THIS IS YOUR PRESENTATION TITLE

Assignment 3

HELLO!We are: -Nguyn Th Thm - L Vy -inh Th nh Thu - V Thanh Bnh

NestlChn ba sng vi Nestl, mi sng Ti 1

1. Brand relevance

Target customersVietnamese of all agesFuntionalMeet customers needs in food and drink productsGood food, Good lifeEmotionalThe more than 150 year old coorporationThe famous globle brand Chn ba sng vi Nestl, mi sng Ti is the most suitable campaign in target customer, function as well as emotion with Nestle products.

2. Brand insightCategory truthProvide nutrition, heath and wellness to customers in every breakfastBrand truthGood food, Good lifeConsumer truth(Housewives)Prepare a good breakfast for their family quickly

Nowadays, as a housewife, preparing a meal for my family is NOT the big problem with modern and convenient equipment. Therefore, in this busy life, that the thing I am looking for is a cozy breakfast together with my family.

3. Brand campaignBasically, this campaign success mainly by using social network.

For example, customer scan communicate with Nestle through fan pages such as Nestle Family directly, quickly and conveniently (88,892 comments).To be more specific, fan page Nestle Family usually update information as well as mini games to keep in touch with customers regularly.

Additionally, the viral clips interviewing some kids about the breakfast attracted more than 3 million views. The clips made customers, especially parents realize the importance of the breakfast together while there were the shortage of time and a lot of things to do.Besides the success in getting benefits, the biggest success of the campaign is that family members realize the value of having breakfast together.

KnorrC m l c Tt 2

1. Relevance

Target customersHousewives who love their family and show this love by cooking good meals and look for the appropriation from them.FuntionalIncrease the taste of dishesThe taste is delicious as naturalEmotionalThe famous brand of Unilever a globle brand.Made from familiar materials such as pock, bone, alga, which are usual things in Vietnams meals.C m l c Tt is the most suitable campaign in target customer, function as well as emotion with Knorr products.

2. Brand insight

Category truthPerfect tasteUsed for the variety of dishesBrand truthNgon t tht, ngt t xngGood and convenientConsumer truthPrepare a good meals for their familyNowadays, as a modern housewife, preparing a meal for my family is NOT the big problem. Therefore, I know what my husband, my children want and I look for the recognition from my family while I am cooking.

3. Brand campaignTook place at Tet occasion, the time for family. The TVC, viral clip beginning with cozy family atmosphere and the cooking picture of the mother and daughter. The TVC with target customers are housewives who know their children (daughters) inside out, even when they (daughters) become the mothers.

Tng i m i 19006722 sends love message from husbands and children to housewives, which is considered as the traditional idea but we can not deny its effects. First, it touches housewives much because of hearing the real voices from their family members. Second, this is one of the best way to communicate to customers.

SunhouseQu Tt tng m - m lng cha 3

1. BRAND RELEVANCETarget consumersVietnamese people with age 25-40.FunctionalThe durable and beautiful electric cooker with the 3D warming technology.EmotionalSunhouse, a big brand in house ware in Korea. Qu Tt tng m - m lng cha makes family members are closer together, especially in Tet occasion.

2. BRAND INSIGHTBrand TruthThe modern technology, the better lifeCategory TruthPerfect keeping warm and cooking Duration and safetyConsumers TruthHousewives with desires: cooking good meals for their family fast and conveniently Men having a happy family always admired their woman. However, how can they express this feelings? The father wants his son to come back to do these thing in Tet occasion. Weather children returning home on Tet are really about the reunion or obligations under? Be the real returning.

3. BRAND CAMPAIGN

StrategyAfter the successful campaign Cm n 16 triu ngi tiu dng Vit choosing Sunhouse electronic cooker, in Tet 2017, SUNHOUSE carries out the promotion by giving 10 billion gifts.Big idea QU TT TNG M - M LNG CHA points out the difficulty of 16 million men having growth children in expressing their love to their wife. And, more than 40 million children help their fathers to say thank you to their mothers because of their valuable contribution to their family by giving them the Sunhouse electronic cooker.However, there is a remarkable consideration that weather these children come back home voluntarily or not? One of the main things influencing them most is social networks, especially is Facebook.Therefore, be the real returning, which parents are really looking

Excution Mainly by using social networks to post up product images and the information of the campaign.

Clip TT THT - TT O sends to the number of audiences the message that "Khi tr v, Hy thc s tr v"

Tam Thi T ( Masan )No contain 3 MCPD 4

1. Brand RevalanceTarger customer : Vietnamese housewife Functional : Tam Thai Tu is a soy brand . KIND of safe and necessary ingredient in Vietnamese kitchen.

2. Brand insight Cat truth : Driver : Soy is one of the most thing that children like to eat with their breakfast and meal Barrier : In July, 2007, most soy brands is found contain 3MCPD which can lead to cancer in people, especially, Chinsu soy. Brand Truth : Vietnamese soy brand which is tasety and safety, make their children feel like princes : always be protected and only eat delicious foodConsumer Truth : Housewives always care about health of families members .Insight : As a housewife, I want my family can eat food that I know clearly there is no toxic likes 3 MCPD and truly safety for my family.

3. Brand and campaign Trigger : - TVC : Nc tng v sc khe

Experienced : Award for whom can proof Chinsu Soy contained 3MCPD Result: In 2007 , Tam Thai Tu dominated 80% of the market. Revenue of Masan increased 3 times from 2007- 2009

AjinomotoJapanese brands only MSG in Vietnam5

1. Brand RevalanceTarger customer : Vietnamese housewife Functional : Is an indispensable ingredient in dishes taste VietnamHelping more delicious dishes

2. Brand insight Cat truth:Driver: Ajinomoto MSG is produced by natural fermentation from natural raw materials such as molasses, sugar and tapioca starch.Barrier: - Appearing wave of MSG is safe for consumer health or not? - Ajinomoto MSG counterfeits appear on the market

Brand Truth:Established in 1991, Ajinomoto Vietnam Co. is a company with 100% foreign investment under the Ajinomoto Group, Japan with initial investment worth over 8 million US dollars. Ajinomoto Vietnam strives constantly in research and development to bring many types of food products and spices with the best quality, safety, fit Vietnamese tastes. Japanese brands only MSG in Vietnam

Consumer Truth: Housewives always care about health of families members .Insight: Homemaker always interested in the health of their families. So use MSG in cooking clear origin will help housewives feel more secure.

3. Brand and campaign - Trigger : TVC: Thng hiu bt ngt Nht Bn duy nht ti Vit Nam- Experience : Award for housewife Ajnomoto MSG is the best product in Viet Nam market.

THANKS!