ayiti rising mo-t_proposal_v6
DESCRIPTION
TRANSCRIPT
Ayiti Rising Documentary Sports Special The First International MTB Stage Race in Haiti Partnership Proposal - Ministry of Tourism
Create the documentary film “Ayiti Rising” to grow mainstream U.S. and International awareness for Haiti as the hottest new adventure travel destination.
The Opportunity
“Ayiti Rising” is a television documentary sports special that will showcase the Mountain Bike (MTB) Ayiti stage race through the riders’ eyes. Following both Haitians and International riders before, during and after the race, the film will unveil a never-before-seen side of Haiti, the “land of mountains”—a rich landscape ripe for adventurous exploration. While viewers live through the race and ultimately life-changing journeys, their perception of Haiti as an adventure travel destination will come
Ayiti RisingThe Concept
Why Cycling?With 90 million cyclists in the U.S., bicycling is one of the most popular and fastest growing sports in the country.It is second most popular recreational activity in the world.There are more cyclists in the US than skiers, golfers, and tennis players combined.65 million people attend professional cycling events worldwide, and there are 250,000 competitive adult cyclists in the U.S.The average U.S. cyclist is young and affluent:
‣ 90% have attended college, 39% have post-graduate degrees‣ $80,000 median household income‣ 85% are between 25-54, 63% are between 25-44‣ 63% are professional managers
Sources: Velonews, Bicycle Business Journal, Bicycle Manufacturers Association of America, Bicycle Market Research Institute, Bicycle Retailer & Industry News, Cycle Press, JETRO-New York, National Bicycle Dealers Association, National Sporting Goods Association, Sporting Goods Manufacturers Association, US Dept. of Commerce.
But there’s more.
Mountain biking is more than a sport. It is a catalyst for celebrating the human spirit, connecting people and nature, and environmentally responsible stewardship.
With the inaugural event last February, MTB Ayiti is poised to become one of the premiere international ProAm Mountain Bike races.
MTB Ayiti
MTB Ayiti has proven its appeal, earning millions of impressions in the lead up, during, and after the bike race through an integrated public relations campaign that resulted in over 35 articles, persistent social media engagement, and cross-promotional efforts with top sponsors.
MTB AyitiProven Resuts
2013 Event Sponsors
“MTB Ayiti is an ambitious project … to put Haiti on the map as a viable destination for adventure tourism.”
“MTB Ayiti combines a once-in-a-lifetime cultural experience like no other.”
“Haiti is the ideal location for adventure tourism with its endless mountains and remote rural routes.”
“This race will play a role in the economic development of a country named for its landscape.”
And articles in the following, among dozens of other outlets!
Airing on NBC’s Universal Sports Network, “Ayiti Rising” will reach millions of households in Fall / Winter 2013, in addition to availability online (over 50M page views per month). Program includes 16 :30 second commercial slots. As the premiere underwriting partner, the Ministry of Tourism can utilize the documentary’s content and photography on:
‣ Website (e.g. HaitiTourisme.gouv.ht)‣ Social media (e.g. Facebook, Twitter, Instagram, etc)‣ Advertising and paid media‣ Partnerships and through affiliates’ platforms 9
MTB AyitiDistribution
In the lead-up to air date, MTB Ayiti will kick-off a fully integrated public relations and social media campaign, promoting “Ayiti Rising” and Haiti as an emerging adventure travel destination. Target media outlets will include:‣ National Morning Shows (e.g. TODAY, Good Morning America), ‣ Print Dailies (e.g. New York Times, Los Angeles Times, Miami Herald), ‣ National Radio (e.g. NPR, PRI), and ‣ Blogs (e.g. Huffington Post, adventure travel blogs).
Ayiti RisingAdded Value
Louise StoryDirector & Executive Producer, “Ayiti Rising”Two Time Emmy Award Winning Director/Producer, Louise Story, has over 13 years experience in production for sports television. Louise has covered six Olympic Games and three Tour de France, as well as countless sporting events, ranging from bull riding to Taiwan’s Centennial Celebration of their freedom from China. An avid adventurer, Louise immediately fell in love with the spirit and beauty of Haiti upon her first visit in 2012 and is eager to share a side of the country that few imagine possible.
Ayiti RisingProducer
Pre-Production (Complete)
Production (Complete)
Post-Production (September & October 2013)
Promotion & Marketing (Kick-Off 4 Weeks Pre-Airing)
TOTAL
Ayiti RisingBudget Summary
N/AN/A$108K$20K$128K
AppendixBudget Break-Down &Viewer Demographics
Ayiti RisingBudget Break-Down
Producer/Director 4 weeks x $5,000 $20,000Editor 4 weeks x $4,000 $16,000Music All-in $5,000Music Composer 1 Flat $10,000 $10,000Sound Mix 1 Flat $12,000 $12,000Materials & Supplies $3,000Color Correction 4 days x $2,000 $8,000Stock Footage $3,000Graphic Design 1 $2,500 $2,500Writer 3 days x $500 $1,500Master Tape Creation 6 tapes x $500 $3,000Liability Insurance flat estimate $3,000E & O Insurance flat estimate $8,000
Sub-Total $95,000
Additional Filming in HaitiProducer/Director 5 days x 500 $2,500Camera 5 days x 500 $2,500Airfare 3 tickets x estimate $2,100Baggage Fees 3 bags x $50 $150Hotel 5 rooms x $100 $2,700Transportation 7 days x $60 $420Cine Institute Cameraman 3 days x $75 $225Cine Institute Soundman 3 days x $75 $225Per Diem 7 days x $50 $1,500Supplies $680
Post Production Total $108,000
PREMIER YEAR-ROUND DESTINATION FOR ENDURANCE & LIFESTYLE SPORTS
Multiplatform Programming► 24/7 multi-platform sports
channel► Exclusive TV & Digital rights to
350+ events / year► Access to compelling original
content & features
Reach Affluent Lifestyle Athletes► Median Age: 38 ► Male/female: 67 / 38%► Median HHI: $85K► Live an active and healthy
lifestyle
Source: comScore
ADDITIONAL VIEWER DATAAverage = 100
18
Ayiti RisingTo View Trailer
Click Here