ayala premiere park terraces makati condo for sale

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Page 1: Ayala Premiere Park Terraces Makati Condo For Sale

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 14 DECEMBER 2009

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Makati Revisited

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Makati Central Business District• The Makati CBD is a 124-hectare property in the heart of the Metropolis

• Originally part of the 976-hectare Ayala-led development that was to be

the largest mixed-use development in the country

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Makati Revisited

• In the early 1900’s, Makati was a lot of swampland that was laterconverted to an airport and some residential developments.

• Ayala Land has been at the forefront of development efforts.

Forbes Park 1950’sForbes Park 1950’s Manila Golf  Manila Golf 

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Makati Revisited

• By the late 1950s - 1960’s the premier residential developments likeForbes and Dasmarinas village were already beginning.

• The residential developments gained wide spread acceptance as the

bench mark for high end subdivisions in the 70’s

Makati 1950’sMakati 1950’s Makati 1960  Makati 1960--1970’s1970’s

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• Condominium developmentsstarted in the late 80’s as prices

of land in Makati steadily wentup.

• The demand for condo

Makati Revisited

developments have consistentlychanged the Makati skyline andhave brought new investmentopportunities thru higher rentalrates and resale of condo units.

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Makati Revisited

• Today demand for condo developments are pushed to greater heightswith the ever increasing overseas market.

• The international and local market considers Makati as the country’s

premier financial business district. With Makati’s planned redevelopment,the future does look bright for the city.

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Central Location = Exceptional Land

Appreciation

• MCBD Land Values have risenthousand-folds over the last50 years (yielding aCompounded Annual GrowthRate of 18% per annum)

 

Makati CBD and Ortigas CBD Average Land Value

P 309

P 425

300

400

500

    s      /    s    q    m

MCBD• ap a a ues are over

double those at OrtigasCenter

• Office and residential rents areat a premium to those at Ortigas

Center

P 183

P 65

P 0.08

0

100

200

   1   9

   5   9

   1   9

   6   3

   1   9

   6   7

   1   9

   7   1

   1   9

   7   5

   1   9

   7   9

   1   9

   8   3

   1   9

   8   7

   1   9

   9   1

   1   9

   9   5

   1   9

   9   9

   2   0

   0   3

   2   0

   0   7

Year

     P     0     0

     0      '

Ortigas

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Lower residential vacancy in Makati

provides better rental rates

Makati CBD Residential Vacancy

12%14%16%

18%

0%2%

4%6%8%

      4      Q      9     5

      4      Q      9      6

      4      Q      9     7

      4      Q      9      8

      4      Q      9      9

      4      Q      0      0

      4      Q      0      1

      4      Q      0      2

      4      Q      0      3

      4      Q      0      4

      4      Q      0     5

      4      Q      0      6

      4      Q      0     7

      4      Q      0      8

      4      Q      0      9      F

Source: From Colliers International Research

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1BR and 2BR Indicative Rents

RESIDENTIAL CONDOMINIUM RENT PER SQM PER MONTH

1-BEDROOM UNIT 2-BEDROOM UNIT

Makati CBD 670 790

Rockwell 850 800

Bonifacio Global City 800 710

Ortigas Center 400 440

Eastwood 415 450

Pasong Tamo 310 330

Source: From Colliers International Research

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The Residences at Greenbelt &

Serendra Lease Rates

Laguna Tower - Unfurnished

P120,000 to P130,000

Laguna Tower – Furnished

P140,000 to P150,000

Serendra – Unfurnished

P50,000 to P120,000

Serendra – Furnished

P60,000 to P180,000

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Continuously Upgraded Facilities

• MCBD Elevated Walkway

 – 2.0 km long, funded by MACEA

 – Services 200k pedestrians everyday

 – Connects pedestrians to major transporthubs

• Ayala Avenue

 – 1.9-km of road with an 8-m sidewalktraversing the MCBD

 – Maintained by Ayala Land

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Continuously Upgraded Facilities

• Utilities

 – First CBD to install sewerage system – Most developed telecommunications infrastructure in the country

• Parks and Open Spaces

 – Legazpi, Sycip and Velasquez Parks, Greenbelt, Ayala Triangle Gardens (total of 3.4 hectares)

in the heart of the CBD

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Ayala Triangle Gardens

Sculpture towards Tower 1

Proposed new connectionthru Ayala Triangle

• The open space (~2 has) is open to the public

• Envisioned to be a key pedestrian link between Salcedo and Legaspi Village• Venue for public art and cultural events

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Enhancing the Outdoor and

Pedestrian Experience (MACEA)• Ayala Avenue Redevelopment

 – Sidewalk and lighting improvement

• Urban Patios – Reclaiming unused roads for the benefit of the pedestrians

• Civic Space

 –

 – Paseo de Roxas

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Continue to attract locators that

will enhance the primeness of the city

Office Buildings

For MNC andLocal Company

Headquarters

New Building

Concepts &

Technology

Institutional uses

e.g. Academic Institutions

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Ayala Center Redevelopment

• Multi-billion peso redevelopment to:

 – Increase mix of uses

 – Upgrade of infrastructure andamenities

 – Improve pedestrian and outdoorexperience

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Ayala Center Redevelopment

• Additional uses include:

 – New pedestrian-friendly

main avenue and additionalparks

 – Raffles/Fairmont 5-star

hotel and upscale

residential tower

 – 2 Office towers

 – 1 Businessman’s hotel

 –  Ayala Land Premier 

residential condominium

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PROJECT BRIEF FOR SALES

14 DECEMBER 2009

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LOCATION

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“Effortless living in the Newest Prime Address in Makati”

Prime residential enclave in the newly redeveloped Ayala Center

•located next to the newest 5-star hotel in MCBD and between 2 parks

•Multi-billion peso investment of Ayala Land, Inc. in Ayala Center in the next10 years includes creation of parks/open spaces and integration of ParkTerraces above and below ground

•signature amenities like 40-meter wide motorcourt, infinity pool overlookinga canopy of trees and courtyard gardens at the podium provide sense of escape

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“Effortless living in the Newest Prime Address in Makati”Thoughtful, contemporary design enables ease of living

•Parks, cafés, al fresco dining, art and furniture galleries, wellness outlets and

services – to address different luxury requirements, all conveniently locatedat the ground level

•Underground connection to Ayala Center that allows multiple access points

o ma n a a oroug ares

•Units are designed to enjoy benefits of natural light and ventilation, tosoothe and refresh (generously sized bathrooms, open space layouts, wideopen views) above the din of the city

•Finishes and fixtures with built in sustainability and efficiency features and ina ready to move-in condition upon turnover

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The Masterplan

Tower 1

Tower 3TERRACES

SQUARE

GLORIETTA

Tower 2

FOR FUTURE

DEVELOPMENT

Phase 1 phasing line

Temporary name

FAIRMONT

HOTEL

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MASTERPLAN

• Park Terraces is a 3-towerdevelopment sharing a motorcourtand basement parking.

• The first 2 phases will shareamenities in the Ground Floor andpodium.

TOWER 1TOWER 3

TOWER 2

• Upon completion, the 1st phasewill include Tower 1, podiumamenities, motorcourt andcorresponding basement parking,retail facing the Promenade.

• Turnover of Tower 1 units willbegin 1st Quarter 2015, in 4tranches

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Building Amenities and Features

(Tower 1, District 1)Building Features

• 40-meter wide motorcourt (to serve 3 towers)

• Multiple access points via the motorcourt and integrated

parking connected, thru the underground parking of 

Terraces Square, to Glorietta

• Restaurants, cafes and other support retail in the ground

floor

• Built-in sustainability features in units and common areas,

Amenities and Facilities (to be shared by Tower 1 & 2 residents)

• Outdoor infinity pool looking into the park

• Podium garden

• Fully equipped and adequately- sized gym/fitness center

• Social hall flexible to handle medium or large events• Smaller function rooms

• Indoor play area

• Resident lounge at the podium

• Centralized concierge

i.e., motion sensors for lights in select common areas

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Underground Connection to the underground

parking of Terraces Square

Tower 3

Connection to Glorietta

Basement Parking

Tower 1

Tower 2

Connection to Terraces

Square Parking

Ramp entrance/exit

from/to Arnaiz Ave.

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THOUGHFUL DESIGN:

UNIT FEATURES & FINISHES• Functionally-designed kitchens with built-

in appliances (cooktops, rangehoods) and

solid surface countertops

• Other appliances : airconditioning units,

water heaters

• Kohler ® and Grohe ® (or equivalent)

• Engineered wood flooring for living, dining

and bedroom areas

• Homogenous tiles for bathrooms (except for

maid’s t&b), utility areas and maids room.*

*enclosed utility areas and maids room will have

ceramic tiles.

a room x ures

• Master switch cards for units

• Maximized natural ventilation

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THOUGHTFUL DESIGN:

4 BREEZEWAYS IN HALLWAYS

BENEFITS OF THE BREEZEWAY

DESIGN:

•Maximizes natural lighting•Cross ventilation

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THOUGHTFUL DESIGN:

ONLY 4 UNITS IN 3-BEDROOM ZONE

• 40th to 46th floor

• Lower typical plans will

have maximum 11 units –

including the studios

A

D

B

C

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THOUGHTFUL DESIGN: ENTRY LEVEL STUDIO

• Smallest unit in the tower – 37sqm

• Largest studio available is 44sqm

• Space provision to accommodate a 4-seater dining table

• Bathroom: Minimum shower area dimension of 1.1m x 1.2m

• Space provision to accommodate Queen sized bed with side tables

• Aircon cabinet locations carefully placed to provide a “seamless” feel

Please refer to plans for other studio layouts

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THOUGHTFUL DESIGN: SPACE THAT SOOTHES

• Smallest 1-Bedroom at 63 sqm

• Full kitchen with provision forwasher dryer

• Wet areas are aligned in onesection of the unit

• Master’s T&B with secondarydoor guest access.

condensing units in the balcony(applicable to certain unittypes)

Please refer to plans for other 1-bedroom layouts

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THOUGHTFUL DESIGN: SPACE THAT REFRESHES

• Smallest 2BR at 103 sqm

• Complete kitchen, an enclosed

utility/maid’s room with its own

T&B

• Dining area can accommodate a 6

seater dining table

 • Master s Be room s ze to

accommodate a king-sized bed

• Combined Walk-in-closet and T&B

area of 13sqm, approximately

Please refer to plans for other 2-bedroom layouts

P f B d

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Performance–Based

Structural Design (PBD)• PBD eliminates perimeter beams by placing Buckling

Resistance Bracing (BRB) at certain portions of the building

• To ensure structural integrity of the building: – Structural design by Aromin Sy & Associates with Dr. Naveed

Anwar (Asian Institute of Technology Thailand)

 – Dr. Salvador Reyes, Ph. D. conducted evaluation of geotechnical conditions of the site

   – , -

years of expertise in PBD, Magnusson Kelemencic Associates(MKA), was engaged for structural peer review consultant.

 – US-based consultant, Furgo West, Inc. was engaged asconsultant for ground motion used for earthquake analysis

 – WINDTECH, a Australia-based consultancy firm, was engagedto conduct Wind Tunnel Study and Seismic Hazard Analysis

• Simulation of the PBD of Tower 1 subjects the building to 7strongest recorded earthquakes

f f h l

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Benefits of the Structural System

BEFORE

 

AFTER

Beam 

crosses a room that reduced ceiling height 

Perimeter beams limits 

views 

Resulting spaces will evoke

sense of refinement, and

maximized light and views

AYALA CENTER (2nd to 29th Floor)

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VIEWSAYALA CENTER (2nd to 29th Floor)

MAKATI CITYSCAPE (30th to 49th Floor)

MANILA CITYSCAPE

(32nd to 49th Floor)

TERRACES SQUARE,

PROMENADE

(2nd to 5th Floor)

SAN LORENZO VILLAGE (6th to 49th Floor)

PODIUM LANDSCAPE & POOL (2nd to 5th Floor)

LANDSCAPED

MOTORCOURT

(2nd to 5th Floor)

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31F – 35F : 30 units

45F – 46F : 8 units

47F – 49F : 6 units (PH)

ZONE PH 3BR 2BR 1BR STUDIO TOTAL

HIGH 6 8 n/a n/a n/a 14

HIGH-MID n/a 0 20 10 0 30

LOW-MID n/a 0 12 22 16 50

LOW n/a 0 10 31 20 61

TOTAL 6 8 42 63 36 155

UNITS AVAILABLE AT LAUNCH

2F – 8F : 61 units

21F – 25F : 50 units

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Unit Size and Indicative Pricing

UNIT TYPE UNIT PRICE(2)

Flat 37 to 44 P 6.3m1 Bedroom 64 to 85 P 12.0m

Special 1 Bedroom 88 P 13.0m

2 Bedroom 103 to 110 P 15.7m

 

UNIT AREA (sqm)(1)

pec a e room o . m

3 Bedroom 166 to 188 P 28.4m3 Bedroom Penthouse 266 to 272 P 45.0m(1)

excludes balconies(2)

average price, exclusive VAT and parking

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Sales Schedule

DATE EVENT VENUE RESPONSIBLE

Jan 4-13 Priority 1 Selling

- Zobel Family- ALI & AC Board of Directors

-ALI & AC Mancom

Park Terraces Sales

Lounge, 2/F TOEP

 

PS/BrokersTFM/MSO/SMs

- –

clientsJan 23/24 Priority 3 Selling – e-LOI

Jan 25 Public Selling Park Terraces Sales

Lounge, 2/F TOEPMarch

2010

Model Unit and Main

Showroom

4/F GB5

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Priority 2 Selling (Top ALP Clients)

• All P2 letters will be released on Dec 28 and these willbe coursed through the clients’ respective sellers.

• Clients may view the Sales Lounge

 – From Jan 14-20, 2010 

 – Mondays to Fridays, from 8am-12nn and 1-5pm. – The lounge can serve 1 party per hour.

• Clients are advised to set an appointment for viewing.

Please contact the Site Managers.

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Site Managers

Abby Fonte 0917-8213477Jonathan Tan 0917-8554877

Stef Santia o 0917-8940720 

Gem Sy(for Priority Selling only)

0917-5308100

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• On 8:18am Jan 8, 2010, an e-mail system will be availableto accept e-LOIs for Park Terraces.

• In order to ensure transparency, the e-LOIs will be

Priority 3 Selling (E-Letters of Intent)

  .

Corporate Marketing & Sales Group.

• Sellers may send the e-LOI to:

[email protected]@ayalaland.com.ph

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• Order of priority to be given as follows:

1)Volume

 – 1st priority will be given to the clients who reserve theMOST number of units.

 – Buyers of more than one (1) unit may reserve and assign

Priority 3 Selling (E-Letters of Intent)

un s un er e names o mme a e am y mem ers

(i.e., spouse, parents, siblings, children andgrandchildren).

2)Time stamp

- For clients buying the same number of units, the timestamp on the e-LOI will determine their priority.

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Priority 3 Selling (E-Letters of Intent)

• Valid Format should be :• SUBJECT: <Seller>, <# units to buy>, <Customers check #s per

unit>

• BODY: Top 5 unit choices

Validation

Priority Rank

Account Owner

Guita Resureccion,

Time Stamp

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Priority 3 Selling (E-Letters of Intent)

• Valid Format should be :• SUBJECT: <Seller>, <# units to buy>, <Customers check #s per

unit>

• BODY: Top 5 unit choices

Validation

Priority Rank

Account Owner

Guita Resureccion,

Time Stamp

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• Sellers with overseas-based buyers may submit e-LOIswithout check numbers.

 – Proof  of overseas residency will be required upon purchase orthe buyer will be moved to the back of the line.

• For local bu ers:

Priority 3 Selling (E-Letters of Intent)

 

 – In order to keep track of the queuing, please ensurethat you send one (1) email per client and one (1)check number per unit.

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• For every e-LOI sent, an auto reply will be sent back to the sellers to confirmthe receipt of the e-LOI.

• In case of any conflict between the auto reply and ALP’s record, ALP’s recordwill prevail.

• To ensure trans arenc Thess Enri uez will send a dail screenshot of her e-

Priority 3 Selling (E-Letters of Intent)

 mail that lists all of the e-LOIs submitted. These will be sent to the 3 channelheads (Guita , Francis and Mel) from Jan 8 to Jan 19 at 3:50pm.

• In the event that repeat eLOI’s are received (i.e the same sender, the samecheck #) then the earliest eLOI will be honored. The repeat eLOI’s will be

removed from the list.

• Deadline for submission of e-LOIs is Jan 19 at 3:00pm

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General rules:

• Prior to launch event on January 23, clients will be givenappointment schedules to choose their unit/s.Appointments will be set in batches of 6 clients per hour(10 minutes per client).

 

Priority 3 Selling (E-Letters of Intent)

,

which units are available prior to their appointment.

• At reservation, the “no refund” policy will beimplemented. Moving deposits from one or morereserved units to another unit after a reservation hasbeen backed-out is prohibited.

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Special Cases:

1) If any of the client’s unit preferences areunavailable:

 

Priority 3 Selling (E-Letters of Intent)

 

Client chooses a replacement unit/s.

Client purchase the same number of units as e-

mailed. The client maintains their place in line.

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Special Cases:

1) If any of the client’s unit preferences areunavailable:

 

Priority 3 Selling (E-Letters of Intent)

 

Client does not replace the unavailable unit/s.

The appointment will be adjusted to the right

slot for the number of units being purchased(based on time stamp).

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Special Cases:

2) The client arrives late for the appointment:

Scenario 1:

If client arrives at the time we are still serving the

Priority 3 Selling (E-Letters of Intent)

 

batch that he belongs to, he will be next in line.Scenario 2:

If client misses his batch he will be served the last in

the current batch, unless he is purchasing more unitsthan the current batch, then he will be prioritized.

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• Unforeseen events will be handled on a case-to-

case basis.

 

Unforeseen Scenarios

• n eac case, e pr nc p es o vo ume,

timestamp, validation and transparency will beapplied to the decision.

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• Starting January 25, 2010, the SRS system will takeover, and holds will be allowed.

• All sellers may start bringing their clients to the Park

Public Selling

erraces a es ounge at t e

• Model Units and Main Showroom will be operationalbeginning March 2010

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Important Dates to Remember

January Activity

4-13 P1 Selling

14-20 P2 Selling

15 Sales Rally23-24 P3 Selling (e-LOI)

28 Grand Launch