bachelor of vocation - r j · pdf filebachelor of vocation b. voc. (financial markets &...

R J College of Arts, Science & Commerce, Ghatkopar (W), Mumbai 400086, Maharashtra, INDIA

B. Voc. (Financial Markets & Services)

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Bachelor of Vocation

B. Voc.

(Financial Markets & Services)

Detail Syllabus



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First Year B.Voc


Semester I



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UVFM-SI.1 Business Communication I

Unit-1:

The Seven Cs of Effective Communication: Completeness, Conciseness, Consideration, Concreteness,

Clarity, Courtesy, Correctness

Unit-2:

Communication: Its interpretation: Basics, Nonverbal Communication, Barriers to Communication

Unit-3:

Grammar:

Tenses

Subject-verb agreement

Preposition

Articles

Modals

Unit-4:

Speaking Skills:

Pronunciation (identification of sounds, vowels & consonants)

Syllable division (from the list attached)

Rhyming words

Vocabulary from the texts.

Books:

Professional Communication by Aruna Koneru, McGrawHill

Effective Business Communication by Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas,

McGrawHill

References:

Business Communication, Lesikar and Petit, McGrawHill



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Communication Skills Handbook, Summers, Wiley, India

Business Communication (Revised Edition), Rai and Rai, Himalaya Publishing House Business

Correspondence and Report Writing by R. C. Sharma and Krishna Mohan, TMH.



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UVFM-SI.2 Basic Computer Applications

Unit-1:

Personal Computer: Introduction, characteristics, Generations, Types, functions, components.

Computer Organization: CPU, Components of CPU, Memory (Primary and Secondary Memory).

Computer Software: System software, applications utility software, compiler, interpreter, Assembler.

Computer Hardware: Processor unit, input, devices, output Devices.

Unit-2:

Computer software categories , Introduction to operating system, Types of User Interfaces, Functions

of Operating Systems, Types of Operating Systems, Examples of Operating system ,

Unit-3:

Booting Process Windows, Introduction to Windows, features of Windows, various versions,

Components Of Windows, Desktop, icon, My computer, My documents, Network Neighborhood,

Recycle bin, start menu, taskbar, Windows Explorer, Control Panel Date & time, display, mouse, user

accounts, add & remove programs, Files and Folders - Creating Folder, Folder Operations (copying,

moving and deleting), Creating files & file operations, Creating Shortcuts, System Tools, Disk Defrag,

Internet and Outlook, What is Internet-- Most popular internet services, Functions of Internet like

email, WWW, FTP, Usenet, IRC, instant, messaging, Internet Telephony, How Internet works

Connecting to Internet, Managing emails, Using address book, working with task list, Scheduling

appointments, Reminders, Events, Journals, Notes

Unit-4:

Introduction to HTML and Web designing.

MS-office: Word Processing- Features of good word processor, working with MS-word, Word Basic

Commands, Formatting Text and documents working with graphics, Tables and Sorting, Mail Merge.

Tax Accounting: Value added Tax (VAT): VAT Register, Vat Reports- Service tax: Service Tax Register

Service Tax Reports using Tally.



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UVFM-SI.3 Financial Accounting I

Unit-1:

Accounting: Meaning, Objective and Importance of Accounting function, Basic Accounting Concepts

and Conventions, Double Entry System of Accounting, Branches of Accounting: Financial Accounting,

Cost Accounting and Management Accounting.

Accounting Process leading to Preparation of Journal, Ledger, Trial Balance. Preparation of Financial

Statements, their nature and limitations, their need to shareholders, creditors and other interested

parties.

Unit-2:

Subsidiary Books: Nature, meaning & need of maintaining subsidiary books with five problems

consisting entries to be recorded in all subsidiary books. (Purchase books, Sales books, Purchase

Return Books, Sales Return Books, Simple Cash books)

Unit-3:

Rectification of Errors and Bank Reconciliation Statement: Meaning, need, procedure of rectification of

errors, types of Rectification of errors. Errors before preparing trial balance, errors after preparing trial

balance and after preparing final Accounts and their rectification.

Meaning, importance & need, causes of Statement of difference between cash book balance and pass

book balance. Preparation of all types of BRS for Sole Trading.

Unit-4:

Final Accounts: Meaning & Significance of final Accounts, preparation of Trading Account, profit &

loss Account & Balance Sheet of sole trading concern with adjustments.



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UVFM-SI.4 Indian Financial System –An Overview

Unit-1:

Introduction: Nature and role of financial system; Financial system and economic development; Indian

Financial System –An Overview.

Unit-2:

Financial Markets: Introduction, classification, an overview in to Indian Financial markets

Unit-3:

Money and capital market; Money market – meaning , constituents, functions of money market;

Money market instruments – call loans, treasury bills, certificates of deposits, commercial bills, trade

bills etc, Recent trends in Indian money market; Role of RBI in Money Market, Money market and its

significance to Indian Economy. Call Money Market : Introduction, Meaning, Functions, Importance,

Call rates and their significance, Commercial Bill Market -- Introduction, Bill of Exchange, , Types of

commercial bills

Unit-4:

Capital market- primary and secondary markets; their role and recent developments; Government

securities market. SEBI: Objectives and Functions.



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UVFM-SI.5 Micro Economics

Unit-1:

Introduction: Scarcity, choice and efficiency (with reference to PPC), Basic tools of economic analysis:

equations, functions, identities, and slope, time series, cross section analysis, scatter diagrams,

derivatives and limits.

Unit-2:

Demand and Supply: Determination of equilibrium price in an open market system. Elasticity of

demand, Price, Income, Cross, Promotional elasticity of demand, its measurement and its application

in business decisions. Demand forecasting Survey and statistical methods.

Unit-3:

Production Function and Cost and Revenue Analysis: Production function, Laws explaining production

function in the short and the long run Internal and external economies. Cost concepts, Behaviour of

costs in the short-run and long-run. Revenue concepts, Break-even analysis.

Unit-4:

Market Structure and Pricing Practices: Features of perfect competitions and monopoly, Concepts of

price discrimination, equilibrium under dumping. Features of Monolistic competition, Oligopoly, Price

indeterminate, Cartel formation, Different forms of price leadership, Marginal cost pricing, Cost, plus

pricing, Transfer pricing.



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UVFM-SI.6 Environment Studies

Unit-1:

Environment and Ecosystem: Environment - Definition, nature, scope, components, typology. Ecology:

Definition and types; Importance of environmental studies and emerging issues of development with

special reference to India.

Unit-2:

Renewable and Non-Renewable Resources: Natural resources, definition, importance, classification,

distribution patterns, conservation of water, forest, energy resources; Energy crisis and its impact:

Management and mitigation. (Case stud y on Energy crisis)

Unit-3:

Population and the Environment: Population, distribution pattern; Environment and human health;

Population growth in India: Measures taken to control population growth; Carrying capacity and its

relevance; Human Development - Index patterns of HDI in India.(Case studies of Human Development

in various states in India)

Unit-4:

Food Resources and Environment: Food and environment; Sources, areas of production of food in the

world (Cereal, livestock, fish) and pattern of food trade; World food problem; Changes in productivity

due to overgrazing and use of chemical fertilisers-pesticides; and Food security and hunger. (Case

study on malnutrition in Maharashtra)



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First Year B.Voc


Semester II



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UVFM-SII.1 Business Communication

Unit-1:

Business Communication at Work Place: Letter Components and Layout, Planning a letter, Process of

Letter writing, E-mail Communication, Memo and Memo reports, Employment Communication, Notice

agenda and Minutes of meeting, Brochures

Unit-2:

Report Writing: Effective writing, types of business reports, structure of reports, gathering information,

organization of the material, writing abstracts and summaries, writing definitions, visual aids, user

instruction manual.

Unit-3:

Required Skills: Reading skills, listening skills, note-making, précis writing, audiovisual aids, oral

communication

Unit-4:

Mechanics of Writing: Transitions, spelling rules, hyphenation, transcribing numbers, Abbreviating

technical and non-technical terms, Proof reading.

Books:

Professional Communication by Aruna Koneru, McGrawHill

Effective Business Communication by Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas,

McGrawHill

References:

Business Communication, Lesikar and Petit, McGrawHill

Communication Skills Handbook, Summers, Wiley, India

Business Communication (Revised Edition), Rai and Rai, Himalaya Publishing House Business

Correspondence and Report Writing by R. C. Sharma and Krishna Mohan, TMH.



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UVFM-SII.2 Basic computer Applications II

Unit-1:

Financial analysis using MS Excel: spread sheets; Use of spreadsheets, screen display, cell reference,

entering data, formatting cells in worksheets/ printing worksheets/ creation of work sheets for

different Units of financial analysis.

Unit-2:

MS-Access: Understanding database, creating Tables, Query and Report

Unit-3:

PowerPoint- Creating Presentations with PowerPoint, PowerPoint Basics, Various views, Sound effects

and Animation Effects. Graphics in Power Point.

Unit-4:

Accounting Packages: Computerized Accounting- Meaning and Features- Advantages and

disadvantages-Computerized vs. Manual Accounting. Entering Transactions: Vouchers-Types-

Numbering-Deleting and Editing Vouchers-Opening and Closing balances Stock Valuation.

Maintenance of accounting Books and final accounts, Financial Report generation using Tally,

Inventory record keeping using Tally. Practical knowledge on wings Accounting and Tally.



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UVFM-SII.3 Financial Accounting II

Unit-1:

Corporate reporting: Concept, Reporting Practices in India; A brief Introduction to Accounting

Standards in India.

Unit-2:

Depreciation accounting; preparation of final accounts (non‐corporate entities) along with major

adjustments

Unit-3:

Analysis and Interpretation of Financial Statements, Techniques of analysis: Comparative Statements,

Common Size Statements, Trend Analysis.

Unit-4:

Ratio Analysis and AS 20. Fund Flow and Cash Flow Analysis (with special reference to AS 3). Marginal

Costing: Concept and application of technique for decision making in business, Cost-Volume-Profit

Analysis.

References:

Financial Accounting - P. C. Tulsian

Financial Accounting - Prof. Kishor Nikam, Mr. Santosh Bhange.

Financial Accounting - Prof. Y. R. Thorat, Dr. N. M. Nare, Dr. D. B. Bharti, Prof. B. L. Jagtap.

Financial Accounting - M. G. Patkar

Advances Accounting – Dr. Shukla & Dr Gerewal

Modern Accountancy Volume – A Mukharjee M. Hanif



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UVFM-SII.4 Project Work/Internship



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UVFM-SII.5 Indian Banking – An Introduction to Indian Banking and Financial

Instruments and Institutions

Unit-1:

Reserve Bank of India: Organization, management and functions; Recent Monetary policy of RBI.

Unit-2:

Commercial Banks: Meaning, functions, Present structure; E-banking; Recent developments in

commercial banking.

Unit-3:

Development banks: Concept, objectives, and functions of development banks; Role of development

banks; IFCI, IDBI, NABARD, SIDCs, SIDBI; State financial corporations.

Non-banking financial institutions: Concept, role and functions of non-banking financial institutions;

Major Sources of finance.

Unit-4:

Financial Instruments and Interest Rate Structure: Shares, Debentures/Bonds including Floating Rate

Bonds, Zero Coupon Bonds, Deep discount bonds. Warrants, Derivatives: Futures, Options swaps.

ADRs, GDRs, IDRs, Determinants of interest rate structure; Differential interest rate; recent changes in

interest rate structure. Foreign Investments: Types, trends and implications; Regulatory framework for

foreign investments in India.



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UVFM-SII.6 Macro Economics

Unit-1:

National Income and Income Determination: Concept and measurement, Real Vs. Nominal GNP, Price

Indies and National Income deflator. Integrated approach (IS-LM curve model), Goods market

equilibrium (Derivation of IS curve), Money market equilibrium (derivation of LM curve) Simultaneous

equilibrium of the goods market and money market. Impact of changes of momentary policy and

fiscal policy on the rate of interest and level of income.

Unit-2:

Money and Banking: Money Supply: constituents and determinants, Credit creation by the banking

system. Central Banking: functions, monetary and liquidity aggregates, objectives of monetary policy

and conflict between objectives of monetary policy.

Unit-3:

Fiscal Operations: Public Revenue: Sources, Public expenditure: classification, Public debt:

Management. Deficit financing and inflation, Components of budgets and concepts of deficits,

Business cycles, fiscal policy and economic stabilization.

Unit-4:

Balance of Payments: Concepts and components of balance of trade and balance of payments,

disequilibrium in balance of payments, measures to correct the disequilibrium in balance of payments.

Relative merits and demerits and limitation of Devaluation.



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UVFM-SII.7 Basics of Investment

Unit-1:

Introduction to Investments: Investment Meaning and Definition. Need for productive Investment.

Investment Objectives. The multiple avenues for Investment. Importance of Investment Management.

Unit-2:

Return on Investments: Measures of return and risk. Relationship between risk and reward.

Determinants required rate of return. Need for diversification of risk.

Unit-3:

Investment valuation-Its Importance. Time value of Money. Techniques of Discounting and

compounding. Place of liquidity in investment decisions. Time value for more than one one cash flow.

Introduction to Net present value (NPV), internal rate of return (IRR). Relevance of NPV and IRR.

Unit-4:

Introduction to investment analysis. Financial statement analysis. Financial ratios-computation and

application. Macro economic indicators.



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Second Year B.Voc


Semester III



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UVFM-SIII.1 Communication and Etiquettes

Unit-1:

Theory of Business Letter Writing: Parts, Structure, Layouts—Full Block, Modified Block, Semi – Block,

Principles of Effective Letter Writing, Principles of effective Email Writing

Unit-2:

Personnel Correspondence: Statement of Purpose, Job Application Letter and Resume, Letter of

Acceptance of Job Offer, Letter of Resignation [Letter of Appointment, Promotion and Termination,

Letter of Recommendation]

Unit-3:

Language and Writing Skills:

Commercial Terms used in Business Communication

Paragraph Writing Developing an idea, using appropriate linking devices, etc

Cohesion and Coherence, self-editing, etc [Interpretation of technical data, Composition on a

given situation, a short informal report etc.]

Unit-4:

Activities:

Listening Comprehension

Remedial Teaching

Speaking Skills: Presenting a News Item, Dialogue and Speeches

Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of spelling.

Reading Comprehension: Analysis of texts from the fields of Commerce and Management



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UVFM-SIII.2 Investments and Financial Markets I

Unit-1:

Basics of Investments: Time value of money applications, Personal financial statements, Cash flow and

debt management, Asset acquisition, Education planning, Overview of risk management, Various

Insurance policies & strategies:

Investment planning

Tax Planning

Retirement planning

Special circumstances

Unit-2:

Indian Financial system with Understanding of Different markets

Regulatory Institution: The Reserve Bank of India

Regulatory Institutions Companies Act 1956,

Security Contract Regulation Act , 1956, Call Money Market:

Unit-3:

Call Money Market: Introduction, Meaning and Importance, Functions of Call Money Markets, Call

Money rates as Indicators.

Unit-4:

Commercial Bill Markets and money market: Introduction, Bill of Exchange, Size of Bill Market in India,

Rate and Its Impact, Meaning, Importance and Functions, Use of Money Market in economy,

Instruments of Money Market- treasury bill, commercial paper, certificate of deposit, inter corporate

deposit.

SEBI ACT 1992: Introduction, Organisation and Management of its Role and Functions , Monetary

policy, Recent role of Global Crisis and Survival of India.



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UVFM-SIII.3 Internship/Project k

Internship/Project



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UVFM-SIII.4 Statistical Applications

Unit-1:

Central tendency: Mean, Median and Mode. Arithmetic and Geometric mean. Dispersion, Standard

deviation, standard error.

Unit-2:

Testing of hypothesis: Population, sampling, primary and secondary data, concepts of hypothesis,

types of error, goodness of fit.

Unit-3:

Application of statistics in Finance: Rates of interest, effective, nominal and their interrelationships,

compounding and discounting of a sum using different types of rates. Types of annuities,

Depreciation of assets. Valuation of simple loans and debentures. Sinking funds. Concepts of PV, NPV

and IRR.

Unit-4:

Application of statistics: Network analysis, PERT, CPM, Modern portfolio theory, Markowitz theory,

Sharpe’s theory and Random walk hypothesis, Risk analysis.



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UVFM-SIII.5 Computerised Accounting

Unit-1:

Brief introduction to computerised accounting, Introduction to Tally, Starting Tally

Unit-2:

Company information, Accounting maintenance, Accounting vouchers, Cost allocation, Inventory

maintenance, Inventory vouchers, Implementation of VAT and CST in Tally

Unit-3:

Implementation of TDS in Tally, Implementating TCS in Tally, Service Tax in Tally

Unit-4:

Excise duty in Tally, Utilities, Working with multiple companies, Security control, Year-end processing,

Reports, Printing from Tally, Payroll accounting, Job costing and POS in Tally



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UVFM-SIII.6 Business law

Unit-1:

Indian Contract Act: Offer and Acceptance, Consideration, Capacity of the parties, Free consent,

Legality of object and consideration, Contingent contracts; Indemnity and Guarantee; Bailment;

Agency.

Unit-2:

The Negotiable Instruments Act, 1881: Definition, types of negotiable instruments; Negotiation;

Holder and holder in due course; Payment in due course; Endorsement and crossing of cheque;

Presentation of negotiable instruments.

Unit-3:

Concept of Corporation & Legal Entity, Formation of a company; Memorandum and Articles of

Association, Doctrine of Ultra Vires, Doctrine of Indoor Management, Alteration of Memorandum and

Articles; Prospectus, Members of company, Shares & share capital, Transfer and Transmission of

shares.

Unit-4:

Borrowing powers of the company, Fixed and Floating charge. Management of companies, Directors

and other managerial personnel; Meeting of directors and shareholders; Investigations; Winding up

and dissolution; E-Business and cyber law, Competition Act.



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Second Year B.Voc


Semester IV



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UVFM-SIV.1 Communication Skills

Unit-1:

Presentation Skills:

Presentations

o Principles of Effective Presentation

o How to make a Power-Point Presentation

Unit-2:

Group Communication:

Interviews

o Group Discussion

o Preparing for an Interview

o Types of Interviews – Selection, Appraisal, Grievance, Exit

Meetings

o Need and Importance of Meetings, Conduct of Meeting and Group Dynamics

o Role of the Chairperson, Role of the Participants

o Drafting of Notice, Agenda and Resolutions

Conference

o Meaning and Importance of Conference

o Organizing a Conference

o Modern Methods: Video and Tele – Conferencing

Public Relations

o Meaning

o Functions of PR Department

o External and Internal Measures of PR

Unit-3:

Business Correspondence:

Trade Letters

Order, Credit and Status Enquiry, Collection (just a brief introduction to be given)

Only following to be taught in detail:-



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Letters of Inquiry

Letters of Complaints, Claims, Adjustments

Sales Letters, promotional leaflets and fliers

Consumer Grievance Letters

Letters under Right to Information (RTI) Act

Unit-4:

Language and Writing Skills:

Reports

o Parts, Types

o Feasibility Reports, Investigative Reports

Summarization

o Identification of main and supporting/sub points

o Presenting these in a cohesive manner



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UVFM-SIV.2 SPSS

Unit-1:

Introduction to SPSS, familiarizing with the tools available in SPSS.

Unit-2:

Data entry, reading and writing files in SPSS file format, data and data types, getting data out of SPSS.

Unit-3:

Graphing Data: Fundamentals of graphing, Types of graphs,

Unit-4:

Analysis: Executing an analysis with examples



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UVFM-SIV.3 Internship/Project

Internship/Project



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UVFM-SIV.4 Investments and Financial Markets II

Unit-1:

Capital Market: Meaning, Importance and Function, Instruments of Capital Markets – Equity Shares,

Prefrence Shares, Bonds, Debentures.

Unit-2:

Indian Stock Markets: History, Meaning and function of Stock Exchange, BSE,NSE, and other

exchanges, Working of Stock Exchanges , Stock Exchange as a Barometer of Economy.

Unit-3:

Derivatives Markets: Meaning, History, types of Instrument in derivatives market – Froward, future

option, swaps, Hedging arbitrage and speculation, Indian

Unit-4:

Foreign Exchange Market in India: Meaning, Currency Derivatives, Forward contracts in Currency Vs

Currency Futures, Exchange Rate as an Economic Indicator



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UVFM-SIV.5 Mutual Funds

Unit-1:

Concept of Mutual Funds: Basic types of mutual funds, Advantages of mutual funds, Difference

between mutual funds and bank deposits

Mutual Funds - Structure and Constituents: Constituents and structure of a mutual fund, Mutual funds

in the USA and elsewhere. Difference between a mutual fund and a commercial bank

Unit-2:

Various types of Mutual Fund products: Basic classification of mutual funds, such other products

similar to mutual funds.

Management of bond fund portfolio: Investment of bond funds, Basic characteristics of a bond, Bond

valuation, Risks in bond investment, Techniques to enhance bond fund performance, managing the

bond fund.

Unit-3:

Management of Equity Fund Portfolio: Equity portfolio, Types of risks and returns that different asset

classes offer, Equity share, The value of equity shares, Three types of equity shares, Equity research,

Valuation ü Passive and active portfolio management, Portfolio strategies.

Accounting and valuation of Mutual Funds: NAV and its importance, calculating net asset value,

valuing the assets of the mutual fund. The financial statements that are prepared by the mutual fund,

the accounting principles followed by the mutual funds.

Evaluation of Performance of Mutual Funds: Measuring fund performance, Measuring return,

Measuring risk, Risk-adjusted return, Comparing fund performance with a reference, various

standardized performance systems, Limitations of performance measurement and evaluation.

Prospectus and Annual Reports of Mutual Fund: Meaning and importance of mutual fund prospectus,

The contents of a mutual fund prospectus , The operational aspects an investor should be familiar

with What does the annual report contain?, Shareholder expense , Investment profile , Statement of

assets and liabilities, Statement of operations, Statement of changes in net assets , Financial highlights,

Notes to financial statements.



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Unit-4:

Regulations of Mutual Fund Industry: Contextual significance of mutual fund regulation, Legal

environment of mutual funds, Supervision and regulation, Principles of mutual fund regulation,

Standards, Rights of investors , Role of industry players in furthering regulatory objectives, Market

context, Transparency and disclosure, Limits on fees and expenses, Internal governance within mutual

fund complexes

Trends in Mutual Fund Industry: Size and segments of the mutual fund industry, Competition in the

industry, Factors that have contributed to the industry growth 26, Fees and expenses



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UVFM-SIV.6 Corporate law

Unit-1:

Corporate Laws: Indian Companies Act 1956 : Meaning-Features -Salomon Vs. Salomon & Co. Ltd-

Kinds of Cos- Registration-Preliminary Contracts-Public Deposits-Prospectus-Misstatement – liabilities

for misstatement-Capital and its types- Shares and its types-Alteration to capital-Meetings- Types-

Essentials-Procedure-Ultra Virus-Constructive Notice-Indoor Management-Co. Management-

Directors-Qualification and disqualification-Appointment-Removal-Accounts and Financial

Statements-Lifting of Corporate Veil-Borrowing Powers-Charge and rules.

Unit-2:

Security Acts:

Security Contract Act 1956: Terms-Recognition of stock exchange-Listing Agreement-Delisting-

Security Appellate Tribunal-Cancellation of recognition- bye laws- types of contracts.

Securitization & Reconstruction of Financial Assets and Enforcement of Security Interest Act

(SARFAESI) 2002: Objectives-Terms-process-registration-acquisition-assets reconstruction-takeover

management-offences and penalties-authorities.

Unit-3:

Security Exchange Board of India SEBI: Objectives-terms-establishment-powers-functions-accounts

and audit-penalties –registration.

Issues of Disclosure Investors Protection

Guidelines: Pre & Post obligations-conditions for issue-Debt Security-IPO-E-ipo-Employee option-

right-bonus-preferential allotment-intermediary-operational-promoter lock in period requirements-

offer document.

Unit-3:

Other related Acts: Foreign Exchange Management Act 1999: Terms-Currency-Capital and Current

Account-Authorized person-Repatriation.

Arbitration and Conciliation Act, 1940 and 1996: Elementary level

Indian Depository and Participant Act, 1996: Elementary level



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References:

Companies Act : A. Ramaiya

Corporate Law : Taxman



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Third Year B.Voc


Semester V



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UVFM-SV.1 Personality Enrichment

Unit-1:

Introduction:

Definition of Personality

Determinants of Personality- biological, psychological and socio- cultural factors.

Misconceptions and clarifications

Need for personality development

Unit-2:

Self-Awareness and Self-Motivation:

Self-analysis through SWOT and Johari window

Elements of motivation

Seven rules of motivation

Techniques and strategies for self-motivation

Motivation checklist and Goal setting based on principle of SMART

Self-motivation and life

Importance of self-esteem and enhancement of self-esteem.

Unit-3:

Memory and study skills:

Definition and importance of memory

Causes of forgetting

How to forget (thought stopping), how to remember (techniques for improving memory)

The technique of passing exams-management of examination fear.

Unit-4:

Power of positive thinking:

Nurturing creativity, decision-making and problem solving.

Thinking power- seven steps for dealing with doubt

Traits of positive thinkers and high achievers

Goals and techniques for positive thinking



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Enhancement of concentration through positive thinking

Practicing a positive life style.

Practical Training

The course would include the following practical exercises.

Ice- breaking. Brainstorming and simulation exercises. Thought stopping. Memory and study skills

training

References:

Mile, D.J (2004). Power of positive thinking. Delhi: Rohan Book Company.

Pravesh Kumar (2005). All about self- Motivation. New Delhi: Goodwill Publishing House.

Dudley, G.A. (2004). Double your learning power. Delhi: Konark Press. Thomas Publishing

Group Ltd.

Lorayne, H. (2004). How to develop a super power memory. Delhi: Konark Press. Thomas

Publishing Group Ltd.

Hurlock, E.B (2006). Personality Development, 28th

Reprint. New Delhi: Tata Mc Graw Hill.



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UVFM-SV.2 Financial Services – Insurance

Unit-1:

Introduction to insurance

Insurance - Definition and basic concepts‐Need for and Importance of insurance

Nature of insurance - Benefits of Insurance ‐ Origin and Development of Insurance

Principles of insurance ‐ Utmost good Faith ‐ Insurable interest‐ indemnity ‐ Contribution

‐ Subrogation‐Proximate cause‐Reinsurance‐Purpose and Types of Reinsurance ‐Double Insurance

Unit-2:

Risk management Concept of risk - Risk v/s uncertainty - Types of risks‐Pure and Speculative risks‐

Internal and External risks‐Fundamental and Particular risks‐Static and Dynamic risks‐Insurable and

Non insurable risks‐objectives and Importance of risk management‐ Risk management process—

Methods of handling risks‐‐Risk identification

Unit-3:

Life Insurance Classification of Insurance‐Life insurance‐Origin and Development of life insurance -

Features of life insurance contract - Advantages of life insurance - Types of Life insurance plans –

Whole life insurance‐Term insurance‐Endowment and Money Back policies‐Unit linked insurance plan‐

Children plans‐Group life insurance‐Annuities and Pensions‐Riders‐Calculation of premium‐

Surrender value and paid up value of policy.

Unit-4:

General Insurance General insurance‐Essentials of General insurance contract‐Role of General

insurance in Economic a development‐ Fire insurance‐Principles of fire insurance‐Types of fire

insurance policies‐‐Marine insurance‐Scope of marine insurance - Principles of Marine insurance‐

Marine insurance policies - Motor insurance‐Kinds of motor vehicle insurance policies‐‐ Health

insurance - Types of health insurance policies‐Social insurance –Crop insurance‐Burglary insurance‐

Engineering insurance.



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UVFM-SV.3 Marketing of Financial Products (Project Work/Internship)

Marketing of Financial Products (Project Work/Internship)



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UVFM-SV.4 Marketing

Unit-1:

Introduction: Definition Marketing, Difference between sales and marketing,

Unit-2:

Types of marketing, Industrial Marketing, Services Marketing, Consumer Goods marketing, Marketing

mix (4 P’s of marketing mix)

Unit-3:

Introduction to Services Marketing and Services Marketing Mix with Reference: Definition and

classification, Characteristics of services, Categories of services, Services marketing mix TO financial

services.

7 P’s of services marketing mix, Importance of marketing mix elements, Strategies for effective

management of services marketing, Mix elements Services marketing mix strategies for Banking and

Insurance

Unit-4:

Customer in Services Marketing: Buying behaviours, buying roles, Importance of ‘Place’ with regards

to services

Managing Service Quality and Service quality model (Caps model), managing service gaps.

Advertising and Branding of Services (Managing Integrated Marketing Communication): Identifying

target audience, Determining communication objectives, Factors in setting marketing communication

mix.

Managing Product Support: Post sales services strategies, Major trends in customer service

Managing Direct and Online Marketing: Growth and benefits of direct marketing, Major channels of

direct marketing, marketing in 21st Century



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UVFM-SV.5 Financial Markets I

Unit-1:

Equity Markets: Insights of Equity Markets/Stock Markets, Understanding Sensex, NIFTY and other

indices, Analysis of Corporate Actions, Risk Management, Risk Mitigation Techniques, Valuations

using Price Multiples Approach, Capturing Market Opportunities, Tax implications on Short-term

Earnings

Unit-2:

Introduction to Fundamental and Technical analysis, Understanding Online Platforms for Trading

Unit-3:

Derivatives: Building the concepts of Derivatives: Futures & Options Trading

Application of Derivatives: Arbitrage, Hedging, Speculation

Understanding concepts of Margins, Mark to Market & settlement for Effective Trading

Option payoff diagrams, Pricing and Analytics

Basic strategies in Bullish and Bearish Markets

Unit-4:

Commodity Markets: The range of commodities

Exchanges

Regulations and laws

Commodity pricing



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UVFM-SV.6 Financial Services

Unit-1:

Financial Services in India—An Overview: Meaning, Classification, Scope, Fund Based Activities, Non-

Fund Based Activities, Modern Activities, Sources of Revenue, causes for financial innovation, New

Financial Products and services, Innovative Financial Instruments, Challenges Facing the Financial,

Sector Saving Mobilization

Merchant Banking and Hire Purchase: Definition, Origin, Merchant Banking in India, Merchant Banks

and Commercial Banks, services of Merchant Banks, Qualities required of Merchant Bankers in Market

Making Process, Progress of Merchant Banking in India, Problems, Scope of Merchant Banking in India

Features Legal Position, Hire Purchase and Credit Sale, Hire Purchase and Installment Sale, Hire

Purchased and Leasing, Origin and Development, Banks and Hire Purchase Business, Bank Credit for

Hire Purchase

Unit-2:

Leasing, Venture Capital and Mutual Fund: Definition, Steps in Leasing Transactions, Types of Lease,

Financial Lease, Operating Lease, Leverage Lease, Sales and Lease Bank, Cross Border Lease,

Installment Buying, Advantages and Disadvantages of Lease History and Development, Legal Aspects,

Accounting Treatment of Lease, Structure of Leasing industry, Problems, Prospects

Concept, Meaning, Features, Scope of Venture Capital Importance, Origin Initiative in India, Venture

Capital Guidelines, Method of Venture Financing, Indian Scenario Suggestion for the Growth of

Venture Capital.

Introduction, Meaning, Fund Unit Vs Share, Origin of the Fund, Types/Classification of Funds,

Importance of Mutual Funds, Risk, Organization of the Fund, Operation of the Fund, Facilities available

to investors, Net Asset Value, Investor Rights, mutual funds in India -- Reasons for Slow Growth,

Future of Mutual Funds

Unit-3:

Discounting Factoring and Forfeiting and Securitization of Debt: Introduction, Discounting, Factoring,

Meaning, Modus Operandi, Terms and Conditions, Functions and Types of Factoring. Factoring vs

Discounting Cost of Factoring, benefits Factoring in India.



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What is Securitization: Definition, securitization vs. factoring, Modus operandi, role of merchant

bankers, role of other parties, structure for securitization, securitisable assets, benefits of securitization,

conditions for successful securitization, securitization abroad, securitization in India, reasons for

unpopularity of securitization, future prospects of securitization.

Unit-4:

Derivatives: Meaning definition, kinds of financial derivatives, forwards, features of forwards

Financial forwards -

Futures -- features of futures, types of futures, commodity futures, financial futures, forwards vs

futures, advantages of forwards and futures.

Options -features of Option, share option, currency option, benefits, Swap -- features of swap, kinds of

swap, advantages, importance of derivatives, – inhibiting factors derivatives in India

Credit Rating: Definition and meaning, functions of credit rating, Origin credit rating in India, benefit

of credit rating, credit rating agencies in India. CRISIL, IICRA, CARE, Limitations of Rating -- Future of

credit rating in India,

Credit Cards: What is credit card? Who can be Member -- types of credit cards, new types of credit

cards, parties to credit card, procedure at the time of purchase, procedure for, reimbursement facilities

offered to Card Holders, benefits - demerits, credit card business in India future prospects.



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Third Year B.Voc


Semester VI



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UVFM-SVI.1 Essentials of Spoken and Presentation Skills

Unit-1:

General Language Knowledge and Presentation - STAR strategy – MOM plan. Special Language

Knowledge and Presentation –tone, humour, poise – listener/speaker sensitivity and articulation.

Unit-2:

General Communication Skills for Presentation – content matching and language matching for specific

audience – etiquette, clarity – delivery – use and abuse of hitech aids.

Unit-3:

Professional Communication Skills for Presentation – technical presentations – too much or too little

use of technology – Turn taking – Effective not offensive or defensive handling of questions

Unit-4:

Social Communication Skills for Presentation – socializing – ice breakers; small talk – dialogue, debate,

discussion – selling, advertising and persuading – overcoming shyness, hesitation – understanding

cultural codes.

Practical:

• Unit 1: Case Studies

• Units 2, 3, 4 and 5: Role play and record work – combination of print, audio and video, where

possible.

Books:

Cathcart, Robert. S. and Larry A. Samovar. 1970. Small Group Communication: A Reader. 5th

Edition. Wm. C. Brown Publishers. Iowa

Tamblyn, Doni and Sharyn Weiss. 2000. The Big Book OF Humorous Training Games. 2004

Edition. Tata McGraw-Hill. New Delhi

Andrews, Sudhir. 1988. How to Succeed at Interviews. 21st Reprint. Tata McGraw-Hill. New Delhi

Monippally, Matthukutty. M. 2001. Business Communication Strategies. 11th

Reprint. Tata

McGraw-Hill. New Delhi



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Lucas, Stephen.2001. Art of Public Speaking. Mc-Graw Hill.

Pillai, Radhakrishnan, 2006. Spoken English for you. Emerald Publishers, Chennai.



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UVFM-SVI.2 Taxation of Financial Services

Unit-1:

Income Tax Act/Rules:

Basic Concepts - Assessee. Person. Company, Income. Dividend. Business, Assessment Year, Previous

Year, Scope of Total Income & Residential Status

Exemptions Re :Business Status

Taxation of income under different Heads:

Provision for Deductions from Business income.

Special Provisions for Certain Incomes of

Unit-2:

Non- Residents.

Assessment & Appeal Procedures.

Provisions regarding TDS for: Re Internet, Dividend, Professional Services , Rent , Contractors

Payment, Salary

Unit-3:

Service Tax Act

Basic Concepts, Taxable Services, Service Tax Rules, Service Tax Credit Rules,

Provisions Regarding Specific Services, Banking & other Financial Services, Insurance

Unit-4:

Auxiliary, Business Auxiliary, Management Consultancy, Stock Broking, General Insurance, Credit

Rating Agency



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UVFM-SVI.3 Project Work (Internship)

Project Work (Internship)



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UVFM-SVI.4 Financial Markets II

Unit-1:

Forex Markets – I: Fundamentals of forex markets, key players and their roles

Trading mechanism, forecasting and speculation

Risks involved in forex markets and their evaluation

Role of hedging in managing forex risk and applying trigger signals

Cash & Spot Exchange

Unit-2:

Market Players, Inter bank ,Corporates

Mechanism of making a foreign payment

Forex and Interest Rate markets

Factors affecting Exchange Rates

Trading in Foreign Exchange Markets

Management of International Trade Transaction

Speculation

Concept of Volatility in Forex Markets

Unit-3:

Technical Analysis – I: Conceptual understanding of Technical Analysis

Components of Technical Analysis

In-depth Market Trend Analysis &

Interpretation of Chart Patterns

Application of Moving Averages, MACD, RSI, Indicators for prompt Buy/Sell Decision making

Unit-4:

Fundamental Analysis – I: Understanding basics of Fundamental Analysis, importance & various

approaches to Fundamental Analysis

Understanding the difference between Fundamental Analysis and Technical Analysis

Application of Fundamental Analysis in Stock Markets

Analyst’s Approach to Fundamental Analysis



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UVFM-SVI.5 Global Capital Markets

Unit-1:

Impact of globalisation on capital markets. Growing International Integration. Role of media and

technology in capital mobility. Diversification benefits in global investments. Mergers and acquisitions.

Unit-2:

Global bond market. Domestic bonds, foreign bonds and Euro bonds. Participants in global bond

markets. Credit rating agencies and their role.

Unit-3:

Global equity markets, major stock markets of the world. Emerging trends, International Equity

trading, multiple listing. Depository receipts.

Unit-4:

Obstacles to International Investments. Information barriers. Foreign Exchange risks, currency risk,

political risk, market risk, taxation and other regulatory barriers.



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UVFM-SVI.6 Security Analysis and Portfolio Management

Unit-1:

Introduction to security analysis: Understanding investments, Investment alternatives, security markets

and Price behavior

Unit-2:

Portfolio management: Risk and returns from investment. Portfolio selection and management,

performance evaluation.

Unit-3:

Fundamental analysis: Economic and Industry analysis. Company analysis, stock valuation.

Unit-4:

Technical analysis: Basic premise, stock price and volume theories, fundamental analysis/technical

analysis.

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