b2b social media
DESCRIPTION
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.TRANSCRIPT
www.rlfcommunications.com
Ideas. Strategy. Service.
B2B Social MediaHow Social Media Means Business
(or, this isn’t your teenager’s Facebook account)
Presented by RLF Communications and First Citizens Bank
The BIG picture
• Company newsletter• WebsiteOwned
• Print, online, broadcast, outdoor advertisingPaid
• Promoted tweets• Facebook promoted postsPromoted
• Media coverage• Blog coverageEarned
• LinkedIn, Facebook, Twitter, YouTube, etc.Shared
Why Social Media?
50%of B2B buyers said social media played a major role in their research when choosing vendors. Source: Demand Gen Report B2B Buyer Survey, 2012
53%of B2B buyers use social media to follow group discussion threads related to their vendor research.Source: Demand Gen Report B2B Buyer Survey, 2012
24%of B2B buyers connect directly with potential vendors over social media.
Source: Demand Gen Report B2B Buyer Survey, 2012
Social media boosts search results
Social media’s superpower: The more social mentions of your brand and your website, the higher you’ll likely rank in search results.
79%of B2B buyers said web search influenced their selection process.
Source: Demand Gen Report B2B Buyer Survey, 2012
These numbers will only go in one direction over the next few years: Up.
What can it do for
me?
• Establish and protect your brand online.
• Make your company easier to find online.
• Identify and correct things that threaten your brand.
• Turn customers into advocates.• Position your company as
subject experts.
1. Boost Your Brand
• Help customers find you.• Help you find customers.• Generate traffic to your
website.• Send phone calls to your
business.• Help people find your
location(s).• Drive referrals.• Help make the sale.
2. Drive Sales
• Customer service after the sale.
• Tech support.• Research competitors, new
potential products, new potential services.
• Provide information to clients.• Reduce other marketing costs.• Increase efficiency in sales &
marketing activities.
3. Lower Costs
Can you measure
this?
• Web traffic• Numbers of phone calls• Reach in your social media
channels• Activity in your social media
channels• Cost reductions• Sales increases (before social,
after social)• Search engine rankings• Etc.
Yes, It’s Measurable
How do you create
a plan?
1. Decide on goals.2. Determine what to measure.3. Develop strategy :
• Sharing useful content?• Contests & promotions?• Crowdsourcing?
4. Choose platforms (LinkedIn, Twitter, etc.)
Elements of a Plan
How do we get it all done?
• No. 1: Commit to it! • No. 2: Focus! • No. 3: Measure, assess &
optimize• No. 4: Use tools
Commitment, Tools & Best Practices
• Hootsuite• Google Alerts• Google Analytics• Tools built into platforms (ex.
Facebook Insights)
Free & Cheap Tools to Start with
• Complete profiles for sales people, key employees.
• Complete your company page.• Share content regularly
(original and others’).• Have key people participate in
groups (build relationships; don’t spam).
• Consider LinkedIn advertising.
Takeaways - LinkedIn
• Complete your bio and photo.• Follow people to get followers.• Use lists to manage followers,
target subgroups.• Share content, be helpful, don’t
spam.• Consistency and time are key.• Lots of tools out there.
Takeaways - Twitter
Q&A
RLF CommunicationsMonty Hagler(336) [email protected]
Mark Tosczak(336) [email protected]: marktzk
First Citizens BankHeather WittVice President, Manager Retail [email protected](336) 412-4108
Get in Touch