informatization of the Social

Sphere, Moscow, Russian Academy of Sciences Institute for Population

Studies.

Miles I. Cawson A. & Haddon L. (1992) ‘The shape of things to consume’ in

Silverstone R I. & Hirsch E., Consuming Technologies: media and

information in domestic spaces, London, Routledge.

Miyashita K. & Russell D (1994) Keiretsu: Inside the hidden Japanese

conglomerates, New York, McGraw-Hill.

Mulder R.J. (1991) ‘ISDN: the European perspective’ Communications

International, June 1991, 54-62.

Nelson K. (1988) ‘Labour demand, labour supply and the suburbanization of

low-wage office work’ in Scott A.J. & Storper M., Production, Work,

Territory: the geographical anatomy of industrial capitalism, Boston,

Unwin Hyman.

Newsweek (1995a) ‘The Haves and the Have-Nots’, Newsweek, February 27

1995, 50-53.

Newsweek (1995b) ‘When Words Are the Best Weapon’, Newsweek,

February 27 1995, 36-40.

Perez C. (1984) ‘Structural changes and assimilation of new technologies in

the social and economic system’ in Freeman C. (ed), Design innovation

and long cycles in economic development, London, Design Research

Publications.

28

Page 35: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Poster M. (1990) The Mode of Information, Cambridge, Polity Press.

Rapoport A. (1969) House form and culture, Englewood Cliffs, Prentice-

Hall.

Ravetz A. (1987) ‘Housework and Domestic Technologies’ in McNeil M. (ed),

Gender and Expertise, London, Free Association Books.

Roberts M. (1991) Living in a Man-made World: Gender Assumptions in

Modern Housing Design, London, Routledge.

Rose M. (1996) ‘De-centred Centres’, New Statesman & Society, 12 January

1996, 33-34.

Sewell G. & Wilkinson B. (1992) ‘'Someone to Watch over Me': surveillance,

discipline and the Just-in-Time labour process’ Sociology 26, 271-290.

Schodt F.L. (1988) Inside the Robot Kingdom: Japan, Mechatronics and the

coming Robotopia, Tokyo, Kodansha International.

Silverstone F. Hirsch E. & Morley D. (1992) ‘Information and communication technologies and the moral economy of the household' in Silverstone R I. & Hirsch E., Consuming Technologies: media and information in domestic spaces, London, Routledge.

Sproull L. & Kiesler S. (1991) Connections: new ways of working in the networked organisation, Cambridge, MIT Press.

Sterling B. (1992) The Hacker Crackdown: Law and order on the electronic frontier, New York, Basic Books.

Stokes K. (1995) Advance Australia Where? 1994 Boyer Lectures, Sydney, Australian Broadcasting Corporation.

Stoll C. (1989) The Cuckoo's Egg, London, The Bodley Head.

Stoll C. (1995) Silicon Snake Oil: second thoughts on the Information Highway, New York, Doubleday.

Toffler A. (1970) Future Shock, New York: Bantam.

Webber M. (1964) ‘The urban place and the non-place urban realm’ in Webber M.M. Dyckman J.W. Foley D.L. Gutenberg A.Z. Wheaton

W.L.C. & Wurster C.B., Explorations in Urban Structure, Philadelphia, University of Pennsylvania.

Webber M. (1968) ‘The post-city age’ Daedalus 97 (4), 1091-1110.

29

Page 36: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

Winterbotham F.W. (1974) The Ultra Secret, London, Weidenfeld &

Nicholson.

World Bank (1986) Urban Transport: a World Bank policy Study, World Bank, Washington D.C.

Zimmerman J. ( 1986) Once Upon the Future: a womans guide to tomorrow's technology, London: Pandora Press.

30

Page 37: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

URP Working Papers

1987 - 1996

No 1. Walker, Jill, Home-based Working in Australia: Issues & Evidence, October 1987

[out of print].

No 2. Neilson, Lyndsay R., Metropolitan Planning in Australia: The Instruments of Planning — Regulation, April 1988 [out of print].

No 3. Neutze, Max, A Tale of Two Cities: Public Land Ownership in Canberra and Stockholm, May 1988 [out of print].

No 4. Troy, Patrick N. and Clement J. Lloyd, ‘Simply Washed Out by a Woman’: Social Control, Status and Discrimination in a Statutory Authority, June 1988 [out of

print].

No 5. Wilmoth, David, Sydney’s Metropolitan Strategy Mth A Comment by James R. Conner, June 1988 [out of print].

No 6. Metropolitan Planning in Australia: Urban Management, August 1988 [Papers by: M. Neutze, ‘Planning as Urban Management: A Critical Assessment' and J. Mant, The Instruments of Planning: Urban Management'] [out ol print].

No 7. Self, Peter, Metropolitan Planning: An International Perspective, September 1988 [out of print].

No 8. Troy, Patrick N. and Clement J. Lloyd, Industrial Organisation: Work Practices and Rituals in the Hunter District Water Board, December 1988 [out of print].

No 9. Howard, Michael, Advocacy and Resistance: The Question of a Post-War Commonwealth Government Role in Community’ Facilities, Town Planning and Regional Planning, 1939-52, December 1988 [out of print].

No 10. Badcock, Blair, Metropolitan Planning in South Australia, January 1989 [out of print].

No 11. Metropolitan Planning in Australia: Urban Consolidation, May 1989 [Papers by: R. Cardew', ‘Urban Consolidation: A Comment on Prospects & Policy’; P.N. Troy, ‘Metropolitan Planning & Urban Consolidation’; and R. Bunker. ‘A Decade of Urban Consolidation’] [out of print].

No 12. Bourassa, Steven, Postmodernism in Architecture and Planning: What Kind of Style ? May 1989 [out of print] [since published in. Journal of Architectural and Planning Research 6,289-304, 1989].

No 13. Bourassa, Steven. Land Value Taxation and Housing Development for Three Cities in Pennsylvania, June 1989 [out of print] [since published as ‘Land value taxation and housing development: effects of the property tax reform in three types of cities’, American Journal of Economics and Sociology 49, 101-11, 1990 and ‘Economic effects of taxes on land: a review’, American Journal of Economics and Sociology 51, 109-113, 1992].

No 14. Parkin, Andrew, Metropolitan Planning and Social Justice Strategies, August 1989 [out of print].

Page 38: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

No 15. Sawer, Marian, The Battle for the Family: Family Policy in Australian Electoral Politics in the 1980s, August 1989 [out of print].

No 16. Neutze, Max and Hal Kendig, Achievement of Home Ownership Among Post-War Australian Cohorts, September 1989 [out of print] [since published in Housing Studies, 6(1) January 1991].

No 17. Dawkins, Jeremy, The Planning of Places Like Perth, October 1989 [out of print].

No 18. O’Flanagan, Neil, The Sydney Harbour Trust: the Early Years. November 1989 [out of print].

No 19. Smith, Susan J., Gender Differences in the Attainment and Experience of Owner Occupation in Australia, December 1989 [out of print].

No 20. Sanders, Will, Policy-Making for Sydney’s Airport Heeds: A Comparative and Historical Perspective, December 1989 [out of print].

No 21. Government Provision of Social Services Through Nonprofit Organisations, February 1990. [Papers by Michael Lipsky, ‘A Note on Contracting as a Regime, and its Possible Relevance to Australia’ and Michael Lipsky and Steven Rathgeb Smith, ‘Government Provision of Social Services Through Nonprofit Organisations’] [out of print].

No 22. Self, Peter, Metropolitan Planning: Economic Rationalism and Social Objectives, July 1990 [out of print].

No 23. Greig, Alastair W., Retailing is More Than Shopkeeping: Manufacturing Interlinkages and Technological Change in the Australian Clothing Industry, August 1990 [out of print] [since published as ‘Technological change and innovation in the clothing industry: the role of retailing’, Labour and Industry 3 (2 & 3) June/October 1990].

No 24. Troy, Patrick N., The Evolution of Government Housing Policy: The Case of New South Wales 1901 -1941. September 1990 [since published in Housing Studies 7(3), 216-233, July 1992].

No 25. Troy, Patrick N. & Lloyd, Clement J., Patterns of Power: Control Strategies for Statutory Authorities— The Case of the Hunter District Water Board 1892-1990,

January, 1991

No 26. Greig, Alastair W., Rhetoric or Reality in the Clothing Industry : Vie Case of Post- Fordism, December 1990 [out of print] [since published in, Australian & New Zealand Journal of Sociology, 28(1) 1992]

No 27. Greig, Alastair W., Sub-Contracting: The Seamy Side of the Clothing Industry, September 1991 [out of print] [since published as ‘Sub-contracting and the tuture ot the Australian clothing industry’. Journal of Political Economy, 29 May 1992].

No 28. Greig, Alastair W., The Structure and Organisation of Housing Production: a background paper and literature review, November 1991 [out ot print] [since published as ‘Structure, organisation and skill formation in the Australian housing industry’, National Housing Strategy Background Paper No. 13].

No 29. Troy, Patrick N., The Benefits of Owner Occupation, December 1991.

No 30. Peel, Mark, Planning the Good City in Australia: Elizabeth as a New Town, February 1992 [out of print].

Page 39: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

No 31.

No 32.

No 33.

No 34.

No 35.

No 36.

No 37.

No 38.

No 39.

No 40.

No 41.

No 42.

Hendershott, Patric & Bourassa, Sleven, Changes in the Relative Incentives to Invest in Housing: Australia, Sweden and the United Slates, February 1992 (out of print] [since published in, Journal of Housing Economics, 2, 60-83, 199zJ

Bourassa, Steven, The Rent Gap Debunked, September 1992 [out of print] [since published as ‘The rent gap debunked’, Urban Studies, 30(10), 1731-1744, 1993]

Davison, Graeme, The Past and Future of the Australian Suburb, January 1993.

Harloe, Michael, The Social Construction of Social Housing, February 1993.

Bourassa, Steven & Hendershott, Patric, On the Distributional Effects of Taxing Imputed Rent, March 1993.[out of print] [since published as ‘On the equity effects of taxing imputed rent : evidence lrom Australia , in Housing Policy Debate, 5(1),

73-95, 1994].

Bourassa, Steven & Hendershott, Patric, Australian Real Housing Costs, June 1993.[out of print] [since published as ‘Australian real housing costs 1979-1992’, Urban Futures 3(2), 33-37, Sept. 1993]

Lusht, Kenneth, A Comparison of House Prices Brought by English Auction and Private Negotiations in Melbourne, July 1993.

Peel, Mark, Making a Place: Women in the 'Workers’ City\ July 1993 [out of print] [since published in Australian Historical Studies, 26(102), 19-38, 1994]

Bourassa, Steven, A Model of Housing Tenure Choice in Australia, August 1993.[out of print] [forthcoming in Journal of Urban Economics]

Randolph, Bill, A Review of Community1 Housing in Australia, November 1993 [out of print] reprints available @ $10.00 per copy

Mowbray, Martin, Transforming the Great Australian Dream: The Quarter vs The 30th of an Acre Block, February 1994

Neutze, Max, The Costs of Urban Physical Infrastructure Sendees, July 1994

No 43. Weaver, John, Scorned Hazards of Urban Land Markets: ‘The Carnival of Excess' in Late-Nineteeenth Century1 Melbourne, November 1994

No 44. Bourassa, Steven, Neutze, Max & Strong, Ann Louise, Leasehold Policies and Land Use Planning in Canberra, November 1994

No 45. Greig, Alastair, Housing and Social Theory: Testing the Fordist Models or Social Theory and AfFORDable Housing, February 1995

No 46. Self, Peter, The Australian Urban and Regional Development Review: What Can It Achieve?, March 1995

No 47. Greig, Alastair, Home Magazines and Modernist Dreams: Designing the 1950s House, April 1995.

No 48. Brown, Nicholas, ‘A Great White Cliff of Cleanliness': Decorating the Home, Defining the Self, April 1995

No 49 Brown-May, Andrew, The Highway of Civilisation and Common Sense: Street Regulation and the Transformation of Social Space in 19th and 20th Century Melbourne, April 1995

Page 40: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms

No 50 Murphy, John, The Commonwealth-State Housing Agreement of 1956 and the Politics of Home Ownership in the Cold War, November 1995

No 51 Ball, David, The Road to Nowhere? Urban Freeway Planning in Sydney to 1977 and in the Present Day, February 1996

No 52 Little, Steven, Back to the Future: The Networked Household in the Global Economy, March 1996

URU Monographs

Schreiner, S.R. and C.J. Lloyd, editors. Canberra What Sort of City ? Papers of a Conference Sponsored by the Urban Research Unit, 29 October 1987. URU Canberra, 1988. [Retail price: $7.50]

Page 41: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms
Page 42: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms
Page 43: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms
Page 44: Back to the future: the networked household in the global economy€¦ · increasingly networked household reflect naive definitions of community in both physical and electronic forms