bachelor of business administration syllabus...the corporate bba program at center for management...

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Syllabus

Bachelor of Business Administration

Bachelor of Business Administration (BBA)

SYLLABUS

BBA-SYLLABUSwwwcmsacin | 1

VISION

To foster human development through excellence in Quality Education Research and Entrepreneurial Development

MISSION

1 To provide quality education creating human assets manpower and intellectual capital

2 To enhance research and development in different disciplines

3 To develop new generation entrepreneurs who will be instrumental in fueling economic growth

4 To create able Leaders Managers and Technocrats

5 To foster an ethical environment founded on human values in which both spirit and skill will thrive to enrich the quality of life

QUALITY POLICY

To develop and deliver academic programmes in emerging and innovative areas relevant to societal needs to empower students and other stakeholders with knowledge skills and attitudes needed to excel as professionals and entrepreneurs to build in students active citizenry with high ethical standards to undertake research and development in identified thrust areas of National importance and to sustain and stimulate intellectual dialogue in areas impacting humankind

GRADUATE ATTRIBUTES

1 Academic Prowess

bull Intellectual curiosity

bull Domain Knowledge

bull Analytical reasoning

bull Problem-solving

bull Reflective judgement

bull Research and inquiry skills

bull Industry Ready

2 Personality and Communication

bull Positive Attitude

bull Emotional Intelligence

bull Discipline and Commitment

bull Effective communication

bull Leadership and teamwork skill

bull Digital literacy

2 | BBA-SYLLABUSwwwcmsacin

3 Entrepreneurial Mind-Set

bull Recognition of Opportunities

bull Problem Solving

bull Creativity

bull Independence of Thought

bull Social Inclusivity

4 Innovation

bull Self - Learning

bull Knowledge Application

bull Appreciation for Diversity of thought

bull Multi-disciplinary attitude

5 Civic Engagement

bull Intercultural Perspective

bull Engage in Respectful Relationships

bull Ethical Reasoning

bull Environmental Sensitivity

bull Global Citizenship

6 Personal Attributes

bull Self-awareness

bull Self-confidence

bull Personal autonomyself-reliance

bull Flexibility and creativity

bull Personal values such as ethical moral and social responsibility

bull Cross-cultural awareness

bull Integrity

Program Bachelor of Business Administration (BBA)

Code 006

Duration 3 Years 6 Semesters

Credits 148


PROGRAM OBJECTIVES

1 Develop a clear understanding of fundamentals of business with respect to functional areas

2 Ensure an understanding of the latest business trends and management practices

3 Enhance the overall personality with effective communication skills

4 Strive for continuous improvement in instructions methodology of delivery and course content through academic rigour

5 Collaborate with the Corporates Universities Councils Academic Bodies Non-governmental organisations to make students to employable and professionally equipped

6 Provide knowledge amp skills to be successful in the corporate world

7 Collaborate with various stakeholders to allow an environment of entrepreneurship and competition

8 Encourage social activities among students

PROGRAM OUTCOME

PO1 - Demonstrate knowledge related to core functions of management and business

PO2 - Illustrate understanding of the latest business trends and management practices

PO3 - Exhibit an evolved personality with effective communication skills

PO4 - Thorough knowledge of subject equipped with live projects and applications

PO5 - Follow recruitment satisfaction survey for knowing the potential of students

PO6 - Ability to transform and exhibit leadership skills in the Corporate World

PO7 - Create feasible business ideas and start-ups in a competitive environment

PO8 - Develop an attribute of socially responsible citizen

INFO ON PROGRAM

The Corporate BBA Program at Center for Management Studies Jain (Deemed-to-be University) provides its students with a solid foundation in business and management through the flexibility to specialize in the area of their interest The format and content of the program have been designed to maximise students experience and networking opportunities in business Holistic in nature the corporate BBA Program combines theoretical knowledge with hands-on experience of work in real- time to help students maximise their potential The structure of the program incorporates mandatory components like internship live projects and dual qualification along with academics to enhance the professional growth and viability of its students The program also provides major electives such as Finance Marketing HR and Entrepreneurship


COURSE MATRIX - BBA

SEMESTER ndash I (2020-2022)

Subject Code Name of the Subject Credits

Total Marks UE CIA Total

16ENG1L02 English I 4 70 30 100 16BBA1C03 Business Management 3 70 30 100 16BBA1C04 Business Trends 3 70 30 100 16BBA1C05 Quantitative Techniques - I 4 70 30 100 16BBA1C06 Financial Accounting 4 70 30 100 16KAN1L01 Kannada 4 70 30 100 16SAN1L01 Sanskrit 4 70 30 100 16HIN1L01 Hindi 4 70 30 100 16AENG1L01 Additional English 4 70 30 100

SEMESTER ndash II


Total Marks

UE CIA Total 16ENG2L02 English II 4 70 30 100 16BBA2C03 Business Economics 3 70 30 100 16BBA2C04 Cost Accounting 4 70 30 100 16BBA2C05 Quantitative Techniques II 4 70 30 100 19MMH0VE6 Mind Management and Human Values 4 70 30 100 16AENG2L01 Additional English 4 70 30 100 16HIN2L01 Hindi 4 70 30 100 16KAN2L01 Kannada 4 70 30 100 16SAN2L01 Sanskrit 4 70 30 100

SEMESTER ndash III (2019-2021)


Total Marks

UE CIA Total

16BBA3C01 Marketing Management 3 70 30 100 16BBA3C02 Human Resource Management 3 70 30 100 16BBA3C03 Entrepreneurship Development 4 70 30 100 16BBA3C04 Corporate Accounting 4 70 30 100 19MENVI0VE2 Environmental Studies 4 70 30 100 16MAN0G3 Conflict Management 4 70 30 100 16SS0G1 Contemporary Politics in India 4 70 30 100 16BBA3S51 Spanish 4 70 30 100 16BBA3S52 Organizational Psychology 4 70 30 100


SEMESTER ndash IV

Subject Code Name Of The Subject Credits

Total Marks

UE CIA Total

16BBA4C02 Business Law 3 70 30 100 16BBA4C03 Production and Operation Management 4 70 30 100 16BBA4C04 Business Finance 4 70 30 100 16CENG0A1 Communicative English 4 70 30 100 16BBA4C01 Research Methodology 3 70 30 100 16PSY0G4 Psychology 4 70 30 100 16MS0G1 Journalism 4 70 30 100 16BBA4S51 French 4 70 30 100 16BBA4S52 Case Analysis 4 70 30 100

SEMESTER ndash V (2018-2020)

Subject Code Name of the Subject Credits Total Marks

UE CIA Total

16BBA5C01 International Business 3 70 30 100 16BBA5C02 Income Tax I 4 70 30 100 16BBA5C03 Management Accounting 4 70 30 100 16BBA5FD01 Financial Markets and Services 4 70 30 100 16BBA5MD01 Consumer Behaviour 4 70 30 100 16BBA5ED01 Entrepreneurship and Business Opportunity 4 70 30 100 16BBA5HD01 Human Resource Development 4 70 30 100 16BBA5FD02 International Finance 4 70 30 100 16BBA5MD02 Marketing in Practice 4 70 30 100 16BBA5ED02 Entrepreneurial Start Up 4 70 30 100 16BBA5HD02 International HRM 4 70 30 100 16BBA5FD03 Advanced Accounting 4 70 30 100 16BBA5MD03 Retail Marketing 4 70 30 100 16BBA5ED03 Leadership For Entrepreneurs 4 70 30 100 16BBA5HD03 Contemporary HRM 4 70 30 100 16MS0G3 Public Relations In Management 4 70 30 100 16COM0G8 E-Commerce 4 70 30 100


SEMESTER ndash VI


UE CIA Total 16BBA6C01 Corporate Governance 4 70 30 100 16BBA6C02 Income Tax II 4 70 30 100 16BBA6FD01 Security Analysis and Portfolio Management 4 70 30 100 16BBA6MD01 Advertising and Media Management 4 70 30 100 16BBA6ED01 Finance for Entrepreneurship 4 70 30 100 16BBA6HD01 Labour Laws 4 70 30 100 16BBA6FD02 Financial Analysis and Planning 4 70 30 100 16BBA6MD02 Digital Marketing 4 70 30 100 16BBA6ED02 Marketing for Entrepreneurship 4 70 30 100 16BBA6HD02 Compensation Management 4 70 30 100 16BBA6CD03 Project Report and Viva Voce 4 70 30 100 16CS0G6 Business oriented Computer Applications 4 70 30 100 16MS0G5 Corporate Communication 4 70 30 100 16BBA6CS11 Event Management 4 70 30 100 16BBA6CS12 Enterprise Management 4 70 30 100

Specialization

bull Finance

bull Marketing

bull Entrepreneurship

bull Human Resource


SEMESTER - I


I SEMESTER ndash BBA

ENGLISH I

Subject Code 16ENG1L02 Max Marks 100 (70+30)

Credits 4 Teaching Hours 60

Prose

1 Mr Know All ndash Somerset Maugham

2 The Long Exile ndash Leo Tolstoy

3 Three Day to See ndash Helen Keller

4 The Disrupted Coronation ndash Sreedevi K B

5 A Dollar (One Act Play) ndash David Pinski

Poetry

1 A Dog Has Died ndash Pablo Neruda

2 To Autumn ndash John Keats

3 The Patriot ndash Nissim Ezeikel

4 The Mad ndash K Satchidanandan

Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech

4 Active and Passive Voice

5 Comprehension


BUSINESS MANAGEMENT

Subject Code 16BBA1C03 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction (10 hrs)

Meaning and Definition Need for business Nature of Business Scope Objectives Qualities of a Successful Businessman Forms of Business Ownership Public Private and Joint Sector Undertaking Public-Private Partnership NGO ndash only meaning


Course Outcomes One can comprehend and correlate all the fundamental Management functions and the concepts and principles of Management

Module 2 Management (8 hrs)

Meaning Emergence of Management Thought Characteristics of Management Bureaucracy Scientific Management Administrative Theories of Management Principles of Management Social Responsibility of Management and Business Ethics

Course Outcomes One can demonstrate the roles skills and functions of Management

Module 3 Planning (6 hrs)

Meaning amp Definition Characteristics of a Good Plan Planning Process Types of Plans MBO ampMBE Decision making Types of Decisions Steps involved in Decision Making

Course Outcomes One can analyze the effective application of management knowledge principles and practices to diagnose and solve organizational problems and develop optimal managerial decisions

Module 4 Organization amp Staffing (10 hrs)

Meaning characteristics the importance of organization steps in organization organization structure departmentationndashmeaning and basis for departmentation The span of management-Meaning Only Centralization vs Decentralization Definition Staffing-Meaning Functions Selection Procedure and Instruments used in the selection

Course Outcomes One can demonstrate the acumen in organizing and understanding the staffing process

Module 5 Directing (6 hrs)

Meaning and Nature Principles of Effective Direction Motivation Types of Motivation Theories of Motivation- Maslowrsquos need Hierarchy Theory X and Theory Y Herzbergrsquos Two Factor Theory Leadership Theories-Modern Theories of Leadership Leadership Styles Communication Importance of Communication and Types of Communication

Course Outcomes One can analyze the complexities along with management and leadership of human resources in the organization and integrate the learning in handling these complexities

Module 6 Control (5 hrs)

Definitions Characteristics Steps in Control Process Importance and Limitations Control Techniques (in brief)

Course Outcomes One can understand the techniques of controlling

Part ndash B

Skill Development

Different Cases Examples and other Pedagogical Tools will be used to Enhance these Skills

bull Communication amp Interpersonal Skills

bull Project Management Skills

bull Negotiation amp Persuasion skills

bull Delegation and Time management



bull Networking

bull Planning and Strategy

bull Conceptual Skills

bull Business Judgment

Part ndash C

Reference Books

1) Business Management Dr P Subba Rao Roopa Traisa Himalaya Publishing

2) Management Michael A Hitt J Stewart Black Lyman W - Prentice-Hall publishing ndash 2nd Revised edition

3) Essentials of management Harold Koontz Heinz Weihrich - Tata Mc Graw hill publishing

4) Business management R K Sharma Shashi K Gupta ndash Kalyani publishers ndash 2009

5) Business management Appanniah Reddy - Himalaya publishers2008


BUSINESS TRENDS



Part ndash A

Module 1 Top Business House (9 hrs)

Top Companies in the World and India (According to Forbes listing)-A detailed study of top two companies in the world and one company in India

Course Outcomes One can develop critical thinking and analytical skills to understand the business environment

Module 2 Excelling Business (7 hrs)

Industry Overview and Trends Entertainment Industry (Theme ParkMovie Business) IT Innovation and Its Use in Business Banking Industry

Course Outcomes One can analyze business opportunities

Module 3 Top Three CEOrsquos (7 hrs)

The Worlds 10 Most Powerful CEOs (according to Forbes List) Attrition Rate and Reason for CEO Leaving Companies - A study of high impact leadership practices through case studies of outstanding corporate leaders who have led their teams into a future proof arena of success

Course Outcomes One can analyze the mistakes to avoid corporate failures


Module 4 Current Affairs in Business (10 hrs)

From the first month to the last month of the semester

Course Outcomes One can develop leadership skills that best suit their business

Module 5 Business Innovation (8 hrs)

Business Innovation and its Reasons Types and Forms of Innovation Study on the Top Five Most Innovative Companies in the World In-Depth Study of Two Most Innovative Companies and their Innovation

Course Outcomes One can construct a better business model

Module 6 Learning from Corporate Failure (Self-study) (4 hrs)

Case Study Corporate Failure and Business Scam

Part ndash B

Skill Development

1 Workshop on E-Commerce 2 Workshop on Mobile App 3 Workshop on digital working

Part ndash C

Reference Books

1) The Fortune at the Bottom of Pyramid by C K Prahalad Pearson 2013

2) Business Process Outsourcing by Sarika Kulkarni Jaico Publishing House Delhi-2005

3) Billion Dollar Lessons What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years Paul Carroll ChunkaMui Portfolio 2008


QUANTITATIVE TECHNIQUES ndash I



Part ndash A

Module 1 Theory of Equations (12 hrs)

Introduction Functions Expressions Types of Equations ndash Linear Equations(one and two variables) Methods of Solving Linear Equations ndash Simultaneous Equations ndash Elimination Method- Substitution Method- Cross Multiplication Method Quadratic Equations ndash Formula Method Factorization Method Application Problems of Equations


Course Outcomes One can apply the different forms of the equation and representing them in word problems

Module 2 Permutation and Combinations (8 hrs)

Introduction Fundamental Principal Factorial Definition ndash Permutation Linear Permutation - Permutation of like things and unlike things Definition ndash Combination Application Problems on Permutation and Combination

Course Outcomes One can comprehend the application of arrangement and selection in business decisions

Module 3 Mathematics of Finance (8 hrs)

Concepts of Interest- Simple and Compound Interest Annuities ndash Future Value of Annuity Present Value of Annuity ndash Sinking Fund Application Problems

Course Outcomes One can analyze how compound Interest is calculated and its application understand the calculation amp application of sinking funds

Module 4 Descriptive Statistics and Measures of Central Tendency 1 (15 hrs)

Meaning amp Definition of Statistics Objectives and Limitations Application Collection of Data-Sources of Information(Data) Method of Data Collection Formation of Tables Classification of Data Frequency Distribution ndashInclusive Exclusive Open-End Diagrammatic and Graphic representations-Difference between Diagrams and Graphs Types of Diagrams-One Dimensional Diagrams-Types of Bar diagrams Pie Charts Graphs on Frequency Distribution Histogram Introduction Definition Types of Averages Arithmetic Mean

Course Outcomes One can assess the collection and present the data in the predefined format Also analyze in the form of charts and diagrams and explain the goal of descriptive statistics and measures of central tendency

Module 5 Measures of Central Tendency 2 (12 hrs)

Concept of Positional Values ndashMedian and Quartiles-Problems based on Different Types of Series Concept of Mode Grouping and Analysis Techniques Some Special Cases of Mode ILL Defined Mode Application Problems of Central Tendencies in Analysis and Interpretation of Data Locating Median Quartiles Mode Graphically

Course Outcomes One can understand averages and their application on various services

Module 6 Linear Programming Problem (5 hrs)

Introduction Formulation of LPP- Decision Variables- Constraints- Concept of Optimization- Maximization ndash Minimization Non-negative function Graphical method to solve LPP Application Problems

Course Outcomes One can comprehend the formulation amp solving of LPP and apply it in organizations managerial decision-making process

Part ndash B

Skill Development

1 Application of quantitative techniques to solve a variety of business problems


2 Enables to make business decisions about investment pricing and risk

3 Enhances real-time learning

4 Develop analytical critical thinking skills

Part ndash C

Reference Books

1) Business mathematics by G K Ranganath Himalaya Publications 3rd edition

2) Business mathematics by Digambar Patri Kalyani Publications 2nd edition

3) Business mathematics by Dorai Raj United publishers 6th edition

4) Business mathematics by C M Chikkodi and BG Satya Prasad Mumbai Himalayan Publishing House 2008 2nd edition

5) Statistical Methods by SP Gupta Sultan Chand and sons 26th Edition

6) Fundamental of Statistics by SC Gupta Himalaya Publications 10th edition

7) Fundamental of Statistics by Elhance D N Kitab Mahal Wholesale Division 5th edition

8) Business Statistics by D R Agarwal Vrinda Publications Pvt Ltd

9) Statistics (Theory Methods and Applications) D C Sancheti V K Kappor Sultan Chand amp Sons

10) Business Statistics by S L Aggarwal and S L Bhardwaj Kalyani Publishers 3rd Edition


FINANCIAL ACCOUNTING



Part ndash A

Module 1 Accounting Process (12 hrs)

Meaning and Definition ndash Objectives of Accounting- Uses of Accounting Information ndash Process of Accounting ndash Kinds of Accounts - Rules ndash Transactions Analysis - Journal Entries

Course Outcomes One can learn the concepts conventions and rules relating to the subject

Module 2 Ledger and Trial Balance (8 hrs)

Meaning and Need for a Ledger Ledger Posting and Balancing Trial Balance - Purpose Methods of Preparation ndash Balance Method


Course Outcomes One can apply the concept of book-keeping and recording the transactions as and when it happens in a chronological order

Module 3 Cash and Bank Book (10 hrs)

Simple Cash Book Three Column Cash Book Bank Reconciliation Statement

Course Outcomes One can analyze the concept of a cash book which forms the basis for them to learn cash flow management and also the reconciliation statement relating to the bank account

Module 4 Final Accounts of Proprietary Concerns (10 hrs)

Preparation of Trading Account Profit and Loss Account and Balance Sheet

Course Outcomes One can comprehend preparing financial statements leading to understanding the profitability liquidity and solvency

Module 5 Issue of Shares and Debentures ( 8 hrs)

Meaning of Shares and Share Capital Issue of Shares at Par Premium Details of Called Up Capital Calls in Areas Calls in Advance and Paid-Up Capital Basic Sums on Issue of Share amp Debentures

Course Outcomes One can outline the basic functioning of a company the form of an organization like the formation issue of shares debentures forfeiture etc

Module 6 Company Final Accounts (12 hrs)

Meaning and Need to Prepare Final Accounts of Joint Stock Companies Notes Schedules to be Prepared amp Vertical Format of PampL Account and Balance Sheet to be Discussed

Course Outcomes One can introduce and train students to prepare companies Balance Sheets

Part ndash B

Skill Development

1 Prepare a chart containing the concepts and conventions by relating them to business

2 Prepare a chart showing the users of accounting information with examples

3 Prepare a cash book for your own business

Part ndash C

Reference Books

1) Fundamentals of Accounting S P Jain amp KL Narang Kalyani Publishers 7th revised edition 2012

2) Fundamentals of Accounting S N Maheshwari Vikas publication 2009 edition

3) Financial Accounting S P Jain amp KL Narang Kalyani Publishers revised edition 2013


ದಲಯ ಸಟರ

ಕನನಡ

Subject Code 16KAN1L01 Max Marks 100 (70+30)


ಾಗ - ೧ ಾವಯಾಗ

೧ ಒಲಾೂ ರೂನ ೂೕಟೕವೂ -ಜನನ

೨ ಜನಪದ ೕ - ಸ-ಪ- ಸಂ-ಹಲಸಂ ಯರು

೩ ೂಯ ಹಂಬಲ - ಎಸ ವರುದರಪಪ

೪ ಕಣರಾಗ - ಎಲ ಹನುಮಂತಯಯ

೫ - ಸುರಂಎಕುಕಂ

೬ ಾ ನನನ ೂ - ಎಂಆರಕಮಲ

ಾಗ - ೨ ಕಗಳು

೧ ಂಡಯ ಾಗದ - ಆನಂದ

೨ ಂಪ ಹುಂಜ - ಸಗರಹಳ ಾಮಣಣ

೩ ಮುಲಂ ಹುಡು ಾ ಕತದುದ - ಾಾ ಅಬೂಬಕರ

೪ ಹಬಬ ಮತುತ ಬ - ಲತ ಾಯಕ

೫ ಕುರಂ ಹೂ - ನಾ

ಾಗ ndash ೩ ಪತರ ವಯವಾರ

ವಯವಾರ ಪತರಗಳ ಸವರೂಪ ಮತುತ ಧಗಳು


I SEMESTER ndashBBA

SANSKRIT

Subject Code 16SAN1L01 Max Marks 100 (70+30)


Unit 1 PADYA - POETRY

1 Nitishatakam (Subhashita Sangrahah)

2 Mahabharata ndash Viduraneeti

Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha

4 Ashadhabhooti Katha

Unit 3 ndash Gurukuladarshanam - An analysis Unit 4 - Vyakarna Grammar

Work Book ndashSugama Part 1

थम छमाही ndash बी बी ए

िहदी Subject Code 16 HIN1L01 Max Marks 100 (70+30)


प भाग

1 रहीम क दोह

भकाल का परचय किव रहीम का परचय दोह का अथर एव ाखया दोह की िवशषताए दोह की ासिगकता ोर भाग


2 सरोज समित

किव िनराला का परचय िनराला का जीवन सघषर ततकालीन सामािजक समसया का िचण सरोज समित किवता का परचय सरोज समित का अथर एव ाखया सरोज समित की िवशषताए किवता की ासिगकता ोर भाग

3 मगध और कलग

किव ीकात वमार का परचय lsquoमगध और कलगrsquo किवता का परचय मगध का अतीतकालीन गौरव मगध की वतरमान सथित अशोक का दय परवतरन lsquoमगध और कलगrsquo किवता का अथर एव ाखया lsquoमगध और कलगrsquo की िवशषताए किवता की ासिगकता ोर भाग

4 मोड़

किव लीलाधर जगड़ी का परचय मोड़ किवता का परचय मोड़ का अथर एव ाखया मोड़ किवता की िवशषताए किवता की ासिगकता ोर भाग

ग भाग

5 िहममत और िजदगी ( िनबध)

िनबध सािहतय का परचय रामधारी िसह lsquoिदनकरrsquo का परचय lsquoिहममत और िजदगीrsquo पाठ का परचय िववरण एव ासिगकता ोर भाग

6 तीसरी कसम क सट पर ( ससमरण)

ससमरण सािहतय का परचय फणीरनाथ lsquoरणrsquo का परचय lsquoतीसरी-कसमrsquo कहानी का उललख lsquoतीसरी कसम क सट परrsquo पाठ का परचय lsquoतीसरी कसम क सट परrsquo पाठ का िववरण एव ासिगकता ोर भाग

7 रीड की ही ( एकाकी)

एकाकी सािहतय का परचय जगदीश चन माथर का परचय lsquoरीड की हीrsquo पाठ का परचय lsquoरीड की हीrsquo पाठ का िववरण एव ासिगकता ोर भाग

8 अतीत म दब पाव (याा वात)


याा वात - सािहतय का परचय ओम थानवी का परचय lsquoअतीत म दब पावrsquo पाठ का परचय पाठ का िववरण एव ासिगकता ोर भाग

योजनमलक िहदी

bull शासिनक शबदावली ( अजी स िहदी)

bull समाचार लखन


ADDITIONAL ENGLISH

Subject Code 16AENG1L01 Max Marks 100 (70+30)


Prose

1 The Man Upstairs ndash PG Wodehouse

2 The Russell Einstein Manifesto

3 Akku - Vaidehi

Poetry

1 My Motherrsquos Sari ndash Vaidehi

2 On Buying and Selling ndash Khalil Gibran

3 Ethics ndash Linda Pastan

4 Chicago Zen ndash A K Ramanujan

5 The Shield of Achilles ndash W H Auden

6 All the Worldrsquos a Stage ndash William Shakespeare

Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II


II SEMESTER ndash BBA

ENGLISH II



Prose

1 A Retrieved Reformation ndash OrsquoHenry

2 The Garden Party ndash Katherine Mansfield

3 Sweet Milk (Neipayasam) ndash Kamala Das

4 The Letter ndash Dhumaketu

5 Love across the salt desert ndash Keki N Daruwala

Poetry

1 Fidelity ndash William Wordsworth

2 Million Man March Poem ndash Maya Angelou

3 The Three Kings ndash H W Longfellow

4 The Old Gumbie Cat ndash T S Eliot

Language

1 Transformation of Sentences

2 Prepositions

3 Degrees of Comparison

4 Discourse Features

5 Comprehension


BUSINESS ECONOMICS



Part ndash A


Nature and Scope of Business Economics Concept of Utility - Law of Diminishing Marginal Utility Law of Equi-Marginal Utility Consumer Surplus Indifference Curve ndash Map Features Budget Line ndash Shifts Consumer Equilibrium

Course Outcomes One can identify the economic principles in management decision making


Module 2 Demand Analysis (11 hrs)

Introduction to Demand Law of Demand Types of Demand Exceptions to the Law Elasticity of Demand ndash Types of Elasticity of Demand amp Measurements of Elasticity of Demand Demand Distinctions Demand Forecasting and its Methods Introduction to Supply Law of Supply Elasticity of Supply

Course Outcomes One can explain microeconomic concepts for the effective functioning of a firm or an industry

Module 3 Cost and Revenue Analysis (5 hrs)

Introduction to Cost Determinants Concepts Cost ndash Output Relationship Concepts of Revenue Revenue ndash Output Relationship BEP ndashMeaning and Diagrammatic Presentation

Course Outcomes One can illustrate the various cost and revenue concepts for decision making

Module 4 Market Analysis (5 hrs)

Introduction to Markets Features of Markets Types of Market Market Equilibrium and Disequilibrium Price-Output Determination under Perfect Competition- Short run and long run

Course Outcomes One can differentiate between various market structures

Module 5 Imperfect Market Situation (7 hrs)

Monopoly ndashMeaning and Features Price Output Determination Price Discrimination Monopolistic ndash Meaning Features Price-Output Determination Oligopolistic ndash Meaning and Features amp Duopoly Market ndash Meaning Features

Course Outcomes One can compare various imperfect competitions existing in current market situations

Module 6 Business Cycle and Money Supply (7 hrs)

Liquidity Preference Theory Meaning Explanation and Applications Expansionary and Contractionary Monetary Policy Demonetization and Inflation Trade Cycle Meaning Features and Phases

Course Outcomes One can acquire the knowledge of the Indian economy and its impact on development to develop proper starting in day-to-day management

Part ndash B

Skill Development

bull Develop more profound and critical thinking skills regarding Microeconomic issues

bull To differentiate quantitative and qualitative forecasting

bull To identifybifurcate companies based on market structure

bull Students can enumerate the profit and loss of a firm with revenue and cost pertaining to a given situation

bull To determine the price based on different degrees of elasticity of demand and supply

bull To identify various phases of Business cycles and learn to demonstrate the understanding of money supply in the economy


Part ndash C

Reference Books

4) Business Economics ndash M M Gupta - Sindhu Publications

5) Managerial Economics ndash D M Mithani - Himalaya Publications

6) Economics ndash Appannaiah Reddy and Shanthi ndash Himalaya Publications

7) Business Economics ndash R K Lekhi ndash Kalyani Publications

8) Managerial Economics ndash V K Xavier ndash Magirsquos Publications

9) Economics ndash Paul Samuelson amp William D Nordhaus ndash Tata McGraw Hill Education Pvt Ltd


COST ACCOUNTING



Part ndash A

Module 1 Elements of Costing (10 hrs)

Introduction and Limitations of Cost Accounting Comparative Analysis of Cost and Financial Accounting Elements of Cost Methods and Techniques of Costing Preparation of Cost Sheet Tenders amp Quotations

Course Outcomes One can list the cost components of a product

Module 2 Material Cost (10 hrs)

Concepts Pricing of Material in Inflation Recession Etc EOQ Stock Levels and Concept of Inventory Control Material Issues ndash FIFO LIFO amp Weighted Average Method

Course Outcomes One can compare the stock management techniques

Module 3 Labour Cost and Overheads (12 hrs)

Concepts Cost Of Labour Labour Rate ndash Time Rate System Piece Rate System Labour Incentive Schemes ndash Halsey Plan amp Rowan Plan Meaning of Direct and Indirect Expenses Classification of Overheads on the Basis of Elements Behaviour and Function Allocation of Service Department Over Heads to Production Departments Methods of Absorption like Production Units Method Percentage Of Wage or Prime Repeated Distribution and Simultaneous Equation Method

Course Outcomes One can classify the indirect expenses according to departments

Module 4 Contract Costing (10 hrs)

Introduction Meaning of Contract Costing Difference between Contracts and Jobs Ascertainment of Contract Costs Problems

Course Outcomes One can measure the notional profit earned through construction projects


Module 5 Process Costing (10 hrs)

Introduction and Meaning Differences between Job And Process Costing Process Costing Procedure Process Costing when there is no Loss Or Gain Abnormal Loss And Gain

Course Outcomes One can ascertain the scrap value and its recovery in each process

Module 6 Operating Costing (8 hrs)

Introduction Cost Ascertainment Cost Unit for Transport Undertaking Problems

Course Outcomes One can calculate the total cost incurred in logistics and transportation

Part ndash B

Skill Development

bull Consider your business cost and prepare a cost sheet based on the same

bull Meet a transport operator and find out how costs are ascertained per km

bull Prepare a chart showing the process of sugar production

Part ndash C

Reference Books

1) Cost Accounting Mahabaleshwara Bhatt- Himalaya Publications (2010)

2) Cost Accounting S P Jain amp K B Narang - Kalyani Publications 23rd Edition 2014

3) Cost Accounting M N Arora ndash Vikas Publications (2012)


QUANTITATIVE TECHNIQUES - II



Part ndash A

Module 1 Matrices and determinants (12 hrs)

Definition Types of Matrices ndash Column Matrix Row Matrix Square Matrix Rectangular Matrix Upper and Lower Triangular Matrix Scalar Matrix Symmetrical Matrix Equal and Equivalent Matrices Algebra of Matrices- Addition Subtraction Multiplication Scalar Multiplication Determinants Cramerrsquos Rule to Solve Simultaneous Equations ndash Two Variables and Three Variables Application Problems based on Cramerrsquos Rule

Course Outcomes One can Identify forms of matrices for business solutions and application for optimizing resources using Cramerrsquos rule


Module 2 Progressions (Arithmetic Progression and Geometric Progressions) (10 hrs)

Introduction to Sequence and Series of Terms Introduction to Progressions - Arithmetic Progressions Geometric Progressions Arithmetic Progressions - Common Difference - Nth Term- Sum of N Terms Geometric Progressions - Common Ratio- Nth Term Sum of N Terms Identification of Arithmetic Progressions Geometric Progression Application Problems

Course Outcomes One can Predict the application and progressions in simulating systematic events

Module 3 Measures of dispersion (16 hrs)

Introduction Measures of Dispersion ndash Range ndash Coefficient of Range Quartile Deviation ndash Coefficient of Quartile Deviation Mean Deviation- Coefficient of Mean Deviation Standard Deviation - Coefficient of Variation - Consistency - Variability Application Problems

Course Outcomes One can illustrate the variability consistency in a given real-time data

Module 4 Correlation (9 hrs)

Introduction Types Of Correlations Degree of Measures of Correlation Methods to Measure Correlation ndash Karl Pearson Correlation Spearmanrsquo S Rank Correlation Karl Pearson Correlation (Two Variables) Spearman Rank Correlation (Two And Three Variables) Application Problems

Course Outcomes One can compare the linear association between variables

Module 5 Regression (7 hrs)

Introduction Definition Introduction to Regression Analysis Estimation of Regression Equations (Two Variables) - Estimation of Trend Values Regression Coefficient Application Problems

Course Outcomes One can assess the relationships between variables and predict future trending

Module 6 Time series (6 hrs)

Definition and Concepts of Time Series Components of Time Series- Secular Random Cyclical Seasonal Variations Methods to Find Trend Values -Least Square Method (Odd Years And Even Years) Graphical Method Moving Averages Method (3 4 5 6 7 Years Moving Averages) Application Problems

Course Outcomes One can design a model jet for forecasting monitoring and feedback and feedforward control

Part ndash B

Skill Development

bull Enables to apply the concept of statistics in research and business

bull Cultivate the ability to present interpret quantitative results for Managerial decision-making

bull Enables to forecast sales using time series


Part ndash C

Reference Books




4) Business mathematics by Chikkodi and Satya Prasad Mumbai Himalayan Publishing House 2008 2nd edition

5) Statistical Methods by SP Gupta sultan chand and sons 26th Edition




MIND MANAGEMENT amp HUMAN VALUES

Subject Code 19MMH0VE6 Max Marks 100 (70+30)


Chapter 1 Values for a Meaningful Life (90 minutes)

bull Vyashti Chaitanya (Individual Consciousness) Samashti Chaitanya

(Collective Consciousness) and Vishva Chaitanya (Universal Consciousness)

bull Properties of the Conscious Mind - Atomicity Sattwa Rajas Tamas

bull Properties of Sub-conscious Mind - Samaskaras Vasanas

bull Components of Character - Dharma Satya Vritta Bala and Shree

bull Harnessing the potential of the Mind using lsquoNeural Pathwaysrsquo

Chapter 2 Communication Skills (90 minutes)

bull Definition and Process

bull Need Purpose

bull Forms of Communication

bull Kinesthetics (Body Language) and its Role in interpersonal communication

bull Barriers to Effective Communication - Identification and Remedies


Chapter 3 Concept of Self and Positive Mental Attitude (90 minutes)

bull Role of Introspection and Experiential Learning

bull Self - Esteem - Self - Worth Self - Evaluation Self ndash Respect

bull Johari Window ndash an instrument to explore the lsquoSELFrsquo

bull Need for a Positive Mental Attitude

bull Methods to develop a healthy Positive Mental Attitude

Chapter 4 Creativity (90 minutes)

bull Definition

bull Attributes of Creative solutions

bull Benefits of inculcating a creative thinking process

bull Stages in the Creative Thinking process

bull Roadblocks to creativity

bull Tools for enhancing Creativity ndash Brainstorming Mind Maps Lateral Thinking Rebus

Chapter 5 Emotional Intelligence (Ei) (90 minutes)

bull Definition

bull Biological Purpose of Emotions Emotion related dysfunctions Emotional Hijack

bull Daniel Golemanrsquos model of EI - Personal Competence and Social Competence

bull Discussion on 5 Basic Emotions ndash Anger Fear Egotism Jealousy Happiness

bull Strategies for Enhancing EI

Chapter 6 Goal Setting (90 minutes)

bull Importance of Setting Goals

bull Levels of Goal-setting

bull Qualities of a Good Goal ndash lsquoSMARTrsquo

bull Steps in the Goal-Setting process

bull Obstacles to Achieving Goals (Internal and External) - Causes and Remedies

bull Concept of Goal-Vectors

Chapter 7 Learning Made Easy (90 minutes)

bull Formal Informal education

bull Limitations of Formal Education

bull Consequences of Selective learning Consequences of Limited Approach to Education

bull Study techniques - 5R Principle 60 ndash 10 ndash 60 Technique Mix and Match

bull Advantages of Periodic Revision


Chapter 8 Relationships (90 minutes)

Need For Building Maintaining Nurturing Healthy Relationships

bull Ways to buildmaintainnurture healthy relationships

bull Student Discussion and Presentations on various relationships

Chapter 9 Time Management (90 minutes)

Characteristics of Time

bull Need to Manage Time

bull Working Sharper (Planning Preparation Execution)

bull Time Management Tools - Time Inventory Work Charts

bull Prioritization - Strategizing Terminal (Long term) Subsidiary and Intermediary goals

bull Dimensions of Time - Personal Professional Educational Financial Spiritual Societal

bull Methods to Manage Time daily

Chapter 10 Swot Analysis of The Nation (90 minutes)

Strengths and Opportunities ndash Measures to Leverage

bull Weakness and Threats - Measures to Overcome

bull Study of past and present National Scenario

bull Role of Youth in helping build a better future for the Nation

Chapter 11 Universal Message of Bhagavadgita (90 minutes)

lsquoParasapara Bhavanarsquo (Mutuality interdependence for progress)

bull lsquoLoka Sangraharsquo (Welfare of the people)

bull Karma Yoga (deeper involvement with whatever Work one takes up)

bull The relevance of need to adopt and practice these principles in daily life

Chapter 12 Yoga ndash Part 1 - Introduction to Yoga (90 minutes)

Definition

bull Benefits of Daily practice

bull Astanga Yoga

Chapter 13 Yoga ndash Part 2 - Suryanamaskara (90 minutes)

Stages Steps

bull Benefits of each Step

bull Demonstration and Practice


Chapter 14 Yoga ndash Part 3 - Asanas (90 minutes)

bull vṛkṣāsana parivṛtta-tri-koṇāsana vīrabhadrāsana daṇḍāsana paścimotthānasana baddha-koṇāsana pūrṇa-baddha-koṇāsana nāvāsana uṣṭrāsanam gomukhāsana vajrāsanam

bull Benefits of each Asana


Chapter 15 Yoga ndash Part 4 - Pranayama and Meditation (90 minutes)

bull Pranayama - nāḍī-śodhana-prāṇāyāma kapālabhāti bhrāmarī

bull Trbull bullaka (Candle Gazing) ndash Meditation

bull Chanting OMkara



ADDITIONAL ENGLISH



Prose

1 An Inconvenient Truth (Nobel Prize Acceptance Speech) ndash Al Gore

2 The Story of an Hour ndash Kate Chopin

3 With the Photographer ndash Stephen Leacock

4 Legal Alien ndash Rutangye Crystal Butungi

5 He Said and She Said ndash Alice Gerstenberg

Poetry

1 Lakshman ndash Toru Dutt

2 Snake ndash D H Lawrence

3 Birches ndash Robert Frost

4 The Country Without a Post Office ndash Agha Shahid Ali

5 Calypso ndash Edward Kamau Brathwaite

Language

1 Report Writing

2 Dialogue Writing

3 Comprehension


ितीय छमाही ndash बी बी ए

िहदी Subject Code 16HIN2L01 Max Marks 100 (70+30)


ग-भाग (कहािनया)

1 टोबा टकिसह

कहानी सािहतय का परचय तथा महा कहानीकार सआदत हसन मटो का जीवन एव सािहतयक परचय दश-िवभाजन की ासदी का उललख ततकालीन जन-मानस की सथित का उललख उ कहानी का परचय िवशषताए एव ासिगकता ोर भाग

2 डाची

कहानीकार उपननाथ rsquoअशकrsquo का जीवन एव सािहतयक परचय ततकालीन सामािजक समसया का िचण िनमन तथा गरीब जनता का सामािजक उतपीडन की चचार rsquoडाचीrsquo कहानी का परचय ासिगकता एव िवशषताए ोर भाग

3 आभी

कहानीकार एस आर हरनोट का परचय रचनागत िवशषताए वनय-जीवी तथा वन-सपदा की महा सप करना rsquoआभीrsquo कहानी का परचय वन तथा वनय-जीिव सरकषण स परिचत कराना कहानी की ासिगकता ोर भाग

5 फसला

लखका मयी पषपा का परचय कहानी-सािहतय की िविभनन शलय का परचय ामीण समाज की मिहलाओ की सथित का उललख नारी की असहायता तथा पष सातमक समाज का उललख करना फसला कहानी का परचय िववरण एव िवशषताए उ कहानी की भाषागत िवशषताए एव ासिगकता ोर भाग


6 कर का मनका डारी क

हमलता मिहर का परचय वतरमान समाज म मिहला की सथित का परचय मिहला की मानिसकता का परचयवणरवाद का परचय दना समाज म ा मिहला उतपीडन का परचय करानाlsquoकर का मनका डारी कrsquo पाठ का परचय िववरण एव ासिगकता ोर भाग

7 अदालत म िवजयी बल

अनवाद सािहतय का अथर एव महतव लखक परचय मल पाठ का परचय अनिदत पाठ का परचय पाठ का िववरण एव ासिगकता ोर भाग


bull पारभािषक शबदावली (अजी स िहदी) bull लोकोया

ವೕಯ ಸಟರ

ಕನನಡ



ಾಗ ndash ೧ ಪರಬಂಧಗಳು

೧ ಾರ ಾರಂ ಆಾವನ - ಕುಂಪ

೨ ಾನವಳ ಕಕ - ಅ ಾತರ

೩ ಾನ ಬುತ - ಎಂ ೕಾಾಮಯಯ

೪ ಾಯರ ೖಾನನ ಾಟ ndash ಪಣರ ಚಂದರ ೕಜವ


೫ ಂಗಳೂನ ಾಾಕಷ ೕವರುಗಳು - ಈರಪಪ ಎಂ ಕಂಬ

೬ ೕರು ೂಡದ ಾನಲ ndash ೕಚಂದರ

ಾಗ ndash ೨ ಾಟಕ

ಾಕಾಯಣ - ಸುೕಶ

II SEMESTER ndashBBA

SANSKRIT



CHAMPU

Unit I Vishwagunadarsha Champu - Karnatadeshavarnanam

Ref Books Karnataka Samskriti - Prof Chidananda Murthy Pub Kannada Sahitya Parishad Karnataka Through The ages-Dr R RDivakar Pub Govt of Karnataka

Unit II NATAKA

Mrichakatikam 6th Act

Unit III Vyakarna-Grammar

Sugama Part II


SEMESTER - III


III SEMESTER ndash BBA

MARKETING MANAGEMENT



Part ndash A

Module 1 Fundamentals of Modern Marketing (7 hrs)

Definitions scope functions STP 4 Prsquos Product ndash levels PLC NPD Product Marketing Strategies (Market dominance Porterrsquos Generic Growth) Price ndash Strategies Discounts amp Allowances Place ndash Channels Logistics SCM Promotion ndash importance Mix Service ndash Characteristics Service Marketing Mix Marketing planning process

Course Outcomes Identify core concepts of marketing and the role of marketing in business and society

Module 2 Consumer Markets and Buyer Behaviour (6 hrs)

Factors influencing buyer behaviour Types of consumers Decision making process Decision Making Unit Consumerism COPRA Ethics in Marketing

Course Outcomes Develop marketing strategies based on product price place and promotion objectives

Module 3 Retail Management (6 hrs)

Trends in Retailing Types of retail and retail consumer Operations Mall Management Non ndash Store Retailing IT in Retail

Course Outcomes Apply retail marketing and sales management strategies

Module 4 Brand Management (8 hrs)

Brand Brand management objectives Brand equity Brand Positioning Brand Loyalty Brand Extension Building a brand Brand strategies Types of Branding

Course Outcomes Comprehend the role of integrated marketing communications and apply them

Module 5 Communication in Marketing (10 hrs)

Sales Promotion ndash Definition Types of Sales Promotion Techniques- consumer trade

Advertising ndash Definition Importance Types of advertising media Creation of advertisement

Personal Selling ndash Definition Importance Features of salesmanship Sales Process Direct Marketing ndash Definition Advantages

Public Relation- Definition Tools

IMC - Definition AIDA model PASS framework

Course Outcomes Apply techniques of promotion for building a brand


Module 6 Recent Trends in Marketing (8 hrs)

Definition Importance Evolution Developing a digital marketing plan Dimensions of Digital Marketing Mobile Marketing Crowd sourcing Types of advertising used Advantages and disadvantages of digital marketing Search Engine Optimization

Recent Marketing Trends ndash Rural marketing Lifestyle marketing Guerilla marketing Viral marketing Buzz marketing

Course Outcomes Anaylyse Digital Marketing techniques and apply them in startup

Part ndash B

Practical Skill Development

bull Each student will work on one product and identify all the Ps

bull Develop a digital marketing plan for a product launch ndash B2C and B2B type of customer

bull Computer Lab Practical sessions on SEO and dimensions of digital marketing

Part ndash C

Reference Books

1) Marketing Management ndash Philip Kotler (Latest Edition)

2) Marketing Management ndashPhilip Kotler and Kevin Lane (Latest Edition)

3) Consumer Behaviour by Blackwell 1stEdition ndash Cengage Learning (Latest Edition)

4) Digital Marketing - Dave Chaffey amp Fiona Ellis-Chadwick (Latest Edition)

5) Marketing Management by Arun Kumar and N Meenakshi Vikas Publishing House Pvt Ltd (Latest Edition)


HUMAN RESOURCE MANAGEMENT



Part ndash A

Module 1 Introduction to HRM (6 hrs)

Meaning and definition features functions importance role process of HRM Role of HR Manager

Course Outcomes Analyse management systems and its process with respect to certain specific industries and organisations


Module 2 Human Resource Planning and Recruitment (8 hrs)

Meaning objectives importance process job analysis and job description problems recent trends in HRP

Recruitment- Meaning objectives sources methods and current recruitment practices in India

Course Outcomes Comprehend the human resource planning and its significance along with understanding the different methods of recruitment and recent trends associated with it

Module 3 Selection Placement and Induction (7 hrs)

Meaning selection process uses of tests in selection Placement - meaning problems in placement Induction-meaning induction process

Course Outcomes Compare the different methods of selection used by the companies the placement and the recent on boarding techniques

Module 4 Training and Development (8 hrs)

Meaning importance need methods recent developments in training management development- meaning and its contribution to HRD

Performance Appraisals - Meaning objectives content methods limitations of performance appraisal

Course Outcomes Assess the significance of training and different methods and recent developments in training the traditional and contemporary performance appraisal methods and its significance

Module 5 Promotion Transfer Demotions and employee Separations (8 hrs)

Meaning and types of promotion purpose of promotion basis of promotion transfer-meaning reasons Demotion meaning and reasons Lay-off retrenchment and Dismissal

Course Outcomes Recognise the ways of managing the human resources through promotion transfer and separation of employees along with establishing effective pay plans and financial incentives

Module 6 Wage and salary administration (8 hrs)

Definitions components of salary factors affecting wages and salary technique of wage fixation Fringe benefits Meaning and types Social security measures Perquisites

Course Outcomes Analyse the effective wage and salary fixation and perquisites

Part ndash B

Practical

Skill Development

bull Visit any organization and analyse the recruitment process and study the interview Pattern

bull Compile Information on induction programme of an MNC

bull Develop the format for performance appraisal of an employee

bull Conduct an OOM analysis for a select company

bull Compare critically the organization chart of HRM department of two or three companies


Part ndash C

Reference Books

1) HRM ndash Robert Mathis amp John Jackson - Cengage Learning 2007 - 12 illustrated

2) Human Resource Management- Gary Dessler - Prentice Hall - 13 edition (January 8 2012)

3) Text Book of Human Recourse Management Mamoria CB and Gankar SV7th ed Himalaya Publishing House Mumbai2008

4) Human Resource Management Mankin David Oxford University Press New York2009

5) Human Resource Management Snell Scott amp Bohlander George Cengage Learning Australia 2009

6) Human Resource Management Text and casesAswathappa6th EdTata Macraw Hill2010

7) Essentials of Human Resource Development Mutsuddi Indranil1st edNew Age International New Delhi2010

8) Introduction to Human Resource Management Kay Rebecca amp Banfield Paul Oxford University Press New York 2009


ENTREPRENEURSHIP DEVELOPMENT



Part ndash A

Module 1 Introduction to Entrepreneurship (12 hrs)

Introduction to Entrepreneurship Entrepreneur-Entrepreneurship-Enterprise Types of Entrepreneurs Rural Entrepreneurs in India Role and functions of entrepreneurs in relation to the economy

Course Outcomes Clarify the parameters to assess opportunities and constraints for new business ideas

Module 2 Opportunity Business Ideas and Start Ups (10 hrs)

Opportunity scouting and idea generation role of creativity amp innovation and business research Sources of business ideas Entrepreneurial System and start ups Small business as the seedbed of entrepreneurship

Course Outcomes Learn how to start an enterprise and analyse to develop idea generation creative and innovative skills by considering all dimensions of business

Module 3 Business Plan (10 hrs)

Business Plan Essential Features of Business Plan Types of Business Plan Presentation of Business Plan Pitfalls to be avoided in preparation of Business Plan

Course Outcomes Analyse the importance of Business plan and learn to design business plans suitable for different sectors


Module 4 Financial Non-Financial Support for Entrepreneurs (10 hrs)

Financial non-financial support agencies SIDBI SFCs- KSFC SDCs- KSIIDC EDI AWAKE SEWA SISI SHGs KVIC

The Concept of Crowd Funding Start up India Fund

Course Outcomes Illustrate the process of starting a business by learning about different funding agencies and exploring different institutions for entrepreneurial skill development

Module 5 Marketing in small Business and start ups (8 hrs)

Issues in small business marketing and Start ups Marketing Advertising and publicity sales and distribution The idea of consortium marketing Tender Marketing and Rural Marketing by Entrepreneurs

Course Outcomes Analyse the importance of marketing management in small business venture

Module 6 E-Business (10 hrs)

E-Business meaning features e-commerce amp e ndash markets e-marketing techniques e-advertising models of e-advertising e-market research e-business models ndash B2B B2C amp C2C digital commerce mobile commerce emergence of e-governance in India e-business applications

Course Outcomes Illustrate the significance of e-commerce in business era

Part ndash B


bull Prepare a Business Plan for a SSI

bull Identify the various opportunities in emerging economics

bull Write a report on SEWA or any other SHGS

bull Draw a E-Business plan for non Technical start ups

bull Prepare a Business Plan for Start ups

PART ndash C

Reference Books

1) Dynamics of Entrepreneurial Development and Management by Vasant Desai 4th Edition 2000 Himalaya Publications

2) Fundamentals of Entrepreneurship and Small Business Management by Vasant Desai 8th Edition 2005 Himalaya Publications

3) Entrepreneurship Need of the Hour- Dr Vidya Hattangadi first Edition 2007 Himalaya Publications

4) Essential of entrepreneurship and small business management- Thomas W Zimmer and Norman M Scarborough Edtion 42008 Pearson

5) Magazine ndash Entrepreneur


6) Gordon E amp Natarajan K Entrepreneurship Development ndash Second Revised edition 2007 Himalaya Publication House

7) Entrepreneurship- Robert D Hisrich MichaelPPeters and Dean A Shepherd6th Edition 2008McGraw-HillIrwin

8) Journal of Asia Entrepreneurship and Sustainability

(http findarticlescomparticlesmi_qa5499)


CORPORATE ACCOUNTING



Part ndash A

Module 1 Amalgamation amp Absorption (28 hrs)

Theoretical Background Meaning of Amalgamation Need for Amalgamation Types of Amalgamation Objectives

Course Outcomes Understand the theoretical framework of the concepts

PART I Amalgamation of Companies

PRACTICAL Calculation of Purchase Consideration ndash Take over basis - Net payment basis adopting Accounting Standards 14 ndash liquidation expenses met by Purchasing Company ndash Passing of Journal Entries ndash of Ledger Accounts in the books of Vendor - Net Asset Method Passing of Journal Entries and preparation of ledger accounts ndash In the books of Purchasing Company ndash passing incorporating entries ndash finding out Goodwill or Capital Reserve ndash treatment of inter- company debts - stock and investment ndash incorporation expenses ndash preparation of Balance Sheet

PART II Absorption

Calculation of Purchase consideration under Net Payment and Net Asset Methods adopting AS -14 ndash treatment of dissolution expenses met by Purchasing Company ndash Assets and liabilities not taken over ndash intrinsic value of shares ndash Passing of Journal Entries ndash Preparation of Ledger Accounts in the books of Vendors ndash Incorporation entries ndash treatment of Security Premium - Preparation of Balance Sheet after absorption in the Purchasing Company

Course Outcomes To know the accounting process of amalgamation and absorption

Module 2 External Reconstruction (12 hrs)

Calculation of Purchase Consideration under Net Payment and Net Asset methods ndash Passing Journal Entries ndash Ledger preparation in the books of Vendor and preparation of Balance Sheet after reconstruction incorporating all the concepts mentioned in absorption

Course Outcomes To understand the accounting process of external reconstruction


Module 3 Internal Reconstruction or Capital Reduction (12 hrs)

Meaning ndash Objective ndash Need for restructure ndash Procedure ndash form of reduction ndash accounting arrangements ndash passing of Journal Entries ndash Preparation of Balance Sheet after Reconstruction

Course Outcomes To understand the financial restructure and capital reduction of corporate

Module 4 Corporate Valuation (Theory) (8 hrs)

Meaning basic concepts basis of valuation approaches to valuation ndash Discounted Cash Flow Method Relative Valuation Comparable Transaction Price of recent investment amp Net Asset Method

Course Outcomes To understand the conceptual background for corporate valuation

Part ndash B

Practical

Skill Development

bull Recent mergers amp acquisition in various sectors

bull Analyze amp report the reconstructed balance sheet of various sectors after merger amp acquisition

bull Reports the various types of corporate valuation used in various sectors

PART ndash C

Reference Books

1) Corporate Accounting SN Maheshwari - Vikas Publishing House 5th Edition Year 2009

2) Advanced Accountancy RL Gupta Volume II - S Chand Publishing 17th Edition Year 2014

3) Corporate Accounting Jain and Narang- Kalyani Publishers Year 2015

4) Advanced Accounting SK Paul ndash Central Publication


ENVIRONMENTAL STUDIES

Subject Code 19MENVI0VE2 Max Marks 100 (70+30)


Part ndash A

Module 1 The Multidisciplinary Nature of Environmental Studies (2 hrs)

Definition scope and importance Need for public awareness

Course Outcomes Comprehend the need to conserve and protect natural resources such as fuel food water electricity at home and in the community and social environment


Module 2 Natural Resources (8 hrs)

Renewable and Non-Renewable Resources

Natural resources and associated problems

Forest resources Use and over-exploitation de-forestation case studies Timber extraction mining dams and their effects on forests and tribal people

Water resources Use and over-utilization of surface and ground water floods drought conflicts over water dams-benefits and problems

Energy resources Growing energy needs renewable and non renewable energy sources use of alternate energy sources Case studies

Land resources Land as a resource land degradation man induced landslides soil erosion and desertification

Role of an individual in conservation of natural resources

Equitable use of resources for sustainable lifestyles

Course Outcomes Develop various processesskills through the interaction with the natural and social environment

Module 3 Ecosystems (6 hrs)

Concept of an ecosystem

Structure and function of an ecosystem

Producers consumers and decomposers

Energy flow in the ecosystem

Ecological succession

Food chains food webs and ecological pyramids

Introduction types characteristic features structure and function of the following ecosystem

Forest ecosystem

Grassland ecosystem

Desert ecosystem

Aquatic ecosystems (ponds streams lakes rivers oceans estuaries)

Course Outcomes Analyse the relationships between natural and social environment through various activities within and beyond the classroom

Module 4 Biodiversity and its conversation (8 hrs)

Introduction ndash Definition Genetic species and ecosystem diversity

Bio geographical classification of India

Value of biodiversity Consumptive use productive use social ethical aesthetic and option values

Biodiversity at global National and local levels

India as a mega-diversity nation

Hot-spots of biodiversity


Threats to biodiversity habitat loss poaching of wildlife man-wildlife conflicts

Endangered and endemic species of India

Conservation of biodiversity In-situ and Ex-situ conservation of biodiversity

Course Outcomes Appreciate the variations (diversity) in natural (Plants in different countries) and social environment (tribal life in various places community eating etc) and respect them

Module 5 Environmental Pollution (8 hrs)

Environmental Pollution - Definition Causes effects and control measures of Air pollution Water pollution Soil pollution Marine pollution Noise pollution Thermal pollution Nuclear hazards

Solid waste management Causes effects and control measures of urban and industrial wastes

Role of an individual in prevention of pollution

Pollution case studies

Disaster management Floods earthquake cyclone and landslides

Course Outcomes Creating awareness for controlling pollution and measures to be taken for the same

Module 6 Social Issues and the Environment (7 hrs)

From unsustainable to sustainable development

Urban problems related to energy

Water conservation rain water harvesting watershed management

Resettlement and rehabilitation of people its problems and concerns case studies

Environmental ethics Issues and possible solutions

Climate change global warming acid rain ozone layer depletion nuclear accidents and holocaust case studies

Wasteland reclamation

Consumerism and waste products

Environment protection act

Air (Prevention and Control of Pollution) Act

Water (Prevention and Control of Pollution) Act

Wild life protection Act

Forest Conservation Act

Issues involved in enforcement of environmental legislation

Public awareness

Course Outcomes Environmental ethics and solutions to sustainable development through implementation of environment protection and water conservation act awareness about issues related to environmental legislation


Module 7 Human Population and the Environment (6 hrs)

Population growth variation among nations

Population explosion ndash Family welfare programme

Environment and Human Health

Human rights

Value education

HIVAIDS

Women and child welfare

Role of information technology in environment and human health

Case studies

Course Outcomes Human rights awareness issues related to rehabilitation and population explosion AIDs awareness campaigns

Module 8 Field Work (5 hrs)

Visit to a local area to document environmental assets-riverforestgrassland hillMountain

Visit to a local polluted site-urban RuralIndustrialAgricultural

Study of common plants insects birds

Study of simple ecosystems pond river hill slopes etc (Field work equal to 5 lecture hours)

Each student has to submit a field report on any one of above topics which forms the basis for evaluation of field work for 25 marks

PART ndash B

Reference books

1) Agarwal K C 2001 Environmental Biology Nidi Publ Ltd Bikaner

2) Bharucha Erach The Biodiversity of India Mapin Publishing Pvt Ltd Ahmedabad ndash 380 013 India Email mapinicenelnet

3) Brunner R C 1989 Hazardous Waste Incineration McGraw Bill Inc 480p

4) Clark R S Marine Pollution Clanderson Press Oxford (TB)

5) Cunnigham WP Cooper T H Gorhani E amp Hepworth M T 2001 Environmental Encyclopedia Jaico Publ House Mumbai 1196P

6) De A K Environmental Chemistry Wiley Eastern Ltd

7) Down to Earth Centre for Science and Environment reg

8) Gleick H P 1993 Water in crisis Pacific Institute for Studies in Dev Environment and security Stockholm Env Institute

9) Oxford Univ Press 474P

10) Hawkins R E Encyclopedia of Indian Natural History Bombay Natural History Society Bombay reg

11) Heywood V H amp Watson R T 1995 Global Biodiversity Assessment Cambridge Univ Press 1140P


12) Jadhav H amp Bhosale V M 1995 Environmental Protection and Laws Himalaya Pub House Delhi 284P

13) Mekinney M L amp School R M 1996 Environmental Science Systems and Solutions Web enhanced edition 639p

14) Mbaskar A K Matter Hazardous Techno-Science publications (TB)

15) Miller T G Jr Environmental Science Wadsworth Publishing Co (TB)

16) Odum E P 1971 Fundamentals of Ecology W B Saunders Co USA 574p

17) Rao M N amp Datta A K 1987 Waste Water Treatment Oxform amp IBH Publ Co Pvt Ltd 345p


CONFLICT MANAGEMENT

Subject Code 16MAN0G3 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction amp Nature of conflict (12 hrs)

Introduction - Organization Origins of Conflict Perspectives on Conflict reasons for conflict the nature and types of conflict Goals Dispute Prevention Delegating Conflict Management to the Disputant

Course Outcomes Comprehend the business and emotional conflict and make the way in conflict resolution negotiation and management

Module 2 Conflict Handling Techniques amp Conflict Management styles (10hrs)

Conflict Assessment Communication perception and cognitive biases Third Party Interventions Styles and Tactics Pre-negotiation Essentials

Course Outcomes Analyse and resolve conflicts arising in a business set-up on a day to day basis

Module 3 Assessment in Conflict Situations amp Crisis Analysis and Response in Conflict Situations (10hrs)

Conflict Escalation ndash The Dynamic Conflict Model ndash The Retaliatory Cycles Dispute Resolution amp Complaint Handling System Conciliation and Investigation

Course Outcomes Assess and analyze the nature and process of conflict

Module 4 Managing Anger amp Listening (8 hrs)

Managing Exceptionally Difficult People The Role of Emotions Logical Argument Mapping (LAM) Vaalandrsquos Improvement Model and Conflict Dynamic Profile

Course Outcomes Understand the techniques of anger management


Module 5 Conflict Mediation amp Negotiation (10 hrs)

Mediation Arbitration and Negotiation Dealing with Negotiation Breakdowns Communication in Negotiation Social Context of Negotiation Negotiation in Groups Distributive-Integrative-Mixed Bargaining

Course Outcomes Recognise the role of mediation in business opportunities and crisis

Module 6 Balance of Power in Conflict Situations Counseling in Conflict Situations (10 hrs)

Power in Negotiation Competitive and Cooperative Styles The Social Context of Negotiations Ethics in negotiation

Course Outcomes Understand the role of counseling and power

Part ndash B


bull Role play for conflict situation and negotiations skills

bull Games like Anger Ball-Toss Feelings Check-in Pushy Paris and other games in the book ndash in the big book of conflict resolution games by Mary Scannell

Part ndash C

Reference Books

1) Roy Lewicki David Saunders John Minton Negotiation (Irwin 1999)

2) William W Wilmot amp Joyce L Hocker Interpersonal Conflict 6th Edition (McGraw-Hill 2001)

3) Roy Lewicki David Saunders John Minton Negotiation Readings Exercises amp Cases (Irwin 1999)

4) Bercovitch Jacob etal 2009 The Sage Handbook of Conflict Resolution New Delhi Sage Publication

5) J T Dunlop A M Zack Mediation and Arbitration of Employment Disputes (Jossey-Bass 1997)

6) Sandra Gleason ed Workplace Dispute Resolution (Michigan State University Press 1997)

7) MH Bazerman Judgment in Managerial Decision Making (Wiley 1986)


9) Alvin L Goldman Settling for More Mastering Negotiating Strategies and Techniques (BNA Books 1991)



CONTEMPORARY POLITICS IN INDIA

Subject Code 16SS0G1 Max Marks 100 (70+30)


Part ndash A

Module 1 (12 hrs)

An Introduction to Indian Government and Politics The Democratic Framework Constitution Norms and Principles Citizen and the Political Process Executive Legislature and Judiciary Federalism

Course Outcomes Realize how the political environment affecting the standards of business in India

Module 2 (10 hrs)

The Union Executive ndash President Vice President Prime Minister and Council of Ministers ndash their role and importance Bureaucracy ndash its Organization and Functioning

Course Outcomes Develop business by understanding various machineries of the government

Module 3 (8 hrs)

The Union Legislature ndash President Rajya Sabha Lok Sabha ndash Their Powers and Responsibilities

Course Outcomes Recognize the best practices in business by exploring new avenues of business through well-established governmental relations

Module 4 (8 hrs)

Judiciary Single Integrated Judicial System ndash Supreme Court High Court and Lower Courts ndash Their Roles and Jurisdiction

Course Outcomes Relate how the political decision-making process is responsible for driving a successful business

Module 5 (10 hrs)

Federal System States of India ndash Governors Chief Ministers and Council of Ministers State Legislature Local Government

Course Outcomes Outline various adjudicating institutions accountable for settling disputes impacting business

Module 6 (12 hrs)

Issues and Challenges in the Working of Indian Government and Politics Foundational Challenges Challenges of Deepening and Challenges of Expansion

Course Outcomes Indentify the challenges of political decisions at the local level and address the same viz Regionalism Separatism


Part ndash B

Reference books

1) Basu DD ndash An Introduction to the Constitution of India

2) Bidyut Chakravarthy and RKPandey ndash Government and Politics of India Sage Publications

3) Neera Jayal and Pratap Bhanu Mehta ndash Politics in India Oxford

4) Narang A S ndash Indian Government and Politics

5) MPSingh ndash Indian Politics Constitutional Foundations and Institutional Functioning

6) Johari J C ndash Indian Government and Politics


SPANISH

Subject Code 16BBA3S51 Max Marks 100 (70+30)


Part ndash A

Module 1 (6 hrs)

Spanish letters and its pronunciation extra characters and its uses

The vowel sounds and the consonant sounds the stress and the intonation

The Diphthong and its usages

Grammar Gender of the nouns numbers and plural forms of the noun

The verb form ldquohayrdquo

The subject pronouns

Course Outcomes Enhance their ability to multi-task and decision making Module 2 (8 hrs)

Regular verbs

Adjectives

Days of the week

The verb ldquoto berdquo (ser and estar)

Negation

Questions

Possessive adjective


The verbs tenir and venir

tener que and hay que

The personal ldquoardquo

Contractions

Course Outcomes Improve performance in the academic areas by learning a foreign language

Module 3 (8 hrs)

Stem-Changing Verbs o ue

Stem-Changing Verbs e ie Stem-changing verbs e i

Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers

Months Seasons and Dates

Comparisons of Inequality

Comparisons of Equality

Superlatives

Object pronouns

Course Outcomes Gain basic knowledge and understanding of the cultures of the Spanish-speaking countries along with enhancing their knowledge about international business

Module 4 (8 hrs)

Saber vs Conocer Pedir vs Preguntar

Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives

Time Expressions With Hacer

Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses

Course Outcomes Narrate and describe in past present and future time linking sentences smoothly


Module 5 (8 hrs)

Hace to mean ago

Formation of Adverbs

Subjunctive I Introduction

Rel Pronouns - que

Rel Pronouns - quien

Rel Pronouns - el que and lo que

Rel Adjective ndash cuyo

Course Outcomes Talk casually about topics of current public and personal interest

Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional

Course Outcomes To utilize the Spanish skills for Global context

Grammar Focus

bull Articles defined indefinite etc

bull The interrogation negation

bull The gender of nouns adjectives

bull Possessive and demonstrative adjectives

bull Some prepositions The reflexive verbs

bull The present the past tense the near future imperative future imperfect pronouns COD (the the) and COI (him her) pronouns (I you he she we they them) the comparison

bull Class assignments Activities Grammar lessons and Certification

Part ndash B

Skill Sets (14 hrs)

1 Listening

bull Can recognize hisher name when it is spoken by another person

bull Can understand basic greetings farewells and common expressions of politeness (eg hello goodbye sorry)


bull Can often recognize spoken words similar to the languages

bull Spoken Production

bull Can express how they are feeling using simple standard expressions

bull Spoken Interaction

bull Can provide hisher name and ask others for theirs

2 Reading

bull Can understand brief simple instructions if encountered previously in the same or similar form

3 Writing

bull Can copy or write own name

bull Can write simple words and very simple sentences with assistance like a dictionary or textbook

4 Spoken Interaction


bull Can point to an object and ask what it is

bull Can express a lack of understanding

5 Spoken Production


bull Can name some common objects in familiar environments (eg items in the house and commonplace food items)

Vocabulary Focus

bull Numbers nationalities occupations family daily activities colors clothing furniture personal things types of building places where places are located stores transportation food celebrations housing vacation the media weather

Part ndash C

Reference books

1) Living Language on line course

2) Espantildeol en acciacuteon Elaine Higgins

3) 501 Spanish verbs Barrons publishing by Kendris



ORGANISATIONAL PSYCHOLOGY



Part ndash A

Module 1 Introduction to organizational behavior (8 hrs)

Meaning Structure Theoretical framework of OB Contributing disciplines to OB field

Course Outcomes Demonstrate a basic understanding of the major areas of organizational and industrial psychology including human resources leadership development employee training motivation and satisfaction group dynamics organizational climate and team building

Module 2 Perception (10 hrs)

Definition and nature Factors influencing perception Attribution-Theories Impression formation amp Impression management

Course Outcomes Apply organizational theory to specific organizational situations

Module 3 Personality (10 hrs)

Definition Meaning Theories- Type Trait Dynamic Psychoanalytical Personality assessment Work related aspects of personality

Course Outcomes Acquire skill in collaborative teamwork time management and self-motivation Module 4 Learning (10 hrs)

Approaches of learning Principles of learning- Classical conditioning Operant conditioning theory Cognitive learning Factors affecting learning Memory-STM-LTM Forgetting Amnesia Improving memory

Course Outcomes Ability to understand different learning styles of employees in the organization

Module 5 Work related Attitudes (12 hrs)

Definition of attitude Forming attitudes-Social learning direct experience Genetic factors Job satisfaction Job Involvement Organisational commitment Prejudice Groupism Managing diverse work force Emotional Intelligence in work place

Motivation Definition Concepts and Application Early and Contemporary theories Job design Goal setting Frustration

Course Outcomes Examine the role of organizational culture critically and fit in with organizational functioning staff satisfaction and retention and organizational performance

Module 6 Group Behavior Power and Politics (10 hrs)

Definition amp nature of group Function and formation Benefits and costs of working with others Emerging team concept Groups and teams Effective teams Social influence Individual power Bases of power


Implication Dependency and Defensive behavior Managing power Organizational politics ndash Power in action Ethics of organizational politics Productive use of organizational politics

Course Outcomes Ability to understand the impact of organizational politics on an organization environment and ways to deal with the employees

Part ndash B


bull Politics in organizations is simply a fact of life Personal experience hunches and anecdotal evidence for years have supported a general belief that behaviors in and of organizations is often political in nature More recently some conceptual and empirical research has added further support to these notions Analyze and explain with your study

bull To what extent do you agree with the contention that we are employed for one skill but valued for our attitude Explain

bull During the period of one week carefully review all the media (television radio advertisements internet films newspapers and magazines for evidence of traditional male and female stereotypes Critically evaluate the impact and power of these stereotypes Compare your findings with other groups what conclusion do you draw from this assignment

bull Discuss the role ldquoPerceptionrdquo plays in a business organization

bull Think the unthinkable- colleges are closed and further higher education is being taken over by individual work stations and the World Wide Web In a small group lsquobrain stormrsquos many implications of this event as you can and present your list with those of other groups

bull Conduct a study on the leadership trait of various leaders from different areas and compare their functional approach with relevant examples

Part ndash C

Reference Books

1) Management and organizational behavior - Mullins ndash Pearson Education ndash 7th edition 2008

2) Management and organizational behavior - Robbins- Pearson Education ndash 15th edition

3) Organization behavior - Fred Luthans ndash McGraw Hill Higher Education ndash 12th Edition

4) Organizational behaviour - Ricky W Griffin ndash Dreamtech Press - 2012


SEMESTER - IV


IV SEMESTER ndash BBA

BUSINESS LAW



Part ndash A

Module 1 Indian Contract Act 1872 (8 hrs)

Definitions Types Essentials Offer Acceptance Consideration Legality of object and consideration Capacity of Parties Discharge and performance of contract Breach of contract and remedies for breach of contract

Course Outcomes Demonstrate the essentials of a contract

Module 2 Intellectual property Legislations (8 hrs)

Meaning Scope Patents Act Introduction to copyrights and trademarks Amendments as per WTO agreements Invention True and first inventor Procedure to grand patent rights of patent holder Infringement of Patent rights and remedies thereon

Course Outcomes Classify difference among Patents Copyrights and Trademark

Module 3 Consumer protection Act 2019 (6 hrs)

Background Definitions Procedure to lodge a complaint consumer redressal agencies at various levels and consumer organizations

Course Outcomes Execute steps required for consumer dispute redressal at the district level

Module 4 FEMA 1999 (5 hrs)

Objectives scope of the act features Offences under the act

Course Outcomes Discuss the guidelines imposed by RBI in contrast to the transgressions committed by any companyindividual

Module 5 Companies Act 2013 (12 hrs)

Back ground Comparison between Companies Act 1956 and the revised Act 2013 Definitions different types of companies ndash Private Ltd Public Limited Government companies Multinational companies stages in company formation ndash promotion incorporation capital subscriptions and business commencement Documents of companies ndash Memorandum and articles Management of companies Meetings Resolutions and secretarial works relating to conduction of meetings

Course Outcomes Identify various aspects of documents relating to Companies Act such as MOA AOA and Prospectus


Module 6 Competition Law 2003 (3 hrs)

Meaning and scope Features offences and penalty

Course Outcomes Defend Competition Law by illustrating corporate examples

Module 7 Cyber Law 1999 (3 hrs)

Objectives definitions and salient features provisions pertaining to piracy and related offences and penalties

Course Outcomes Recommend aspects of the act to be updated

Part ndash B

Practical

Skill Development

bull Case laws involving points of law of contracts

bull Draft a lsquorent agreementrsquo incorporating all the essentials elements of a valid agreement

bull Draft a complaint against lsquounfair trade practicersquo adopted by a businessman to the consumer forum

bull List out the latest cases of District Forum on consumer protection cases

bull Make a report on the impact of demonetisation on foreign exchange

Part ndash C

Reference Books

1) K Aswathappa Business Laws Himalaya Publishing House

2) KR Bulchandni Business Laws HPH

3) ND Kapoor Business Laws Sultan chand publications

4) SS Gulshan Business Law 3rd Edition New Age International

5) SC Sharamaamp Monica Business Law IK International

6) Tulsian Business Law Tata McGraw-Hill Education



PRODUCTION amp OPERATIONS MANAGEMENT



Part ndash A

Module 1 Introduction to production amp operations management (6 hrs)

Definition of production amp operations management meaning scope amp history of evolution

Course Outcomes Demonstrate the activities of production management functions in the organization at the operations and strategic level specifically the relationships between people process technology productivity and quality and how it contributes to the competitiveness of firms

Module 2 Plant Location and Layout (10 hrs)

Definition and Objectives of Plant Location Importance of Location Location Decision Process Layout Planning Advantages and Functions of Layout Planning Principles of Layout Layout Varies on Facility Types Flow Patterns Objectives of a Good Plant Layout Factors for a Good Plant Layout Types of Layout Methodology of Layout Planning

Course Outcomes Ability to decide the appropriate plant layout for the organization by analyzing the current trends of plant layout flow pattern scheduling structure for plant layout etc

Module 3 Materials Management Purchasing Storing amp Inventory Management (12 hrs)

Meaning of Materials Management Need Purchasing Need functions amp factors influencing purchase policies Materials Handling Factors principles of materials handling types of material handling equipment Storing Importance of stores stores layout stock verification classification amp codification Inventory Management Meaning objectives factors affecting inventory management amp control inventory control techniques materials requirement planning meaning of ergonomics job design

Course Outcomes Implement suitable materials handling principles and practices in the operations making an effective material purchase decision for effective and smooth functionary of the organization

Module 4 Productionoperations planning amp quality control (10 hrs)

Meaning objectives of production planning factors determining production planning control procedures functions scope importance of production planning amp control department levels of production planning benefits amp limitation of production planning amp control make or buy analysis make or buy decision PERT CPM

Course Outcomes Develop the capacity plant layout plans in order to handle projects in operation environments of the organization


Module 5 Quality (12 hrs)

Meaning of quality introduction to ISO 6 sigma kaizen JIT importance of quality control quality control techniques TQM Brief of types of errors amp charts benefits of quality programme Work Study Method Study Introduction to method study data collection recording examining amp improving work material flow amp material handling study

Work Measurement Introduction to work measurement work sampling study time study amp setting standards Procedure of Work Study

Course Outcomes Implement suitable quality control measures in Quality Circles to TQM

Module 6 - Plant Maintenance amp Waste Management (10 hrs)

Meaning of maintenance importance impact of poor maintenance objectives area of maintenance amp types of maintenance Waste management Meaning types amp sources of waste amp waste management Automation Meaning definition forms automation Vs mechanization automation issues advantages amp disadvantages of automation

Course Outcomes Able to find solutions for the problems faced in the organization by having an effective waste management system automation system waste management system etc

Part ndash B

Practical

Skill Development

bull Visit any industry and list out the stages of PPC with as many details as possible

bull List out the Functions of Materials management in an organization

bull Describe the Functions of Quality Circles in an industry

bull Draw a ISO specification chart

bull Visit a company and List out Environmental issues

Part ndash C

Reference Books

1) Ashwathappa K amp Sridhar Bhatt Production amp Operations Management HPH

2) Gondhalekar amp Salunkhe Productivity Techniques HPH

3) SN Chary Production amp Operations Management McGraw Hill

4) U Kachru Production amp Operations Management Excel Books

5) Alan Muhlemann John Oaclank and Keith Lockyn Production amp Operations Management PHI

6) K KAhuja Production Management CBS Publishers

7) SA Chunawalla amp Patel Production amp Operations Management HPH

8) Everett E Adam Jr and Ronald J Ebert Production amp Operations Management Sage Publishers

9) Dr L N Agarwal and Dr KC Jain Production Management


10) Thomas E Morton Production Operations Management South Western College

11) K Venkataramana Production Operations Management SHBP

12) Sridhara Bhatt - Production amp Operation Management HPH

13) Ghousia Khaloon ndash Production amp Operation Management VBH


BUSINESS FINANCE



Part ndash A

Module 1 Overview (5 hrs)

Meaning and scope of finance financial decisions goals of financial management Relation of Finance Function with other functions of business

Course Outcomes Describe the meaning of finance and its relationship with other functions in an organisation

Module 2 Cost of Capital (12 hrs)

Meaning computation of cost of equity preference debentures retained earnings public deposits weighted average cost of capital and marginal cost of capital

Course Outcomes Employ the methods for calculation of cost of capital raised by companies

Module 3 Capitalization amp Capital Structure (16 hrs)

Introduction to capitalization and capital structure sources and instruments of funds (long medium and short term) Innovative sources of Financing

Meaning of Capital Structure optimum capital structure factors determining capital structure leverages EPS calculations indifference point and financial break even points EBIT ndash EPS Analysis

Course Outcomes Conduct EBIT EPS analysis for a company

Module 4 Investment Decisions (16 hrs)

Meaning of capital budgeting significance process of capital budgeting project classification and investment criteria PBP ARR IRR NPV and PI

Course Outcomes Demonstrate proficiency in investment evaluation techniques


Module 5 Management of Working Capital (7 hrs)

Meaning and concepts factors influencing working capital components cash management receivables management and inventory management

Course Outcomes Illustrate the factors influencing working capital

Module 6 Management of Profits (4 hrs)

Meaning importance forms of dividend dividend policy amp factors influencing dividend policy

Course Outcomes Classify the factors influencing dividend policies of a firm

Part ndash B

Practical

Skill Development

bull Brings in awareness regarding various Financial instruments

bull Brings in Awareness on selecting an optimal capital structure to a business

bull Critical analysis of factors influencing dividend decisions

bull Brings in awareness in the different methods used in selecting a capital budgeting decision

bull Analysis of the requirement and importance of working capital

Part ndash C

Reference Books

1) Financial Management by Sathyaprasad Kulkarni - Himalya Publishing House 8th Edition Year 2011

2) Financial Management ndash Principles amp Practice by SN Maheshwari S Chand - Publishing 14th Edition Year 2014

3) Financial Management by V K Bhalla S Chand Publishing 5th Edition Year 2014

4) Financial Management by I M PandeyVikas Publishing House9th Edition Year 2005

5) Financial Management by Prasanna Chandra Tata McGrawhill 8th Edition Year 2011

6) Financial Management by Shashi K Gupta R K Sharma Neeti Gupta ndash Kalyani Publisers ndash 2nd Edition Year 2012



COMMUNICATIVE ENGLISH

Subject Code 16CENG0A1 Max Marks 100 (70+30)


Objectives

1 To enable students to develop their listening skill so that they may appreciate its role in the LSRW skills approach to language

2 To enable students to express themselves fluently and appropriately in social and professional contexts

3 To develop an awareness in the students about the significance of silent reading and comprehension To enable students to guess the meanings of words from specific contexts and grasp the overall message of the text draw inferences etc

4 To develop an awareness in the students about writing as an exact and formal skill

5 To equip them with the components of different forms of writing beginning with the lower order ones

Pedagogical strategies to train students in LSRW skills

Listening skills may be developed through working on the following

bull Listening for general content bull Listening to fill up information bull Intensive listening bull Listening for specific information

Speaking skills may be developed through working on the following

bull Understanding paralinguistic (voice quality volume pace voice modulation bull articulation pronunciation etc ) attributes bull Oral practice

Reading skills may be developed through working on the following

bull Skimming the text bull Reading and understanding of textual materials bull Recognizing unity coherence and emphasis of sentences and paragraphs

Writing skills may be developed through working on the following

bull Writing sentences bull Techniques of creative and critical writing bull Use of appropriate vocabulary bull Paragraph essay and preacutecis writing


bull Coherence and cohesiveness bull Narration description bull Note Making

Module 1 (15 hours)

Speech Skills

1 Pronunciation 2 Role play 3 Connected Speech 4 Reading Aloud 5 Extempore Speech (job oriented)

Course Outcomes Develop an art of public speaking and Business Presentations Skills

Module 2 (15 hours)

Soft Skills the following functions will be taught

1 Explaining information clearly

2 Putting the customer on hold

3 Predicting caller need

4 Giving clear instructions and explanations

5 Defusing anger

6 Sounding sincere

7 Probing questions

8 Admitting mistakes

9 Showing empathy

10 Building relationships

11 Dealing with conflict

12 Responding to sarcasm

Course Outcomes Enhance receptive and productive LSRW Skills

Module 3 (15 hours)

Reading ampamp Writing for Job Purposes

1 Exposure to non- fictional reading texts like articles tables diagrams advertisements etc

2 Practicing writing related to jobs

3 Academic Writing

4 Script writing for film radio and television (interview news presentation etc)

5 Note Making

6 Email Writing

Course Outcomes Demonstrate better writing skills


Module 4 (15 hours)

Using LCD projector the following will be used as content for classroom teaching and discussion

1 Picture clippings

2 Clippings from movies

3 Advertisements

4 Diagrams

Course Outcomes Exhibit confidence in social and professional setup


RESEARCH METHODOLOGY



Part ndash A

Module 1 Basic concepts of Research (8 hrs)

Research-Meaning Need Objectives - Types of Research - Research Approaches - Research Methods Vs Research Methodology Role of Research in important areas Research Process Flow chart- Steps in research

Course Outcomes Define the overall process of designing a research study from its inception to its report

Module 2 Formulating the Research Problem (5 hrs)

Meaning of Research Problem Selecting the Problem - Techniques involved in defining the problem

Course Outcomes Demonstrate the research objective a purpose statement a research question or a hypothesis

Module 3 Research Design (6 hrs)

Meaning Elements of Research Design Important concepts relating to Research Design - Types of Research Design Basic Principles of Experimental Designs

Course Outcomes Connect the link between quantitative research questions and data collection and how research questions are operationalised in educational practice

Module 4 Sampling (8 hrs)

Meaning Need Advantages of sampling over census Probability and Non probability Sampling Methods Criteria of Selecting a sampling procedure

Course Outcomes Compare the criteria that might be used to evaluate a quantitative and a qualitative study


Module 5 Data Collection and Processing (10 hrs)

Collection of Primary and secondary data Tools for data collection Questionnaires Schedules Tabulation of Data Instruments of Research- Communication Question structure Content Questionnaire construction amp Design

Course Outcomes Employ the defined methods for optimal utilization of tools and techniques in research

Module 6 Data Interpretation and Report Writing (8 hrs)

Meaning of Interpretation Techniques of Interpretation Types of reports Steps in writing report Layout of Research Report Principles of report preparation

Course Outcomes Assess the results by implementing appropriate tools and prepare a layout for effective report writing

Part ndash B


bull Draft a suitable questionnaire for studying customer satisfaction towards Samsung Phones

bull Prepare a research design on lsquoEmployee Motivationrsquo with specific reference to a private company of your choice

bull Conduct an evaluation study on the Bangalore Metro Rail Project

bull Conduct a descriptive research study on the frequency of shopping at any chosen Mall in Bangalore

Part ndash C

Reference Books

1) Research Methodology by OR Krishna Swamy M Ranganatham Himalaya Publishers 2008

2) Research Methodology in Management by VP Michael Himalaya Publishers2010

3) Research Methodology by CR Kothari New Age International New Delhi 2006

4) Business Research Methods by Pratap Keshari Khatoi Kalyani Publishers2006



PSYCHOLOGY

Subject Code 16PSY0G4 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction to Psychology (10 hrs)

Meaning and definition ndashunderstanding Mental process and behavior ndashPsychology as Social and Natural Science ndashsome important milestones in the evolution of Modern Psychology Development of Psychology in India ndashFields of Psychology ndashPsychology and other disciplines ndashPsychologists in different professional fields ndashPsychology in everyday life

Course Outcomes Define the overall evolution and development of psychology

Module 2 Methods of study in Psychology (9 hrs)

Objective observation -Introspection ndashSurvey method ndashCase Study method -Experimental method -Merits and Demerits of each method

Course Outcomes Classify the overarching themes in psychology to design and conduct basic psychological research in various domains to understand the behaviour

Module 3 Intelligence (Variations in psychological attributes) (10hrs)

Introduction-Meaning and definition- Factors influencing intelligence-socio-cultural and biological factors History of intelligence testing Calculation of Intelligence-MA CA IQ concepts problems for calculating IQ -Distribution of intelligence-NPC and table Special abilities -Intellectually giftedness aptitude and creativity-Mental retardation-Definition APA classification

Course Outcomes Connect the link between social cultural and biological factors and its association with effective and non-effective behavioral outcomes

Module 4 Challenges of adjustment (10 hrs)

Introduction-Nature and meaning of stress-Types and sources of stress ndashGeneral Model of Stress Process-Effects of stress -Coping mechanism- -Stress management techniques- -Time management- Developing healthy habits Developing positive attitude and positive thinking

Course Outcomes Compare the methods of effective coping mechanisms and stress management techniques

Module 5 Psychological disorders (abnormality) (12 hrs)

Introduction-Concepts (deviance dysfunction distress danger)-Historical background-Classification ndashFactors influencing abnormal behavior ndashbiological psychological socio cultural Major mental disorders ndashAnxiety phobia OCD dissociative disorders-fugue and amnesia Mood disorders ndashdepression mania bipolar Schizophrenia-meaning symptoms (positive amp negative) ADHD Substance abuse and its effects

Course Outcomes Employ the effective methods to deal with deviance dysfunction distress and danger


Module 6 Nurturing psychological skills (9 hrs)

Introduction-Evolving as psychologist- General Skills- Observational Skills -Counseling Stages skills- Communication Skills -Psychological testing skills-Interviewing skills -Empathy positive regard authenticity

Course Outcomes Assess the knowledge of behavior and mental processes and enable learners to become more socially aware and self-reflective

Part ndash B


bull Conduct a mock interview and study the attitude of the interviewee and give your feedback on their attitude

bull Watch movies on psychological disorder such as the movie lsquo the beautiful mindrsquo

bull Design a schedule in order to conduct an event in college with proper time management strategy

bull Take up a self rating test in other to check the level of empathy counseling skill and positive traits within oneself

Part ndashC

Reference Books

1) Rathus SA Psychology in the New Mi llenium Prism Books Pvt Ltd Bangalore 1999

2) Guilford JP amp Fruchter B Fundament al Statistics in Psychology and Education McGraw Hill New Delhi ISE1988

3) Lahey BB Psychology An Introduction 6 th Ed Tata McGraw Hill New York 1965

4) Anastasi A Psychological Testing New York MacMillan Co 1990

5) Atkinson RL Atkinson RC Smith EE amp Hilgard ER Introduction to Psychology (Latest Edition) Harcourt Brace Java Publishers Tokyo

6) Baron RA Psychology The Essential Science Allyn and Bacon New York 1995

7) Gallotti KM Cognitive Psychology ndash In and Out of the Laboratory 2nd Ed Int Thomson Pub Co Bangalore 2000



JOURNALISM

Subject Code 16MS0G1 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction to Communication (12 hrs)

Definition Nature Scope Elements of Communication Process of Communication Barriers to Communication Function of Communication Primary models of communications (Aristotle Berlo Schramm Shannon Weaver Two step flow) Scope and Importance for communication in Business

Course Outcomes Demonstrate an understanding of the practical foundations of communication in the media

Module 2 Understanding Mass Media (12 hrs)

Concept of Mass Print Media Electronic Media (Radio and Television) New Media Cinema (Meaning Features Limitations and Types) Media Related Organizationsndash Public Relations Advertising Out of Home Advertising Social Media Marketing (Meaning functions and Case Studies)

Course Outcomes Interpret a variety of news shows reality shows and advertisements shown in the mainstream media

Module ndash 3 Understanding Journalism (12 hrs)

Definitions of Journalism Nature Scope Principles Kinds of Journalism Need and Importance of Business Journalism Concept and Definition of News Elements News Values Sources of news Qualities of a Journalist Types of news articles

Course Outcomes Produce journalistic work showcasing an area of specialization emphasizing on creativity managerial and entrepreneurial skills

Module 4 Advertising and Public Relations (12 hrs)

Advertising ndash Meaning History Importance and Functions Types of advertising and new trends Economic Cultural Psychological and Social aspects of advertising Public Relations ndash Definition History and Functions Crisis management Corporate Social Responsibility Public Opinion amp Propaganda

Course Outcomes Design effective advertisements on a variety of products and services for media

Module 5 Media Laws and Ethics (12 hrs)

Concept of Freedom of Speech Defamation ndash Libel Slander Sedition Obscenity Censorship Contempt of Court Right To Information Intellectual property Rights ndash Copyright Piracy Media Ethics Codes of Professional Organizations

Course Outcomes Produce a portfolio that demonstrates work produced in a public media setting under the guidance of media laws


Part ndash B


bull Campus Reporting on preparing a weekly on monthly News paper

bull Writing Blogs

bull Visit to a Press Club and TV studio

bull Writing a article about CMS activities and publishing in local new paper

Part ndash C

Reference Books

1) Ghosh Subhir (1996) Mass Communication Today Calcutta Profile Publishers

2) Joshi Uma (1999) Text Book of Mass Communication amp Media New Delhi Anmol Publications Pvt Ltd

3) Kumar KJ (2010) Mass Communication in India Mumbai Jaico publishing house

4) Neelamalar M (2010) Media Laws and Ethics New Delhi PHI Learning Pvt Ltd

5) Plaisance Patrick Lee (2008) Media Ethics Key Principles for Responsible Practices New Delhi Sage

6) Vilanilam JV (2005) Mass Communication in India- A Sociological Perspective New Delhi Sage Publications

7) Wilkins Lee (2009) The Handbook of Mass Media Ethics New York Routledge Press


FRENCH



Part ndash A

Module 1 (8 hrs)

Introduction to French letters and its pronunciation extra characters and its uses


List of vocabularies and its pronunciations

Cardinal and Ordinal numbers

Present tense for verbs in ndashER -IR and ndashRE

Present tense of irregular verbs


Verbs To be able to amp to want

To know

Possessive Pronouns

Course Outcomes State the basics of the language

Module 2 (8 hrs)

The regular and Irregular Verbs


Superlatives

Making Friends

Asking for and giving personal information

Out and About

Asking for and giving directions

Home from Home

At the hotel

Cheers

Restaurants and bars

Gender and number

Course Outcomes Employ foreign language skills

Module 3 (8 hrs)

Verbs lsquoto knowrsquo and lsquoto ask lsquo

Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives

Time Expressions with the verb lsquoto dorsquo

Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs

Revisions ndash Present tense

Using Avoir and Aller

Etre and Faire


Vouloir and Pouvoir

Course Outcomes Demonstrate effective writing skills

Module 4 (9 hrs)

Further uses of the verb Avoir (eg To need To feel like To look likehellip)

Immediate Future (eg Irsquom going tohellip Wersquore going tohellip)

Perfect tense Past actions (eg I had I was I didhellip)

Expressions of Possession (eg my your his her our their)

To Know

2 verbs to express knowing

Focus on asking questions

Who Where When Why Do youhellip

Simple Future (eg We will be I will see they wonrsquot have)

Imperfect Past tense Past actions (eg I had I was I didhellip)

Course Outcomes Enhance Productive and Receptive Skills

Module 5 (9 hrs)

Following a recipe (food ingredients cooking instructions)

French Wines (choosing and commenting)

Commenting on a meal (thanking the host)

Buying presents (souvenirs sales)

Asking for advice and explanations (making a complaint)

Course Outcomes Use tools with basic level translations

Module 6 (10 hrs)

Grammar Focus

Revision

Articles

The interrogation and negation

The gender of nouns and adjectives

Possessive and demonstrative adjectives

Some prepositions and the reflexive verbs

The present the past tense the near future imperative future imperfect pronouns COD (the the) and COI (him her) pronouns (I you he she we they them) the comparison

Class assignments Activities Grammar lessons and Certification

Course Outcomes Demonstrate the basic level of the course in an effective way


Part ndash B

Practical Skill Sets (8 hrs)

1 Listening








2 Reading


3 Writing







5 Spoken Production bull Can express how they are feeling using simple standard expressions


Vocabulary Focus

bull Countries and Nationalities

bull Professions

bull Family

bull Food and drink

bull Days of the week

bull Months

bull Money measurement and quantity

bull Human body


bull Food and Beverage

bull Telling the time

Part ndash C

References

1) 501 French verbs by Christopher Kendris (Baronrsquos)

2) Level AI method de franccedilais by JGirardet and JPeacutecheur (Courtesy- Alliance franccedilaise de Bangalore)


CASE ANALYSIS



Part ndash A

Module 1 Introduction to Case Analysis (10 hrs)

Introduction to case study Introduction case- meaning case let case based learning methodology functional areas of case study educational applications of case study method usefulness of the case study method in management education inventory of skills developed by the case method types of cases dimensions of a case

Course Outcomes Demonstrate the systematic methods of solving problems through case analysis

Module 2 Case Analysis Techniques (10 hrs)

Case analysis- meaning objectives of case analysis steps involved in case analysis- PACER model Preparing an effective case analysis Root cause analysis ndash Fishbone Method

Course Outcomes Devise solutions for business challenges and issues using their independent reasoning and critical thinking skills

Module 3 Tools for Case Analysis (13 hrs)

Tools used in case analysis - PEST analysis SWOT analysis BCG Matrix Porterrsquos 5 force analysis Ansoff Matrix financial ratio analysis and brainstorming case analysis report format of the written case analysis report preparing an oral case presentation Solve a Case adopting PACER and SWOT in different Industries (Automobile Ecommerce FMCG etc)

Course Outcomes Employ basic analytical tools for optimizing business decisions


Module 4 Case Ethics (9 hrs)

The Case Method and relativistic thinking Individual ethical decision-making style ethical concerns case study writing- meaning case study writing- traditional versus feature story format

Course Outcomes Foster a sense of responsibility ethics and values towards society

Module 5 Problems with Case Analysis (9 hrs)

Analysis of problems in management case studies how to deal with missing information from the cases study advantages of case study method problems limitations of case study method

How to develop a caselet Case identification and development

Course Outcomes Recognise the root cause of a problem along with defining alternative solutions

Module 6 Decision-making (9 hrs)

Concept of decision making decision making in case analysis problem analysis versus decision making decision-making process

Course Outcomes Exhibit their decision-making ability in managerial and entrepreneurial situations

Part ndash B


bull Development of a caselet relevant to current business trends

bull Group presentation of specific issues and problems of a company using the various tools

bull Using Ishikawa diagram to solve a business problem

Part ndash C

Reference Books

1) Neeta Baporikar Case Method Cases in Management 2nd edition 2008 Himalaya Publishing House Delhi Website wwwhbsedu

2) wwwicmrindiaorg

3) http businesscasestudiescoukcase-studiesby-company

4) https wwwmarketingprofscommarketinglibrarycasestudies


SEMESTER - V


V SEMESTER - BBA

INTERNATIONAL BUSINESS



PART ndash A

Module 1 Introduction to International Business (10hrs)

Nature and Competitive Advantages Evolution of International business reasons and stages of Internationalization Approaches and theories of International Business Risks in International Business Measuring and managing risks in International business

Course Outcomes Analyse the concepts in international business with respect to foreign tradeinternational business

Module 2 Modes of Entry into Foreign Countries (10 hrs)

International Business International Business Analysis Modes of Entry Exporting Licensing Franchising Foreign direct investment Mergers and Acquisitions and Joint ventures Contract manufacturing ndash Manufacturing contract-Near-Shoring Turnkey projects

Course Outcomes Apply the current business phenomenon and to evaluate the global business environment in terms of economic social and legal aspects

Module 3 Globalization (10 hrs)

Meaning Definitions and features Advantages and disadvantages Essential conditions of Globalization with reference to Production Markets and Technology Globalization and India GATT and WTO in brief

Course Outcomes Analyse the principle of international business and strategies adopted by firms to expand globally

Module 4 Foreign Trade (5 hrs)

Export and Import procedures Balance of Payments-Causes and measures of Disequilibrium

Course Outcomes Understand the impact of economic and political polices of a country on international trade Module 5 Global Marketing (15 hrs)

Global Marketing Information System Global Product Management Standardization Vs Differentiation Product Modification for Global Markets World Product Mandates Global Segmentation and Positioning

Global Pricing Decisions Global Pricing Framework International Pricing Approaches INCO TERMS Foreign Exchange Consideration Price Discrimination Dumping Transfer Pricing

Course Outcomes Use creative thinking and innovative strategies to see new global opportunities employ available and potential resources manage risks anticipate and overcome barriers and collaborate with international partners to create shared value


Module 6 Latest Trends in International Business (10 hrs)

The Impact of Regional Trade Blocks on Global business-BRICS BREXIT SAARC the growth and decline of Regional trade blocks Resurgence of Trade Routes Reverse Globalization

Course Outcomes Understand the latest developments in regional blocks and globalization for strategic goals of company

Part ndash B

Skill Development

ldquoInternational Management Day ldquo an exhibition of the various models and charts of the chapters studied in International Business This enhances the following skills

bull To develop the international trade relation skills of students

bull To develop the negotiation skills

bull To create cultural awareness of different countries

bull To develop their understanding in FinanceMarketingEntrepreneurshipHR skills of students

Book Review students will be required to read the following books as this enhances the below listed skills

1) Breakout Nations by Ruchir Sharma

2) An Era of darkness-The British empire in India by Shashi Tarun

3) The Rise and fall of nations by Ruchir Sharma

4) To create awareness about the emergence of new economies

5) To develop their understanding on how globalization emerged

6) To enable students to cope with major fall of economies

7) To enable students to understand the need for Bilateral trade partners

Part ndash C

Reference Books

1) International business by Charles W L Hill ndashLatest edition

2) International Business by Justin Paul-ndashLatest edition

3) International Business Environment the Text and cases by Sundaram amp Black-ndashLatest edition

4) International Business Text amp Cases by CherumilamndashLatest edition

5) International Business by Alan M Rugman Richard M HodgeltsndashLatest edition

6) International Business by John D Daniels Lee H NagebndashLatest edition

7) International Business by Sunitha BK Dr Varsha Agarval Abhishek Venkteswar and Dr Shiva Choudhary


V SEMERSTER ndash BBA

INCOME TAX - I



Part ndash A

Module 1 Brief history of Income Tax (5 hrs)

Legal frame work Cannons of Taxation different terms ndash meaning and definition Finance Bill Scheme of Income tax Meaning of the terms Assessee Person Assessment year previous year Income Gross total Income Total Income Tax Rebate

Course Outcomes Ascertain practical application of Canons of Taxation

Module 2 Agricultural Income (8 hrs)

Meaning conditions integration of agricultural income with Non agricultural income Revenue and Capital a) Receipts b) Expenditure c) Loss

Course Outcomes Analyse the residential status of different entities and tax procedures

Module 3 Residential Status and Incidence of tax (10 hrs)

Meaning Basic condition Additional condition Types of Residential Status and computation of total income under different status

Course Outcomes Calculate Income Tax Rates and Computation of Tax Liability in India

Module 4 Income from Salary (Part 1) (10 hrs)

Retirement Benefits- Gratuity Encashment of earned leave Pension-commuted and uncommuted Provident Fund ndash types

Course Outcomes Taxability Retirement benefits


Features of salary income Basic salary Allowance Perquisites Computation of taxable Salary income

Course Outcomes Prepare Form 16 through Trace software

Module 6 Income from house property (12 hrs)

Introduction Annual Value under different situation standard deduction interest on loon Computation of taxable HP income

Course Outcomes Comprehend tax implication on House Property income


Part ndash B

Skill development

1 It Returns Filing 2 Preparation of form 16

Part ndash C

Reference Books 1) 1 Income tax law amp practice by Gaur amp Narang Kalyani publication edition 2017 2018

2) 2 Income tax by DrHCMehrothra Sahitya Bhawan publication edition 2017

3) 3 Income tax by Dr Vinod K Singhania amp Monica Singhania Taxman publication edition 2017

V SEMESTER ndash BBA

MANAGEMENT ACCOUNTING



Part ndash A

Module 1 Introduction to Management Accounting (5 hrs)

Meaning Role amp Scope of management accounting difference between financial accounting cost accounting and management accounting Role of management accountant and management accounting in career

Course Outcomes Understand the importance of Management accounting in practicality

Module 2 Ratio analysis (14 hrs)

Meaning importance types of ratios calculations of all types of ratios including preparation of income statement and position statement with the helps of ratios

Course Outcomes Evaluate a company on short-term and long-term solvency

Module 3 Cash Flow Analysis (12 hrs)

Meaning of Fund Meaning of Flow of Funds Transactions affecting the flow of funds Introduction to Cash Flow Statements Calculation of Income from Operating Activities from income statements and cash accounts Limitations of Cash Flow Statements Problems on cash flow statement

Course Outcomes Comprehend the importance of cash flow statement amp how to prepare the cash flow statement


Module 4 Cost Volume Profit Analysis (12 hrs)

Cost volume amp profit relationship marginal costing value of marginal costing to management break-even point uses of break-even analysis limitations

Course Outcomes Use break-even analysis for cost control and to improve profitability

Module 5 Budget amp Budgetary control (12 hrs)

Uses and organization of budget steps in budget preparation different types of budget budgeting as a tool of management planning and control Essentials of setting up of budgets Problems on Flexible budget and Cash budget only

Course Outcomes Make a cash and flexible budget

Module 6 Management Reporting (5 hrs)

Internal communication within the finance department and from finance department to top management including report writing

Course Outcomes Prepare a report on the performance of the company

Part ndash B

Skill Development

bull Collection of financial statements of any one organization for at least two years

bull Calculation of liquidity profitability solvency and turnover ratios

bull Preparation of fund flow statements as per Accounting Standard

bull Preparation of cash flow statements as per Accounting Standard

bull Drafting an imaginary general management report

bull Drafting a situation-specific management report

Part ndash C

Reference Books

1) Management Accounting by B S Raman United Publishers 2010

2) Management Accounting by I M Pandey Vikas Publishers 3rd Edition 1994

3) Essentials of Management Accounting by Reddy Appanaiah Himalaya Publishing House

4) Management Accounting by Sharma Shastri Gupta Kalyani Publishers 12th Edition

5) Management Accounting by M N Arora Himalaya Publishing House Revised Edition 2009



FINANCIAL MARKETS AND SERVICES

Subject Code 16BBA5FD01 Max Marks 100 (70+30)


Part ndash A

Module 1 Overview of Financial systems in India (8 hrs)

Overview of Financial Systems In India ndash Structure Regulation Role And Functions of Financial Systems ndash Financial Instruments ndash Financial Markets ndash Capital Markets amp Money Marketsndash Characteristics of Financial Markets - Introduction To Forex De-mat services-Need and Operations Role of NSDL and CSDL

Course Outcomes Interpret the role and function of the financial system concerning the macro economy of the country and their role in economic development

Module 2 Financial Services Asset Fund based financial services (16 hrs)

Lease Finance Types Hire Purchase Finance Consumer Finance-Mechanics Sources Consumer Credit Scoring Factoring Mechanism Types Players Forfeiting Venture Capital- Series AB C Funding Methods Stages Styles Process Of Venture Capital Financing Venture Capital Nurturing Merchant Bankers Risks Involved In Financial Services

Course Outcomes Comprehend the current structure components and regulation of the Indian financial sector

Module 3 Money Markets (8 hrs)

Money Markets Features Constituents Call Money ndash Features Nature Of Dealings Participants Treasury Bills Gilt Edged Securities Commercial Paper Certificate of Deposit Debt Market - Risks on Debt Instruments Profile Price Determination Secondary Debt Market

Course Outcomes Understand and interpret the salient features of various financial products participants services and instruments and operation of the money market

Module 4 Capital Markets (16 hrs)

Capital Market- Features Constituents Instruments Stock Exchange in India SEBI ndash Genesis Functions Departments Regulations Regarding Stock Market Trading Issue of Shares Debentures Rights Issue Bonus Shares Book Building Buyback Listing Delisting Insider Trading Speculations Investor Protection Trading Systems ndash BOLT and NEAT System Credit Rating- Features Process Global and Indian Credit Agencies

Commodity Market- Genesis

Course Outcomes Understand and interpret the methods of issuing shares and the role of intermediaries in the primary and secondary market and the trading mechanism in the Indian stock market


Module 5 Mutual Funds (8 hrs)

Mutual Funds- meaning mechanics types AMC- Functions Process of Mutual Funds Mutual Funds Holders Account Operational Efficiency Of Mutual Funds Regulatory requirement of mutual funds Exchange Trade Funds Overseas Funding Raising Bonds- Masala bonds Dim-Sum Bonds

Course Outcomes Demonstrate an understanding concept of Mutual Fund as investment vehicles and communicate effectively using basic terminology associated with the Mutual Fund

Module 6 Securitization (4 hrs)

Securitization ndash Meaning Need Features- Pass through Certificates Special Purpose Vehicle

Course Outcomes To understand the concept of securitization as model of portfolio management of a company

Part ndash B

Skill Development

bull Conducting Virtual Stock Market Session to understand the working of Stock Market

bull Rocket Pitch Session of understanding the pitching process for Venture Capital

bull Slide and Ladder Game - To get the students to think holistically of the Macro ndash Economic and Financial Environment

Part ndash C

Reference Books

1) Financial Market amp Services by Gordan Natarajan K Published by Himalaya Publishing House Current Edition

2) The Indian Financial System Markets Institutions And Services 2E Pearson Education India Current Edition

3) Financial market amp Services by I B Bhole Tata McGraw-Hill Education Current Edition

4) Indian Financial System KhanTata McGraw-Hill Education Current Edition

5) Financial Services amp Market by Guruswamy Tata McGraw-Hill Education Current Edition

6) Marketing of Financial services by Advani V K Current Edition

7) Financial Services by Tony Martin Current Edition



CONSUMER BEHAVIOUR

Subject Code 16BBA5MD01 Max Marks 100 (70+30)

Credits 4 Teaching Hours 60 hrs

Part ndash A

Module 1 Introduction to Consumer Behaviour (10 hrs)

Meaning and Definition Scope of Consumer Behaviour Nature and Characteristics of consumers Factors Influencing Consumer Behaviour Consumer Behaviour and its Applications in Marketing Theories of Consumer Behaviour Psychology of Consumer Online Consumer Behaviour

Course Outcomes Comprehend the concept of consumer behaviour and analyse factors affecting the behaviour of consumers

Module 2 Consumer Perception and Learning (8 hrs)

Perception Dynamics of Perception Self Image and Consumer Behaviour Learning Principles of Learning Learning Theories Changing Consumer Behaviour in India

Course Outcomes Apply the dynamics of perception

Module 3 Consumer Motivation and Values (10 hrs)

Motivation as a psychological force The Dynamics of Motivation Consumer Motives - Product Motives amp Patronage Motives Motive Arousal Motivational Directions Motivational Conflicts

Values Applications of values to Consumer Behaviour

Course Outcomes Interpret motivational conflicts values and its application to consumer behaviour

Module 4 Consumer Attitudes Personality and Lifestyle (10 hrs)

Introduction Functions of Attitude Attitude Models Factors that Inhibit Relationship between Beliefs Feelings and Behaviour Learning Attitudes Changing Attitudes Attitude Change Strategies measuring attitude change Personality ndash Meaning and Theories Lifestyle Concepts ndash VALS AIO

Course Outcomes Apply the marketing implications of consumer behaviour concerning attitude personality and lifestyle

Module 5 Influence of Group Dynamics Social Class amp Culture (12 hrs)

Meaning and Nature of Group Dynamics Types of Groups Consumer Relevant Groups Reference Groups Factors affecting Reference Group Influence Opinion Leaders Family Role and Functions of Family Family Decision Making Children as Decision Makers

Meaning and Definition of Social Class Components of Social Class Social Class and Purchase Decisions Consumer Spending and Economic Behaviour Culture Sub Culture Cross cultural Marketing Analysis Indian and International Core Values Transferring product meaning to other Cultures

Course Outcomes Analyse the types of group influencing consumer behaviourndashIndian and International core values


Module 6 Organizational Buying Behaviour (10 hrs)

Introduction Organizational Buyer Characteristics Purchase and Demand Patterns Factors Influencing Organizational Buyer Behaviour organizational Buyer Decision Process Organizational Buying Roles Indian Consumer Behaviour

Course Outcomes Analyse organizational buying behaviour and the decision making unit

Part ndash B

Skill Development

bull To bring in awareness regarding various consumer behavior

bull To understand consumer buying process

bull To know the marketing implications of consumer behavior

bull To bring in awareness regarding organizations buying behavior

bull To place feelings and thoughts in the context of consumer behavior

Part ndash C

Reference Books

1) Consumer Behaviour by Blackwell 1st Edition

2) Consumer Behaviour and Marketing Action by Assael

3) Consumer Behaviour in Indian Prospective by Suja R Nair- Himalaya Publications

4) Schiffman L G and Kanuk L L Consumer Behaviour New Delhi Prentice Hall of India


ENTREPRENEURSHIP AND BUSINESS OPPORTUNITY

Subject Code 16BBA5ED01 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction to Entrepreneurship opportunity (12 hrs)

Introduction to Entrepreneur features of Entrepreneurship five elements of entrepreneurship factors influencing entrepreneurship startup meaning and definition of business opportunity steps to identify opportunity Entrepreneur opportunities in contemporary business environment [opportunities in net-work marketing franchising business process outsourcing] in the early 21 century Idea generation opportunity recognition resource acquisition and entrepreneurial management

Course Outcomes Acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities


Module 2 Entrepreneurial assessment (10 hrs)

Entrepreneurial opportunities - Entrepreneurship Assessment Self assessment Opportunity Registration Procedure for Opportunity Registration Factors influencing Entrepreneurship Assessment - Entrepreneurial process(1) identification and evaluation of the opportunity (2) development of the business plan (3) determination of the required resources and (4) management of the resulting enterprise Meaning and definition of business Plan Business Plan Process

Course Outcomes Analysing of business opportunities and knowledge to plan an effective business plan for an organization Module 3 Work force Management (10 hrs)

Meaning and Definition of workforce management activities of workforce management features of workforce management activities of work force management work force analysis and forecasting work force diversity Work force shortages in developed economies Indiarsquos competitive advantage vis-agrave-vis other countries The four Entrepreneurial Pitfalls (Peter Drucker)

Course Outcomes Acquire skills of managing workplace Module 4 Business opportunity in Asia (10 hrs)

Business opportunity in Asia Trends in Asia Growth in Business Growth Industries in Asia Entrepreneurship Pyramid in India Agricultural Entrepreneurship The Growth Imperative and various business Opportunity in asia with reference to Agriculture service Rural sector real estate and related sector Case study related teaching

Course Outcomes Harness the opportunities in the small large scale business Module 5 Business opportunity in emerging economies (8 hrs)

Business Opportunity in Emerging Economy Meaning and definition of Emerging economy features of emerging economy Opportunity assessment Types of Opportunity Assessment Tools Selecting an Opportunity Assessment Method

Subjective three-step process 1Review high-level needs 2 Determine preferred tool characteristics 3 Generate tool options lists for decision

Course Outcomes Analyse the growing opportunities in emerging economics Module 6 Opportunities in Small Business (10 hrs)

Differences between developed markets and those in developing countries Project Feasibility report Opportunities in Small Business Supporting Financial Institution to SSI Case studies Potential Scenarios for overall development of small business opportunity

Course Outcomes Demonstrate knowledge of currently used business startups and ability to develop new techniques and strategy plans

Part ndash B

Skill Development

bull This is the subject to facilitate the students to understand and build entrepreneurship skills

bull To create future entrepreneurs with creative Ideas and Opportunities

bull To overcome challenges in competitive business

bull To create an effective platform in entrepreneurship career and identify the possible opportunity to their business


Part ndash C

Reference Books

1) The Startup Playbook Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder

2) Zero to One Notes Startups or How to Build the Future by Peter Thiel

3) S Anil Kumar New Age International 01-Jan-2008

4) Srivastava SB A Practical Guide to Industrial Entrepreneurs Sultan Chand and Sons New Delhi 2005 edition

5) Tandon B C Environment and Entrepreneur Chugh Publications Allahabad 2006 edition

6) Discovering New Business Opportunities

7) Allen amp Unwin Australia Author John W English Babette Moate 2009

8) Entrepreneurship And Business Publisher Springer Author Galindo 2009

V SEMESTER - BBA

HUMAN RESOURCE DEVELOPMENT

Subject Code 16BBA5HD01 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction to Human Resource Development (8 hrs)

Concept Relationship between human resource management and human resource development processes and outcomes HRD matrix HRD interventions Roles and competencies of HRD professionals Challenges in HRD

Course Outcomes Comprehend the challenges in HR

Module 2 HRD Process (12 hrs)

HRD audit Change management quality of work life Techniques used in improving QWL Ergonomics Flexible work patterns conflict management HRIS

Course Outcomes Ascertain the ways of overcoming the challenges

Module 3 Employee Development Activities (10 hrs)

Approaches to employee development leadership development action learning assessment and development centers HRD mechanisms for workers Role of trade unions Industrial relations and HRD Influence of motivation on development activities

Course Outcomes Outline the usage of HR scorecard and how to evaluate scorecard


Module 4 HRD Applications and Trends (10 hrs)

Coaching and mentoring Career management and development Employee counseling Competency mapping PCMM Balanced Score Card Appreciative inquiry Integrating HRD with technology Employer branding and other emerging trends

Course Outcomes Evaluation using balanced score cards

Module 5 HRD in Organisations (10 hrs)

Selected cases covering HRD practices in government organisations manufacturing and service industries and MNCs International experiences of human resource development

Course Outcomes Comprehend the work culture of public private and foreign organization

Module 6 Change Management (10 hrs)

HRD as a facilitator of change Change management ndash Personal change component Organisational roles Making organizational roles effective Inevitable change Vs Planned change Phases of organizational change

Course Outcomes Execute the change process in an organization

Part ndash B

Skill Development

bull Brings in awareness regarding emerging practices in HRD

bull Brings in awareness on training and development

bull Critical analysis of factors affecting HR in future

bull Bring in awareness about impact of technology in HRM

Part ndash C

Reference Books

1) Werner J M DeSimone RL Human resource development South Western

2) Nadler L Corporate human resources development Van Nostrand Reinhold

3) Mankin D Human resource development Oxford University Press India

4) Haldar U K Human resource development Oxford University Press India

5) Rao TV Future of HRD Macmillan Publishers India

6) Rao TV HRD Score Card 2500 Based on HRD audit Response Books SAGE Publications

7) Rao TV Hurconomics for talent management Making the HRD missionary business-driven Pearson Education

8) Curtis B Hefley W E Miller S A The people capability maturity model Guidelines for improving workforce Pearson Education


V Semester ndash BBA

INTERNATIONAL FINANCE



Part ndash A


Meaning Issues involved in International Business and Finance Methods of payment in international transactions Balance of payments and problems Structure and Investments International Monetary Fund (IMF) International Parity Conditions Different Purchasing Power Parity Absolute Relative

Course Outcomes Exhibit basic understanding of foreign exchange market and exchange rates

Module 2 International Risk management (12 hrs)

Types of Risk Political Commercial Exchange control restrictions on remittances Exchange rate Inflation rate and Interest rate fluctuations various methods of Managing risk

Course Outcomes Apply basic knowledge of how to use foreign exchange derivatives and other techniques to manage foreign exchange exposures of firms

Module 3 Foreign currency Exposures (6 hrs)

Meaning Types of exposures like Transaction Exposure Translation Exposure and operating Exposure various measures to manage the risk

Course Outcomes Evaluate critical and analytical skills wherein they will be able to make sense out of a mass of information to address relevant issues pertaining to international finance theory

Module 4 Foreign Exchange Rates (14 hrs)

Structure of Foreign Exchange market Types of transactions spot forward Exchange rate quotations and Arbitrage Exchange rate regimes and the foreign Exchange market in India swaps different positions forwards options on futures hedging and speculation Option pricing models Currency options in India Forward spread agreements Exchange rate agreements and forward exchange agreements

Course Outcomes Comprehend the distinction between fixed and variable interest rates

Module 5 Investments (8 hrs)

Foreign direct investments Different modes Short term borrowing amp investment Foreign Equity investment Foreign currency convertible bonds American depository receipts External commercial borrowing multiple currency bonds Yankee bonds Euro currency market Euro bond market foreign equity investment Foreign trade financing Transfer pricing ndash meaning NRE NRI investments

Course Outcomes Demonstrate the understanding of the issues pertaining to multinational financing and investment decisions


Module 6 Management of Funds (10 hrs)

International capital budgeting with problems International portfolio management Management of cash and other assets including working capital

Course Outcomes Apply capital budgeting technique at introduction level

Part ndash B

Skill Development

bull Analyze the trends of FDI into India during the preceding five years

bull Write a detailed note on the constitution and functioning of International Monetary Fund

bull Visit a bank and find out the different investment options available for non-resident Indians

bull Write a detailed note on currency swaps

Part ndash C

Reference Books

1) International Rate forex policy by Mittal

2) Finance of foreign trade amp forex by Venkatram

3) Finance of foreign trade amp forex by Chowdary

4) International Finance by Srivatsava


MARKETING IN PRACTICE



Part ndash A

Module 1 New Contexts in Marketing (10 hrs)

Consumerism Green Marketing Marketing Ethics B2B Marketing Relationship Marketing Internal Marketing Societal Marketing and Multi-Level Marketing Cause Marketing

Course Outcomes Analyse the latest trends in marketing

Module 2 Services Marketing (08 hrs)

Definition Reasons for growth Role Types Characteristics Services Marketing Mix Marketing Strategies for Services - Gaps Model for Services Service Quality (SERVQUAL Model) Service Recovery

Course Outcomes Comprehend the role of Service Marketing in brand development


Module 3 Marketing Planning amp Sales Management (14 hrs)

Marketing Plan ndash Traditional amp Strategic planning Structure of Plan Marketing Intelligence Historical data SOSTAC Method Situation Analysis Budgeting Process and Techniques Sales and Distribution Management- Sales management strategy Sales Organization Sales Forecasting Territory management Distribution System and Channel Management

Course Outcomes Classify Sales Management

Module 4 Marketing Strategies (10 hrs)

Discovering Market opportunities Developing Marking strategies Generic Marketing Strategies ndash Porters Generic Strategy (competitive advantage) matrix Ansoff Matrix Treacy and Wiersemarsquos model BCG Growth-Share Matrix Bottom of the Pyramid Theory Current Trends in Marketing Strategies Marketing Negotiations

Course Outcomes Assess the marketing strategies

Module 5 Integrated Marketing Communications (08 hrs)

Role of IMC Understanding and developing a Brand Key model Communication Process Models Communication Mix Designing and Managing Marketing Campaigns Event Management and Public Relations

Course Outcomes Comprehend the role of IMC in brand development

Module 6 Marketing Information Systems (10 hrs)

Marketing Research ndash Market Research System Market Research Process Marketing Information Systems ndash Components Internal Records and Marketing Intelligence Analyzing Macro Demographic Environments

Course Outcomes To understand marketing intelligence and research in the industry

Part ndash B

Skill Development bull Negotiation skills

bull Campaign planning and management

bull Analysis of the markets with the application of various models

bull Managing customer relations

bull Logical and cognitive decision making skills

bull Service recovery skills

bull Market Research Skills

Part ndash C

Reference Books

1) Marketing Management ndash A South Asian Perspective 13th Ed (2009) Kotler Keller Koshi amp Jha Pearson Education

2) Marketing Strategy ndash Customers amp Competition 2nd Ed (1998) Steven P Schnaars The Free Press New York


3) Sales amp Distribution Management ndash Text and Cases An Indian Perspective 1st Ed (2005) Excel Books

4) The Marketing Plan ndash A Step by Step Guide 3rd Ed (2004) John Westwood The Kogan Page Publications

5) Network Marketing for Dummies 2nd Ed (2006) Zig Ziglar John P Hayes Wiley Publishing Inc

6) International Marketing ndash A Global Perspective 3rd Ed (2006) Hans Muhlbacher Helmuth Leihs and Lee Dahringer Thompson Learning

7) Services Marketing ndash Integrating Customer Focus Across the Firms 6th Ed (2013) Valarie A Zeithaml Mary Jo Bitner Dwanye D Gremler and Ajay Pandit McGraw Hill Education


ENTREPRENEURIAL START UP



Part ndash A

Module 1 Setting up a Business (6 hrs)

Entrepreneurship meaning Entrepreneurial skills Advanced Entrepreneurial process 10 Drsquos of Entrepreneurship Entrepreneurial competencies Developing a business business plan

Course Outcomes Determine the role of operations in starting a start-up

Module 2 Entrepreneurial Strategies (14 hrs)

Introduction to Entrepreneurial strategy Features5 Prsquos of strategy Forms of strategy Entrepreneurial Strategic management process Tools and Techniques of strategic management-Porters 6 forces Strategic groups Value chain analysis TOWS matrix Generic and grand strategies for entrepreneurship

Course Outcomes Ascertain the potential operational risks associated with launching a start-up and tools and techniques that can be used to take maximum benefits of the environment and effective running of the startup

Module 3 Start Up Functions (10 hrs)

Innovation-Meaning and types of innovation Logistics and SCM Activities Warehousing Material Storage Material Handling order processing information Procurement Transportation and Packaging Strategic Supply Chain Management Prototyping Team building Creativity and Brand Building

Course Outcomes Understand how to launch a start-up successfully

Module 4 Risk Management and Change Leadership for Entrepreneurship (10 hrs)

Introduction to risk management features of risk management principles pf risk management Introduction to change leadership causes for change Building effective change leadership in organization Highly effective change leaders


Course Outcomes Demonstrate knowledge of the legal and ethical environment impacting business organizations and exhibit an understanding and appreciation of the ethical implications of decisions

Module 5 Planning for the Future of Enterprise (12 hrs)

Succession Planning-Meaning Features of Succession Planning Replacement Charts Reasons for not having a succession plan Guidelines for succession planning Succession Management CEO Churn lessons from successful entrepreneurs failure stories of entrepreneurs

Course Outcomes Exhibit the ability to engage in critical thinking by analyzing situations and constructing and selecting viable solutions to solve problems

Module 6 Global Entrepreneurial Strategies (8 hrs)

Business Practices and Start up Regulations in United States of America (North America) United Kingdom (Europe) Mexico (South America) Australia (Australia)China(Asia)United Arab Emirates (Asia-Middle East) and South Africa(Africa)

Course Outcomes Understand the cross culture methods used across the world

Part ndash B

Skill Development

bull Develop an understanding of the manner in which business dealings work

bull Develop negotiation skills

bull Understand and develop entrepreneurial strategies affecting startups

bull Develop people management skills

bull Develop advertising skills

Part ndash C

Reference Books

1) Entrepreneurial Start Up by Abhishek Venkteshwar

2) Entrepreneurship and Small Business Management by Dr C B Gupta and Dr SS Khanka first edition

3) Starting a business from Home by Colin Barrow ndash second edition

4) Starting a Successful Business by Michael Morris by seventh




8) Discovering New Business Opportunities Allen amp Unwin Australia Author John W English Babette Moate 2009




INTERNATIONAL HRM



Part ndash A

Module 1 Globalization of Business amp HR (8 hrs)

Globalization Types of Global organizations Concept of Expatriate Repatriate and Inpatriate Definition of global HRM Model of IHRM Domestic versus International HRM Culture Hofstedersquos Cultural framework-Individualism-collectivism Power Distance time orientation masculinity-feminity and uncertainty avoidance

Course Outcomes Improve communication skills across international markets

Module 2 Staffing Global Assignment (14 hrs)

Global HRP Issues in supply of International human resource planning Recruitment practices and sources-Micro and Macro Executive nationality staffing policy Selection Factors affecting selection Criteria for selection Issues in selection Skills for expatriate manager Pre-departure orientation Cross cultural training developing international staff and multinational team Expatriate Development Repatriation

Course Outcomes Create cultural awareness and develop adaptability skills

Module 3 Performance Management (6 hrs)

Areas to be appraised Systems of performance appraisal Criteria for appraising international employees challenges of international performance appraisal changing trends in performance appraisal

Course Outcomes Develop international negotiation skills

Module 4 International Compensation (12 hrs)

Factors affecting international compensation Components of international compensation Theories of International compensation and Approaches of international compensation- Bargaining approach Lump sum approach Buffet approach Cluster approach Balance sheet Approach Global market approach Performance based compensation approach mutual investment approach Tax concerns

Course Outcomes Improve Expatriation skills

Module 5 Global Employee Relations (10 hrs)

Discrimination and reverse discrimination Reasons for diversity management Methods of managing diversity Consequences of diversity Challenges for diversity management

Course Outcomes Develop Repatriation skills

Module 6 Issues Challenges amp Latest Trends in IHRM (10 hrs)

Managing people in an international context India HRM practices in different countries-Japan USA UK Turkey Middle East India amp China outsourcing

Course Outcomes Identify international practice in HR


Part ndash B

Skill Development

bull To improve Communication Skills across international markets

bull To create Cultural Awareness and develop Adaptability Skills

bull To develop International negotiation skills

bull To improve Expatriation Skills

bull To develop Repatriation Skills

Part ndash C

Reference Books

1) IHRM by Peter J Dowling Denice E Welch Randall 4th edition

2) Managing Human Resources By Bohlander Snell3rd edition

3) International HRM By P Subba Rao middot 2nd edition

4) HRM By Robert Mathis John Jackson middot The Global challenge Frame work for International HRM-Evans middot

5) International HRM Hugh Scullion Margarel Linehan middot

6) Human resource management John P Wilson second edition kogan middot

7) Personnel management P Subha Rao Himalaya Publishers middot

8) Human resource management practice Michael Armstrong 10th edition

9) Human resource management VSP Rao 2nd edition


ADVANCED ACCOUNTING



Part ndash A

Module 1 Final Accounts of Holding Companies (14 hrs)

Definition Accounts Consolidation Preparation of Consolidated Balance Sheet Minority Interest Pre-acquisition or Capital Profits Cost of Control or Goodwill Inter ndash Company Balances Unrealized Inter ndash Company Profits Revaluation of Assets and Liabilities

Course Outcomes Demonstrate the knowledge of preparation of Financial Statements and Financial schedules under the Companies Act 2013


Module 2 Final Accounts of Banking Companies (14 hrs)

Regulation on Banking Companies Capital and Reserves Accounts and Audit Accounting system Books required Notes and instructions for compilation Rebate on bills discount Final Accounts Profit and Loss account Guidelines of RBI for Balance sheet Explanation of some terms relating to Balance sheet and PampL account

Course Outcomes Prepare the Final accounts of Banking companies and Consolidated Balance sheet

Module 3 Accounts Of Insurance Companies (14 hrs)

Meaning of Life Insurance and General Insurance ndash Accounting concepts relating to Insurance Companies - Preparation of Final accounts of insurance companies ndash revenue account and balance sheet

Course Outcomes Students will be able to prepare accounts in books of Insurance Companies and also to calculate the amount of claim

Module 4 Liquidation of Companies (8 hrs)

Meaning Modes of winding up or Liquidation Consequences of Liquidation Liquidation under supervision of Court Contributory Order of payment Preferential Creditors Forms of statement of affairs Procedure of Statement of Affairs

Course Outcomes Implement the concept of Liquidation of companies

Module 5 Social Accounting (6 hrs)

Meaning Social responsibilities Approaches Measurement of Social Cost Benefit Social Accounts - Social income statement and Social Balance Sheet

Course Outcomes Preparing social income statements and analysis company contribution

Module 6 Corporate Financial Reporting (Theory) (4 hrs)

Need for reporting Objectives of Financial reporting Objectives of Corporate reporting Requirements of financial reports Different forms of Corporate reporting Recent trends in Corporate reporting

Course Outcomes Recognize how information from business transactions flows into financial statements amp Reporting

Part ndash B

Skill Development

bull Draft a Specimen Accounting policy concerning Loans amp Advances of any particular Bank

bull List out common transactions between Holding and Subsidiary company with suitable examples

bull Applicability of accounting standards in case Insurance Companies

bull Detail note on social reporting by corporate bodies in India

bull Preparation of various lists to be attached to the Statement of Affairs


Part ndash C

Reference Books

1) Advanced Accountancy ndash Dr M A Arulanandam Dr K S Raman Himalaya Publishing House 6th Edition 2014

2) Advanced Financial Accounting ndash S P Jain and K L Narang Kalyani Publishers 20th Edition 2014

3) Advanced Accountancy ndash S N Maheshwari amp Suneel K Maheshwari Vikas Publishing Volume 2 2009

4) RL Gupta Advanced Accountancy Sultan Chand Publishing

5) Financial Accounting II ndash SAnil kumar V Rajesh kumar amp B Mariyappa Himalaya publishing house

6) Advanced Accounts M C ShuklaT S Grewal amp S C Gupta

V SEMESTER - BBA

RETAIL MARKETING



Part ndash A

Module 1 Introduction to Retailing (10 hrs)

Definition ndash functions of retailing - Retail theories ndash Wheel of Retailing ndash Retail life cycle Retailing in India ndash Influencing factors ndash present Indian retail scenario

Course Outcomes Comprehend the functions of retail business and various retail formats and retail channels

Module 2 Retail Consumer Behaviour (10 hrs)

Buying decision process and its implication to retailing ndash influence of group and individual factors Customer shopping behaviour - Customer Service satisfaction Retail planning process ndash Factors to consider ndash Preparing a complete business plan ndash implementation ndash risk analysis

Course Outcomes Analyse organized and unorganized retail and the value it creates

Module 3 Retail Operations (10 hrs)

Choice of Store location Influencing Factors Market area analysis Trade area analysis Rating Plan method Site evaluation Retail Operations Store Layout and visual merchandising Store designing Space planning Retail Operations Inventory management Merchandise Management Retail branding Managing private branding Category Management

Course Outcome Apply the strategic and operational decision-making processes in the organized retail operations


Module 4 Retail Marketing Mix (12 hrs)

Introduction Product ndash Decisions related to selection of goods (Merchandise Management revisited) Decisions related to delivery of service Pricing ndash Influencing factors approaches to pricing price sensitivity Value pricing ndash Markdown pricing Place ndash Supply channel SCM principles ndash Retail logistics and management computerized replenishment system corporate replenishment policies Promotion ndash Setting objectives communication effects promotional mix Human Resource Management in RetailingndashManpower planning recruitment and training compensation performance appraisal

Course Outcomes Relate to the supply chain activities which create the value in the organized retail industry

Module 5 Impact of IT in Retailing (10 hrs)

Non store retailing (E tailing) The impact of Information Technology in retailing Integrated systems and networking EDI ndash Bar coding Electronic article surveillance Electronic shelf labels customer database management system Legal aspects in retailing Social issues in retailing Ethical issues in retailing

Course Outcomes Assess the important developments in E-Retailing and its importance in todayrsquos Business

Module 6 International Logistics Management (08 hrs)

Logistics amp Supply Chain Management Global supply chain management Relevance of Logistics in Export Management Importance of Logistics as a Strategic Resource

Course Outcomes Supports the growth of retailing towards Global prospective

Part ndash B

Skill Development

bull Sketch and discuss layout of retail store

bull Study and understand retailing in India

bull Understand the development in global retailing in the last ten years

bull FlipkartAmazon retail Failure of Snapdeal

bull Understand the implications of IT in retail

bull Get an understanding about the process that goes into setting up a retail outlet

Part ndash C

Reference Books

1) Chetan Bajaj (2012) Retail Management Oxford Publication

2) Philip Kotler (2012) Marketing Management Pearson

3) Michael Dart Robin Lewis (2014) The New Rules of Retail Competing in the Worlds Toughest Marketplace

4) Subrato Sengupta (2014) Strategies for Competitive Advantage McGraw Hill

5) Logistics amp Supply Chain Management by Martin Christopher Publisher Pearson Publication



LEADERSHIP FOR ENTREPRENEURS



Part ndash A

Module 1 Introduction to Leadership in Entrepreneurs (12 hrs)

Meaning and Definition of Leader Leadership Difference between Leaders and Entrepreneurs TraitsQualities that make a Leader Scholars views on whether leadership can be taught or not Cases related to entrepreneurship leaders

Course Outcomes Apply the various concepts of leadership theory and practice to decision-making and actions as an Entrepreneur

Module 2 Types of Leadership in Entrepreneurs (10 hrs)

Types of leadership in entrepreneurs Styles of leadership in entrepreneurs Traits of a effective leader Primal leadership Resonant leadership Narcissist Leaders Situational Leadership in entrepreneurshipndash case study related to various types of leadership in entrepreneurs

Course Outcomes Recognize the implications of leadership style and its impact on team and organization performance

Module 3 IQ amp EQ in Leadership (10 hrs)

Definition of IQ amp EQ Dimensions of Emotional Intelligence Components of Emotional Intelligence by Daniel Goleman Signs of good EQGender differences in EQ how to raise EQ Some facts or myths of EQ

Course Outcomes Identify and critically assess assumptions that influence decisions and actions on management leadership teamwork and relationship building

Module 4 leadership for Entrepreneurship Decision making (10 hrs)

Leadership for entrepreneurship Decision making Intuition and imagination Negotiation the Process of negotiations Negotiation Model- cases craftsmanship effective leadership Traits of a effective amp ethical Leader

Course Outcome Receive and integrate feedback on decision-making practices conflict resolution skills and teamwork behaviors with the support of a team-based coach on leadership

Module 5 Leadership in entrepreneurs in a changing World (10 hrs)

Causes of Change John Kotterrsquos Eight ndashstep change process Managing change and Risk Four Key Revolutions Business Leaders improve the way they do business through agility authenticity talent amp Sustainability different leadership skills used in competitive world

Course Outcomes Evaluate your leadership capacity using an action learning approach to the development of leadership for entrepreneurs


Module 6 Global leadership in Entrepreneurs (8 hrs)

Learning from failures and Successor ship Global trends changing leadership succession planning and Management- five step process Failure-learning from mistakes reasons for failure Overcoming failure focus on personal development

Course Outcomes Enlighten the growth of leadership on Global prospective

Part ndash B

Skill Development

bull This is the subject to facilitate the students to understand the leadership in Entrepreneurs skills and qualities in the area of Management

bull To create future leaders in entrepreneurship by providing key aspects for success in leadership to our students


bull To provide strategies to become smart and energetic leaders

Part ndash C

Reference Books

1) Effective Leadership - John Adair - Pan Macmillan - Revised Edition

2) Leadership and Practice by Peter G Northhouse - SAGE Publications Inc ndash 6th Edition

3) Leadership in the Era of Economic Uncertainty by Ram Charan - McGraw-Hill Professional (1st January 2009)

4) Leadership and One Minute Manager by Ken Blanchard ndash HarperCollins publication

5) Vasant Desai The Dynamics of Entrepreneurship Development and Management HPH 2

6) 6 Mark J Dollinger Entrepreneurship ndash Strategies and Resources Pearson Edition


CONTEMPORARY HRM



Part ndash A

Module 1 Strategic HRM (10 hrs)

Meaning SHRM Meaning traditional VS Modern HRP Sourcing strategies Performance management strategies HRD strategies reward strategies (monetary and non-monetary) Retention strategies

Course Outcomes Understand the strategies of procurement developing maintaining and retaining the workforce


Module 2 Measuring effectiveness of HRMS (10 hrs)

Introduction Objectives Meaning of HR systems Tools to measure effectiveness of HR Systems- HR Records HR Audit HR Accounting HR Research Benchmarking and performance HRIS

Course Outcomes Analyse the methods of measuring the effectiveness of the HR functions

Module 3 Employee relations and Industrial Relations (15 hrs)

Employee health safety and welfare (Occupational hazards and risks) Employees rights and privacy

Industrial relations Definition meaning Need for a trade union Challenges to Indian trade union 4pillars of industrial relations- Collective bargaining- (Outcomes- Tools in the hands of employees amp management Deadlock (Industrial dispute) Mechanisms of handling industrial dispute (Conciliation Mediation arbitration Adjudication) Pre requisites for disciplinary Procedure Disciplinary procedure grievance handling and employee participation

Course Outcomes Comprehend the four pillars of industrial relations along with understanding employee relations

Module 4 Talent Management (10 hrs)

Introduction importance Employee Engagement Employee Empowerment Talent mapping EQ use of EQ in business context Succession Planning

Course Outcomes To include current practices of HR such as employee engagement Employment and succession planning

Module 5 Impact of mergers and acquisition on HR (8 hrs)

Need role of HR in mergers and acquisition cultural social economical technical and political impact on HR

Course Outcomes Analyse the social Economic and cultural impact of mergers and acquisitions on HR

Module 6 Ethics in HR (7 hrs)

Meaning importance of ethics in HRM Theories of ethics Conflict amp ethical dilemmas Challenges to ethics amp its solutions

Course Outcomes Demonstrate the ethics behind managing the employees and critically view the importance of ethics in HRM

Part ndash B

Skill Development

bull Develop a world-class employee Retention program

bull Arrange yourself in small group of 4-5 students and compare and contrast the different organization cultures you have visited Can you isolate any factors that appear to influence how an organization perceives the value of its employees

bull Assume the position of a consultant hired to assess the approach towards human resource management taken by a client organization


bull What factors did you evaluate whether an organization uses traditional or strategic approach in managing its human resource

bull Discuss the role of human resource accounting in human resource management

bull Identify the key issues and challenges facing multinationals in developing a cadre of global managers

Part ndash C

Reference Books

1) Strategic Human Resource Management - Alan Nankering Robert Compton Marian Biard - Cengage Learning Australia - 7th Revised Edition - 27th July 2010

2) A Handbook of Human Resource Management Practice - Michael Armstrong - Kogan Page - 13th Edition - 3rd April 2014

3) HRM - Ashwathappa - Tata McGraw-Hill Education 2010 - 6th Edition

4) Personal management - P Subbarao Himalaya publications

5) HRM - VSP Rao second edition -2008

6) Managing HRM - Bohlander amp Snell ndash Ingram International Inc - 16th Edition ndash 2012

7) HRM - Gary Dessler -PearsonPrentice Hall 2005 - 10th Edition


PUBLIC RELATIONS IN MANAGEMENT



Part ndash A

Module 1 Over view to Public Relations (6 hrs)

Definitions and overview of public relations As a managerial concept As a behavioral science Public Relations Process Components of PR Principles of persuasion effective communication attitude change

Course Outcomes Comprehend the Policies of Public Information varying the standards of Business

Module 2 Theoretical basis of Public Relations (8 hrs)

Public relations problem-solving and planning ldquoprocessrdquo RACE ROPE other programming models Role of research in public relations programs Behavoiural Public Relations Model ndash Persuasion Model ndash Two way symmetrical Communications Model

Course Outcomes Demonstrate the Public relations skills for a new age Manager that establishes Long sustaining Business


Module 3 Tools of public relations (10 hrs)

SWOT Press releases newsletter campaigns brochure house journals advertising exhibitions annual reports PR and corporate image public relations in central and state government in India

Course Outcomes Align the new age Managers to the Best Practices of Business through exploring new avenues of Business in the field of Public relations

Module 4 The public of public relations (14 hrs)

Overview of most crucial publics Community Relations Corporate Social Responsibility Employees consumers Government News media Social Media Public Relations as a Social Philosophy of Management Public Relations as Policy Decisions Public Relations as Action Public Relations as communication Course Outcomes Embrace opportunities on any Niche Public relations as a suitable career

Module 5 Media (12 hrs)

Role of Media in Public Relations Newspaper coverage Company spokesperson platforms Impact of Social Media posts and hash tags working and branding with the media Role of Technology in Public Relations

Course Outcomes Utilize the Tools of Public relations ideal in the new age of Crisis Management

Module 6 Future of Public Relations (10 hrs)

Globalisation Modernisation Liberalisation Emphasis on International communication Ethical practices in PR Role of PRSA PRCI

Course Outcomes Understanding the new trends in publications and incorporating ethical practices in public relations

Part ndash B

Skill Development

bull Related cases for each module to be discussed in the classes and presentation can be done for each case by group of students

bull Collect the newspaper articles about various messages from organizations through

bull spokespersons and analyze the effect of each type of delivery and impact on the audience

bull Conduct a CSR Programme for the college like Blood donation Eye camps in association with Lions Rotary clubs etc and gather the informationrsquos about various challenges these organizations face during such community oriented programmes

bull Critically analyse following case studies

Case 1 Fatal Tiger Attack at San Francisco Zoo (LLHT)

Case 2 Therersquos a Syringe in My Pepsi Can (CJSS)

Case 3 Bhopal ndash A Nightmare for Union Carbide (CJSS

Case 4 Sir Ganga Ram Hospital ndash Disaster management Plan (IS)


Part ndash C

Reference Books

1) Ahuja B N Public Relations Ed 5th Surjeet Publication New Delhi 2006

2) Rayadu C S Principles of Public Relations Ed 2nd Himalaya Publishing House 1987 New Delhi

3) Parvati Text Book of Public Relations and Communications Dominant Publishers 2005 New Delhi

4) Scot MC Cutlip Alan H Centre Glen Brom Effective Public relations Prentice Hall India

5) Naval Prabhakar Narendra Babu Public Relations Strategies and Concepts Commonwealth Publication New Delshi

6) Nayyar Deepak Public Relations and Communication ABD Publishers 2006 Jaipur

7) Tomar Dinesh Public Relations Management Vista International Publishing House 2008 New Delhi

8) Banks Stephen P Multicultural Public Relations Surjeet Publications 2003 New Delhi

9) Vachani Jagdish Public Relations Management in Media and Journalism Kanishka Publications 2007 New Delhi


E-COMMERCE

Subject Code 16COM0G8 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction to E-commerce (10 hrs)

Framework Benefits and Impact of e-Commerce The Applications of e-Commerce e-commerce in India

Course Outcomes Understand the E-commerce business - scope and challenges

Module 2 E-commerce models (10 hrs)

An overview E-commerce model Business - to - Business (B2B)Business - to - Consumer (B2C)Consumer - to - Consumer (C2C)Consumer - to - Business (C2B)Business - to - Government (B2G)Government - to - Business (G2B)Government - to - Citizen (G2C) e-commerce sales life cycle(ESLC) model

Course Outcomes Understanding of E-commerce models

Module 3 E-advertising amp Social media (10 hrs)

Information based marketing internet marketing techniques e-advertisement digital promotion SEO

Course Outcomes Analyse the role of online marketing in E-commerce


Module 4 Electronic payment systems (10 hrs)

Introduction to Payment Systems Types of payment system Online Payment Systems Requirements Metrics of a Payment System credit based electronic payment system risk and security issues

Course Outcomes Demonstrate the ability to prepare budget for events

Module 5 E-security (10 hrs)

Securing the Business on Internet- Security Policy Procedures and Practices Transaction Security Cryptology Digital Signatures Security Protocols for Web Commerce

Course Outcomes Understand several types of security process

Module 6 E-commerce (10 hrs)

Hardware server operating system software network website

Course Outcomes Classify different IT infrastructure required for E-commerce

Part ndash B

Skill Development

bull Bring in awareness regarding about E-commerce

bull Developing working knowledge of web fundamental

bull Developing knowledge of digital marketing

bull Critical analysis of factors affecting future of e-commerce

bull Analysis of the requirement and importance of e-commerce supply chain management

bull To understand various types of digital payments

bull Case study on ldquosuccess story of Paytmrdquo

Part ndash C

Reference Books

1) 1 Kenneth C Laudon E-Commerce Business Technology Society 4th Edition Pearson

2) 2 S J Joseph E-Commerce an Indian perspective PHI Jeffrey FRayport amp Bernard JJaworski Introduction to E-commerce TMH 2003

3) 2 Kalakota amp Winston Frontiers of E-commerce Pearson Education Mumbai 2002

4) 3 David Whiteley E-Commerce- Strategy technologies and Applications Tata Mac-Graw Hill New Delhi 2000

5) 4 CSVMurthy E-Commerce-Concepts Models amp Strategies Himalaya Publishing house Mumbai 2003

6) 5 Kamalesh K Bajaj amp Debjani Nag E-Commerce the Cutting Edge of Business- Tata McGraw-Hill New Delhi 2002

7) 6 Bharat Bhaskar Electronic CommerceTata Mc-Graw-Hill New Delhi 2003


SEMESTER - VI


VI SEMESTER ndash BBA

CORPORATE GOVERNANCE



Part ndash A

Module 1 Introduction to Corporate Governance (12 hrs)

Conceptual Framework Of Corporate Governance Meaning theories and models of Corporate Governance Shareholders Activism Various Approaches to Business Ethics Ethical Theories Ethical Governance Code of Ethics Key managerial Personnel (KMP)

Course Outcomes Classify the role of the Board of Directors in shaping the strategy of the company and protecting the interests of stakeholders

Module 2 Corporate governance and Whistle blowing in India (14 hrs)

Corporate Governance Framework in India Corporate Boards and Powers Responsibilities Disqualifications Regulatory Framework of Corporate governance in India Compensation Governance Corporate governance in PSUs and Banks

Whistle ndashBlowing and Corporate Governance The concept of Whistle-Blowing Types of Whistle-Blowers Whistle ndashBlower Policy Developments in India

Course Outcomes Implement the legal and regulatory obligations of corporations for good governance

Module 3 Risk Management and Corporate Governance (10 hrs)

Types of Risks Risk Analysis Risk Management Information System Risk Governance and Responsibility of Risk Profiling Risk Strategy and Risk Policies

Course Outcomes Employ the principles of risk management and appraise the significance of risk management

Module 4 International Perspective on Corporate Governance (10 hrs)

Legislative Framework of Corporate Governance in United Kingdom USA Australia Brazil China South Africa OECD Principles of Corporate Governance

Course Outcomes Assess different systems of corporate governance across the continents

Module 5 Information Technology and Corporate Governance (8 hrs)

Information Technology Governance Social Media Compliance Cyber Net Law Compliance Information Technology Governance Virtual General Body Meetings Universal Proxies Environmental Social Employee and Diversity Disclosure

Course Outcomes Employ Information Technology into the organization for more structured governance Module 6 Corporate Social responsibility (CSR) (6 hrs)

Meaning CSRndashConcept Corporate Sustainability Reporting Relation between CSR and Corporate Governance Corporate Citizenship CSR Initiatives in India


Course Outcomes Compare the responsibilities of an organization with different stakeholder groups and advice on ethical conduct

Part ndash B

bull To conduct Simulation games for students to enable them for leadership positions in organizations such as entrepreneurs senior managers future directors and CEOs

bull To develop the technical skills through activities required to evaluate the governance of a company from the perspective of an investor (individual or organizational capacity

bull To analyze common Corporate Governance problems faced in major corporate failures across the globe

bull To enable students to discuss governance issues of Central and State Governments in India and its impact on the society as a whole

Part ndash C

Suggested Readings

1) Corporate Governance ndashPrinciples Policies and Practices- Bob Tricker Oxford University Press-Latest Edition

2) Corporate Governance Business Ethics amp CSR - J P Sharma Ane Books Pvt Ltd New Delhi-Latest Edition

3) Politics Ethics and Social Responsibilities of Business - Bhanu Murthy K V and Usha Krishna Pearson Education New Delhi-Latest Edition

4) Corporate Governance-Theory and Practice - D Geeta Rani amp R K Mishra Excel Books New Delhi-Latest Edition

5) Corporate Governance (Indian Edition) - Christine A Mallin Oxford University Press New Delhi-Latest Edition

6) Corporate Governance ndash Sunitha B K Dr Varsha Agarwal Abhishek Venkteshwar

VI SEMERSTER ndash BBA

INCOME TAX - II



Part ndash A

Module 1 Profits And Gains From Business And Profession (Part 1) (05 hrs)

Depreciation- Block of Assets WDV method Rate of Depreciation including Additional rate on some assets and Problems

Course Outcomes Employ depreciation concept in business taxation perspective


Module 2 Profits and gains from business and profession (part 2) (15 hrs)

Meaning definition Admissible and Inadmissible expenses Computation of business income relating to sole trader and computation of Professional Gain relating to Chartered Accountant Advocate and Doctor

Course Outcomes Calculate tax profit or gains from sole trading concern and profession

Module 3 Capital gains (10 hrs)

Meaning Definition of capital assets Short term capital gain Long term capital gain Exemptions us 54 computation of capital Gain

Course Outcomes Employ tax exemption to reduce the taxability of capital gain(s)

Module 4 Income from Other Sources (10 hrs)

Income chargeable under the head income from other sources (Including problems)

Course Outcomes Calculate Gift- Taxing Taxability on Interest Dividends and Casual Income

Module 5 GTI and Deductions US 80C to 80U Deductions (15 hrs)

From Gross Total Income (Provision relating to individuals) amp Computation of the total Income and tax liability including tax rebate Set off and Carry forward of losses (only theory)

Course Outcomes Employ productive investment planning to ascertain the most beneficial tax saving options

Module 6 Income Tax Authorities (5 hrs)

Introduction Appointment of Income Tax Authorities Commissioner of Income Tax Income Tax Office Types of Assessments Refunds

Course Outcomes Calculate individual self-assessment

Part ndash B

Skill Development

bull Calculation of total income

bull Collection of balance sheet from sole traders

bull Electronic filing of income tax return (e-filing)

Part ndash C

Reference Books

1) Income tax law amp practice by Gaur amp Narang Kalyani publication edition 2017 2018

2) Income tax by DrHCMehrothra Sahitya Bhawan publication edition 2017

3) Income tax by Dr Vinod K Singhania amp Monica Singhania Taxman publication edition 2017

4) Income tax law amp practice by Gaur amp Narang puja gaur Rajeev puri Kalyani publication edition 2017 2018


VI Semester ndash BBA

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT



Part ndash A


Meaning of securities types of securities like debt equity and derivates Forms of investments-Financial and Non-financial forms of investments Factors influencing selection of investments- Investment process Introduction to Risk and Return including problems correlation concept with problems Beta concept and problems

Course Outcomes Acquire knowledge about Securities and its importance

Module 2 Time Value of money (10 hrs)

Bond Valuation- Meaning Types of bonds Yield to Maturity (YTM) - meaning problems Duration- meaning problems Interest Cover ratio- meaning problems Equity Valuation- meaning problems with balance sheet and discounted cash flow method

Course Outcomes Classify equity and bonds along with fundamental analysis of book value

Module 3 Fundamental Analysis (8 hrs)

Meaning Macroeconomic and industry analysis Company Analysis using methods EPS Diluted EPS PB BP Cash EPS Dividend yield

Course Outcomes Employ EPS analysis and Markowitz theory along with capital assets pricing model and its application

Module 4 Modern Portfolio theory (16 hrs)

Markowitz diversification model- history assumption Problems Capital Asset pricing model- Capital Market Line (CML) and security market Line (SML) - history assumption Problems Arbitrary pricing model- history assumption Sharpe single index model- history assumption Problems Asset allocation decision Dominant amp efficient portfolio Simple diversification

Course Outcomes Evaluate the portfolio through Sharpe model Constructing portfolio models

Module 5 Portfolio performance evaluation (10 hrs)

Sharp amp Treynor amp Jensenrsquos measure Portfolio revision Active and passive strategies amp formula plans in portfolio revision Asset Management companies -Functions of asset management companies Performance measurement and return attribution for portfolios

Course Outcomes Illustrate the entire process of evaluating the Portfolio Evaluation of portfolio

Module 6 Spectrum of Investment (6 hrs)

Meaning types innovative forms of investment inflated bonds hedged funds

Course Outcomes Recognise Hedged Fund Inflated Bonds etc Responding modern form of investment


Part ndash B

Skill Development

bull Analyze the live data for BSE and NSE levels and prepare correlation and regression analysis report

bull Chose any industry and analyze share prices for it Analyze risk and return for the same

bull Perform fundamental and technical analysis for chosen company

Part ndash C

Reference Books

1) Security analysis and portfolio management- Avadhani

2) Investment Management- VK Bhalla S Chand ltd 13th edition

3) Investment analysis and portfolio management- Prasanna Chandra tat Mc Graw- Hill 3rd edition

VI SEMESTER BBA

ADVERTISING AND MEDIA MANAGEMENT



Part ndash A

Module 1 Introduction to Advertising (10 hrs)

Introduction Nature and scope of Advertising Evolution of advertising Role of advertising in modern society Techniques of advertising Factors of advertising 5 Mrsquos of advertising Functions of advertising

Course Outcomes Employ related advertising and promotional skills in business

Module 2 Types of Advertising (8 hrs)

Types of advertising-Product Trade Area amp International advertising Role and importance of brand ambassadors in advertising Advertising effectiveness Methods to measure advertising effectiveness Online advertising types of online advertising Impact of Online advertisement in todayrsquos business

Course Outcomes Identify effective types of advertising to capture the attention of audience and sales performance

Module 3 Advertising Planning amp Decision Making (10 hrs)

Planning Framework Advertising Campaign and Plan Advertisement copy Advertisement layout Ad Appeals DAGMAR approach Legal aspects of advertising Ethics in advertising Deceptive Advertising Remedies Social and Economic effects of advertising

Course Outcomes Create successful advertising and promotional campaigns


Module 4 Advertising Agency and Budget (10 hrs)

Advertising Agency- functions departments Client agency relationship Agency problems Advertising budget Process methods-historical percentage of sales competitive and task object

Course Outcomes Examine performances of advertising agency along with utilizing resources effectively

Module 5 Introduction to Media (12 hrs)

Media Types of Media factors influencing Media Vehicle Decision Media Option Decisions Scheduling and Timing Decisions TRP approaches for TRP calculation- Traditional and Modern method

Course Outcomes Choose effective media campaign for attracting the customersconsumers

Module 6 Media Management (10 hrs)

Introduction to media management Media Strategies Broadcasting houses Media initiatives by public and private broadcasters Difference between rural and urban media management Portrayal of politicians business houses actors sportsman gender and children in media

Course Outcomes Measure the performance of media vehicle towards the success of product in rural and urban economies

Part ndash B

Skill Development

bull Sketch the competitive position for the development of an advertising plan for any brand of your choice

bull Define the advertising objectives on DAGMAR Approach for any product of your choice

bull By selecting an appropriate theme amp appeal create amp enact an advertisement for a range of any established products

bull For this purpose the class should be divided into groups and formal presentations have to be evaluated Select two print amp electronic media for the purpose of understanding the functions of advertising media

bull Comparative analysis of the same should be done amp short reports must be prepared Get into the exciting world of internet Net advertising and identify the message content of 10 products Services of your choice

Part ndash C

Reference Books

1) Advertising Management by Rajeev Batra John GMyers T DavidA Aaker 5th Edition PHI Edition New Delhi 1998 edition

2) The Tipping Point How Little Things Can Make a Big Difference by ndash Malcolm Gladwell Back Bay Books 2002 edition

3) Absolut Biography of a Bottle Hardcover ndash Import by by Carl Hamilton Texere Publishing 2002 edition

4) Advertising and Brand Management by Dr Tridib Sengupta Jayjit Chakraborty Chiranjib Mitra Lawpoint Publications 2021 edition


5) Media Management in India by Dibankar P amp amp Biswaroy BK Kanishka Publishing House Current Edition

6) Advertising Brands and Consumer Behaviour by by S Rames Kumar and Anup Krishnamurthy SAGE Publications India Pvt Ltd 2020 edition

7) Advertising Media Planning A Brand Management Approach by Larry D Kelley and Donald W Jugenheimer by Routledge Publishers 2008 Edition

8) Advertising and Brand Management by by Amita Charan and Rekha Dahiya Ane Books 2018 edition

9) Harvard Business Review on Brand Management by Harvard Business Review 1999 edition


FINANCE FOR ENTREPRENEURSHIP



Part ndashA

Module 1 Introduction to the Field of Entrepreneurial Finance (12 hrs)

The Concepts of Entrepreneurial Finance and its difference to Traditional Corporate Finance Determine the financing needs of an Entrepreneurial Firm Concepts of Financial Markets- Capital Markets and Money Markets

Course Outcomes Illustrate the financing process of the entrepreneurial business

Module 2 Financial Intermediaries (10 hrs)

Merchant Banks Hire Purchase Finance Lease Finance and NBFCs Mutual Funds ndash Meaning Types and Operations Exchange Trade Funds

Course Outcomes Identify various instruments and services available in financial markets for business

Module 3 Venture Capital Funding and Institutional Investment Decisions (10 hrs)

Meaning of Venture Capital Types and Funding Stages Process Of Venture Capital Financing Venture Capital Nurturing Angel Funding- Series A B C Funding Venture Capital in India Institutional Investment Decision ndash Process

Course Outcomes Interpret the venture capital cycle and its diverse structures for businesses in distinct stages

Module 4 Sources of Finance (10 hrs)

Initial Public Offerings Depository Receipts Bank Financing Government sources for Business Factoring Funding Raising Bonds- Masala bonds Dim-Sum Bonds Challenges in Procurement of Finance

Course Outcomes Identify various financial sources available to entrepreneurial businesses


Module 5 International Financial Markets (8 hrs)

Foreign Exchange Markets ndash Meaning Types of Foreign Exchange Rates Futures Forward Swaps Options Hedging Arbitrage Derivates

Course Outcomes Analyse mechanisms in foreign exchange markets

Module 6 Financial Analysis (10 hrs)

Concept of Project and Classification Of Project Identification Project Formulation Project Life Cycle- Project Report - Project Design - Project Appraisal - Profitability Appraisal - Project Planning ndash Project Planning Tools- Social Cost Benefit Analysis - Financial Analysis And Project Financing Financial Analysis- Investment Process Break Even Analysis - Profitability Analysis Social Cost - Benefit Analysis ndash Project Monitoring and Evaluation

Course Outcomes Overcome challenges by creating a project report for business and interpreting the project report of other businesses

Part ndash B

Skill Development

bull Conducting Virtual Stock Market session to understand the working of Stock Market

bull Rocket Pitch session of understanding the pitching process for Venture Capital

bull Virtual Games in Funding to understand the process of procurement of Finance

Part ndash C

Reference Books








8) Meir Khan Financial Institutions and Markets Oxford Press Current Edition



LABOUR LAW



Part ndash A

Module 1 Factories Act 1948 (10 hrs)

Short title amp extent Definitions Health-cleanliness disposal of waste ventilation dust and fume artificial humidification overcrowding lighting drinking water toilets spittoons Safety Fencing of machinery work on or near machinery in motion Employment of young person on Dangerous machines safety officer working hours for adults Annual leave with wages recent amendments

Course Outcomes Identify responsibilities of an occupier by emphasizing on health and safety measures to be followed for protecting the labourers as per Factory Acts

Module 2 Minimum Wages Act-1948 (10 hrs)

Short tile amp extent definitions Fixing of minimum rate of wages Procedure for fixing and revising minimum wages wages in kind payment for minimum rate of wages Fixing hours a normal working overtime

Payment of Wages act-1936 Short tile amp extent definitions responsibility for payment of wages fixation of wage period Time of payment of wages mode of payment deduction from wages for absence from duty damage or loss For service rendered recovery of advances and loans maintains of registers and records Penalty for offences payment of un disbursed wages in case of death

Course Outcomes Recognize the importance of fixing minimum wage to protect the weaker sections of the labourers

Module 3 Employeersquos provident fund and miscellaneous provisions Act 1952 (10 hrs)

Short tile amp extent definitions employment Provident fund scheme Employee pension scheme employee deposit inked insurance scheme

Payment of Gratuity act 1972 Short tile amp extent definitions continuous service payment of gratuity compulsory insurance determination of amount of gratuity

Course Outcomes Calculate EPF and Gratuity

Module 4 ESI Act- 1948 (10 hrs)

Short tile amp extent definitions contributions -who is to be insured principal employer to pay contributions in the first instance general provision as to payment of contributions method of payment benefits- sickness benefit maternity benefit disablement benefit dependents benefits medical benefits presumptions as to -accidents arising in course of Employment penalties punishment for false statement punishment for failure to pay contributions and prosecutions

Maternity Benefit act 1961 Short tile amp definitions and applications employment for work by women prohibited during certain period Right to payment for maternity benefit continuance of payment of maternity


benefits in some cases Leave for miscarriage leave for illness arising out of pregnancy deliverypremature birth of child etc and nursing breaks

Course Outcomes Examine the benefits of ESI and categorize the components according to the sectors also ensure to appraise the maternity benefits act and avail their rights at the right moment

Module 5 Payment of bonus Act 1965 (8 hrs)

Short tile amp extent definition Eligibility for bonus payment of minimum and maximum bonus Disqualification for bonus set on and set off allocable surplus time limit for payment of bonus

Course Outcomes Formulate the procedure of issuing bonus

Module 6 Industrial Dispute Act 1947 (8 hrs)

Short tile amp extent definition Dismissal Etc of an Individual workmen to be deemed to be an Industrial Dispute Works committee Conciliation officers Board of conciliation Court of inquiry Labour Courts Industrial tribunal National tribunals setting up of grievance settlement authorities and reference of certain individual disputes to such Authorities Adjudication

Course Outcomes Prioritize disputes and select appropriate dispute settlement

Reference books

1) Essentials of HRM and Industrial relations - PSubba Rao ndash Himalaya publishers ndash 9th edition

2) Industrial Relations amp Personnel management - Dr MV Pylee amp A Simon George ndash vikas publishing - 2009

3) Dr MV Pylee amp A Simon George ndash Industrial Relations amp Personnel management

4) Labour Laws by P Saravanavelu amp R Rangarajan Himalaya Publishers

5) Industrial Relations in India - Myers A Charles amp Kannappan - Asia Pub House

6) Malik p L Pl Maliks industrial law manual of central labour and industrial laws incorprating state amendments with rules regulations select notifications and case law Eastern book company 2008

7) Myers charles andrew and subbiah kannappan Industrial relations in india Charles a Myers subbiah kannappan (second revised and enlarged edition) Asia publishing house 1970

8) Sarma am Aspects of labour welfare and social security Himalaya publishing house 2016



FINANCIAL ANALYSIS AND PLANNING



PART - A

Module 1 Introduction to financial statements (6 hrs)

Importance of financial statements Techniques of financial statement analysis GAAP

Course Outcome Examine the significance of GAAP in reading the financial statements

Module 2 Financial statement analysis (10 hrs)

Tools of analysis horizontal and vertical analysis problems on different techniques of financial statement analysis

Course Outcome Diagnose the financial statements using vertical and horizontal analysis

Module 3 Interpreting financial statements (10 hrs)

With the help of ratios emphasizing more on analysis Du-pont analysis

Course Outcome Assess the profitability short term and long term solvency of business enterprises

Module 4 Variance (14 hrs)

Meaning objectives types classification of variances-material labour and overhead (problems on material and labour only)

Course Outcome Control costs by establishing standards and variance analysis

Module 5 Strategic Cost Management (14 hrs)

Meaning objectives importance of marginal costing decision making-make or buy Accept or reject foreign order profitable product mix addition or deletion of products-with or without key factors (problems on above)

Course Outcome Employ marginal costing approach in taking strategic cost decisions

Module 6 Business forecasting (6 hrs)

Meaning objective theories of forecasting methods of financial forecasting projected income statement and balance sheet-formula method of forecasting interim financial statements

Course Outcome Use difference forecasting theories in the preparation of projected Income statement and Position statement


PART B

Skill Development

bull Analysis of published financial statements of Indian companies

bull Understanding practical application of strategic cost decisions

bull Calculate ratios for any Indian company based on their annual reports

bull Understanding practical implications of variances

bull Go through some business forecasting of any three business houses

PART -C

Reference Books

1) 1 Cost and Financial Analysis by Jain and Narang Kalyani Publishers Second Revised

2) Edition Year 2008

3) 2 Cost and Financial Analysis by Jawaharlal Himalaya Publishing House 4th Edition

4) 3 Cost and Financial Analysis by Shashi K Gupta Neeti Gupta Anu Putney Kalyani Publishers Year 2007


DIGITAL MARKETING



Part ndash A

Module 1 Concept of Digital Marketing (12 hrs)

Concept of Digital Marketing ndash Meaning Definitions and Concept Importance and role of Digital Marketing IMC its relevance to the Consumer Segmentation Positioning and Branding in Digital World Digital marketing platforms

Course Outcomes Employ digital marketing strategies in Business

Module 2 Online Marketing Strategies (8 hrs)

Online marketing strategies for customer acquisition conversion and retention SEO - On-page and Off-page Optimization Google Analytics Website Monetization

Course Outcomes Demonstrate various digital channelstools and their impact on business models and strategies


Module 3 Dimensions of Digital Communication Environment (10 hrs)

Dimensions of Digital Communication Environment ndash Technology Applications Marketing and Audiences Keyword Research and Analysis Disintermediation and digitization consumer browsing behaviour

Course Outcomes Create a successful marketing strategy to position a brand maintain its reputation and build a website

Module 4 Digital Promotion (12 hrs)

Digital Promotion and Social Media ndash Formulation of Digital Marketing plan Digital Promotional tools ndash Online advertising and SEM online Video Advertising email marketing mobile marketing lead generation crowdsourcing Website as a form of advertisement and their types

Course Outcomes Examine digital marketing issues and problems in todayrsquos business world

Module 5 Social Media Management (8 hrs)

Social Media and Networking Social Media Consumer SMM - Social Media Submission Sites Forums amp Discussion Sites Media Sharing Sites Reviews and Ratings Sites Social Network Sites Blogs Podcasts Micro Blogging Wikis

Course Outcomes Employ digital marketing strategies in business

Module 6 Issues in Digital Marketing (10 hrs)

Ethical Issues in Digital Marketing The digital Divide social Exclusion Intrusion and Marketing to Children

Course Outcomes Examine cross-cultural and ethical issues in globalized digital markets

Part ndash B

Skill Development

bull Understanding Digital marketing

bull Learning Website development

bull Learning the Business side of Facebook and Twitter

bull Uploading and managing content in YouTube

bull Learning Search Engine Optimization Social Engine Marketing Social Media Marketing

bull Understanding Google Analytics

Part ndash C

Reference Books

1) Principles and Practice of Marketing David Jobber and Fiona Ellis-Chadwick McGRaw 7th Edition 2 Bird D (2007)

2) Commonsense direct and digital marketing 5th edition London Kogan Page (2009)

3) E-Marketing Theory and Application Palgrave Macmillan Dann S amp Dann S (2011)


4) Understanding Digital Marketing 3rd Ed Damian Ryan Kogan Page (2014)

5) E-Marketing An Essential Guide to Digital Marketing 4th Ed Rob Stokes Quirk e-Marketing (Pvt) Ltd (2011)


MARKETING FOR ENTREPRENEURSHIP



Part ndash A

Module 1 Introduction to Marketing for entrepreneurship (12 hrs)

Overview of marketing Definition of Entrepreneurial Marketing Marketing in the entrepreneurial era Importance of Marketing in Entrepreneurship Components of Marketing Concepts for Entrepreneurs Entrepreneurial marketing behavior Entrepreneurial marketing Strategies Marketing Problems of SMEs

Course Outcomes Illustrate the marketing process

Module 2 Consumer behavior in Entrepreneurship (10 hrs)

Meaning and definition of Consumer Behavior Factors influencing consumer behavior consumer behaviour as dynamic process in entrepreneurship Buying roles Consumer buying decision making Consumer research Process in consumer research Steps in consumer research

Course Outcomes Use strategies to attract customers towards progressive entrepreneurship ventures

Module 3 Product Management and Development in Entrepreneurship (8 hrs)

Introduction to Product Management Define roles Define responsibilities The Product Management Process An overview of the Product development life cycle Product concepts Product classifications strategies of Product development in Entrepreneurship

Course Outcomes Design innovative and creative products fulfilling the market needs

Module 4 Skills for Marketing for entrepreneurs (10 hrs)

Marketing Projects Qualities of marketing manager in entrepreneurship Skills of marketing professional Managing marketing projects Marketing presentation Negotiations Marketing budget amp schedule

Course Outcomes Achieve the objectives of business in effective utilization of entrepreneursrsquo skills and knowledge

Module 5 Entrepreneurial Advertising Planning amp Decision Making (12 hrs)

Entrepreneurial advertising Planning Framework Entrepreneurial Marketing strategy and Situational analysis Communication Process in Entrepreneurial Advertising DAGMAR approach The advertising Plan facilitating agencies personal selling sales promotion publicity identifying prospects Ad Appeals Stimulating amp expanding demand Other functions of advertising in entrepreneurship

Course Outcomes Employ advertising and promotional strategies to develop an entrepreneurship venture


Module 6 Recent trends in Entrepreneurship Marketing (8 hrs)

Meaning of consumerism Role of Consumerism in marketing Consumer rights Green marketing Marketing ethics Role of B to B marketing Relationship marketing Internal marketing Social marketing ICT ( Information and communication technology)

Course Outcomes Employ current trends in marketing to facilitate target market through innovative strategies

Part ndash B

Skill Development

bull To prepare Business Plan

bull To build and setup business Ideas

bull Effective entrepreneur communication skills and development

bull To study Global business strategies towards entrepreneurship development

bull To build entrepreneur opportunities among business

Part ndash C

Reference Books










VI SEMESTER - BBA

COMPENSATION MANAGEMENT



Part ndash A

Module 1 Introduction to Compensation (10 hrs)

Concept Definition Objectives Significance components of compensation Factors influencing compensation 3Prsquos of compensations-Pay for position Pay for performance and Pay for person Calculation of 3Prsquos

Course Outcomes List the factors influencing Compensation Management Module 2 Strategic Compensation Planning (14 hrs)

Introduction to strategy Features5 Prsquos of strategy Forms of strategy Strategic management process Tools and Techniques of strategic management-Porters 6 forces Strategic groups Value chain analysis TOWS matrix Generic and grand strategies for compensation Importance of aligning compensation strategy with business strategy Strategy based compensation program - Compensation as retention strategy Compensation as cost cutting strategy Benchmarking the compensation program

Course Outcomes Recognize how strategic decisions help organizations in strategic- based compensation program Module 3 Determining the salary structure (6 hrs)

The wage mix Designing compensation system Internal and external equity in compensation Calculation of salary structure

Course Outcomes Create a pay structure for different occupational groups and pay levels with both internal and external equity

Module 4 Job Evaluation System (12 hrs)

Introduction Definition Objectives Job evaluation amp Performance Appraisal Process of Job evaluation Techniques Essentials of Job Evaluation Program Limitations of Job Evaluation Program

Course Outcomes Integrate various tools and techniques of job evaluation to resolve performance related challenges in an organization

Module 5 Wage amp Salary Administration (6 hrs)

Concept of wages Wage determination process Methods of wage fixation Types of wages

Course Outcomes Recommend rational wage and salary system in a modern organisation

Module 6 P4P- Incentive pay Plans (12 hrs)

Basic concepts of incentives Types of wage incentive plan Individual and group incentive system Limitation of incentive plans Recent Trends in Compensation Management

Course Outcomes Create framework in dealing with incentive system in an organization


Part ndash B

Skill Development

bull To develop Compensation Management Skills

bull To improve Communication amp Interpersonal Skills

bull To develop Negotiation amp Persuasion skills

bull To inculcate Delegation and time management skills

bull To develop Problem solving skills

bull To improve Networking skills

Part ndash C

Reference Books

1) Compensation Management and Labour Legislation - M Sharma- Himalaya Publishing ndash 1st edition

2) Compensation Management -middot Dr Kanchan Bhatia- Himalaya publishing ndash 1st edition

3) Managing Human Resource - Bohlander Snell - South-Western Cengage Learning ndash 15th edition

4) Principles and Practices of Organizational Performance Excellence- Cartin Thomas J 1st Edition 2004

5) The Practice of Management- Drucker PF 2009 Harper New York


PROJECT REPORT AND VIVA VOCE

Subject Code 16BBA6CD03



BUSINESS ORIENTED COMPUTER APLICATIONS

Subject Code 16CS0G6 Max Marks 100 (70+30)


Part ndash A

Module 1 Information Technology Infrastructure (10 hrs)

Hardware Resources - computer system Architecture (CPU Storage devices RAID technology) Trends in Hardware platform -Cloud computing and digital mobile computing Software resources - types of software (system software and Application software) Data resources ndash client server and distributed Database Latest trends in Database Management (Data warehousing Data mining online Analytical processing

Course Outcomes Discuss current trends in Hardware Cloud Computing Software and Database Management

Module 2 MS Access amp MS Word (12 hrs)

Introduction Insert Menu options Formatting Tables and borders Mail-merge (normal and using excel) Image handling Introduction to DBMS (Data Field Record Data-type Table Database file) Tables (creation addition modification linking and deletion) Querying (single and multiple tables creating single multiple relationships and various operations by using queries) Forms (creation and modification) Reports (creation modification calculation and deletion) Sub Forms amp Sub Reports

Course Outcomes Demonstrate the ability to work on MS Access professionally

Module 3 Advanced Excel (10 hrs)

Introduction Mathematical operations Range Formulas linking worksheets - workbooks short cut methods Tables and Graphs Formatting (Auto format Conditional formatting) Data Operations (Filters Sorting Pivot tables and Charts) Functions in excel (Mathematical Text Datetime Financial Statistical Logical functions) Situation Analysis (Scenario) Creation of Trial balance PampL Accounts and Balance sheets

Course Outcomes Demonstrate the ability to work with MS Excel

Module 4 Network and Telecommunication (10 hrs)

Trends in telecommunication technologies ndash industry trends technology trends Business Application trends Computer networks ndash types of network client-server network Wireless computer network - microwave Satellite communication WLAN Bluetooth WINMAX RFID - hardware functioning application in business

Course Outcomes Employ the latest industry trends in Telecommunication Technologies (RFID Bluetooth LAN Winmax)

Module 5 Artificial Intelligence (8 hrs)

Concept of artificial intelligence business applications of artificial intelligence artificial intelligence techniques neural network fuzzy logic etc expert system

Course Outcomes Explain future trends in Technology Artificial Intelligence and its Impact on Business


Module 6 Tally ERP with GST (10 hrs)

Tally in Inventory Tally in Payroll Tally in Taxation with GST

Course Outcomes Employ the use of ERP (Tally) in business activities

Part ndash B

Skill Development

bull Documentation management through MS Word

bull Database management through MS Access

bull Large data and versatile information management with MS Excel

bull Accounting Financial and Inventory Management with Tally ERP 90

bull Statistical analysis and calculations with MS Excel

Part ndash C

Reference Books

1) Comdex Computer Course Kit (XP Edition) Dreamtech Press

2) Kogent Learning Solutions Inc Access 2010 in Simple Steps Dreamtech Press

3) Excel 2010 in Easy Steps Michael Price Tata McGraw-Hill

4) How To Do Everything with Microsoft Office Excel 2003 A Beginnerrsquos Guide Guy Hart -Davis Dreamtech Press

5) How To Do Everything with Microsoft Office Access 2003 A Beginnerrsquos Guide Virginia Anderson Dreamtech Press

6) Official Guide to Financial Accounting Using Tally ERP9 with GST 2nd Ed 2017 BPB Publications


CORPORATE COMMUNICATION



Part ndash A

Module 1 Definitions and Concepts (5 hrs)

Concept Definition Nature Scope Functions of PR in corporate communication Role of PR as an effective means of organizational and social communication

Course Outcomes Develop necessary skills for Communication during critical situations in Business Management Functions


Module 2 Corp Communication Consultancy and Counseling (5 hrs)

Difference between consulting and counseling Need for consulting and counseling Organization of a consultancy Business of consulting and counseling

Course Outcomes Demonstrate Critical thinking ability in the areas of business

Module 3 Tools of Corporate Communication (10 hrs)

Tools of Corporate Communication House Journals Press Release Press Conference Planned Tours Brochures Posters Open House Exhibitions Audio-Visual Aid TV Film Radio Video and Demonstrations Communication materials for the organizations

Course Outcomes Develop strategies and tools to build and manage stakeholder relationships to support corporate communication activities

Module 4 Corporate Communication and Management (7 hrs)

Process of corporate management Employee ndashFinancial- Media and Consumer Relations Corporate Social Responsibility (CSR) Crisis management Stages of crisis communication

Course Outcomes Assess the selection and implications of current and emerging technologies on the quality and delivery of corporate communication activities


Brand Brand Development Extension Rejuvenation Re launch Product Vs Brands Brand challenges and opportunities Brand equity Brand values Identity and image Steps of brand building and promotion Brand positioning

Course Outcomes Demonstrate knowledge related to core functions of Corporate Communication

Module 6 Corporate Communication in different sectors (8 hrs)

Corporate communication in government sector Ministry of Information and Broadcasting Media units in Central Govt Corporate communication in private sectors Corporate Communication Research and Evaluation of Corporate Communication Programmes

Course Outcomes Foster developmental strategies across various segments of Corporate Communication Activities

Module 7 Writing for Corporate Communication (8 hrs)

Creative writing used for communication purposes InternalExternal Communication materials Official letter and email activity report sales financial report business product brochure factsheet advertorial

Course Outcomes Assess various tools of current and emerging trends on the quality and delivery of corporate communication activities

Module 8 Preparation Of Marketing And Promotional Materials (7 hrs)

Project proposal and presentation Preparation of handouts and resume proof reading other major skills tips and techniques of the preparation of marketing and promotional materials

Course Outcomes Recommend planning of corporate communication objectives and projects


Part ndash B

Skill Development

bull Using the tools of corporate communication prepare publicity material in-house and external for a product service

bull Prepare a presentation on developing a brand

bull Hold a group discussion on crisis disaster management in India

Part ndash C

Reference Books

1) Mary Ellen Guffey Business Communication Process and Product

2) Kirzan Merrier and Jones Business Communication

3) LesikarampFlatley Basic Business Communication

4) Penrose Rasberry and Myers Advanced Business Communication


EVENT MANAGEMENT

Subject Code 16BBA6CS11 Max Marks 100 (70+30)


Part ndash A

Module 1 Introduction To Event Management (10 hrs)

Basic understanding of event management sector types of events event management industry in India future prospect

Course Outcomes Define different trends and types of Event management industry

Module 2 Event Planning amp Team Management (10 hrs)

Operations amp logistics preparing event proposal planning process Event Production and Logistics

Course Outcomes Illustrate the ability to plan and design events creatively

Module 3 Event Marketing and Branding (10 hrs)

Introduction to various creative ndashnewspaper adspostershoardings Event Branding celebrity management

Course Outcomes Employ techniques to market events online and offline


Module 4 Basic Event Accounting In Event Management (10hrs)

Understanding various issues like costlocationvendors Money management target accounts

Course Outcomes Demonstrate how to prepare budget and arrange funds for events

Module 5 Event Safety and Security (10 hrs)

Event Risk Management crowd management safety planning rules and regulation

Course Outcomes Estimate the risk and safety measures in conducting events

Module 6 Leadership amp Team Management (10 hrs)

Crisis Management Time and goal management

Course Outcomes Employ time and goal management in conducting events

Part ndash B

Skill Development

bull Developing entrepreneurship skills

bull Analysis of event management industry in India

bull Analysis of event management industry globally

bull Bring in the awareness of safety planning

bull Bring in the awareness about the digital marketing

bull Case study on ldquoMake in India Event ndashfire Breakoutrdquo

bull Case study on ldquoMumbai Marathonrdquo

bull Case study on ldquoIFFA Award by Wizcraftrdquo

Part ndashC

Reference Books

1) Marketing Your Event Planning Business A Creative Approach To Gaining The Competitive Edge by Judy Allen

2) Special Events A New Generation And The Next Frontier by Joe Goldblatt

3) The Accidental Creative How To Be Brilliant At A Momentrsquos Notice by Todd Henry

4) Reflections of a Successful Wallflower Lessons in Business Lessons in Life by Andrea Michaels

5) The Business of Event Planning Behind the Scenes Secrets of Successful Special Events (Hardcover) by Judy Allen



ENTERPRISE MANAGEMENT



Part ndash A

Module 1 Introduction to Enterprise Management (8 hrs)

Conceptual framework-Definition and meaning Relevance Characteristics enterprise management process Approaches to enterprise decision making process Pitfalls in enterprise management Entrepreneurs and their role in enterprise management

Course Outcomes Employ related strategic management skills in successful enterprise management

Module 2 Strategy Formulation (12 hrs)

Developing enterprise vision amp mission for a company Business policies Objective Goals Balanced scorecard Enterprise intent - hierarchy Merging enterprise vision objectives and strategies for Enterprise planning

Course Outcomes Identify the strategic intent to translate the stated mission vision and objectives with companiesrsquo performance

Module 3 Technology in Enterprise (12 hrs)

Enterprise Resource Planning (ERP) - Meaning and Concept of ERP Functional view of business processes and how they are integrated using an ERP Merits and Demerits of ERP Applications of EMS in various industry Verticals Managing information system resources Information system resources Ethical and social issues in managing information system resources Cybercrime information security and cyber laws audit of information systems

Course Outcomes Employ appropriate ERP technology in business to interpret data and operate strategically

Module 4 Entrepreneurial Strategy (8 hrs)

Low cost Differentiation Focus Enterprise alliance Mergers amp acquisition strategy Entrepreneurial strategies Stability Growth Expansion Diversification Retrenchment

Course Outcomes Examine companiesrsquo performance to identify the ideal strategy to adopt

Module 5 Enterprise Implementation (12 hrs)

Steps in implementation Annual objectives developing functional strategies developing amp communicating policies Matching Implementation issues Mc Kinseyrsquos 7s Model Institutionalizing strategy structure to strategy Leadership amp culture

Course Outcomes Organize resources required to implement desired strategy successfully


Module 6 Enterprise Control amp Evaluation (8 hrs)

Function of enterprise control Techniques of enterprise control - Premise control Implementation control Enterprise surveillance special Alert control Operational control Budgeting Scheduling KSF Benchmarking Essentials of effective control system

Course Outcomes Measure the performance of implemented strategy to estimate deviation through control techniques

Part ndash B

Skill Development






Part ndash C

Reference Books







Campus

Center for Management StudiesJain (Deemed-to-be University)

133 Lalbagh Road Bangalore ndash 560027Ph +91 80 4343 0200 | Email infocmsacin

wwwcmsacin

BBA COURSE MATRIX - SYLABUS 2021 FORMAT revised 1pdf

Skill Development

Reference Books

Bachelor of Business Administration (BBA)

SYLLABUS


VISION


MISSION






QUALITY POLICY


GRADUATE ATTRIBUTES

1 Academic Prowess







bull Industry Ready












bull Creativity



4 Innovation





5 Civic Engagement







bull Self-awareness






bull Integrity


Code 006


Credits 148


PROGRAM OBJECTIVES









PROGRAM OUTCOME









INFO ON PROGRAM



COURSE MATRIX - BBA





SEMESTER ndash II


Total Marks




Total Marks

UE CIA Total



SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


VISION


MISSION






QUALITY POLICY


GRADUATE ATTRIBUTES

1 Academic Prowess







bull Industry Ready












bull Creativity



4 Innovation





5 Civic Engagement







bull Self-awareness






bull Integrity


Code 006


Credits 148


PROGRAM OBJECTIVES









PROGRAM OUTCOME









INFO ON PROGRAM



COURSE MATRIX - BBA





SEMESTER ndash II


Total Marks




Total Marks

UE CIA Total



SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books





bull Creativity



4 Innovation





5 Civic Engagement







bull Self-awareness






bull Integrity


Code 006


Credits 148


PROGRAM OBJECTIVES









PROGRAM OUTCOME









INFO ON PROGRAM



COURSE MATRIX - BBA





SEMESTER ndash II


Total Marks




Total Marks

UE CIA Total



SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


PROGRAM OBJECTIVES









PROGRAM OUTCOME









INFO ON PROGRAM



COURSE MATRIX - BBA





SEMESTER ndash II


Total Marks




Total Marks

UE CIA Total



SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


COURSE MATRIX - BBA





SEMESTER ndash II


Total Marks




Total Marks

UE CIA Total



SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


SEMESTER ndash IV


Total Marks

UE CIA Total




UE CIA Total



SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


SEMESTER ndash VI



Specialization

bull Finance

bull Marketing


bull Human Resource


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






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Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




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Skill Development














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Reference Books










INCOME TAX - I



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Skill Development







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Reference Books











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Skill Development




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Reference Books










CONSUMER BEHAVIOUR



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Skill Development






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Skill Development






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Reference Books









V SEMESTER - BBA




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Skill Development





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Reference Books














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Skill Development





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Reference Books









Part ndash A




















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Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






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Reference Books












INTERNATIONAL HRM



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Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







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Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















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Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



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Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















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Skill Development






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Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books


SEMESTER - I



ENGLISH I



Prose






Poetry





Language

1 Time and Tenses

2 Modal Verbs

3 Reported Speech


5 Comprehension


BUSINESS MANAGEMENT



Part ndash A




















Part ndash B

Skill Development








bull Networking




Part ndash C

Reference Books







BUSINESS TRENDS



Part ndash A



















Part ndash B

Skill Development


Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books





ದಲಯ ಸಟರ

ಕನನಡ



















I SEMESTER ndashBBA

SANSKRIT






Unit 2 GADYA-PROSE

1 Puranjanopakhyana

2 Story of Nahusha

3 Harisharma Katha







प भाग








4 मोड़


ग भाग














ADDITIONAL ENGLISH



Prose



3 Akku - Vaidehi

Poetry







Language

1 Note Making

2 Summary Writing

3 Comprehension

4 Revision


SEMESTER - II



ENGLISH II



Prose






Poetry





Language


2 Prepositions



5 Comprehension


BUSINESS ECONOMICS



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books








COST ACCOUNTING



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books








Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books





















bull Need Purpose












bull Definition







bull Definition










































Definition


bull Astanga Yoga


Stages Steps














ADDITIONAL ENGLISH



Prose






Poetry






Language

1 Report Writing

2 Dialogue Writing

3 Comprehension








2 डाची


3 आभी


5 फसला









ವೕಯ ಸಟರ

ಕನನಡ














SANSKRIT



CHAMPU



Unit II NATAKA



Sugama Part II


SEMESTER - III






Part ndash A

























Part ndash B





Part ndash C

Reference Books










Part ndash A






















Part ndash B

Practical

Skill Development







Part ndash C

Reference Books













Part ndash A





















Part ndash B







PART ndash C

Reference Books















Part ndash A






PART II Absorption













Part ndash B

Practical

Skill Development




PART ndash C

Reference Books









Part ndash A























Forest ecosystem

Grassland ecosystem

Desert ecosystem





































Public awareness







Human rights

Value education

HIVAIDS



Case studies








PART ndash B

Reference books




















CONFLICT MANAGEMENT



Part ndash A




















Part ndash B




Part ndash C

Reference Books















Part ndash A

Module 1 (12 hrs)



Module 2 (10 hrs)



Module 3 (8 hrs)



Module 4 (8 hrs)



Module 5 (10 hrs)



Module 6 (12 hrs)




Part ndash B

Reference books








SPANISH



Part ndash A

Module 1 (6 hrs)








Regular verbs

Adjectives

Days of the week


Negation

Questions






Contractions


Module 3 (8 hrs)



Estar Ir Dar

Ir a + infinitive

Acabar de

Volver a

Ordinal Numbers




Superlatives

Object pronouns


Module 4 (8 hrs)


Numbers 31-1000

Telling Time

Por and Para

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Tenses



Module 5 (8 hrs)

Hace to mean ago



Rel Pronouns - que





Module 6 (8 hrs)

Future

Past Participle

Present Perfect

Past Perfect

Future Perfect

Conditional


Grammar Focus








Part ndash B

Skill Sets (14 hrs)

1 Listening









2 Reading


3 Writing







5 Spoken Production



Vocabulary Focus


Part ndash C

Reference books









Part ndash A





















Part ndash B








Part ndash C

Reference Books






SEMESTER - IV



BUSINESS LAW



Part ndash A























Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books
















BUSINESS FINANCE



Part ndash A





















Part ndash B

Practical

Skill Development






Part ndash C

Reference Books












Objectives

















Module 1 (15 hours)

Speech Skills



Module 2 (15 hours)






5 Defusing anger

6 Sounding sincere

7 Probing questions


9 Showing empathy





Module 3 (15 hours)




3 Academic Writing


5 Note Making

6 Email Writing



Module 4 (15 hours)


1 Picture clippings


3 Advertisements

4 Diagrams






Part ndash A




















Part ndash B






Part ndash C

Reference Books







PSYCHOLOGY



Part ndash A




















Part ndash B






Part ndashC

Reference Books










JOURNALISM



Part ndash A

















Part ndash B



bull Writing Blogs



Part ndash C

Reference Books









FRENCH



Part ndash A

Module 1 (8 hrs)









To know

Possessive Pronouns


Module 2 (8 hrs)



Superlatives

Making Friends


Out and About


Home from Home

At the hotel

Cheers


Gender and number


Module 3 (8 hrs)


Numbers 31-1000

Telling Time

Irreg Comparatives

Demonstratives


Possessive Pronouns

Reflexive Verbs I

Reflexive Verbs II

Definite Article II

Reflexive verbs



Etre and Faire


Vouloir and Pouvoir


Module 4 (9 hrs)





To Know







Module 5 (9 hrs)







Module 6 (10 hrs)

Grammar Focus

Revision

Articles









Part ndash B


1 Listening








2 Reading


3 Writing









Vocabulary Focus


bull Professions

bull Family

bull Food and drink


bull Months


bull Human body




Part ndash C

References




CASE ANALYSIS



Part ndash A





















Part ndash B





Part ndash C

Reference Books


2) wwwicmrindiaorg




SEMESTER - V


V SEMESTER - BBA




PART ndash A




















Part ndash B

Skill Development














Part ndash C

Reference Books










INCOME TAX - I



Part ndash A




















Part ndash B

Skill development


Part ndash C








Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A





















Part ndash B

Skill Development




Part ndash C

Reference Books










CONSUMER BEHAVIOUR



Part ndash A






















Part ndash B

Skill Development






Part ndash C

Reference Books









Part ndash A

















Part ndash B

Skill Development






Part ndash C

Reference Books









V SEMESTER - BBA




Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books









Part ndash A




















Part ndash B








Part ndash C

Reference Books













Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books












INTERNATIONAL HRM



Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











ADVANCED ACCOUNTING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books







V SEMESTER - BBA

RETAIL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development





Part ndash C

Reference Books








CONTEMPORARY HRM



Part ndash A





















Part ndash B

Skill Development








Part ndash C

Reference Books












Part ndash A



















Part ndash B

Skill Development











Part ndash C

Reference Books











E-COMMERCE



Part ndash A




















Part ndash B

Skill Development








Part ndash C

Reference Books









SEMESTER - VI






Part ndash A




















Part ndash B





Part ndash C

Suggested Readings








INCOME TAX - II



Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books










Part ndash A




















Part ndash B

Skill Development




Part ndash C

Reference Books




VI SEMESTER BBA




Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books















Part ndashA




















Part ndash B

Skill Development




Part ndash C

Reference Books











LABOUR LAW



Part ndash A
























Reference books














PART - A




















PART B

Skill Development






PART -C

Reference Books






DIGITAL MARKETING



Part ndash A




















Part ndash B

Skill Development







Part ndash C

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books










VI SEMESTER - BBA




Part ndash A


















Part ndash B

Skill Development







Part ndash C

Reference Books














Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books











Part ndash A



























Part ndash B

Skill Development




Part ndash C

Reference Books






EVENT MANAGEMENT



Part ndash A




















Part ndash B

Skill Development









Part ndashC

Reference Books











Part ndash A




















Part ndash B

Skill Development






Part ndash C

Reference Books







Campus



wwwcmsacin


Skill Development

Reference Books