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COURSE CATALOGUE 3rd Year

Non-Degree Seeking Students on Exchange

Spring Semester

BACHELOR MARKETING & BUSINESS

2016/2017

Address: 29, rue Sambin BP 50608 21006 DIJON Cedex - France Tel. +33 (0) 380 725 900 web site: http://www.bsb-education.com.

Contacts: Jean-Christophe Cattane Delphine Bertin [email protected] [email protected] Bachelor Programmes Director Bachelor Director of Studies

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Introduction Choosing BSB - Burgundy School of Business and its Bachelor in Marketing & Business means choosing creativity and responsibility, as well as endless horizons, which have been the core values of BSB for over a century. Founded in 1900, BSB - Burgundy School of Business is a member of the highly selective “Conférence des Grandes Ecoles” in France (the Board of Graduate Engineering and Business Schools which has existed for more than a century). Since its creation, BSB has changed and undergone innovations to adapt to the demands of present day globalization, to new educational reforms, to IT development and to the changing needs of the corporate world. One of the main goals of Burgundy School of Business is to be recognized as a major player in entrepreneurial management. The Bachelor in Marketing & Business is working toward these goals and has also added one more important value: close links.

• Close links with companies and professions: choosing BSB’s Bachelor in Marketing & Business means being directly linked to sales management, negotiation, management techniques and international management. There are numerous opportunities in these fields including international trade, marketing, communications and business to business as well as the in different sectors of distribution, industry or services.

• Close links with students: students receive personal tutoring, career advice and educational

guidance, provided by the Student Administration Department and the Director of the Bachelor in Marketing & Business. Furthermore, the Personal Development Department helps students assess and develop their personal skills as managers and Career Development Services help them to build up their professional projects.

Preparing to work in an international context: students’ outlooks on international developments are broadened through seminars in the first and second years, by the possibility of studying one or two semesters abroad, or through following a Double Degree. In addition, training is offered and linguistic and cultural exchanges are fostered through the many international students on campus. The Bachelor degree in Marketing & Business at BSB also offers several student services which facilitate both studying and working: the library, computer labs, international exchange programs, the Internship Department and especially its 10,000 strong alumni network that can help students find internships and their first jobs. The Bachelor degree allows students to pursue their studies at the graduate level to obtain a Master in Management from a business school. Last but not least, the school is located in the city center of Dijon which has long been considered one of the nicest places to live in France. This programme was restructured in 2009, allowing for the internationalization of the programme and its promotion on the international market. This included the creation of a 100% English-track, the launch of a 100% English programme on the second campus in Lyon Confluence (Lyon is the 2nd biggest city in France after Paris), and the possibility for selected students to carry out their third year as a Double Degree in one of BSB's partner universities. As you can see, the Bachelor in Marketing & Business at Burgundy School of Business is a comprehensive degree which meets the needs of today’s students and prides itself on its close links with national and international companies.

Jean-Christophe Cattane Bachelor Programmes Director

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1. Presentation 1.1 Programme Description

Content: • Marketing and Business classes with faculty teachers and business managers • Compulsory: 2 foreign languages. Groups according to student's level, including French for international students • Business projects and internships every year (for international students, an internship or Company Monograph) • International Seminars: all in English in 1st and 2nd Year • Studies abroad in 3rd Year:

- Semester in Europe, USA, Asia Only for selected students - or Double Degree for selected students

Learning goals: • Know and understand the fundamentals of economy: Micro- and Macroeconomy • Communicate and behave in an intercultural environment:

- 2 languages including English and French, 3rd language possible - 2 international seminars

• Put into practice management methods and tools: Marketing, Sales, Negotiation, Finance, Law, etc. • Acquire specific skills and practices with 2 specializations in 3rd Year:

- Management et Développement Commercial (in french) - International Business Management

• Professional experience:

- Business projects (creativity, commercial action) - Internships (in France or abroad)

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1.2 Competencies portfolio

A competencies portfolio is a tool which enables the identification of the competencies used and required in a working activity or a job. For an educational programme, a competencies portfolio identifies and lists the competencies targeted by the programme, i.e. the competencies that the students who follow the programme may potentially develop. The Bachelor Marketing & Business competencies portfolio is structured as follows:

• Progressive process of learning and developing competencies through the 3 years of the curriculum. • 1st and 2nd Year focus: acquisition of general knowledge and comprehension of different domains of marketing and business. • 3rd Year: target to develop professional skills focused on jobs in marketing, business or international management.

Aimed competencies mix:

• Generic Knowledge (GK) • Generic Skills (GS) • Professional Skills (PS)

These competencies are grouped in eight domains:

• Economic environment • Marketing and strategy • Financial and legal techniques • Information system and decision making tools • Communication and working on group projects • Foreign languages and cultures • Work in an international environment • Professional domains

The four learning outcomes of the programme:

ILO/LG 1

To understand how organizations work; to identify and mobilize the relevant tools in an organizational and/ or operational context

ILO/LG 2

To acquire the skills and attitudes of entrepreneurial management

ILO/LG 3

To act as a socially responsible, internationally minded manager

ILO/LG 4

To acquire the knowledge and to master the use of the techniques and tools required to carry out a profession

ILO: Intended Learning Outcomes LG: Learning Goals

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1.3 Year schedule

3rd Year

Semester 5: Courses from September to December Semester 6: Courses from January to mid-April (including specializations) Summer: Internship: from mid-April to August (12 weeks) or Company Monograph (international students)

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Courses open to non-degree seeking students coming on exchange

2. Bachelor 3rd Year Exchange S6: List of courses

COURSES

YEA

R

SEM

ESTE

R

HO

UR

S

ECTS

/ CO

UR

SE

BSB

DEP

AR

TMEN

T

Management Challenge Y3 S2 16 2 DAP

English Y3 S2 16 2 LVC

Deutsch/ Español/ Italiano/ Russe/ Chinois/ Français Y3 S2 16 2 LVC

Another foreign language (optional) Y3 S2 0 LVC

French Culture & Society Y3 S2 20 3 LVC

Intercultural Management & Communication Y3 IS 20 4 LVC Wine Tourism: Direct Wine Sales Y3 S2 24 3 WS

Wine Tourism: Tourism Marketing Y3 S2 32 5 WS

Wine Tourism: Professional Wine Tourism Experience Y3 S2 32 3 WS

Wine Tourism: Viticulture, Œnologie & Sensory Analysis Y3 S2 32 5 WS

International Business Management: Strategy Y3 S2 30 4 MOE

International Business Management: Human Resources Y3 S2 30 4 MOE

International Business Management: Administration Y3 S2 30 4 MOE

International Business Management: Finance Y3 S2 30 4 GDF

Internship or Final Thesis Y3 S2 420 8 STA

Total without internship/ semester 208 37

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BACH Y3 Exchange (S6): Management challenge

Teaching time (in hours): 16

Total student workload: 32

ECTS: 2

Semester: Spring

Module Manager: Alexandrine Bornier

Pre-requisites: Good knowledge of your academic program

Description:

Management, finance, marketing, working in a team.

You have to make sure that your team will gain benefits in a difficult world when up against other enterprises/ teams and also be respectful of business laws. Decision making: strategy, analysis, estimates, decisions.

Learning objectives:

Perfect project management practices. Set up, manage and assess business projects: develop a business in a difficult context with a pre-determined team.

Methodology:

• Action • Teaching tools: E-learning, others, booklet • Teaching methods: seminars, simulations and games

Assessments: • Final collective assessment - Simulation game 50% • Continuous collective assessment - Simulation game 50%

References: • Instructions can be found online at: www.simulgest.com

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BACH Y3 Exchange (S6): English 6



ECTS: 2

Semester: Spring

Module Manager: Suzanna Pacaut

Pre-requisites: None

Description:

BACH English 6 - Préparation aux concours d'entrée en Master


Developing professional English language skills through training sessions for entrance exams.

Methodology:

Teaching tools: CD - audio support, course support, work

Assessments: • Continuous individual assessment 100%

References: • (2014.), Annales Passerelle ESC : concours 2014 : sujets et corrigés officiels, Studyrama,, 163.46

PAS • TANANT Katia (2013), L'anglais aux concours Tremplin-Passerelle-Skema : niveau 1 et 2,

Pearson, 976 TAN

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BACH Y3 Exchange (S6): Deutsch 6 Teaching time (in hours): 16


ECTS: 2

Semester: Spring

Module Manager: Cornelia Caseau

Pre-requisites: Grundkenntnisse der deutschen Sprache, der Grammatik und Kenntnisse des Vokabulars der Semester 1 bis 5

Description:

BACH Deutsch 6 - Préparation aux concours d'entrée en Master

Intensives Training der für den "concours" erforderlichen Kompetenzen anhand von Dialogen des vergangenen Jahres: Hörverstehen, schriftliche Notizen, Vorbereitung der Synthese und des Kommentars, mündliche Präsentation, Diskussion; Gruppenarbeit sowie individuelles Coaching


Vorbereitung auf die Aufnahmeprüfung in Deutsch an eine Wirtschaftshochschule

Methodology:

• Teaching tools: CD - audio support, E-learning, DVD - video support, course support • Teaching methods: critical analysis, oral presentations, debates, the use of the internet


References: • Allemand-vocabulaire; Le Robert & Nathan In Wort und Schrift; L'expression écrite en allemand,

Ellipses Le vocabulaire trilingue; J. P. Vannier Le Mémento du Germaniste, grammaire et vocabulaire; Vasseur

• Heutiges Deutschland; L'Allemagne contemporaine; Jaques Loisy; Bréal

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BACH Y3 Exchange (S6): Español 6 Teaching time (in hours): 16


ECTS: 2

Semester: Spring

Module Manager: Sandra Poux-Moine

Pre-requisites: Todos los módulos de Bachelor de la ESC Dijon.

Description:

BACH Español 6 - Préparation aux concours d'entrée en Master

1) Ejercicios de comprensión oral. En el formato de los examenes y con temas relacionados al concurso.

2) Debates de los temas. Preguntas, expresión de ideas, expresión de desacuerdo y acuerdo, comentarios, etc.

3) Realización de apuntes. Para cada tema, se debe realizar una ficha de datos y resumen.

4) Ejercicios de vocabulario. Ejercicios para practicar y conocer vocabulario relacioando con los temas tratados. Vocabulario Español y Latinoaméricano.

5) Ejercicios de gramática. Ejercicios para practicar los tiempos gramaticales y su uso.

6) Entrevistas individuales. Practica real individualizada para cada alumno.


El alumno practicará sus competencias para el buen desempeño en el examen de selección (concurso) para entrar a una Escuela de Comercio a nivel Maestría. Practicará su comprensión oral por medio de audios con temas similares a los tratados en los exámenes. Desarrollará su expresión escrita al realizar resúmenes y apuntes de los temas escuchados. Realizará entrevistas orales, permitiéndole mejorar su expresión oral y acostumbrarse al ritmo y tipo de entrevistas.

Methodology:

• Teaching tools: CD - audio support, E-learning, booklet, course support • Teaching methods: critical analysis, group discussions, oral presentations, debates, free discussion

around a theme


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BACH Y3 Exchange (S6): Italiano 6



ECTS: 2

Semester: Spring

Module Manager: Sandra Poux-Moine

Pre-requisites: Buona conoscenza della lingua e della cultura italiana. Buone basi grammaticali (vocabolario generale e specialistico).

Description:

BACH Italiano 6 - Preparazione alla prova d'ingresso al Master.

Il corso prevede una preparazione che dia allo studente la possibilità di "conoscere" in maniera approfondita diversi aspetti attuali della "cultura, società ed economia italiana". Poi si farà in modo che lo studente possa acquisire un "metodo" di ascolto, di analisi, di sintesi e commento personale. Il tutto si svolgerà facendo parallelamente un lavoro di ripasso grammaticale e lessicale (sulla base dei problemi che emergono durante le esercitazioni).


Corso indirizzato agli studenti iscritti al terzo anno Bachelor. Durante le lezioni il professore dedicherà il suo tempo alla preparazione del concorso che gli studenti dovranno sostenere a fine anno per accedere direttamente al Master. (Passerelle) Il corso mette l'accento sulle attività pratiche.

Methodology:

• Teaching tools: CD - audio support, E-learning, DVD - video support, the use of newspapers and journals, course support

• Teaching methods: simulations, the use of the internet


References: • Grammatica semplificata per stranieri di Marco Derva - Loescher Editore Nuovo progetto Italiano 2

e 3 - Edilingua Nuova Edizione • Articoli di giornali relativi ai fatti sociali, economici e politici in Italia: L'Espresso, La Repubblica, Il

Corriere della Sera, Sole 24 ore.

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BACH Y3 Exchange (S6): Russe 6



ECTS: 2

Semester: Spring


Pre-requisites: Niveau B1 CECRL (Cadre Européen Commun de Référence pour les Langues)

Description:

Ce cours propose aux étudiants des activités d'apprentissage leur permettant d'acquérir les compétences de communication orales et écrites en russe dans le milieu des relations internationales commerciales. Le cours s'organise autour de deux parties, l'une consacrée à l'oral et l'autre à l'écrit où seront abordés la compréhension, la production et l'interaction, l'oral restant une priorité.

Thèmes : Commerce international et marketing. Marketing - philosophie du commerce. Relations internationales. Logistique internationale. Commerce internationale et des investissements. Droit du commerce international. Commerce extérieure de la Russie: état actuel et tendances du développement. Adhésion de la Russie à OMC. Commercial d'export : compétences requises.


BACH GK/GS 07 - Avoir une ouverture sur les langues et cultures étrangères

Methodology:

• Ayant pour objectif d'apprentissage le développement progressif de la compétence de communication en russe des étudiants de ce module, la démarche pédagogique sera constituée dans l'application globale de l'approche communicative, voire actionnelle, permettant de transformer les acquis linguistiques en compétences langagières à travers la simulation des situations de communication réelle.

• Teaching tools: CD - audio support, E-learning, DVD - video support, textbook, the use of newspapers and journals, course support, work, videotapes

• Teaching methods: seminars, critical analysis, case studies, research, projects, oral presentations, debates, interviews, mentoring, the use of the internet, games, inquiries, free discussion around a theme


References: • O.A. Ouskova, L.B.Trouchina, Personnel d'élite et K°. Le russe de communication d'affaire (Niveau

avancé. Moscou 2002 2. T.V.Kozlova, I.V.Kourlova, Le russe d'affaire, partie 3, Moscou 2007 • Alla Rodimkina, La Russie jour après jour, Saint-Pétersbourg, partie 3, 2011

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BACH Y3 Exchange (S6): Chinois 6 Teaching time (in hours): 16


ECTS: 2

Semester: Spring


Pre-requisites: BACH chinois 3&4 équivalant

Description:

Interculturelle --- la langue chinoise des affaires

Il s'agit d'un enseignement de la langue chinoise, spécialisé dans les domaines économique et commercial. Objectifs pédagogiques (selon les niveaux) : conversations simples dans le milieu des affaires chinois, exposé d'un projet ou d'un bilan, entretiens, négociation.


Put into practice international knowhow and skills

Methodology:

Séminaire; exposé ; discussion


References: • Le chinois des affaires - Édition chinoise-française, Editions de Pékin, 2010, ISBN : 7040292947

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BACH Y3 Exchange (S6): Français 6



ECTS: 2

Semester: Spring


Pre-requisites: L'inscription à ce module est soumise à l'obtention d'un niveau A2 du CECRL.

Description:

Ce module est un enseignement du français langue étrangère à visée professionnelle : commerce et affaire. Le module vise à amener l'étudiant à produire un discours simple et cohérent, agir et interagir sur des sujets personnel, public et professionnel dans un contexte français à l'oral et à l'écrit.

Lexique : - Le monde professionnel : l'entreprise, la coopération commerciale, les foires industrielles , les voyages d'affaire, - La vie quotidienne : les loisirs, les achats, les transports en commun - Les événements : rencontres, incidents, accidents, phénomènes naturels - Les médias : les programmes télévisés, les journaux, Internet Grammaire : - Les temps du passé : le passé composé ou imparfait, le plus-que-parfait, le discours rapporté au passé - La concordance des temps - Le subjonctif - Le passif - La syntaxe de la phrase complexe


L'apprenant doit être capable : - d'utiliser le vocabulaire thématique varié sur des sujets tels que : le travail, le monde de l'entreprise, les voyages d'affaire, la coopération commerciale - de maîtriser les formes grammaticales indiquées dans le contenu détaillé du module - résumer une source d'informations factuelles : en faire le rapport, justifier des actions et de donner son opinion - de comprendre en audiovisuel une information factuelle : travail, voyage d'affaire, coopération commerciale

Methodology:

L'apprentissage du français se réalise dans une perspective de l'approche communicative où la classe de langue est considérée comme un espace social francophone qui place les étudiants des situations de communication simulées comme naturelles et les fait agir comme des acteurs sociaux.

Teaching tools: CD - audio support, E-learning, DVD - video support, textbook, course support, work

Teaching methods: critical analysis, oral presentations, debates, simulations, the use of the internet games

Assessments: • Continuous individual assessment 50% • Continuous individual assessment 50%

References: • PENFORNIS, Jean-Luc. Français.com, Niveau Intermédiaire : Méthode dé français professionnel et

des affaires. Paris : CLE International, 2012 2. PENFORNIS, Jean-Luc. Français.com, Niveau Intermédiaire : Cahier d'exercices. Paris : CLE International, 2012 3. PENFORNIS, Jean-Luc. Affaires.com, Niveau Avancé. Paris : CLE International, 2013 4. PENFORNIS, Jean-Luc. Affaires.com, Niveau Avancé : Cahier d'exercices. Paris : CLE International, 2013

• PENFORNIS, Jean-Luc. Vocabulaire progressive du français des affaires. Niveau avancé. Paris : CLE International, 2013

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BACH Y3 Exchange (S6): French culture and society



ECTS: 3

Semester: Spring

Module Manager: Chantal Ingham


Description:

A panorama of current French culture and society: the family, work and employment, entertainment, religion, education, the institutions...


At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some French idiosyncrasies and cultural differences between their native country and France.

Methodology:

Preparatory work: reading assignment, lectures and discussions


References: • Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous

ces FrançaisBernstein. Seuil. 2005 Peyrefitte (Alain) the French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994 Zeldin (Theodore) The French

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BACH Y3 Exchange (S6): Intercultural Management and Communication



ECTS: 4

Semester: Spring

Module Manager: Chantal Ingham


Description:

Foreign culture and communication: foreign students will be mixed in the class to share their experiences and are asked to understand other cultures. They can therefore approach intercultural management during the sessions through exercises and situations from other cultures.

Lectures, discussions, critical incidents, role plays, case studies.


PGE GK 06 to be able to communicate in foreign languages, to make the students more communicative in a foreign culture and team building

Methodology:

Lectures, role plays, case studies, oral presentations.

Assessments: • Continuous individual assessment 70% • Continuous collective assessment 30%

Skills:

References:

• Cultures and Organizations: Software of the Mind - Mc Graw-Hill Cies 2004 • HOFSTEDE, Geert Cultural Intelligence - Intercultural Press 2004 • PETERSON Brooks When Cultures Collide - Nicholas Brealey International 2006 • LEWIS Richard D. Experiential Activities for Intercultural Learning - Intercultural Press 1996 • SEELYE H. Ned

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BACH Y3 Exchange (S6): Wine Tourism: Direct wine sales



ECTS: 3

Semester: Spring

Module Manager: Laurence Cogan-Marie

Pre-requisites: Negotiation and sales skills

Description:

• The students will learn how to welcome tourists in an efficient way in order to maximize visitors' satisfaction and build brand loyalty.

• They will acquire the basics of wine merchandising. • They will learn how to create and manage a wine event or festival.


• Be able to design and manage a wine cellar effectively. • Be able to design and implement a wine event/ festival.

Assessments: • Continuous individual assessment 50% • Final collective assessment 50%

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BACH Y3 Exchange (S6): Wine Tourism: Tourism Marketing



ECTS: 5

Semester: Spring


Pre-requisites: Basic notions of marketing

Description:

This course explores the concepts and components of tourism marketing. It covers the various P's of tourism marketing and their relevance to wine tourism. It will teach the students how to develop the right marketing strategy for a wine tourism structure. It addresses the basic concepts of wine tourism and hospitality, wine and food festivals, and wine tourism as a vehicle to build a brand image for the winery, a wine business, or a wine region. Specific focus areas include wine tourism visitor and consumer behavior, the role of the winery cellar-door in wine marketing/ distribution, the functions of wine routes/ roads, wine region brand building, and wine and/ or food festival event fundamentals and management.


• Learn the specifics of wine tourists' profile, their behavior and motivations • Be able to define a marketing strategy for a wine tourism structure • Be able to choose the right distribution channels • Develop direct wine sales at the winery and use the cellar door strategy to promote the winery

Assessments: • Continuous individual assessment 10% - Class participation • Continuous individual assessment 20% - Assessment of a wine tourism structure • Continuous collective assessment 30% • Final collective assessment 40% - Group final presentation on a final project

References:

• "Wine Business Management" by Steve Charters & Jerome Gallo, Pearson 2014. • "Global Wine Tourism, Research, Management & Marketing" by Jack Carlsen & Stephen Charters,

2006 edition. • "Wine Tourism around the world, Development, management and markets" by C. Michael Hall, Liz

Sharples, Brock Cambourne, Niki Macionis, 2000. • "Wine, Food, and Tourism Marketing" (Journal of Travel & Tourism Marketing, Vol. 14, Numbers

3/4 2003) - C Michael Hall • "Food tourism around the world, Development, management and markets" by C. Michael Hall, Liz

Sharples, Richard Mitchell, Niki Macionis & Brock Cambourne, 2003.

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BACH Y3 Exchange (S6): Wine Tourism: Professional wine tourism experience



ECTS: 3

Semester: Spring


Pre-requisites: Basic knowledge of marketing

Description:

This course explores the concepts and components of tourism marketing.

It covers the various P's of tourism marketing and their relevance to wine tourism. It will teach the students how to develop the right marketing strategy for a wine tourism structure. It addresses the basic concepts of wine tourism and hospitality, wine and food festivals, and wine tourism as a vehicle to build a brand image for the winery, a wine business, or a wine region. Specific focus areas include wine tourism visitor and consumer behavior, the role of the winery cellar-door in wine marketing/ distribution, the functions of wine routes/ roads, wine region brand building, and wine and/ or food festival event fundamentals and management.


Learn the specifics of wine tourists' profile, their behavior and motivations. Be able to define a marketing strategy for a wine tourism structure. Be able to choose the right distribution channels. Develop direct wine sales at the winery and use the cellar door strategy to promote the winery. Be able to design & manage a wine event/ festival

Assessments: • Continuous individual assessment 30% • Continuous individual assessment 10% • Continuous collective assessment 20% • Continuous collective assessment 40%

References: • "Wine Business Management" by Steve Charters & Jerome Gallo, Pearson 2014. "Global wine

tourism, research, management & marketing" by Jack Carlsen & Steve Charters, 2006 edition. "Wine tourism around the world, development, management and markets" by Michael Hall, Liz Sharples, Brock Cambourne, Niki Macionis. 2000

• "Wine, food, and tourism marketing" - Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4.by Mickael Hall. 2003

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BACH Y3 Exchange (S6): Wine Tourism: Viticulture, oenology and sensory analysis



ECTS: 5

Semester: Spring


Pre-requisites: Basic notions of management

Description:

Learn the basics of oenology and viticulture

The objective of the module is to learn the basic oenology & viticulture techniques and the basics of sensorial analysis. This module is split in two sub-modules: oenology/ viticulture and sensorial analysis. The first one deals with the basic oenology and viticulture techniques. At the end of the module the students should be able to recognize the viticulture effects that make a good wine. They will also be able to recognize different viticulture techniques and wines from different regions. The second sub-module consist in an introduction to wine tasting & sensorial analysis. The students should acquire the basic wine tasting techniques, be able to sell the sensorial aspect of wines. They will learn how to identify the components of wine and understand why they are important; to understand one’s palate and to respect the differences of others; to learn how to professionally taste and analyze wine; and finally to learn how to pair food and wine. At the end of the module, the students should be able to recognize the sensory characteristics of varietal wines, conduct a sensory assessment of defects, detect deficiencies and diseases of wine.


Be able to recognize and properly verbalize the basic wine-related sensory sensations. Be able to discriminate intensity levels for the basic wine-related sensory sensations. Be able to recognize the main wine styles and to justify an aesthetic/ quality judgment. Be able to communicate wine sensory properties and quality dimensions to the customers.

Methodology:

• Teaching tools: textbook, visits to museums, demonstrations, course support, audio cassettes, company visits

• Teaching methods: case studies, research, oral presentations, debates, diagnostics

Assessments: • Continuous individual assessment 50% • Final individual assessment 50%

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BACH Y3 Exchange (S6): International Business Management: Strategy



ECTS: 4

Semester: Spring

Module Manager: Jean Guillaume Ditter


Description:

This class covers the following issues: > Understand why companies engage in international business. > The steps in global strategic planning and models available to direct the analysis and decision making involved. > Profile the types of strategies available to international managers—both on a global level and on the level of specific entry strategies for different markets.


General learning goal: > Acquire skills and practices in international management. Specific learning goals: > Identify the drivers, purposes and conditions of business internationalisation. > Distinguish between the main types of international strategies. > Assess the relative merits of different markets and market-entry modes. > Assess the relative merits of various organisational structures with regards to business internationalisation.


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BACH Y3 Exchange (S6): International Business Management: Human Resources Teaching time (in hours): 30


ECTS: 0

Semester: Spring



Description:

Course content includes the following topics: > Distinguish among various IHRM practices around the world. > Learn about the major staffing options for global operations and the factors involved in those choices. > Emphasize the need for managing the performance of expatriates through careful selection, training, and compensation. > Understand the variations in host-country labor relations systems and the impact on the manager’s job and effectiveness. > Understand how leadership styles and practices vary around the world.


Understand the strategic importance of the IHRM function to the firm and its various responsibilities. Become familiar with the use of global management teams to coordinate cross-border business. Understand the complexity and the variables involved in cross-cultural motivation and leadership.

Methodology:

• Teaching tools: textbook, cases, course support • Teaching methods: case studies, group discussions, oral presentations, debates


Skills: • BACH PS 10 - To master a professional competency in a function • BACH PS 10.b - Acquire specific skills and practices in international management

References: • HILL Charles W. L. (2011), International business: competing in the global marketplace, McGraw

Hill, 111.74 HIL • DANIELS John D (2012), International business: environments and operations [E-BOOK], Pearson

Education, 111.74 DAN • CAVUSGIL TAMER S. (2014), International business: the new realities, Pearson Education, 111.74

CAV • COMFORT Jeremy (2008), The mindful international manager: competences for working effectively

across cultures, York Associates, 111.73 COM

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BACH Y3 Exchange (S6): International Business Management: Administration



ECTS: 0

Semester: Spring



Description:

The class introduces students to key issues in > international contracts > international business operations > international taxation


By the end of the module students should be able to: > Deal with the administration of import/ export operations, such as international payment and insurance and custom clearance, as well as understand the interface with logistics. > Demonstrate an understanding of the defining characteristics of contract law in international legal systems. > Engage in informed discussion about the advantages and disadvantages of contract law harmonisation. > Understand their own systems of contract law through discussion and comparison with students from other legal systems.

Methodology:

Teaching tools: E-learning, textbook, cases, course support, work


References: • AUGUST Ray (2009), International business law: text, cases, and readings, Pearson, 321.81 AUG • SCHAFFER Richard (2009), International business law and its environment / 7th ed., South-

Western, 321.81 SCH • BOYETTE Gwenda (2012), International taxation handbook [E-BOOK], World Technologies, 334.33

BOY • HILL Charles W. L. (2011), International business: competing in the global marketplace, McGraw

Hill, 111.74 HIL • CAVUSGIL TAMER S. (2014), International business: the new realities, Pearson Education, 111.74

CAV

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BACH Y3 Exchange (S6): International Business Management: Finance



ECTS: 4

Semester: Spring

Module Manager: Guillermo Mateu

Pre-requisites: Basic notions of accounting & finance

Description:

This module aims to develop skills for managing international operations, with regards to operational, fiscal and financial aspects. It is split into two sub-modules:

• The first sub-module consists of an introduction to international finance, including financial sector regulation, risk management and basic forex risk hedging.

• The second sub-module presents how the financial development sector is working, highlighting the role of financial innovation, financial institutions and microfinance, and the link between financial integration and financial development.

1. International financial integration (globalization and liberalization): 12 hours: financial liberalization, financial crisis and development of financial structures; financial market integration and financial structures; monetary unions, regulatory framework and convergence of financial structures; conditions of full financial integration; types of financial integration (benefits, risk sharing, costs and capital allocation); convergence of financial structures and equity premiums

2. International financial risk and hedging: 6 hours: banking regulation; Basel capital accord; systemic risk, regulation risk and transparency; risk management and financial fragility

3. Introduction to Financial Development Sector: 12 hours: link between financial integration and financial development; comparative description of financial development sector in developing and developed countries; emergence conditions of financial institutions and monetary markets, financial innovations and financial institutions performance; cost and benefit of financial development, financial development and economic growth


LG 4 PS-10. Maîtriser un domaine de compétences spécialisées métier

Methodology:

Teaching language: English

Teaching tools: E-learning, textbook, course support

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Skills: • BACH PS 10.b - Acquire specific skills and practices in international management • BACH PS 10 - To master a professional competency in a function

References: • RITZMAN Larry (2010), Management des opérations : principes et applications, Pearson

Education, 141.55 RIT • HULL John C. (2012), Options, futures and other derivatives, Prentice Hall, 134.03 HUL

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BACH Y3 Exchange (S6): Internship Teaching time (in hours): 0


ECTS: 8

Semester: Summer

Module Manager: Virginie Goude Lacherez


Description:

• Internship/ Work Placement of 12 to 16 weeks (in France or abroad): Develop professional experience in international management or areas of specialisation. Aims to deepen one's knowledge in a specific field and to be able to carry out a mission autonomously.

• See Internship/ Work Placement Guidelines in Burgundy School of Business Intranet


• The 3rd year internship is a professional experience. It allows student to apply the knowledge acquired in commercial management, negotiation or international business management. It can be an opportunity to prepare and then find a job in sales, commercial activities, marketing, communications, and project managemnet in various sectors such as industries, services, banking and insurance, distribution, trade and logistics, purchasing and export. Through this experience, students have to carry out a mission, if possible an international context, in order to strengthen their professional project. They are asked to: - be able to carry out a mission or study or manage a project for a company, in a professional way and as a member of this company; - be able to apply knowledge acquired at school, integrating team work, referring to objectives, cost-efficiency targets and deadlines, making plans to improve the performance of the company; - be able to analyse the company policies and make recommendations regarding the evolution of the context and environment.

Methodology:

• Before the internship, preparation workshops: advice for researching companies, and information about administrative process and assessment conditions. During the internship, tutor supervision. For further information, see Internship/ Work Placement Guidelines.

Assessments: • Final individual assessment - Individual executive summary 100%

Skills: • BACH GS 06 - Behave as a young professional in a company

References: • "Internship/ Work Placement Guidelines" - Bachelor Programme – 3rd Year

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BACH Y3 Exchange (S6): Final thesis



ECTS: 8

Semester: Spring

Module Manager: Jean-Christophe Cattane

Pre-requisites: All modules from the year

Description:

The final thesis is a thematic research and analysis about one topic in relation to the academic disciplines that have been studied in the Bachelor programme at Burgundy School of Business. The final thesis is considered as a conclusion to the 3 years of study in marketing, management and international business. It must be carried out with relevant academic references and examples of companies' experiences.

The students are expected to: - Select one topic in relation with academic disciplines of the Bachelor programme. - Specify the issues they plan to deal with. - Outline the various aspects and angles of these issues. - Make recommendations referring to examples of experiences of companies. The students are required to: - Research and describe the topic with information from selected sources. - Analyse information referring to relevant academic sources. - Illustrate, explain and clarify the outlined issues by using examples from experiences of companies (in France or abroad). - Make logical conclusions and operational recommendations. - Publish a professional paper respecting the use of a bibliography and confidentiality.


The academic learning objectives are the following: - To be able to make a professional report about one topic in relation with the academic disciplines that have been studied in the Bachelor programme. - To deal with the collecting and analysis of information from academic sources. - To be able to find and analyse examples from companies. - To understand the companies regarding knowledge acquired in the Bachelor Programme at Burgundy School of Business. – To summarise the theoretical knowledge acquired in relation to the real situation of companies and their environment.

Methodology:

• Supervision is organized by the School and the students are helped by a tutor. • Teaching tools: other, the use of databases • Teaching methods: research

Assessments: • Final individual assessment - Big lecture hall 100% • Final individual assessment - Individual executive summary 100%

Skills: • BACH GS 06 - Behave as a young professional in a company • BACH GS 06.03 - To deepen one's knowledge in a specific field and to be able to carry out a

mission autonomously

References:

• "Final Thesis Guidelines" BSB - Bachelor Programme – 3rd Year

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