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Presented By:

Abhishek Thakur(04)

Ajay Raj(07)Amit Ahuja(09)

Amrapali Singh(11)

Poornima Rajan()

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Oracle sells both hardware and software

The hardware includes both servers and storage

The software ranges right from the operating systemup through systems management software, databaseand information management, business intelligenceand enterprise performance management software

Oracle is unique in the breadth and depth ofofferings. IBM offers hardware and software but notapplications whereas Microsoft and SAP offerapplications but no relevant hardware.

AboutOracle

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$36B in revenues the FY11

Number 1 in 50 product categories

3,80,000 customers in 145 countries

20,000 partners

109,400 employees

14 million developers in Oracle online communities

AboutOracle

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Oracle provides the following CRM solution:

Oracle CRM On Demand

Oracle E-Business Suite CRM

Oracle Fusion Applications CRM

PeopleSoft Enterprise CRM

Siebel CRM

All these CRM products make Oracle the number one CRMsoftware dealer in the world

Oracle CRM solutions

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{

3M India Limited

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3M India Limited

Oracle Customer: 3M India Limited

Location: Bangalore, India

Industry: Industrial Manufacturing

Employees: More than 2,000

Annual Revenue: $100 to $500 Million

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3M India Limited

Indian subsidiary of 3M Corporation was established in 1988

Sells around 7000 products in India ranging from Post-it notes,

films, tapes and adhesives, abrasives to cleaning products,

matting, and medical instruments

Research and development centers at Bengaluru and Gurgaon

and manufacturing facilities in Pune, Ahmedabad and

Pondicherrry

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Challenges

Deploy a CRM system that would provide the organizations

divisions with a 360-degree view of customer details, including

contacts, product mixes, and sales prospects

Provide a central online to store customer data, eliminating

managing this information in multiple spreadsheets and other

applications

Enhance the companys ability to identify opportunities to

cross-sell products, such as tapes, adhesives, and films

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Solutions

Engaged Oracle Partner CRM IT (India) to deploy OracleCRM On Demand to enable more than 500 sales andmarketing staff to better manage existing customers and

easily identify new business opportunities across theentire organization

Provided sales automation capabilities, such as the

ability to standardize diverse sales and marketingprocesses
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Enabled marketing staff to recognize which customers are

buying what type of products helping them to developtargeted campaigns that reach the correct customer segments

Improved cash flow by removing the need to purchase

hardware, software licenses, and employ IT maintenance staffto manage the CRM application

Improved communication between sales and technical staff,

which would soon enable salespeople to provide more

accurate information about quality issues and product

development activities

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Integrated with back-office systems, which enabled salesand marketing to gain immediate access to transactiondata, such as product sales and orders, improving theservice provided to customers

Set to reduce the average time it takes to close sales cyclesand help improve lead conversion rates

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{

Cypress Semiconductor Corporation

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Location : San Jose CA, USA

Industry : High Technology

Employees : 3500

Annual Revenue: $500 Million to $1 Billion

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Makes high-performance, programmable integrated circuits thatprovide its customers with fast time to market and exceptional

system value.

Leader in USB controllers and high performance memories andprogrammable timing devices

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Challenges

Create and deploy an automated and integrated channel revenue

management (trade management) environment to support a highly

complex distribution model and expanding channel business

Improve ability to rapidly and accurately account for, validate, and

reportonsalesmadethroughthecompanysdistributionpartners

Improve financial control, reporting, and auditability of

distribution partners to minimize profit leaks through the channel

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Reduce the time and costs associated with audits, and facilitate

Sarbanes-Oxley compliance

Speed credits to distributors to maintain strong relationships with

these vital partners and support a growing global network

Ensure cost-effective disaster recovery capabilities

Streamline IT management burden and costs, and reduce the need

for specialized IT resources to maintain the enterprise environment

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Solutions Launched a multiphased channel revenue management

initiativebuilt on Oracle E-Business Suite applications, including

Oracle Channel Revenue Management, and Oracle Hyperion

solutionsto improve the speed of recognizing revenue from the

companys growing network of integrated circuit distributors

Deployed Oracle E-Business Suite On Demand and Oracle CRM On

Demand to reduce internal IT management costs and burden and

satisfy disaster recovery (DR) requirements without significant

capital investment
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Reduced profit leaks with the integrated system that ensures that

transactions are not lost between systems

Enabled the company to manage a 200% increase in claims payments to

its distribution partners without expanding staff, which would not have

been possible under the legacy environment

Automated inventory reconciliation, reducing by 20% the time spent on

inventory tracking each week - enabled Cypress to rapidly share data

with distributors

Reduced external audit hours in the revenue cycle by more than 30%,

due to automated and improved controls and processes

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Eliminated the need to spend significant amounts of time at

quarter end validating financial data, freeing up time for value-

added analysis

Linked inventory with price changes and gained the ability to

quickly evaluate exposure and value if the company decided to

change prices

Achieved more accurate data for the payment of commissions tointernal and external sales team members.

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Avatar International LLC provides quality improvement servicesto the healthcare industry.

It surveys and samples patients on an ongoing weekly to monthly basis, and provides internet reporting, online educationalmaterials, individual surveys and customized reports.

Case : Avatar InternationalLLC

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Deploy a CRM solution that can support a remote team,including sales personnel who are in the field calling onhealthcare organizations.

Create a single repository for customer and sales informationthat enables greater visibility into sales, marketing, and customer

care operations, as well as improved reporting.

CHALLENGES

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Worked with Oracle partner Easy CRM Implementations to deployOracle CRM-On-Demand (COD) and establish a set of best

practices, streamlining previously complex sales and customermanagement processes, while providing a more holistic view ofcustomers.

Enhanced the companys sales process structure, from lead throughclose, while supporting remote employees with ready access to thecritical information they require to perform tasks in the field.

SOLUTION

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Improved ability to track client issue resolutions , such asrerouting survey reports to another facility, and enabledautomated status checks at various intervals to ensure issues

remain resolved.

Expanded reporting capabilitiesincluding the ability toquickly create a report that looks at sales or new clients, averagesales close time, and issue resolution timeto enable morethorough and consistent follow up for sales initiatives andcustomer service.

Automated contract renewal schedules to eliminate manual

processes and ensure prompt action.

Enabled the Chief Financial officer to gather information requiredfor month-end reports 75% faster.

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Thanks.

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