bachelor of fashion & business description
TRANSCRIPT
GARMENT TECHNOLOGY 2 → Detailed understanding of patternmaking and construction techniques for creating sleeves, collars, cuffs and closures → Understanding of grading → 5th scaling, trade sketches PRODUCT REALISATION 1 → Detailed understanding of patternmaking and construction of dresses and trousers → Computer aided patternmaking knowledge (Style CAD) → 5th scaling, trade sketches and costing PRODUCT REALISATION 2 (PROMOTION) → In-‐depth understanding of the marketing and promotion of fashion through the study of writing for various aspects of the fashion media → Knowledge of varying approaches to fashion communication through word and image → Develop writing skills for journalism, editorial and as advertising → Study of new media applications along-‐side print media channels FASHION FOCUS 1 → Knowledge of fashion trends and trend sociology → Historical understanding of fashion theories → Developing a strong design concept based on trend analysis and forecasting → Understanding of ready-‐to-‐wear market FASHION FOCUS 2 → Historical and contemporary understanding of Haute Couture market and fabric manipulations processes → Developing and designing a range based on fabric manipulation → Skill development in Photoshop and Illustrator to better communicate designs ILLUSTRATION → Knowledge of the history of illustration → Brief skill set of a range of illustration techniques including CAD BUSINESS PRACTICE 2 → Basic understanding of accounting processes and systems CONCEPT TO CONSUMER 1 → Introduction to marketing; fashion market sectors, target markets, competitor analysis, pricing, product categories and consumer behavior → Introduction to merchandising; store atmosphere, displays and layout of store and stock → SWOT analysis
CONCEPT TO CONSUMER 2 → Understanding of buying and planning roles and contributions → Buying and planning risk and strategies to overcome these → Budgets and product ratios FASHION PRODUCT MANAGEMENT → Extensive understanding of product development and management → Understanding of process behind brand management, colour selection, sourcing, quality assurance, supply chain management and category expansion RETAIL MANAGEMENT → Detailed knowledge and understanding of fashion retail management and various retail environments → Differentiation between bricks and motor and e-‐commerce retailing FUTURE FASHION BUSINESS → Introduction to the importance of innovation, leadership and business success → Understanding of entrepreneurial business activities and attributes → Evaluating current fashion market to identify gaps and business opportunities ETHICAL FASHION → In-‐depth understanding of fashion products life-‐cycle and all social and environmental implications → Detailed knowledge of the current state of the fashion industry → Current sustainable practice and future possibilities → Strong understanding of how to act on the implications of the fashion industry through design, manufacturing and supply chain → Methods for analysing future trends in fashion consumption and production GLOBAL BUSINESS → In-‐depth understanding of macro-‐economic influences on a business, at both national and global levels → Extensive knowledge of the tools of economic analysis (PESTLE) → Develop professional business communication skills through study of cultural and environmental issues associated with conducting business in an international context → Understanding of business negotiations involved with manufacturing, marketing and managing human resources within the global fashion environment RESEARCH METHODS → Understanding of research process, recording, documenting and demonstrating solid and relevant information relating to Major Project → Thorough and methodical approach to analysing and structuring of information from a range of sources → Conducting primary and secondary research to support Major Project ideas, whether from a financial, creative or technical perspective
MARKETING, COMMUNICATIONS AND PROMOTIONS FOR FASHION → Active integration of knowledge into the Major Project and personal career launch strategy → Study of the multiple approaches to marketing and promotion for the fashion industry → Adapting skills and understanding of communication in an appropriate manner → Development of a creative and sustainable marketing event, working with a group of peers and individually MAJOR PROJECT 1 → Consideration and consolidation of personal career direction → Proposal of capstone assignment that demonstrates professional voice and aspirations MAJOR PROJECT 2 → Focus on strategic planning with emphasis on applying project management, finance and time management skills → Apply and intergrade accumulated knowledge of costing, logistics and sequencing, beyond studies MAJOR PROJECT 3 → Emphasis on effective problem solving, creative thinking and integration of innovative working practices → Further evolve research skills, self reflection, constructive critical discussions and progression of Major Project MAJOR PROJECT 4 → The culmination of studies to a successful conclusion → Self directed subject in the development and implementation of chosen Major Project → Industry professional reviews and critiques to enhance the direction of Major Project