award-winng ad/designer g.lebon resume + samples

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Summary of Qualifications Excellent Conceptual & Technical Abilities Proficient in Adobe Creative Suite: InDesign, Illustrator & Photoshop Proficient in Quark Xpress Proficient in Microsoft Office Comprehensive Production Skills Creative Photo Shoot Direction Competent Press Run Supervision Strong Sketching & Comping Skills Portfolio: http://www.creativehotlist.com/glebon Experience Design By Lebon New York, N.Y. Principal 2/09 - Present Freelance art direction and graphic design services for various agencies, organizations and companies. TruTV f/k/a Court TV New York, N.Y. Cable television network owned by Turner Broadcasting. Art Director 5/05 - 2/09 Recruited in 2005 to implement the wildly successful two-stage rebranding of Court TV—The Investigation Channel into Court TV— Seriously Entertaining and ultimately in 2008, truTV—Not Reality. Actuality. Facilitated the art direction, design and production of multiple projects for Off-Air Creative, which provided in-house support to Ad Sales, Affiliate Relations, Consumer Advertising, Consumer Promotions and Corporate Affairs. Efficiently executed daily design projects which included program key art, logo design, direct mail pieces, press kits, invitations, collateral, promotional packaging and print advertising. Collaborated on guerilla/buzz marketing strategies and brainstormed on program development concepts. Prism Marketing & Communications, Inc. New York, N.Y. Defunct integrated marketing communications agency. Senior Art Director 10/99 - 11/04 Demonstrated accountability by spearheading the art direction, design and production of multiple advertising, sales promotion, direct mail and collateral projects with simultaneous deadlines on key retainer accounts that consistently generated revenue for the agency. Supervision of freelance designers, production staff and mentoring junior employees. Utilized multitasking skills to perform other duties such as attend client presentations, participate in brainstorming sessions, manage press runs and conduct photo shoots. Industry experience and clients serviced: Financial Services: TradeWeb, Instinet, Reuters. Retail Banking: GreenPoint Bank and Provident Bank. Healthcare: St. Joseph’s Hospital and Stamford Hospital. Senior Living: Sterling Glen. Other: Revlon, Stonehaven Wine, Circle Line Cruises. Coddington, Chadwick & Meyerson (CCM), Inc. New York, N.Y. Integrated marketing communications agency. Art Director 2/96 - 2/99 Played a key role in the creation of advertising campaigns, direct mail packages, collateral materials, sales promotion programs and package design for multiple retainer accounts. Supervision of freelance designers and production staff. Initiated the hiring of and negotiating with illustrators and photographers. Industry experience and clients serviced: Alcohol & Beverage: Austin, Nichols & Co., distributors of Wild Turkey Bourbon Whiskey, Jameson Irish Whiskey, Yoo-hoo Chocolate Drink, and imports such as Canei Wine and Jacob’s Creek Wine. Health & Beauty Care: Biersdorf Inc., manufacturers of Nivea, Visage, Basis and Eucerin line of skin care products and Futuro supports. Real Estate: Coldwell Banker Real Estate. Financial Information: Standard & Poors and Telesphere. Computer Hardware & Software: Enteractive and PNY. Publishing: Scholastic, Doubleday and Newbridge Communications. Deare Marketing, Inc. New York, N.Y. Integrated marketing communications agency acquired by N.W. Ayer. Art Director 10/92 - 9/95 Demonstrated fast learning capacity, flexibility and versatile skill-set by executing high volume, deadline-intensive materials, which included consumer & B2B advertising, direct mail, sales promotion programs and collateral materials. Undertook studio management responsibilities; supervised freelance design and production staff, attended client presentations, prepared budgets and schedules. Hired illustrators, photographers, stylists, modeling agencies and skillfully negotiated costs to maximize tight budgets. Conducted photo shoots and oversaw press runs with an emphasis on quality assurance. Industry experience and clients serviced: Alcohol & Beverage: Cadbury Schweppes, Gevalia Kaffe and Rémy Amerique. Consumer Packaged Goods: Dorman’s Foods, Lehn & Fink, Lever Bros., Kraft General Foods and Johnson & Johnson. Financial Services: American Express and Citibank. Other: Comcast Cable Systems, Fed Ex, Monsanto, Oxford Health Plans, Ramada and Warner Bros. PolyGram Records, Inc. New York, N.Y. Major recording label that merged into universal music group. Graphic Designer 10/89 - 6/92 Effectively managed the of the package design of CDs, L.P.s, cassettes, video boxes and promotional kits for some of the biggest recording artists in music such as James Brown, Eric Clapton, Ella Fitzgerald, Bon Jovi, Kiss and U2. Responsible for the execution of advertising, merchandising and other promotional materials. Awards Silver Pro Award Sales Promotion Program: Rémy Amerique, “Original Margarita.” Creativity Poster Design: “A Man Called E.” AIGA Annual Promotional Package Design: Gear Daddies “Billy’s Live Bait.” Creativity Promotional Package Design: Cinderella “Heartbreak Station.” Print Annual Promotional Package Design: Gear Daddies “Billy’s Live Bait.” Education School of Visual Arts New York, N.Y. Bachelor of Fine Arts in Graphic Design Related Studies: Advertising, Typography, Illustration, Photography and Art History. High School of Art & Design New York, N.Y. Regents Merit Diploma Major: Advertising Art, Minor: Illustration.

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Page 1: Award-Winng AD/Designer G.Lebon Resume + Samples

Summary of Qualifications�� Excellent�Conceptual�&�Technical�Abilities�� Proficient�in�Adobe�Creative�Suite:�InDesign,�Illustrator�&�Photoshop��� Proficient�in�Quark�Xpress�� Proficient�in�Microsoft�Office��� Comprehensive�Production�Skills�� Creative�Photo�Shoot�Direction�� Competent�Press�Run�Supervision�� Strong�Sketching�&�Comping�Skills�� Portfolio: http://www.creativehotlist.com/glebon

ExperienceDesign By Lebon New�York,�N.Y.Principal��2/09�-�Present�� Freelance�art�direction�and�graphic�design�services�for�various�agencies,�organizations�and�companies.

TruTV f/k/a Court TV New�York,�N.Y.Cable television network owned by Turner Broadcasting.Art Director��5/05�-�2/09�� Recruited�in�2005�to�implement�the�wildly�successful�two-stage�rebranding�of�Court�TV—The�Investigation�Channel�into�Court�TV—�Seriously�Entertaining�and�ultimately�in�2008,�truTV—Not�Reality.�Actuality.�

�� Facilitated�the�art�direction,�design�and�production�of�multiple�projects�for�Off-Air�Creative,�which�provided�in-house�support�to�Ad�Sales,�Affiliate�Relations,�Consumer�Advertising,�Consumer�Promotions�and�Corporate�Affairs.

�� Efficiently�executed�daily�design�projects�which�included�program�key�art,�logo�design,�direct�mail�pieces,�press�kits,�invitations,�collateral,�promotional�packaging�and�print�advertising.

�� Collaborated�on�guerilla/buzz�marketing�strategies�and�brainstormed��on�program�development�concepts.

Prism Marketing & Communications, Inc. New�York,�N.Y.Defunct integrated marketing communications agency.Senior Art Director��10/99�-�11/04�� Demonstrated�accountability�by�spearheading�the�art�direction,�design�and�production�of�multiple�advertising,�sales�promotion,�direct�mail�and�collateral�projects�with�simultaneous�deadlines�on�key�retainer�accounts�that�consistently�generated�revenue�for�the�agency.

�� Supervision�of�freelance�designers,�production�staff�and�mentoring��junior�employees.

�� Utilized�multitasking�skills�to�perform�other�duties�such�as�attend�client�presentations,�participate�in�brainstorming�sessions,�manage�press�runs�and�conduct�photo�shoots.

�� Industry�experience�and�clients�serviced:�Financial�Services:�TradeWeb,�Instinet,�Reuters.Retail�Banking:�GreenPoint�Bank�and�Provident�Bank.Healthcare:�St.�Joseph’s�Hospital�and�Stamford�Hospital.Senior�Living:�Sterling�Glen.Other:�Revlon,�Stonehaven�Wine,�Circle�Line�Cruises.

Coddington, Chadwick & Meyerson (CCM), Inc. New�York,�N.Y.Integrated marketing communications agency.Art Director��2/96�-�2/99�� Played�a�key�role�in�the�creation�of�advertising�campaigns,�direct�mail�packages,�collateral�materials,�sales�promotion�programs�and�package�design�for�multiple�retainer�accounts.

�� Supervision�of�freelance�designers�and�production�staff.�� Initiated�the�hiring�of�and�negotiating�with�illustrators�and�photographers.�� Industry�experience�and�clients�serviced:Alcohol�&�Beverage:�Austin,�Nichols�&�Co.,�distributors�of�Wild�Turkey�Bourbon�Whiskey,�Jameson�Irish�Whiskey,�Yoo-hoo�Chocolate�Drink,�and�imports�such�as�Canei�Wine�and�Jacob’s�Creek�Wine.��Health�&�Beauty�Care:�Biersdorf�Inc.,�manufacturers�of�Nivea,�Visage,�Basis�and�Eucerin�line�of�skin�care�products�and�Futuro�supports.�Real�Estate:�Coldwell�Banker�Real�Estate.Financial�Information:�Standard�&�Poors�and�Telesphere.�Computer�Hardware�&�Software:�Enteractive�and�PNY.Publishing:�Scholastic,�Doubleday�and�Newbridge�Communications.�

Deare Marketing, Inc. New�York,�N.Y.Integrated marketing communications agency acquired by N.W. Ayer.Art Director��10/92�-�9/95�� Demonstrated�fast�learning�capacity,�flexibility�and�versatile�skill-set�by�executing�high�volume,�deadline-intensive�materials,�which�included�consumer�&�B2B�advertising,�direct�mail,�sales�promotion�programs�and�collateral�materials.

�� Undertook�studio�management�responsibilities;�supervised�freelance�design�and�production�staff,�attended�client�presentations,�prepared�budgets�and�schedules.�

�� Hired�illustrators,�photographers,�stylists,�modeling�agencies�and�skillfully�negotiated�costs�to�maximize�tight�budgets.

�� Conducted�photo�shoots�and�oversaw�press�runs�with�an�emphasis�on�quality�assurance.

�� Industry�experience�and�clients�serviced:��Alcohol�&�Beverage:�Cadbury�Schweppes,�Gevalia�Kaffe�and�Rémy�Amerique.Consumer�Packaged�Goods:�Dorman’s�Foods,�Lehn�&�Fink,�Lever�Bros.,�Kraft�General�Foods�and�Johnson�&�Johnson.�Financial�Services:�American�Express�and�Citibank.�Other:�Comcast�Cable�Systems,�Fed�Ex,�Monsanto,�Oxford�Health�Plans,�Ramada�and�Warner�Bros.

PolyGram Records, Inc. New�York,�N.Y.Major recording label that merged into universal music group. Graphic�Designer��10/89�-�6/92�� Effectively�managed�the�of�the�package�design�of�CDs,�L.P.s,�cassettes,�video�boxes�and�promotional�kits�for�some�of�the�biggest�recording�artists�in�music�such�as�James�Brown,�Eric�Clapton,�Ella�Fitzgerald,�Bon�Jovi,�Kiss�and�U2.

�� Responsible�for�the�execution�of�advertising,�merchandising�and�other�promotional�materials.�

AwardsSilver Pro Award��Sales�Promotion�Program:�Rémy�Amerique,�“Original�Margarita.”Creativity��Poster�Design:�“A�Man�Called�E.”AIGA Annual��Promotional�Package�Design:�Gear�Daddies�“Billy’s�Live�Bait.”Creativity��Promotional�Package�Design:�Cinderella�“Heartbreak�Station.”Print Annual��Promotional�Package�Design:�Gear�Daddies�“Billy’s�Live�Bait.”

EducationSchool of Visual Arts New�York,�N.Y.�Bachelor of Fine Arts in Graphic Design��Related�Studies:�Advertising,�Typography,�Illustration,�Photography�and�Art�History.

High School of Art & Design New�York,�N.Y.Regents Merit Diploma��Major:�Advertising�Art,�Minor:�Illustration.

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As�the�dominant�player�in�the�online�bond�marketplace,�TradeWeb�offered�something�unique�at�the�time:�a�single�platform�for�pre-trade,�trade�and�post-trade�applications.�Prism�launched�the�One�Network�campaign�and�created�the�positioning�“where�business�gets�DONE.”�This�clearly�resonated�with�target�audience�and�strengthened�TradeWeb’s��leadership�with�a�distribution�gain�of�over�1500�new�buy-side�institutions.

Results:�42%�increase�in�average�daily�volume�($85�billion/day)�for�first�quarter�‘04,�versus�previous�year.

Brand�strategy,�brand�positioning,�direct�marketing,�advertising,�print�collateral,�digital�media,�trade�marketing.

The�launch�of�GreenPoint�Financial�Advisors�had��a�two-fold�mission:�1)�to�introduce�itself�and,�2)�get�people�to�come�in�during�IRA�season.�The�Prism�Creative�Team�developed�“Get�to�Know�GreenPoint�Financial�Advisors.�New�Name.�Same�great�Service.”��A�promotional�overlay�included�a�free�investment�guide�with�any�appointment.

Results:�Appointment�level�exceeded�goal�by�over�25%;�conversion�of�appointments�to�accounts�exceeded�seasonal�goal�by�15%.

Direct�marketing,�print�collateral,�merchandising,�promotion

As�it�entered�the�U.S.�wine�market,�Stonehaven,�an�Australian�varietal,�turned�to�Prism�to�create�a�promotional�program�that�would�generate�consumer�buzz�and�dealer�participation.��The�result�was�the�Outback�Adventure�Sweepstakes�with�a�chance�to�win�a�trip�to�the�Stonehaven�vineyards�in�Australia.�High�impact�end-cap�displays�grabbed�consumer�attention.

Promotion,�merchandising