bachelor of fashion & business description

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GARMENT TECHNOLOGY 2 → Detailed understanding of patternmaking and construction techniques for creating sleeves, collars, cuffs and closures → Understanding of grading → 5th scaling, trade sketches PRODUCT REALISATION 1 → Detailed understanding of patternmaking and construction of dresses and trousers → Computer aided patternmaking knowledge (Style CAD) → 5th scaling, trade sketches and costing PRODUCT REALISATION 2 (PROMOTION) → Indepth understanding of the marketing and promotion of fashion through the study of writing for various aspects of the fashion media → Knowledge of varying approaches to fashion communication through word and image → Develop writing skills for journalism, editorial and as advertising → Study of new media applications alongside print media channels FASHION FOCUS 1 → Knowledge of fashion trends and trend sociology → Historical understanding of fashion theories → Developing a strong design concept based on trend analysis and forecasting → Understanding of readytowear market FASHION FOCUS 2 → Historical and contemporary understanding of Haute Couture market and fabric manipulations processes → Developing and designing a range based on fabric manipulation → Skill development in Photoshop and Illustrator to better communicate designs ILLUSTRATION → Knowledge of the history of illustration → Brief skill set of a range of illustration techniques including CAD BUSINESS PRACTICE 2 → Basic understanding of accounting processes and systems CONCEPT TO CONSUMER 1 → Introduction to marketing; fashion market sectors, target markets, competitor analysis, pricing, product categories and consumer behavior → Introduction to merchandising; store atmosphere, displays and layout of store and stock → SWOT analysis

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Page 1: Bachelor of Fashion & Business Description

GARMENT  TECHNOLOGY  2  →  Detailed  understanding  of  patternmaking  and  construction  techniques  for  creating  sleeves,  collars,  cuffs  and  closures  →  Understanding  of  grading  →  5th  scaling,  trade  sketches    PRODUCT  REALISATION  1  →  Detailed  understanding  of  patternmaking  and  construction  of  dresses  and  trousers  →  Computer  aided  patternmaking  knowledge  (Style  CAD)  →  5th  scaling,  trade  sketches  and  costing    PRODUCT  REALISATION  2  (PROMOTION)  →  In-­‐depth  understanding  of  the  marketing  and  promotion  of  fashion  through  the  study  of  writing  for  various  aspects  of  the  fashion  media  →  Knowledge  of  varying  approaches  to  fashion  communication  through  word  and  image  →  Develop  writing  skills  for  journalism,  editorial  and  as  advertising  →  Study  of  new  media  applications  along-­‐side  print  media  channels      FASHION  FOCUS  1  →  Knowledge  of  fashion  trends  and  trend  sociology  →  Historical  understanding  of  fashion  theories  →  Developing  a  strong  design  concept  based  on  trend  analysis  and  forecasting  →  Understanding  of  ready-­‐to-­‐wear  market    FASHION  FOCUS  2  →  Historical  and  contemporary  understanding  of  Haute  Couture  market  and  fabric  manipulations  processes  →  Developing  and  designing  a  range  based  on  fabric  manipulation  →  Skill  development  in  Photoshop  and  Illustrator  to  better  communicate  designs    ILLUSTRATION  →  Knowledge  of  the  history  of  illustration  →  Brief  skill  set  of  a  range  of  illustration  techniques  including  CAD      BUSINESS  PRACTICE  2  →  Basic  understanding  of  accounting  processes  and  systems    CONCEPT  TO  CONSUMER  1  →  Introduction  to  marketing;  fashion  market  sectors,  target  markets,  competitor  analysis,  pricing,  product  categories  and  consumer  behavior  →  Introduction  to  merchandising;  store  atmosphere,  displays  and  layout  of  store  and  stock  →  SWOT  analysis      

Page 2: Bachelor of Fashion & Business Description

CONCEPT  TO  CONSUMER  2  →  Understanding  of  buying  and  planning  roles  and  contributions  →  Buying  and  planning  risk  and  strategies  to  overcome  these    →  Budgets  and  product  ratios    FASHION  PRODUCT  MANAGEMENT  →  Extensive  understanding  of  product  development  and  management  →  Understanding  of  process  behind  brand  management,  colour  selection,  sourcing,  quality  assurance,  supply  chain  management  and  category  expansion    RETAIL  MANAGEMENT  →  Detailed  knowledge  and  understanding  of  fashion  retail  management  and  various  retail  environments  →  Differentiation  between  bricks  and  motor  and  e-­‐commerce  retailing    FUTURE  FASHION  BUSINESS  →  Introduction  to  the  importance  of  innovation,  leadership  and  business  success  →  Understanding  of  entrepreneurial  business  activities  and  attributes    →  Evaluating  current  fashion  market  to  identify  gaps  and  business  opportunities    ETHICAL  FASHION  →  In-­‐depth  understanding  of  fashion  products  life-­‐cycle  and  all  social  and  environmental  implications  →  Detailed  knowledge  of  the  current  state  of  the  fashion  industry  →  Current  sustainable  practice  and  future  possibilities  →  Strong  understanding  of  how  to  act  on  the  implications  of  the  fashion  industry  through  design,  manufacturing  and  supply  chain  →  Methods  for  analysing  future  trends  in  fashion  consumption  and  production    GLOBAL  BUSINESS  →  In-­‐depth  understanding  of  macro-­‐economic  influences  on  a  business,  at  both  national  and  global  levels  →  Extensive  knowledge  of  the  tools  of  economic  analysis  (PESTLE)  →  Develop  professional  business  communication  skills  through  study  of  cultural  and  environmental  issues  associated  with  conducting  business  in  an  international  context  →  Understanding  of  business  negotiations  involved  with  manufacturing,  marketing  and  managing  human  resources  within  the  global  fashion  environment    RESEARCH  METHODS  →  Understanding  of  research  process,  recording,  documenting  and  demonstrating  solid  and  relevant  information  relating  to  Major  Project  →  Thorough  and  methodical  approach  to  analysing  and  structuring  of  information  from  a  range  of  sources    →  Conducting  primary  and  secondary  research  to  support  Major  Project  ideas,  whether  from  a  financial,  creative  or  technical  perspective      

Page 3: Bachelor of Fashion & Business Description

MARKETING,  COMMUNICATIONS  AND  PROMOTIONS  FOR  FASHION  →  Active  integration  of  knowledge  into  the  Major  Project  and  personal  career  launch  strategy  →  Study  of  the  multiple  approaches  to  marketing  and  promotion  for  the  fashion  industry  →  Adapting  skills  and  understanding  of  communication  in  an  appropriate  manner  →  Development  of  a  creative  and  sustainable  marketing  event,  working  with  a  group  of  peers  and  individually    MAJOR  PROJECT  1  →  Consideration  and  consolidation  of  personal  career  direction  →  Proposal  of  capstone  assignment  that  demonstrates  professional  voice  and  aspirations    MAJOR  PROJECT  2  →  Focus  on  strategic  planning  with  emphasis  on  applying  project  management,  finance  and  time  management  skills  →  Apply  and  intergrade  accumulated  knowledge  of  costing,  logistics  and  sequencing,  beyond  studies    MAJOR  PROJECT  3  →  Emphasis  on  effective  problem  solving,  creative  thinking  and  integration  of  innovative  working  practices  →  Further  evolve  research  skills,  self  reflection,  constructive  critical  discussions  and  progression  of  Major  Project    MAJOR  PROJECT  4  →  The  culmination  of  studies  to  a  successful  conclusion  →  Self  directed  subject  in  the  development  and  implementation  of  chosen  Major  Project  →  Industry  professional  reviews  and  critiques  to  enhance  the  direction  of  Major  Project