baap
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Canara Bank –
Education Loan TVC
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TVC opens on a young, smart looking student coming of the college’s front gates.
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A SUV drives up and screeches to a halt in front of him.
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The front and back windows roll down and we see some ‘cool’ looking
college kids sitting in the SUV.
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We see that the rich college kid at the wheel is sporting spiked hair and some cool
sunglasses. He tries to rag the young guy by saying: Suna ki loan le ke padh raha hain.
Financial issue hain kya?
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Our smart, young student: Nahi yaar. Mera soch hain ki: Apni zimmedari, apneaap
sambhalo. Baap pe mat dalo. Sahi hain na?
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“Chalta hoon”, the smart college-goer says as he smiles and walks away in style with
his head held high.
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The so called ‘cool kids’ look on with their mouths hanging open.
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Here the background pauses and blurs partially as our smart, young college-goer
walks and speaks, while he looks directly into the camera.
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Our man: Can I pay for my own education?
Now, with Canara Bank’s hassle-free, low interest Vidya Turant loans, I Can.
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Our Young Student: Because with Canara Bank,
it’s not just banking. It’s CanBanking.