back to back to web arcs motivation theory by: josefa silman edtc 560 multimedia and web page design...

Back to Back to WebWeb

ARCS MotivationTheory

ARCS MotivationTheory

by: Josefa Silmanby: Josefa SilmanEDTC 560EDTC 560

Multimedia and Web Multimedia and Web Page DesignPage Design

Instructor: Janet Instructor: Janet WrightWright


HelpHelp• Use the navigational buttons on theUse the navigational buttons on the

bottom to navigate in this document.bottom to navigate in this document.

• An underline under a text indicates a link.An underline under a text indicates a link.

• Click anywhere in the slide to advance to the Click anywhere in the slide to advance to the next slide.next slide.

home back next help home back next help endend


ObjectivesObjectives Analyze the ARCS Model.Analyze the ARCS Model.

Examine forms of implementation.Examine forms of implementation.

Suggest applications of Model.Suggest applications of Model.


ContentContent• Introduction• The ARCS Model• John Keller• Attention• Relevance• Confidence • Satisfaction• Classroom application• Learning Checks• References


IntroductioIntroductionnWhat is Motivation?What is Motivation?

An internal state or condition that serves to activate An internal state or condition that serves to activate or energize behavior and give it direction. or energize behavior and give it direction. 11

Why is it important?Why is it important?

Learned behavior will not occur unless it is energized. Learned behavior will not occur unless it is energized. 11

(Huitt. 2001)(Huitt. 2001)

(Huitt. 2001)(Huitt. 2001)


What is the Arcs modelWhat is the Arcs model

AA

RR

CC

SS

ttentionttention

elevanceelevance

onfidenceonfidence

atisfactionatisfaction


Who created it? Who created it?

John Keller, Ph. D.John Keller, Ph. D.

John Keller (University of Florida) John Keller (University of Florida)

Worked on motivation in Worked on motivation in instruction - late 1970s.instruction - late 1970s.

He was intrigued by the problem He was intrigued by the problem of effort and its variable of effort and its variable outcome.outcome.

Motivation – the most Motivation – the most appropriate explanation (1983). appropriate explanation (1983).

Proposed the ARCS Model of Proposed the ARCS Model of Motivation.Motivation.


ARCS ModelARCS Model

AttentionAttention Perceptual Perceptual Arousal Arousal

Inquiry Inquiry ArousalArousal

VariabilitVariabilityy

RelevanceRelevance FamiliarityFamiliarity Goal Goal OrientationOrientation

Motive Motive MatchingMatching

ConfidenceConfidence ExpectationExpectation

for Success for Success Challenge Challenge SettingSetting

AttributioAttribution Moldingn Molding

SatisfactionSatisfaction NaturalNatural

ConsequenceConsequences s

Positive Positive ConsequenceConsequencess

EquityEquity


AttentionAttentionAttentionAttention

•Perceptual Arousal Perceptual Arousal

Gain and maintain attention by using surprising, Gain and maintain attention by using surprising, incongruous, or uncertain events in instruction. incongruous, or uncertain events in instruction.

•Inquiry ArousalInquiry Arousal

Stimulate exploration by posing, or having Stimulate exploration by posing, or having student student generate, questions.generate, questions.

•VariabilityVariabilityMaintain interest by varying elements of Maintain interest by varying elements of

instruction. instruction.


RelevanceRelevanceRelevanceRelevance

•FamiliarityFamiliarity

Use examples and concepts that are related to Use examples and concepts that are related to the the experience of learners and help them integrate experience of learners and help them integrate new new knowledge.knowledge.

•Goal OrientationGoal Orientation

Present the objectives, utility and goals of the Present the objectives, utility and goals of the instruction.instruction.

•Motive MatchingMotive Matching Use teaching strategies that match the motives Use teaching strategies that match the motives

of the of the students.students.


ConfidenceConfidenceConfidenceConfidence

•Expectation for SuccessExpectation for Success

State performance requirements and evaluative State performance requirements and evaluative rubric.rubric.

•Challenge settingChallenge setting

Provide multiple achievement levels that allow Provide multiple achievement levels that allow learners learners of various levels to experience success.of various levels to experience success.

•Attribution MoldingAttribution Molding Provide feedback and support according to student’s Provide feedback and support according to student’s

ability ability and effort. and effort.


SatisfactionSatisfactionSatisfactionSatisfaction

•Natural ConsequencesNatural Consequences

Provide opportunities to apply new skills in Provide opportunities to apply new skills in stimulating stimulating environmentenvironment..

•Positive ConsequencesPositive Consequences

Provide feedback that sustain the experience of Provide feedback that sustain the experience of success.success.

•EquityEquity Provide Consistent standard and consequences Provide Consistent standard and consequences

for for desired desired behavior. behavior.


Examples of Classroom applicationsExamples of Classroom applications

Inquiry ArousalInquiry ArousalAsk questions and Ask questions and

encourage encourage student’s questions.student’s questions.

AttentionAttention



Perceptual Arousal Perceptual Arousal Use surprising events and learning Use surprising events and learning

aids aids in instruction.in instruction.

AttentionAttention



Natural ConsequencesNatural Consequences Provide opportunities for Provide opportunities for students to exhibit new students to exhibit new

skills.skills.

SatisfactionSatisfaction



Positive ConsequencesPositive ConsequencesProvide positive feedback and Provide positive feedback and let students know when they let students know when they

are are doing well.doing well.

Satisfaction Satisfaction


Which of the following concepts belong in the ARCS model? (click on the applicable buttons)

AttentionAttributeRelevanceResonanceConfidenceCredentialsSatisfactionSalutation

Learning CheckLearning Check


Learning CheckLearning Check

John Keller

John Clark

Helen Keller

Who created the ARCS model? Please click on the right answer (if it disappears, you are wrong).


References References Carr, A., M., Carr, C., S. (N.D.) Instructional Design in Distance Education (IDDE) Retrieve on 11/13/04 from http://ide.ed.psu.edu/idde/ARCS.htm

Huitt, W. (2001). Motivation to learn: An overview. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Retrieved [date], Retrieve on 11/13/04 from http://chiron.valdosta.edu/whuitt/col/motivation/motivate.html

Maier, D, (N.D.) Keller's ARCS Model of Motivation. Retrieve on 11/13/04 f from http://www.ittheory.com/keller1.htm

Thank You and Good ByeThank You and Good Bye

back to back to web arcs motivation theory by: josefa silman edtc 560 multimedia and web page design...

Documents