Latest Trends in Social Media Marketing

B2B & B2C

Small focused target market

Long buying cycle

Less personal morevalue driven

Based on relationshipwith business buyers

Audience seekingefficiency & expertise

Audience seeking deals& entertainment

Focus on lead generation

Large target market

Short buying cycle

Very personal & emotionally triggered

Products more important than relationships

Focus on brand building

B2B

Top Social Media Platform

B2B v/s B2C Social Media Platforms

Use

Paid Social Ads

Commonly used Social Content Type

B2CVS

40%

37%

for B2B marketers

43%

37%

Facebook has passed LinkedIn as the most important platformfor B2B marketers. It dominates the B2C space being the number

one choice of 72% B2C marketers.

Blogging is more important for B2B marketers than B2C marketers. B2C marketers place more importance on visual content than B2B marketers.

B2B

B2C89%97%

81%44%

45%46%

26%32%

43%60%

75%65%

B2C marketers are using Facebook ads more than B2B marketers

B2B marketers are much more likely to use blogging when compared to B2C marketers

B2B marketers are using LinkedIn adsmore than B2C marketers

B2B B2C B2B B2C

Source: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2017/

61%

75%

B2C marketers are more likely to use live videocompared to B2B marketers

24%

30%

VIDEOBLOGGING

87%

29%

95%

10%

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