AXEBrian smith

AXE’s Origins The name brand product Axe originated

in France and released by the Anglo-Dutch corporation Unilever in 1983.

Its popularity was very rapidly spread through out the entire world reaching many countries like Africa, Latin America, Asia, Canada, The United Sates and many more.

Pros Its very well known for having a large

variety of fragrances so there's is always a new scent for someone looking for something unique.

The Axe brand has a large variety of different products other then body spray including shampoo, body moisturizer, and after deodorant and much more.

Cons Studies show that it can have an over

power smell so its best recommend not to go over board because it can be a major turn off for most women.

It has an average smell the usually last 2-3 hours so if you plan to go a whole day expecting to smell good you might be disappointed.

Sales Axe’s products have been growing in

popularity very rapidly. According to a study by Media Research

Inc., the grooming category for 18- to 24-year-old men, grew more than $143 million, in 2004, while the body spray category grew 62 percent from August 2004 to August 2005.

As you can see in the market it growing a lot everyone is enjoying it.

The Axe Effect true or false

Studies done in the U.K. by Craig Roberts, in a University of Liverpool found that men who used Axe deodorant, were seen as more attractive by females than men who used a “other" deodorants with no fragrance.

Once asked to describe themselves in 15 seconds, then rated by women, men wearing the axe product got a rating of 4.2-7 while none fragrance men were rated 3.8-7.