Singapore 2011 - 2012

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BACHELOR OF COMMERCEWITH DOUBLE MAJOR IN Banking and Finance Finance and Marketing Finance and Management

Full-Time Programs

Murdoch University has consistently been awarded high

ratings in the Good Universities Guidein Australia.

Bachelor of Commerce

KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE

Kaplan Higher Education Institute is part of one of the world’s largest education companies, Kaplan Inc., a US$2.6b business owned by The Washington Post Company (2010). It provides educational and career services for individuals, schools and businesses, catering to more than 1 million students from more than 500 locations worldwide. Today, students are enrolled in Kaplan Higher Education Institute in Singapore, pursuing part-time programs that range from diplomas, degrees, as well as MBAs and PhDs.

Through collaboration with prestigious Australian, European and American universities, Kaplan offers career-oriented academic programs designed to provide students with the skills necessary to qualify them for employment in the fields of Accounting, Finance, Business & Management, Communication & Media, Education & Social Sciences, Engineering, Information Technology and Nursing & Allied Health.

The Kaplan City Campuses are one of the largest private education institutions in Singapore. The Kaplan City Campus @ Orchard is 60,000 sq ft and equipped with 31 classrooms, state-of-the-art facilities, student lounge, comprehensive library, as well as a full-service deli cum cafe.

The Kaplan City Campus @ Wilkie Edge has since expanded to more than 40,000 sq ft, housing the sales and academic departments to cater to the growth of the businesses. This allows students to enjoy a more comfortable campus environment. Within a 10-minute walk from Dhoby Ghaut MRT Interchange station, Wilkie Edge is located along Selegie Road, near the junction of Wilkie Edge and Sophia Road.

The Kaplan City Campuses

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Kaplan City Campus @ Wilkie Edge Location Map

MURDOCH UNIVERSITY

Murdoch University

Murdoch University was established in 1973 and is committed to the pursuit of excellence and has achieved an international reputation for the quality of its teaching and research. Murdoch makes a difference – many of Murdoch’s research projects have resulted in benefits to society, including plant disease control, animal health, clean air, waste treatment and environmental technology. The university takes pride in the fact that it has some of the best qualified academic staff in Australia. As one of Australia’s leading universities, Murdoch University is a progressive, dynamic and modern institution with an international reputation for quality teaching excellence, research and student satisfaction. Today, Murdoch is home to 16 academic schools, 2,000 staff and 18,000 students. Murdoch supports excellent staff, student relations and provides state-of-the-art facilities, excellent student services and a wide range of undergraduate and postgraduate courses. In addition, Murdoch’s extensive networks of industry links are a strong foundation for generating quality research and consultancy. Murdoch University has one of the highest success rates for attracting industry linked Australian Research Council Discovery grants. Murdoch works closely with over 65 universities around the world and is continually expanding its international links, student exchange, research and academic collaboration. These relationships have contributed to an increasingly global outlook amongst its staff and students.

As a prestigious, forward thinking university with an international reputation and a wealth of expertise, Murdoch is definitely your choice for a world-class degree.

Why Choose Murdoch University?

The Murdoch Bachelor of Commerce degree is accredited and/or recognised by the following professional bodies.

• Australian Institute of Management (AIM).• Australian Marketing Institute (AMI).• Chartered Institute of Marketing (CIM), UK.• Marketing Research Society of Australia (MRSA).• Advertising Federation of Australia.• Certified Practising Accountants (CPA) Australia.• Institute of Chartered Accountants in Australia (ICAA).• Australian Institute of Banking & Finance (AIBF).• Australian Human Resources Institute (AHRI).• Economic Society of Australia. • National Institute of Accountants (NIA).• Financial Services Institute of Australasia (FINSIA).

Professional Recognition

A recent graduate destination survey showed Murdoch business school graduates compete well with those from other universities.

Murdoch had the highest percentage (over 78%) of business graduates in Western Australia to find the career of their choice within their first year of graduation.

• Murdoch University - 78.3%• University of Western Australia - 77.9%• Curtin University of Technology - 64.7%• Edith Cowan University - 68.8%• University of Notre Dame - 50% Graduate Destination Survey

Graduate Satisfaction

• Only Australian university to achieve a 5-star rating for graduate satisfaction for 13 out of past 15 years – Good University Guide 2010.• Listed in Top 100 Asia Pacific Universities – Shanghai Jiao Tong University, Academic Ranking of World Universities 2006.• One of only 13 Australian universities listed in a ranking of the World’s Top 500 Universities - Shanghai Jiao Tong University, Academic Ranking of World Universities 2006.• Top university in Western Australia in securing federal learning funds – Learning & Teaching Performances Fund 2006.• Highly Qualified Academic Staff – 72% of staff hold PhD qualifications compared with the Australian average of 50%.• Member of Association of Commonwealth Universities (ACU).• Member of Australian Vice-Chancellors’ Committee (AVCC).• Member of Australian National Unified System of Universities.• Member of the Innovative Research Universities Australia (IRU Australia).• The United Nations has made Murdoch one of the only five Regional Environmental Technology Centres in the world.• The Melinda and Bill Gates Foundation has chosen Murdoch to help in finding a cure for HIV.• One of the listed qualified institution under Ministry of Manpower, Singapore.

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AIMS AND OBJECTIVES

Program Structure and Content

Double Majors

On graduation, our students will acquire a broad set of knowledge and skills that makes them highly employable across a wide range of fields. The Bachelor of Commerce degree consists of 12 units and maybe completed in 16 months spread over 4 academic trimesters. Each unit is supported with 39 contact hours conducted on Monday to Friday, 5 times a week.

The student is exposed to the issue of information gap that exists between the borrower and the lender and the need to design contracts that reveal and monitor the quality of the borrower. The program will consider the nature and legal implications of the banker-customer relationship. The high debt that financial institutions have in their capital structure, the interest sensitivity of their assets and the liquidity that depositors demand result in unique interest, credit and liquidity risk management issues. Government regulation and directives will also be discussed. These aspects of banking are the focus of the banking degree. The program is designed to develop your career in the financial institutions.

Banking

Students doing the finance major will cover a broad range of areas in corporate finance, treasury management, investment analysis and international finance. These are designed to equip them with the necessary skills to obtain employment in such areas as stockbroking, insurance and banking, as well as preparing them with the skills for careers in finance in public and private sector organisations. Many issues related to the corporate financial manager will be examined including capital investment decisions, cost of capital, sources of funds, dividend policy, working capital management, efficient capital markets, portfolio management, the use of options, futures, forward exchange contracts and other derivative financial instruments. You will also receive an introduction to international finance.

Finance

Finance

• Finance Law*• Corporate Finance*• Treasury Management*• Investment Analysis• International Finance• Derivative Securities

Banking

• Finance Law*• Corporate Finance*• Treasury Management*• International Financial Markets and Institutions• Commercial Banking• Credit and Lending Decisions

* Common units between the 2 majors will be replaced by general elective units.

Marketing

• Marketing and Advertising Law • Marketing Management• Consumer Behaviour• Marketing Research and Analysis• International Marketing• Services Marketing

Management

• Organisational Theory and Behaviour• Workplace Law• Organisational Development and Human Resources Management• Strategic Management• Knowledge and Organisational Learning• International Management

Marketing is an essential role in all organisations and it identifies customer needs and wants and determines which target markets the organisation can best serve and manage the appropriate products, services and strategies to satisfy the market. In essence, marketing is about influencing your perceptions to make you buy a product or service. The program provides students with an understanding of marketing theory by practical applications of the marketing exchange processes using product development and planning, pricing strategies, integrated marketing communications and distribution channel management.

Marketing

Management refers to the process of employing resources to achieve customer needs. The study of management explores a wide range of relevant issues, theories and perspectives to better prepare people to understand the complexities and responsibilities of managerial life in the twenty-first century.

Management

Bachelor of Commerce

LEARNING CYCLE

Your Career Opportunities

Program Management

The BCom program will be managed by a professional program management team which shall ensure that in addition to seminars and lectures, students will receive support on important areas such as the service of a program manager/executive, regular program newsletters (updates) via email, academic support system via email/Internet, textbooks, study notes, study group formation, Kaplan City Campus library membership, assignment and examination management, student liaison and organisation, etc.The Finance and Banking major combination also covers the theory

and techniques underlying financial management and gives students a working knowledge of the banking and financial system, financial markets and institutions and developments in the financial sector. Graduates gain employment as bankers, financial analysts, merchant bankers or stockbrokers.

This Finance and Marketing course equip students with strong marketing and communication skills, how to interpret marketing and financial data, and to follow market trends. Knowledge and skills in marketing and finance will help to drive the consumer economy, determine which products will meet the consumer's needs, when these products should be released and how they should be promoted in order to maximise profits. Graduates gain employment as brand managers, direct marketers, electronic marketers, financial analysts, financial planners, futures traders, market researchers, marketing managers, product managers, stockbrokers and treasurers.

This Finance and Management double major provides students with the theoretical and technical skills required in the management area of the banking and finance industry. Students cover the key challenges facing practising managers and develop skills in communication, program solving, planning, organising, managing change and working cooperatively. Graduates gain employment as financial analysts, financial planners, futures traders, general managers, international financers, investment and retirement consultants, portfolio analysts, stockbrokers or treasurers.

Graduation & Recognition

Assessment Scheme

Each unit will be assessed by class participation, written assignments, project and/or examination. Examinations will normally be held after office hours or on weekends.

Qualified Lecturers

All lecturers hold a master degree and/or PhD qualification with at least 2 years' teaching experience and good track records.

Supported via Internet, access to Murdoch University’s online library and resources and faculty visits.

NEXTTRIMESTER

Weeks 1 to 12Seminar

• 117 Contact Hours

• 5 Classes Per Week

Week 13Study Break

Week 14Assessment Period and Exams

A typical trimester is a 4-month period covering 3 units of study. 3 units per trimester is the equivalent of a full-time study load.

Students who successfully complete the program will be awarded the prestigious Bachelor of Commerce. The degree will be the same as that awarded to on-campus students of the university. Graduates will be allowed to use the title BCom (Murdoch) after their names. Presentation ceremonies are held yearly in Singapore and graduation twice a year in Perth. Graduates are encouraged to a t t end the deg ree convocation in Perth with their families whenever possible.

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Finance LawThis unit will examine a number of areas of particular relevance to finance and banking students. Lectures will be drawn from a selection of the following topics like key Australian financial system regulators; fundraising by issue and sale of securities; managed investment schemes; loan finance; debenture and note finance; takeovers; regulation of financial services and markets; the financial services licensee/client relationship.

Corporate Finance The main objective of this unit is to develop a basic knowledge of finance, especially in relation to the investment decisions for the corporate financial manager. Major topics are the evaluation and selection of investment projects; introduction to the capital asset pricing model; dividend policy and capital structure; and working capital management.

Treasury ManagementThe unit provides an introduction to fundamental concepts associated with the management of risk within an institution. Broadly, it will cover the basic financial engineering tools, the yield curve and the pricing of fixed income instruments. Specific instruments including futures, Forward Rate Agreements (FRAs), options and swaps will be discussed in detail. The unit will also consider the trading environment, focusing on market structures and function.

Investment AnalysisThe main objective of this unit is to examine the return-risk profile of an individual security and the construction of optimal investment portfolios. The unit will examine the mean-variance portfolio theory, simplification to the portfolio selection process, efficient market hypothesis, capital asset pricing model, and empirical tests of equilibrium models. In addition, arbitrage pricing models, technical analysis and portfolio performance will be examined.

International FinanceTopics are foreign exchange markets, futures, options, forward markets and currency swaps, determination of exchange rates, purchasing power parity, interest rate parity, hedging and the management of foreign exchange risk, asset and liability management for the multinational corporation, international portfolio investment.

Derivative Securities This unit is designed to provide students with a detailed understanding of the features and uses of the major derivative instruments; an understanding of how the major derivative instruments are valued and an introduction to the features of exotic derivative instruments. Alternatives to the Black-Scholes models, credit risk derivatives and advanced models in interest rate derivatives will also be examined. Work will be highly theoretical and mathematical, and a high standard is expected.

Finance

COURSE OUTLINES

Bachelor of Commerce

COURSE OUTLINES

Finance LawThis unit will examine a number of areas of particular relevance to finance and banking students. Lectures will be drawn from a selection of the following topics like key Australian financial system regulators; fundraising by issue and sale of securities; managed investment schemes; loan finance; debenture and note finance; takeovers; regulation of financial services and markets; the financial services licensee/client relationship.

Corporate FinanceThe main objective of this unit is to develop a basic knowledge of finance, especially in relation to the investment decisions for the corporate financial manager. Major topics are the evaluation and selection of investment projects; introduction to the capital asset pricing model; dividend policy and capital structure; and working capital management.

Treasury ManagementThe unit provides an introduction to fundamental concepts associated with the management of risk within an institution. Broadly, it will cover the basic financial engineering tools, the yield curve and the pricing of fixed income instruments. Specific instruments including futures, Forward Rate Agreements (FRAs), options and swaps will be discussed in detail. The unit will also consider the trading environment, focusing on market structures and function.

International Financial Markets and InstitutionsThis unit analyses the operations of national money markets and the institutions therein. Topics are the main financial intermediaries, the role of the reserve bank, the determination of interest rates and the economic analysis of insurance. Other areas analysed include the superannuation industry, the share market and issues in contemporary monetary theory and policy.

Commercial BankingOverview of functions and objectives of commercial banking, assets, liability and liquidity management; interest rate management and bank lending instruments will be covered in the course. Derivative securities salient to financial intermediation, loan commitments and securitisation will also be examined.

Credit and Lending DecisionsThe focus of this unit is the key functions of the bank with particular emphasis on the management of lending and credit assessment. Topics include an overview of credit risk, the credit decision, management of problem loans and credit policy formulation and implementation. In addition, current credit techniques including credit scoring models and Value At Risk (VAR) will be introduced.

Banking

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Marketing and Advertising Law Legal literacy in the laws regulating the marketing and advertising of goods and services in Australia. The focus is on common legal issues faced by marketers and advertisers involved in the sale and promotion of products and services. Students acquire sufficient legal knowledge to achieve total quality management. Topics include intellectual property in marketing (patents, trade secrets, copyright, designs, trademarks), passing off actions, product labels and packaging, product liability, advertising law, promotions, and if time allows, competition law.

Marketing ManagementThis unit is designed to provide an overview of marketing management with insights into market development principles, tools, and planning processes. A 'live' case study gives students experiences as marketing planners, providing an understanding of the complexities of the process. It has a strong applied focus utilising sound theoretical concepts to endorse and develop a critical approach to real-life commercial situations. The unit also develops a student's ability to critically evaluate and decide between choices based on solid justifications.

Consumer BehaviourThis unit provides the fundamental skills you need to understand how and why consumers make decisions, how they purchase and use products, and how eventually they dispose of those products. It focuses on the differences of consumer behaviour in South-East Asia and the important differences in decision-making styles that occur in major countries within the region. It examines ethical and social justice issues of consumerism and the importance of an understanding of consumer behaviour for non-profit organisations.

International MarketingThis unit teaches the performance of the marketing tasks across international boundaries, a necessary way of life for firms that wish to survive and grow in the dynamic global economy. The basic approach and principles are similar to domestic marketing. Students will be introduced to the contemporary issues associated with international marketing; particularly where they differ from domestic marketing. The unit focuses on the key issues that marketers need to assess when considering a move into an overseas market.

Marketing Research and Analysis This unit is designed to introduce the student to marketing research. The purpose is to provide an overview of the marketing research process and its basis in the scientific method, as well as to develop knowledge in the principles of research design, data collection, statistical analysis and report preparation. The unit examines recent developments in online research methods and the use of database marketing. Ethical issues of research are also addressed, as well as difficulties involved in cross-cultural research.

Services MarketingThe learning objectives of this unit are based on analysing the differences between services and tangible goods and the marketing implications of those differences. The development of marketing strategies for service organisations will be critically examined and will include conducting a satisfaction audit of selected service organisations. The importance of services marketing in both service and manufacturing industries will be analysed together with customer service, relationship marketing and service quality concepts.

Marketing

COURSE OUTLINES

Bachelor of Commerce

Organisational Theory and BehaviourThis unit provides a basic understanding of individual and group behaviour in organisations, as well as exploring some organisational theories and management processes. Topics include individual dimensions of behaviour - personality, perception and learning, communication and motivation; groups and interpersonal influence - structure, values, interaction and leadership; and organisational issues such as structure, processes, design and decision making; organisational change and development.

Workplace LawThis unit examines the legal relationship between an employer and employee. It begins with a study of the individual contract of employment focusing on the rights and duties of employers and employees, and then proceeds to take an overview of Australian workplace law. A particular interest is taken in the legislated standards, regulation of collective bargaining, industrial action, dismissal and discrimination. This unit is part of the human resource management and management majors and minors.

Organisational Development and Human Resources ManagementThis unit aims to explore the choices organisations have for assisting employees to work effectively and adapt to change. The unit introduces the role of Human Resource Management (HRM) to organisation development. Individual, team, HRM and strategic concepts are linked to the strategies and processes organisations and individuals use to proactively promote organisational citizenship throughout change.

Strategic ManagementThis is a capstone unit which is aimed at preparing students to think strategically, and to look at all the issues and problems affecting the strategic initiatives of an organisation, from a total corporate perspective. The unit provides a conceptual framework of corporate strategy and policy formulation, and integrates this into key functional areas for business including decision-making, organisational learning, technology management, innovation, knowledge management, marketing, finance and human resource management.

Knowledge and Organisational LearningThe management of information and knowledge and its role in organisation are widely recognised as important elements contributing to international competitiveness in the new economy. This unit examines how the concepts of information and knowledge assist in the understanding of organisational processes, especially organisational learning. Topics examined include economic development; the policy process; electronic business and governance; organisational memory; and decision-making and strategy.

International Management This unit aims to provide a framework for the analysis of problems and issues in managing an international business. The focus is on contemporary worldwide issues of competitiveness and how these are influenced by the cultural, political and economic environments. Topics include cross-cultural management issues; international strategic planning; international organisational structures; cross-cultural communication, decision-making, motivation and leadership; expatriation and repatriation of managers; and international human resource management and labour relations.

Management

COURSE OUTLINES

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International Students

ENTRY REQUIREMENTS & FEE SCHEDULE

Entry Requirements

This advanced standing BCom program accepts a wide range of advanced standing qualifications. These include:

• A recognised polytechnic diploma.• Private diploma/advanced diploma in business related fields.• Private diploma/advanced diploma in non-business related fields

will be considered on a case-by-case basis.• Applicants admitted to the BCom program may be required to

undertake additional courses in order to achieve full advanced standing. The final decision rests with Murdoch University.

• Applicants are required to meet Murdoch University english language requirement.

The application form needs to be completed by the applicant listing their qualifications, employment experience and major work achievements.

Proof of the applicant’s qualifications (a certified copy of the official transcript is acceptable), a resume and the first instalment must also be included.

Please note that applications are not complete without all the items above.

As the program involves regular use of Internet, email etc., students must possess or have convenient access to a personal computer with at least Windows 95 and an Internet connection to enable them to access materials electronically from the university and to participate in appropriate pedagogic interaction.

The Immigration and Checkpoints Authority (ICA) of Singapore requires all foreign students to hold a valid student pass for their full-time studies in Singapore. A minimum of 90% attendance must be attained. In order to protect the interest of foreign students, regulatory body Council of Private Education (CPE) requires all program fees be covered by fees protection scheme.

Selection

Applications are reviewed by Murdoch University staff. Selection involves consideration of:

• Motivation to undertake the BCom program and potential to benefit from the program.

• Appropriateness of work experience, particularly the length, level and responsibilities of positions held (including current position).

• Quality of academic record.• Demonstrated personal qualities appropriate for managers and

leaders.

Bachelor of Commerce

Fee Schedule

Please refer to the insert for information on:• Tuition Fee• Non-tuition Fee• Refund Policy• EduTrust Accreditation

For more information, please contact our program consultant or email info.sg@kaplan.com.

Murdoch University and Kaplan Higher Education Academy reserve the right to alter, amend or delete any program, fee, course, admission requirement, mode of delivery or other arrangements without prior notice.

The information contained in this brochure is correct at time of printing (February 2011).BRN:199409389H

Registered with the Council for Private Education, Ministry of Education, Singapore (No. 4076).

APPLICATIONS

All applications must be submitted to Kaplan Higher Education Academy at least 1 month before the start of each intake.

Documents required for the program application:• Completed university application form.• Certified copy of highest qualification certificates & transcripts.• Personal statement/statement of intention.• Latest CV.• 1 digital passport size photo.• Program application fee.

Documents required for Student's Pass application:• Completed Student's Pass application forms: Form 16 & V36.• Certified/notarised copy of highest qualification certificates & transcripts, birth certificate and bank statement.• Employer's letter certifying applicant's occupation and salary (if applicable).• Employer's letter certifying parent's occupation and salary.• 1 digital passport size photo.• Student's Pass processing fee.

How to ApplyApplication and Selection

Considerable care is taken by Kaplan Higher Education Academy in the selection of students. It normally takes about 3 weeks to process each application. Therefore, it is advisable for foreign students to apply for admission at least 6 weeks before the start of each intake.

Kaplan Higher Education Academy is one of the few SQC-PEO accredited institutions in Singapore, and therefore, enjoys priority, quick, green lane student pass application privileges with the Singapore Immigration & Checkpoints Authority (ICA).

Who to Contact

For enquiries on this course, send “KAP-CG6H” via sms to +65 9677 7598 or enter it at http://ask.kaplan.com.sg. You can also enter it through your GPRS-enabled phone at www.kaplansg.mobi.

For other information or enquiries on other Murdoch University programs, please contact:Telephone : (65) 6733 1877Facsimile : (65) 6225 4239Email : info.sg@kaplan.com.sgKaplan Website : www.kaplan.com.sgMurdoch Website : www.murdoch.edu.au

The full application package should be sent to:Director, Murdoch BCom Program (Full-time)Kaplan Higher Education InstituteKaplan City Campus @ Wilkie Edge8 Wilkie Edge Road #02-01 Singapore 228095

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www.kaplan.com.sg

Kaplan City Campus @ Orchard 51 Cuppage Road Levels 2-4 Singapore 229469Kaplan City Campus @ Wilkie Edge 8 Wilkie Road Level 2 Singapore 228095 (65) 6733 1877 info.sg@kaplan.com