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Split Perspectives: B2B vs B2C Buyer Profiles

Split Perspectives: B2B vs B2C Buyer Profiles

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The lens used to view a buyer determines how they are targeted online.Take Stephanie for instance, who is both a busy soccer mom and chief products engineer. B2B and B2C marketers focus on very different perspectives on the same buyer. Demographic data, keyword search terms and online behavior make all the difference in how a B2B audience is segmented and targeted across the Internet. Make sure that you are viewing B2B buyers from the appropriate vantage point to obtain the best digital marketing results.

STEPHANIESoccer Mom

multiview.com solutions@multiview.com

As interesting as she may be...Only Stephanie's professional side is relevant

to B2B marketers who can now use firmographic data, business related keyword searches and

even the content she reads to target her online.

Learn how to craft your B2B buyer profile in our ebook: Audience Targeting Techniques for B2B Marketers.

View your buyer through the appropriate lens in order to target the rightperson at the right time with the right message.

From the B2B perspective, Stephanie holds a leadership

position within a small-mid sized engineering company.

She manages a team in checking the reliability of new

products within the constraints of a limited budget.

She loves browsing the web for escape outlets, such as her upcoming travel adventures abroad, health/fitness/yoga related news, and self-interest stories on NPR.

Stephanie's frequently searched keywordsgive insight to her lifestyle as a busy soccermom. She seeks products, services andcontent to support her interests.

It's important for Stephanie to keep up with her industry. As a leader on her team, she spends

time reading work related information onauthoritative association and industry news sites.

As a principal engineer, Stephanie'sfrequently searched keywords offer

insight into which types of products andservices her organization is interested in.

Principal Engineer

Online Publications

From the B2C perspective, Stephanie is a busy soccermom who loves to relax from a fast-paced life with yoga and relaxing weekend vacations. She is happily married and has two children inelementary school and preschool.

LIFESTYLE: BUSY SOCCER MOMInterests: Yoga, Travel

Age: 32HHI: $100,000/yr

Household: 2 parents, 2 children

TITLE: PRINCIPAL ENGINEER Education: M.A. Engineering Industry: Transportation Budget: $200,000 Employees: 200

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Demographics Firmographics

Keywords Searched(Online Behavior)

Keywords Searched(Online Behavior)

(Online Behavior)Online Publications

(Online Behavior)