b2 b marketing and lead generation services for technology companies by market xpander dec 2011
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B2B Marketing and Lead Generation Services
www.MarketXpander.com
FOCUSED ON SERVING TECHNOLOGY VENDORS
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How can we help technology companies?
Create, Execute and Improve a marketing plan that generates steady stream of high quality leads
Nurture & Manage Leads and turn them over when they are sales ready
Assist in recruiting the right channel partners across
geographies
Call on existing clients and sell renewals and upgrades
Handle the technology and data that is required to automate marketing & sales
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Services & Outcomes
Lead GenerationIncreasing the lead volume and strengthen the sales pipeline
Improving the lead quality `
TeleprospectingContent DevelopmentE-mail MarketingLead Generation through Social MediaLead Generation through Organic and Paid Search
Increase Number of Qualified Leads generated every monthIncrease in Lead to Customer conversion ratioIncreased sales productivity
Channel DevelopmentRecruiting right, productive Partners Partner Recruitment
Partners recruited in specific geography with specific profile as per agreed target.
Lead Management & NurturingHandling inquiries, qualification and preventing leakage
Lead Qualification Marketing Automation Implementation
Increased conversion of enquiries to leads Increase Number of Qualified Leads generated every monthIncreased sales productivity
Support FarmingInside Sales to existing clients
RenewalsUpgrades
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Marketing Channel Expertise
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Engagement Steps
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
4-6 weeks
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Client Discovery
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Understanding revenue model Learn about your customers, value proposition Your customers’ buying process; buyers, influencers, users Current sales & marketing process; Org Structure Analysis of historical sales & marketing results (Optional)Plan and execute a Pilot Project for 2-4 weeks to
‘test waters’ and establish reliable framework for Execution
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Establish Strategy
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Learn Client’s business plan & marketing budgets Explore Client’s marketing strategies Scope out MarketXpander’s possible contribution List key metrics that MarketXpander will be responsible for Audience -> Needs -> Message -> Delivery
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Plan and Define
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Process Definition and implementation roadmap Create detailed execution plan Agree on ground rules and governance Develop in-depth training plan for team members Set up Technology Infrastructure – CRM and Marketing
Automation
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Execute, Measure & Improve
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Team Building & Training Prospect Data Discovery & development Create and Execute Marketing Campaigns Response Handling Weekly Reports Measure and Improve
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Team and Pricing Model
• Lead Generation & Inside Sales Professionals
• Content Writers• Technical Resources• Market Researchers
Base Fees for EffortFees for outcomes signed up by MarketXpander
Pay for Performance & Effort
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Why MarketXpander?
Our services blend the right strategy, sales talent, process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs
+ governance
◦ Technology = CRM + marketing automation + analytics +
automated web research
We sign-up for delivering sales results
Cost Benefits attributed to global service delivery
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About MarketXpander
B2B Marketing Services Company providing lead generation, lead nurturing, channel development and
marketing automation services
Generate sales outcomes for our clients by applying technology, industrialization of processes and
exceptional sales talent.
Customers in US and India – ISVs, SaaS companies and System Integrators
Service Delivery based in Bangalore, India
www.MarketXpander.com
Write to: Nilesh Patel ([email protected]), CEO.