azsoft media report

Program

It is believed that the influence of news in the media against a very broad public. Especially

if the news related to the program/even a public policy that adopted by a public institution

and regarding life/interests of the wider community.

The background of media reporting about a program and service by PT AzSoft can be seen

from many views. Its undeniable that every media has different character, style and

perception of presenting the news to public in every program, product, service and policies

that run by PT AzSoft and its partner (Polyvision).

Photo news for service category that owned by PT AzSoft and Mitra (Polyvision) proven

has a neutral and positive character in the public eyes. And talking about open architecture,

from interactive whiteboard, media and public need education to be given sustainable,

so that an understanding about value from interactive white board in Indonesia will be

better than before. Thus, the brand awareness of PT AzSoft and Polyvision in Indonesia

will continue arise.

Media relations activities that have done by PT AzSoft should be done continuously, not

only as education medium to the media, but also first hand information distribution and

as a PT AzSoftís way in establishing good relations with the media and the broad public.

Jakarta, May 30th 2011Tarsih Ekaputra

Director of i-Public Relations

Overview

Qualitative

This Qualitative Analysis has made for measuring Perceptions Index Level (PIL), Awareness

and effectiveness of media program relations of PT AzSoft, by one month period and will

be doing by Intuisi Public Relations.

PIL is measuring of a communication program through a qualitative analysis that refers

to the method of weighting a reporting news. The higher index, reflecting the positive

increase of perception that reflected in the intensity of positive publicity in the media.

Currently, PIL is in the process patented by i-public relations.

1. From PIL (Perceptions Index Level) or increase of public perception†that related with

21st Century Classroom program that held by Polyvision & PT AzSoft that presented

in the very low level (under 1500 points)

2. And then, the final result of the measuring/monitoring about 21st Century Classroom

program on the range may 3rd ñ may 30th 2011, obtained the number of AD Value

Rp 54.245.000 and PR Value Rp 290.600.000,- (Medium Level)3. Reporting that support the increase of PIL value and also be a guide of measuring of

AD &PR Value, such as:

- Photo news that related with 21st Century Classroom program, as many as 11

photo news

- Feature/reportage that related with 21st Century Classroom program, as many as

4 news

Analysis

Conclusion- Considering that these activities and†media†relations†programs of PT AzSoft & Polyvision are

the first time had been held, and based on value news that reached, so that the result of these

programs has a GOOD predicate.

- From that reporting for each angle or view and kind of news that has been taken, media have

POSITIVE value with its details.

- By the presenting target/media publicity for 21st Century Classroom program that held by PT

AzSoft & Polyvision was well done, both in the qualitative and quantitative sides.

Comments & Inputs- Complementing media information needs about trend and development of Interactive

Whiteboard should be done continuously (not only in the moment of event will be held)

PT AzSoft that be founded by Andri Wijaya and Arrent Ong has a vision to provide the best

educational technology in Indonesia. Moreover, from the partnership with Polyvision, PT AzSoft

also being a partner of Blackboard Inc. that a pioneer of e-learning in 1990 and today, they

serve more than 60& worldwide e-learning. The others partner of PT AzSoft is Webswami,

which is a software of language education and RM Education from Australia who launch the

1st Tablet PC product to the world with Windows 7-based, it should be fully the media needs

about information related the product and it services.

- From media input, need to be made, a different development, unique, and has a surprised

power and also value that can compete with the similar program from competitor, Interactive

Whiteboard has a big chance in Indonesia, especially for quality development in Indonesia.

- It needs an online advertising use, micro blogging, and SOCMED campaign to penetrate

the†market†as well as†education†to a†wide audience.

Media Analysis (Basic)- In analyzing media, Intuisi Public Relations focus in Media Content Analysis which is one of

communication trend viewing method. This method is an approach to perform quantitative

analysis of the systemic to the document or the text based on specific categories that have been

predetermined.

- In analyzing media, there is a content analysis, which are semiotics and ethnographic. Many tools

/ methods that can be used to analyze the news, but content analysis is the most often tool that

people used.

- Semiotics is the science of the signs. An in-depth approach to analyze and understand the meaning

behind a text.

- Categorization in the analysis is determined by the subjects and themes (subjects and themes)

are then grouped (coding text) so that the specification of†clear analysis andyield analysis and

appropriate recommendations to the PT AzSoft Program.

Media Attendance1. LKBN Antara2. INDOPOS3. Rakyat Merdeka4. Indonesia Shangbao5. Koran Jakarta6. Harian Republika7. Harian Neraca8. International Daily9. Suara Pembaruan10. Suara Karya

11. Koran Berani12. POS KOTA13. HU Pelita14. Sinar Harapan15. Duta Masyarakat

Media Clipping

Media : INDOPOSHeadline : Papan Tulis AjaibEditor : Nel & Photo FerryTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : CSRNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan

PR Value: Rp 38.500.000,-AD Value: Rp 7.700.000,-

Media Clipping

Media : Duta MasyarakatHeadline : Papan Tulis CanggihEditor : WidiTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : Indonesia ShangbaoHeadline : Papan Tulis CanggihEditor : HeriawanTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : Rakyat MerdekaHeadline : Coret PapanEditor : Wahyu Dwi NugrohoTime : May, 05 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : International Media / DailyHeadline : Peduli Masalah AnakEditor : FaridTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : MetropolisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : RepublikaHeadline : Papan Tulis ENO 2610Editor : FredTime : May, 05 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : Koran JakartaHeadline : Papan Tulis ENO 2610Editor : FachryTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Antara


Media Clipping

Media : LKBN ANTARAHeadline : Papan Tulis ENO 2610Editor : AudyTime : May, 03 2011Type & Size : Color B/W Small Medium Large Full PageRubric : Antara FotoNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : BeraniHeadline : Papan Tulis Interaktif bantu BelajarEditor : EvaTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : Ilmu PengetahuanNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : KompasianaHeadline : AZ Soft & Polyvision Menggelar 21st Classroom 2011Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : JurnalismewargaHeadline : AZ Soft & Polyvision Menggelar 21st Classroom 2011Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : radaronline.co.idHeadline : AZ Soft & Polyvision Menggelar 21st Classroom 2011Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


Media Clipping

Media : radar.co.idHeadline : AZ Soft & Polyvision Menggelar 21st Classroom 2011Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan


azsoft media report

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